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Technology

Brand Matters

Updated 2 days ago

Technology
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A weekly show about branding and technology.

Read more

A weekly show about branding and technology.

Cover image of Brand Matters

Brand Matters

Latest release on Feb 08, 2018

Read more

A weekly show about branding and technology.

The Content Marketing Spectrum

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Today's brands have become media companies with all the content they need to create, distribute, and amplify on a daily basis. Marketers need to think holistically about their content marketing efforts, instead of relegating it to only the Owned channels of the Paid, Owned, Shared, and Earned spectrum. Since influencers are both content creators and promoters, a great influencer marketing campaign helps branded content take off and inspire the holy grail that is user-generated content.

Feb 08 2018

13mins

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Marketers & AI

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What should marketers look for in an AI tech vendor for their brand? We looked at the hype surrounding AI and how companies can cut through it to find the right partners to help them take advantage of the AI revolution.

The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships (eMarketer)

Jan 25 2018

7mins

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Cryptocurrency has a marketing problem

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When you look at the volatility on exchanges, it's clear cryptocurrency has a marketing problem. Branding plays an essential role in helping the public trust something new, but marketing promises should always be rooted in the product and the team. The cryptocurrency market right now is both undervalued and overhyped, and marketers need to be responsible with how they promote new coins and products.

Jan 12 2018

8mins

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The Importance of Influence

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Looking into 2018, influencer strategy will continue to be a vital skill for marketers to learn to support their brands. Measurability and ROI are essential to influencer marketing, and brand strategists need to collaborate with marketing and PR teams to fit the right influential voices into their plans everywhere from social media to events.

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16 Skills Every Marketing Pro Should Master In 2018

Jan 04 2018

6mins

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2018 Tech Predictions

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Looking ahead at 2018, the Brand Matters show outlines three tech trends we expect to see next year: 1) artificial intelligence-powered virtual assistants; 2) compelling augmented reality experiences that digitally enhance the world around you; and 3) user smartphone fatigue as customers begin to feel stifled by the always-connected nature of our mobile devices.

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Smartphones Will Continue to Take Over Our Lives – And Other Predictions for 2018? (Mobile Marketing Watch)

Dec 21 2017

10mins

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Upside-Down Market Entry

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Brand Matters shares highlights this week from the Upside-Down Market Entry Roundtable session at TNW New York. The traditional way of expanding to new markets is too slow for the digital age. We need to flip the process upside-down and realize that our companies are already global brands and we are entering and guiding an existing conversation.

Made with Descript

Dec 14 2017

14mins

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Millennials and The Reverse Branding Trend

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There's a new trend among companies marketing to consumers where instead of building a flashy brand, companies are choosing to have a minimalist brand identity. We look at three companies – Public Goods, Brandless, and Common Projects – and how they're using a lack of branding to their advantage.

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Millennials And The 'Reverse Branding' Trend
Public Goods
Brandless
Common Projects

Dec 07 2017

11mins

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The Vertical Mindset for Mobile Marketing

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This week's episode of Brand Matters discusses why it's important for brands to switch from a horizontal to a vertical mindset when it comes to creating content for mobile devices. We also recap some related insights from the App Promotion Summit in Berlin.

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Why Brands Need to Adopt a Vertical Mindset (MarTech Series)
App Promotion Summit

Dec 02 2017

8mins

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Mobile Marketing Roundtable Recap

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This week's show recaps the Mobile Marketing Roundtable discussion from the Data & Marketing Association and Industry Index. We cover topics from mobile commerce, influencer marketing, to location intelligence.

In our second segment, we discuss how today's smartphones are actually quite dumb. Artificial intelligence has the potential to make our mobile devices truly smart through anticipatory, contextual, and personalized experiences.

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Data & Marketing Association
Industry Index
Dumb Smart Phones - Adotas

Nov 17 2017

18mins

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The iPhone X Marks the Spot

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We've spent close to a week with the iPhone, and it's the best iPhone Apple's ever made, but it's not quite perfect. We look at some of the issues with the device, like the autocorrect bug and FaceID challenges.

Nov 10 2017

20mins

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T is for Treasure: Amazon's Treasure Truck Branding

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Brand Matters this week looks at Amazon's Treasure Truck initiative and how it's selling an experience rather than a product. For a company that hasn't been known for good customer service, it's a refreshing effort to add some fun and delight to the Amazon shopping experience.

Nov 02 2017

16mins

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Logo Time - Introducing the Brand Matters Logo

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Introducing the new Brand Matters show logo. We took the concept of a cattle brand and brought it into the digital age with a bit of bling. Show producer Sebastian Liu shares his thought process behind the graphic.

Oct 26 2017

10mins

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The Worth of a Brand

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This week's episode takes a look at how to value a brand from a consumer perspective. When a T-Mobile fan offered to get a visible T-Mobile logo tattoo in exchange for an iPhone 8, CEO John Legere jumped at the chance. We look at what T-Mobile did right to build a brand that generates this unique kind of publicity.

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Android Authority: Would you tattoo a T-Mobile logo on your arm for a free phone? One man did

Twitter: #TattooforPhilip

Oct 19 2017

17mins

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The Donut Shop

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For Brand Matters episode 6, we look at Google's fun new pop-up donut shops for the Google Home Mini and examine the latest mobile app trends from China that could head overseas.

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Donuts with Google

eMarketer: What Makes Apps Thrive in China

Oct 12 2017

20mins

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With a Little Help from My Fans

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Brand Matters goes over the With a Little Help from my Fans panel from Mondo NYC, discussing how data drives fan engagement to help you increase your fan base. We also look at Google's brand effectiveness for its October 4th Pixel 2 launch event.

Oct 05 2017

30mins

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Fans Take Center Stage

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For Episode 4, Josh Ong discuss the topic of Fans Take Center Stage from this week's Digital Music Forum panel. The show looks at the increasing importance that fans play in your digital strategy, and how to treat them as creative partners. Examples include Smule's Sing! Karaoke, the new Videobomb, and Live.me broadcaster Justina Valentine.

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NY Media Festival
Sing! Karaoke
Video Bomb
Justina Valentine
#FirstWorldProblems

Sep 28 2017

19mins

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From Empathy to Action

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For Episode 3, we take a look at brand stories from Tesla and Netflix that show how a brand can demonstrate empathy, accessibility, and action to build a stronger connection with the public. Plus we also look at 3 practical tips for live broadcasting.

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(Segment 1)

Billionaire Elon Musk responds to unhappy Tesla customer on a Friday night

In internal Tesla memo, Elon Musk says the way most companies communicate is 'incredibly dumb'

Hurricane survivor writes ‘SEND TESLA’ with the debris of destroyed home

Netflix Ends Unauthorized 'Stranger Things' Bar With A Super Classy Letter

(Segment 2)

3 Practical Tips for Live Broadcasting You Need to Know Right Now

Sep 21 2017

24mins

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A Tale of Two Phones

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Two major phones launched this week —iPhone X vs. Xiaomi Mi Mix 2, and we think one brand came away the winner. We also discuss the importance of internal communications for your brand.

Sep 14 2017

22mins

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What's in a Brand?

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The Brand Matters podcast is a new technology show hosted by Josh Ong, director of Global Brand Strategy & Communications, at Cheetah Mobile. The weekly show will discuss all things branding and technology.

Today for Episode 1, we look at what goes into a brand and why should we care?

Sep 07 2017

16mins

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