Ranked #1
Localization lead on Google's International Growth Team
Localization lead on Google's International Growth Team
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most ... Read more
20 Jul 2023
•
Ranked #2
Qualtrics - how to introduce empathy to your customer experience
Qualtrics - how to introduce empathy to your customer experience
You’d be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only... Read more
28 Jun 2023
•
Similar Podcasts
Ranked #3
Product localization in China: pitfalls and exciting trends
Product localization in China: pitfalls and exciting trends
A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. ... Read more
9 Jun 2023
•
Ranked #4
How can cultural savvy (or the lack of it) make or break a global campaign?
How can cultural savvy (or the lack of it) make or break a global campaign?
In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In ... Read more
9 May 2023
•
Ranked #5
Language. The secret behind IKEA's success
Language. The secret behind IKEA's success
How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You... Read more
13 Apr 2023
•
Ranked #6
In Understanding We Trust
In Understanding We Trust
You’re not alone if you take pride in your culture. But do you feel that brands understand your culture, context and dee... Read more
30 Mar 2023
•
Ranked #7
We’re humans. We want to connect.
We’re humans. We want to connect.
It’s human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64... Read more
6 Mar 2023
•
Ranked #8
Culture and context. Never overlook the basics.
Culture and context. Never overlook the basics.
Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engag... Read more
6 Feb 2023
•
Ranked #9
Understanding you, understanding me. How brands can unlock global understanding
Understanding you, understanding me. How brands can unlock global understanding
Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accur... Read more
3 Jan 2023
•
Ranked #10
What is cosmolocalization and how does it impact the metaverse
What is cosmolocalization and how does it impact the metaverse
In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by De... Read more
27 Apr 2022
•