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Cover image of StoryMatters Podcast by James Cook Media

StoryMatters Podcast by James Cook Media

Story Matters. Now more than ever. It's never been easier to get your story out there. But it's never been harder to get people to care. That's the paradox of the digital age. Everybody is telling their story. Nobody is listening. If you want to influence people in business (or life), master the ancient art of storytelling. Then understand how to tell your story in the digital age. This show explores the history and future of storytelling so you can apply it in business and in life.

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How to Write Effective Email Copy With Andre Chaperon

We are joined with Andre Chaperon: email copywriter, marketing expert, and founder of the tinylittlebusinesses.com. Samuel P.N. Cook interviews Andre, his former mentor, about the interplay between marketing strategies and tactics. Chaperon gives a fresh perspective on how to become successful in marketing without resorting to sleezy marketing schemes. You will learn how a solid strategy tailored to your business will accelerate your end result once the right tactics are used. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

55mins

23 Jan 2018

Rank #1

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#S2E4 Benefits Of Marketing Mentorship Explained With James Schramko

In the fourth episode, Samuel P.N. Cook interviews James Schramko - business coach, mentor, investor and author of “Work Less, Make More” book. You will learn the difficulties that a digital marketer faces in the beginning of his career, the questions he asks and the solution he finds. You’ll be able to compare online courses to professional coaching in terms of learning opportunities. You’ll understand the the pros and cons of affiliates as well as the differences of American, European, and Australian marketing approach. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

59mins

14 Jan 2018

Rank #2

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#S2E2 The Impact of Storytelling on History With Christopher Kolenda Ph.D.

In the second episode, Samuel P.N. Cook interviews veteran, professor, author, mentor and leadership coach Christopher Kolenda Ph.D. about his take on how history is influenced by storytelling. Coming from a diverse background, Chris provides valuable insights on the business world and how it relates to history and how studying history can help business owners. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

1hr 21mins

7 Dec 2017

Rank #3

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#S1E4 Mapping Your Hero's Digital Journey

On this episode, Paddy and Sam introduce the concept of ‘mapping your digital journey’ and the importance of Facebook and Google ads. You learn about the dos and don'ts of Facebook ads and hear about case studies of past and current clients of James Cook Media. While listening to examples of adverts, Sam will take you through the process that went into making the video, complete with  explanations what things worked and what things didn’t. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

1hr 57mins

10 Oct 2017

Rank #4

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#S1E3 Writing your Hero’s Journey

In this episode Sam takes you through how to write your hero’s journey. You will learn how to understand where your hero is on their journey and how, as a business owner or marketer, you fit into that journey. Sam will demonstrate how to apply the hero’s journey to a marketing construct in twelve steps. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

1hr 21mins

5 Oct 2017

Rank #5

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#S1E0 Introduction to The StoryMatters Podcast

Sam Cook and Paddy Ney talk about their new project StoryMatters podcast series. The speakers intoduce the audience to the concept of the storytelling and share the their own stories that made them storytellers in the digital age. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

45mins

1 Jun 2020

Rank #6

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Get Conversion Optimisation Right with Peep Laja (S2E11)

What is the difference between Conversion Rate Optimization and User Experience? Listen and find out. In this episode you will meet Conversion champion Peep Laja, the owner of the CXL institute and the author of biggest conversion optimization blog in the world. Peep and Sam will take you down the rabbit hole and into the world of conversion optimisation. They’ll discuss how businesses should approach CRO and what to avoid when rebranding your website. You’ll learn about the tools you’ll need to optimise and the dangers of getting conversion optimisation wrong.

43mins

10 Apr 2018

Rank #7

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Personal and Business Development with Peter Sage

Join Samuel P.N. Cook as he interviews Peter Sage about his journey in becoming a business and personal development coach. Peter Sage has worked directly with Tony Robbins and is now the founder and director of the Sage Business School. In this podcast episode Peter explains the importance of mindset in your life and how changing your mentality can completely revolutionise your life. Even through hardships, Peter explains how attitude is everything as you grow as a human throughout your life.

59mins

21 Mar 2018

Rank #8

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#S1E1 Why Story Matters (History of Storytelling)

In this episode you will learn about the historical sources of storytelling and why some stories die while some continue to live on though years. Learn why marketing tactics won’t help you take your business to a high level unless you tell a lasting and honest story to your audience. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

1hr 2mins

3 Oct 2017

Rank #9

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#S1E2 Who Is Your Hero?

In this episode learn about creating avatar (persona) for you business. Find out how to identify features of your ideal customer and define how you can reach such people and be happy with them and your business. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

41mins

3 Oct 2017

Rank #10