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Brand Matters

A weekly show about branding and technology.

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The Content Marketing Spectrum

The Content Marketing Spectrum

Today's brands have become media companies with all the content they need to create, distribute, and amplify on a daily ... Read more

8 Feb 2018

13mins

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Marketers & AI

Marketers & AI

What should marketers look for in an AI tech vendor for their brand? We looked at the hype surrounding AI and how compan... Read more

25 Jan 2018

7mins

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Cryptocurrency has a marketing problem

Cryptocurrency has a marketing problem

When you look at the volatility on exchanges, it's clear cryptocurrency has a marketing problem. Branding plays an essen... Read more

12 Jan 2018

8mins

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The Importance of Influence

The Importance of Influence

Looking into 2018, influencer strategy will continue to be a vital skill for marketers to learn to support their brands.... Read more

4 Jan 2018

6mins

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2018 Tech Predictions

2018 Tech Predictions

Looking ahead at 2018, the Brand Matters show outlines three tech trends we expect to see next year: 1) artificial intel... Read more

21 Dec 2017

10mins

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Upside-Down Market Entry

Upside-Down Market Entry

Brand Matters shares highlights this week from the Upside-Down Market Entry Roundtable session at TNW New York. The trad... Read more

14 Dec 2017

14mins

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Millennials and The Reverse Branding Trend

Millennials and The Reverse Branding Trend

There's a new trend among companies marketing to consumers where instead of building a flashy brand, companies are choos... Read more

7 Dec 2017

11mins

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The Vertical Mindset for Mobile Marketing

The Vertical Mindset for Mobile Marketing

This week's episode of Brand Matters discusses why it's important for brands to switch from a horizontal to a vertical m... Read more

2 Dec 2017

8mins

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Mobile Marketing Roundtable Recap

Mobile Marketing Roundtable Recap

This week's show recaps the Mobile Marketing Roundtable discussion from the Data & Marketing Association and Industr... Read more

17 Nov 2017

18mins

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The iPhone X Marks the Spot

The iPhone X Marks the Spot

We've spent close to a week with the iPhone, and it's the best iPhone Apple's ever made, but it's not quite perfect. We ... Read more

10 Nov 2017

20mins

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