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How the Economist is using Line to capture new audiences in Asia

Chat apps have been the ‘up and coming’ distribution network for a few years, and most of the world’s major publishers are now using them to grow their audiences and share their content.The Economist began publishing on Line in January this year as an experiment, and since then has reached almost 250,000 subscribers after publishing 780 posts (at the time of publishing in June 2016). Many of those subscribers are in key developing markets - like Cambodia. For Denise Law, The Economist community editor, it made sense for the UK publication to publish content there: “It’s an amazing opportunity for us to build communities and develop audiences in the Asian market.” Digital subscriptions to The Economist have grown 45% year-on-year in Asia, which is a key market for the publisher. (Song: Paint the Sky by Hans Atom)


15 Jun 2016

Rank #1

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Google's head of news in conversation on the challenges of distributed content

As Google comes head-to-head with Facebook in the digital advertising race, Google's global head of news Richard Gingras is seeking to collaborate more closely with traditional news publishers. His latest project is Accelerated Mobile Pages, known as 'AMP' - an open source project that aims to speed up article load times to improve user experience. It's also a move to counter the multi-billion dollar threat to news publishers posed by ad-blocking.


25 May 2016

Rank #2

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Ep 3: Protecting sources in the digital age

Journalists and their sources face increasingly invasive surveillance tactics. Digital security is often compromised, and a major new UN study of 121 countries' legal source protection frameworks has found that they are out of date and need strengthening in many cases. Julie Posetti, who authored the report, spoke at the International Journalism Festival in Italy about protecting sources in the digital age, just days after the Panama Papers story broke. This episode features her panel at the festival, where she spoke alongside journalist at Der Spiegel Marcel Rosenbach, director of the Knight Center for Digital Media Entrepreneurship Professor Dan Gilmore, and freedom of information campaigner and journalist Heather Brooke.


2 May 2016

Rank #3

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Ep 2: The emergence of vicarious trauma

With the emergence of user generated content (UGC) or eyewitness media there has also been an emergence of trauma experienced by journalists who discovery, verify and witness this content online. It's called vicarious trauma. Asha Phillips speaks to Sam Dubberley, the co-founder and director of Eyewitness Media Hub, and Cait McMahon, the Managing Director of the Dart Center for Journalism and Trauma, and shares her own experiences in dealing with graphic content.


13 Mar 2016

Rank #4

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Lessons from the 'The Big Sleep': How an interactive feature about life and death went viral and took the producers back to journalism basics

Is there a recipe for virality when it comes to long form features online? In this podcast, The Age’s team behind The Big Sleep (http://www.theage.com.au/interactive/2016/the-big-sleep/) unpack the lessons they learned about the value of traditional craft skills, and the power of human narratives in the production of a high-impact interactive about a complex and sensitive issue - assisted suicide. Here, The Age’s Health Editor Julia Medew, Multimedia Editor Felicity Lewis, and Video Manager Tom McKendrick take Julie Posetti through the production process, and share what they learned along the way. #journalism #storytelling #euthanasia #assistedsuicide #death #TheBigSleep #TheAge


24 Feb 2016

Rank #5