Cover image of Globally Speaking

Globally Speaking

Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.

Warning: This podcast data isn't working.

This means that the episode rankings aren't working properly. Please revisit us at a later time to get the best episodes of this podcast!

Ranked #1

Podcast cover

Localization lead on Google's International Growth Team

Localization lead on Google's International Growth Team

When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most ... Read more

20 Jul 2023

Ranked #2

Podcast cover

Qualtrics - how to introduce empathy to your customer experience

Qualtrics - how to introduce empathy to your customer experience

You’d be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only... Read more

28 Jun 2023

Similar Podcasts

Ranked #3

Podcast cover

Product localization in China: pitfalls and exciting trends

Product localization in China: pitfalls and exciting trends

A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. ... Read more

9 Jun 2023

Ranked #4

Podcast cover

How can cultural savvy (or the lack of it) make or break a global campaign?

How can cultural savvy (or the lack of it) make or break a global campaign?

In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In ... Read more

9 May 2023

Most Popular Podcasts

Ranked #5

Podcast cover

Language. The secret behind IKEA's success

Language. The secret behind IKEA's success

How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You... Read more

13 Apr 2023

Ranked #6

Podcast cover

In Understanding We Trust

In Understanding We Trust

You’re not alone if you take pride in your culture. But do you feel that brands understand your culture, context and dee... Read more

30 Mar 2023

Ranked #7

Podcast cover

We’re humans. We want to connect.

We’re humans. We want to connect.

It’s human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64... Read more

6 Mar 2023

Ranked #8

Podcast cover

Culture and context. Never overlook the basics.

Culture and context. Never overlook the basics.

Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engag... Read more

6 Feb 2023

Ranked #9

Podcast cover

Understanding you, understanding me. How brands can unlock global understanding

Understanding you, understanding me. How brands can unlock global understanding

Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accur... Read more

3 Jan 2023

Ranked #10

Podcast cover

What is cosmolocalization and how does it impact the metaverse

What is cosmolocalization and how does it impact the metaverse

In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by De... Read more

27 Apr 2022

“Podium: AI tools for podcasters. Generate show notes, transcripts, highlight clips, and more with AI. Try it today at https://podium.page”