Cover image of P.M.S. - Pet Marketing Strategies for the Petpreneur - Pets & Animals on Pet Life Radio (PetLifeRadio.com)
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P.M.S. - Pet Marketing Strategies for the Petpreneur - Pets & Animals on Pet Life Radio (PetLifeRadio.com)

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Hosted by Karen Barnett, president and founder of Steele Rose Communications and a seasoned, award-winning marketer with extensive experience in developing strategic marketing campaigns for a variety of leading global corporations, "P.M.S. - Pet Marketing Strategies for the Petpreneur" offers business executives insightful tips on public relations and marketing communications. From "How to build your brand with just three words", and "If You’re Not Media Trained, It Could Cost Your Company its Reputation" to "Learning the Difference Between News and Newsworthiness and the Criteria a Reporter Uses to Determine It?," this show provides a strong, broad-based knowledge of public relations, branding, product launches, media relations and crisis management. "Reaching a worldwide audience that is passionate about conducting strategic marketing communications to build their companies and their brands was an opportunity too exciting not to explore," said Barnett. "From interviews with CEOs to board members, my goal is to provide our hungry pet business audience with real-world advice on successful proven business practices that positively impact the bottom-line." The show will take a look at how building brand awareness will differentiate a product from its competition in a tight economy, build brand loyalty and increase sales. P. M. S. - Pet Marketing Strategies will include captivating interviews with CEOs, VPs of Marketing, reporters/producers in the field as well as experts in the field of media relations, sponsorships, event marketing, graphic design, video production, media monitoring, product placements and crisis communications... on Pet Life Radio.

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Hosted by Karen Barnett, president and founder of Steele Rose Communications and a seasoned, award-winning marketer with extensive experience in developing strategic marketing campaigns for a variety of leading global corporations, "P.M.S. - Pet Marketing Strategies for the Petpreneur" offers business executives insightful tips on public relations and marketing communications. From "How to build your brand with just three words", and "If You’re Not Media Trained, It Could Cost Your Company its Reputation" to "Learning the Difference Between News and Newsworthiness and the Criteria a Reporter Uses to Determine It?," this show provides a strong, broad-based knowledge of public relations, branding, product launches, media relations and crisis management. "Reaching a worldwide audience that is passionate about conducting strategic marketing communications to build their companies and their brands was an opportunity too exciting not to explore," said Barnett. "From interviews with CEOs to board members, my goal is to provide our hungry pet business audience with real-world advice on successful proven business practices that positively impact the bottom-line." The show will take a look at how building brand awareness will differentiate a product from its competition in a tight economy, build brand loyalty and increase sales. P. M. S. - Pet Marketing Strategies will include captivating interviews with CEOs, VPs of Marketing, reporters/producers in the field as well as experts in the field of media relations, sponsorships, event marketing, graphic design, video production, media monitoring, product placements and crisis communications... on Pet Life Radio.

iTunes Ratings

2 Ratings
Average Ratings
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iTunes Ratings

2 Ratings
Average Ratings
1
0
0
1
0
Cover image of P.M.S. - Pet Marketing Strategies for the Petpreneur - Pets & Animals on Pet Life Radio (PetLifeRadio.com)

P.M.S. - Pet Marketing Strategies for the Petpreneur - Pets & Animals on Pet Life Radio (PetLifeRadio.com)

Latest release on Jun 22, 2011

The Best Episodes Ranked Using User Listens

Updated by OwlTail 3 days ago

Rank #1: PetLifeRadio.com - P.M.S. Pet Marketing Strategies - Episode 4 The Marketing of Nooters Club

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In this episode, Karen Barnett chats with Linda Wasche, the creator and president of NOOTERS CLUB® apparel and gifts featuring whimsical cartoons that promote pet spay and neuter and responsible pet guardianship. The NOOTERS CLUB® mission is to raise awareness about the importance of pet population control and the plight of millions of unwanted pet euthanized in U.S. shelters each year. Part of proceeds from the sale of NOOTERS CLUB® merchandise goes to nonprofit rescue group spay and neuter programs.

More details on this episode MP3 Podcast - The Marketing of Nooters Club with Karen Barnett

Dec 18 2010

41mins

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Rank #2: PetLifeRadio.com - P.M.S. Pet Marketing Strategies - Episode 3 Blogs Make Pet $ense! For Petpreneurs

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Today we’ll be talking about blogging... how you can claim your own corner of the pet marketing world. We’ll learn how to establish a blog and why it’s important to do so in the $50 billion pet industry market. How do you reach your customers? You do so by getting a blog!

More details on this episode MP3 Podcast - Blogs Make Pet $ense! For Petpreneurs with Karen Barnett

Nov 28 2010

21mins

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Rank #3: PetLifeRadio.com - P.M.S. Pet Marketing Strategies - Episode 5 25 Tips To Start Off The New Year Pet Business On The Fast Track To Success!

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Over the course of the holidays Karen jotted down on napkins, Post-It notes and anything else she could find, collections of wisdom from guests and respected business owners. She ended up with over 100 PR, marketing and promotional tips and strategies to share with the petpreneurs that listen to PMS! Tune in to this episode for Part 1-- Marketing Tips.

More details on this episode MP3 Podcast - 25 Tips To Start Off The New Year Pet Business On The Fast Track To Success! with Karen Barnett

Jan 31 2011

32mins

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Rank #4: PetLifeRadio.com - P.M.S. Pet Marketing Strategies - Episode 10 Forty Fantastic Tools for Startups

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Today, Karen shares forty of her all-time fantastic tools for startups. These are the latest and greatest online tools for any startup... online, brick-and-mortar, service, website, freelancer, pet-preneur, solo-preneur, creative-preneur-- any business startup can use. Karen shares with listeners not only what she uses but some of the best tools in the industry. Startups deserve great tools, so tune in!

More details on this episode MP3 Podcast - Forty Fantastic Tools for Startups with Karen Barnett

Jun 22 2011

32mins

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Rank #5: PetLifeRadio.com - P.M.S. Pet Marketing Strategies - Episode 9 8 Blog Steps

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We all know how important it is to have a blog in our life and our business. We are here everyday.... so are you blogging? "Do you have a blog? Have you read so-and-so’s blog today?" That’s all you hear. Do you have a blog for your business? Today we’re going to discuss how to start your own blog... 8 steps to get your self-hosted blog up and running.

More details on this episode MP3 Podcast - 8 Blog Steps with Karen Barnett

May 30 2011

29mins

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