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Unearth Your Herd

Unearth Your Herd is the marketing podcast for Australian small business owners. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations by using content marketing, social media, SEO, email marketing and more, strategically and authentically within your business. This podcast will teach you how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd.

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009 - Email Marketing 101 | 6 Reasons Why Email Marketing Is Important for Small Businesses

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll chat about email marketing, including six reasons why email marketing is important for small businesses. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd. Grab the free SEO guide at hiatusstudios.co/seoguide

20mins

19 Jul 2021

Rank #1

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008 - Email Marketing 101 | What Is Email Marketing?

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll chat about email marketing, including basic definitions and terms, so that you can start to consider whether trying email marketing might be right for your business. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd. Grab the free SEO guide at hiatusstudios.co/seoguide

18mins

12 Jul 2021

Rank #2

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007 - Websites | 8 Important Website Considerations For Effective Content Marketing

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll chat about 8 important website considerations for effective content marketing, as well as three important things to do before you build, restructure or revamp your website. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd. Grab the free SEO guide at hiatusstudios.co/seoguide

28mins

29 Jun 2021

Rank #3

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006 - Search Engine Optimisation 101 | Content & Off-page SEO

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll continue our chat about SEO, continuing on to the final two buckets; content for SEO and off-page SEO, or digital PR. We’ll also chat about other important aspects of a great SEO program; keyword, competitor and audience research, solidifying brand messages, developing a strategy and monitoring, evaluation and analysis. Grab the free SEO guide at hiatusstudios.co/seoguide Grab your Quick Sticks Website SEO Health Check at hiatusstudios.co/quickseo

11mins

15 Jun 2021

Rank #4

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005 - Search Engine Optimisation 101 | On-Page + Technical SEO

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll chat about SEO, starting off with a definition of SEO, then we’ll chat about how SEO fits into the bigger picture of your marketing program, and then after that we’ll dive into the first 2 buckets of SEO; on-page SEO and technical SEO. Next episode, well cover the final two buckets; content for SEO and off-page SEO, or digital PR. Grab the free SEO guide at hiatusstudios.co/seoguide Join the waitlist for the new service, the Quick Sticks Website SEO Health Check at hiatusstudios.co/quickseo

16mins

8 Jun 2021

Rank #5

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004 - Content Marketing 101 | 7 Reasons Why Content Marketing Is So Important

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll chat about 7 reasons why content marketing is so important. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd.

17mins

1 Jun 2021

Rank #6

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003 - Content Marketing 101 + Three Ingredients For Success

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll go through content marketing overall, covering the definition of content marketing and some examples. Then we'll look at three of the most important things to consider and incorporate while designing and running a content marketing program for your business. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd.

21mins

25 May 2021

Rank #7

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002 - Brand Strategy 101

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll go through brand strategy overall, to get on the same page. We'll cover what a ‘brand’ is, and what ‘branding’ is, and aspect of brand strategy like brand messaging and brand identity. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd.

13mins

18 May 2021

Rank #8

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001 - Digital Marketing 101

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll go through Digital Marketing overall, to get on the same page. We'll cover content marketing, SEO, PPC and SEM, Social Media marketing, email marketing, brand strategy and messaging, as well as how to plan, measure and and analyse your marketing program. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd.

20mins

10 May 2021

Rank #9

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000 - Welcome to Unearth Your Herd!

Welcome to Unearth Your Herd, the new content marketing podcast for Aussie business owners. I’m excited (and nervous!) to FINALLY have gotten this pod off the ground—it’s been something I’ve wanted to do for yonks. Tune in for an intro episode, to learn a bit about Ellie and also what 'Unearth Your Herd' will cover.

9mins

9 May 2021

Rank #10