Ranked #1
B2BQ&A 113: What’s the best B2B content EVER?
B2BQ&A 113: What’s the best B2B content EVER?
If you’re looking for the very best examples of B2B marketing content, you’ve come to the right place. Because – after a... Read more
28 Jul 2023
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Ranked #2
B2BQ&A 112: How can B2B content stay consistent when everything changes?
B2BQ&A 112: How can B2B content stay consistent when everything changes?
As Greek philosopher Heraclitus pointed out, change is the only constant. So, how can B2B marketers ensure their content... Read more
28 Jun 2023
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Ranked #3
B2BQ&A 111: How can ABM content balance relevance and brand voice?
B2BQ&A 111: How can ABM content balance relevance and brand voice?
Account-based marketing owes a lot of its power to the way its content can speak to this reader in particular, and addre... Read more
28 Apr 2023
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Ranked #4
B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
Researching keywords is relatively easy in a popular B2C market – where data is plentiful and vocabulary is simple. But ... Read more
8 Mar 2023
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Ranked #5
B2BQ&A 109.5: Copywriters share their top tips for writing B2B content
B2BQ&A 109.5: Copywriters share their top tips for writing B2B content
After a longer than expected absence from the recording booth, the podcast is back, though not quite in the usual B2BQ&a... Read more
8 Nov 2022
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Ranked #6
B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
In an ideal world, a B2B copywriter can read your mind and conjure up the most perfect piece of content you could ever d... Read more
2 Aug 2022
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Ranked #7
B2BQ&A 108: How much B2B content actually gets read?
B2BQ&A 108: How much B2B content actually gets read?
This episode, we’re answering a question that’s been bothering Irene Triendl: “How much content actually gets consumed i... Read more
13 Jul 2022
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Ranked #8
B2BQ&A 107: Which kinds of content work for which B2B audiences?
B2BQ&A 107: Which kinds of content work for which B2B audiences?
In this episode of B2BQ&A, we answer a great question from Richard Hatheway, Senior Manager for Ezmeral Marketing an... Read more
1 Jun 2022
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Ranked #9
B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
This month’s question gets to the heart of what it means to be a B2B copywriter: the tension between our technical subje... Read more
29 Apr 2022
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Ranked #10
B2BQ&A 106: How can I make boring B2B subjects more interesting?
B2BQ&A 106: How can I make boring B2B subjects more interesting?
This month’s question gets to the heart of what it means to be a B2B copywriter: the tension between our technical subje... Read more
31 Mar 2022
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