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Globally Speaking Radio

Updated 8 days ago

Business
Education
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Globally Speaking is a podcast for and from localization professionals. And how we help global companies achieve their goals in international markets.

Read more

Globally Speaking is a podcast for and from localization professionals. And how we help global companies achieve their goals in international markets.

iTunes Ratings

21 Ratings
Average Ratings
20
0
1
0
0

iTunes Ratings

21 Ratings
Average Ratings
20
0
1
0
0
Cover image of Globally Speaking Radio

Globally Speaking Radio

Latest release on Dec 18, 2019

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Globally Speaking is a podcast for and from localization professionals. And how we help global companies achieve their goals in international markets.

Rank #1: Episode 79: The Localization Contrarian

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In this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having trouble adopting blockchain, and why we struggle with innovation in our industry. There’s also a bit about ice cream.

Tune in to hear more!

May 08 2019

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Rank #2: Podcast 041: Forecast 2018: What's Ahead for the Language Industry?

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In 2017, we saw significant advancements in translation technology, most notably in the growing use of neural machine translation. But technology isn't the only thing that is having a major impact on our industry these days. Hear what our hosts believe are the major trends we'll all be facing in the coming year.

Nov 22 2017

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Rank #3: Podcast 73: Lobbying for Language in the Halls of Power

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In this episode of Globally Speaking, we talk with Bill Rivers, self-titled American language lobbyist, about his efforts to champion aspects of language in the United States--like education, translation, and interpretation--to the highest levels of government.

Feb 13 2019

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Rank #4: Podcast 047: Ethics in Machine Translation

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We’re in a language market today where more words are translated every single day via machine translations than what was translated throughout the entire corpus of human language in the past. What does this mean from an ethical perspective for professional translators, and how does it change our primary offerings? Join us for a fascinating discussion on a topic that impacts us all.

Feb 14 2018

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Rank #5: Podcast 020: The Challenge of Neural MT: Part 1

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The New York Times is writing about it. So is The Economist and dozens of other prestigious business publications. Why is Neural MT suddenly so important--and critical to language service providers? Tune in for the first in our three-part series on why neural MT is one of the hottest trends in the translation industry today.

Feb 01 2017

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Rank #6: Podcast 046: How to Combine Content Strategy with Localization

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Content strategy and localization are both essential components of successful global communications. But what happens when they're not aligned? And what do both sides of the coin need to know about the other? Hear what one of the world's top content strategists has to say to content specialists and language professionals alike.

Jan 31 2018

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Rank #7: Podcast 037: Putting ‘Culturalization’ on the Localization Map

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Cultural differences in geographical names usually aren't a top-of-mind priority for translators and localization professionals. But using incorrect place names can be serious cultural and political hot buttons—and even worse, the loss of your client's trust. Find out how to avoid offending key target audiences when the assignment calls for localizing maps.

Sep 27 2017

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Rank #8: Podcast 053: How Netflix Localizes (Brilliantly!) for Kids in Japan

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How do you localize for Japanese Netflix users who are way too young to know the language's three different writing systems--hiragana, katakana and kanji? Nexflix has found the answer, And the success to prove it.

May 09 2018

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Rank #9: Podcast 022: The Challenge of Neural MT: Part III

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In the third and final episode of our series on neural machine translation, we focus on how advancements in neural MT will impact LSPs and professional translators from a practical perspective. Hear why leading experts believe neural MT is a means to support human translation and not an end in itself.

Mar 01 2017

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Rank #10: Podcast 024: Localization in the World of Gaming

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Demand for localization services is booming in the gaming industry. But producing winning translations is far from easy. It's a serious business that can sometimes mean the difference between success and failure in a specific market. If you want to stay ahead of the game in gaming localization, today's episode is one you won't want to miss.

Mar 29 2017

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Rank #11: Podcast 021: The Challenge of Neural MT: Part 2

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Tune in for the second in our three-part series on Neural Machine Translation. Hear what some of the language industry's leading experts on Neural MT think about the promises, limitations--and pitfalls--of this revolutionary new technology.

Feb 15 2017

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Rank #12: Podcast 027: The Four P's of Global Marketing

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Plan. Produce. Promote. And perfect. Why are the four P's of global content marketing so important for achieving your global marketing goals? And what happens when you leave one of them out?

May 10 2017

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Rank #13: Podcast 049: Best Practices for Getting Paid

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No doubt about it, translation and localization services are a labor of love. But let's face it, we all need to get paid...and paid well. Learn how one translator has mastered the art of getting paid quickly—while avoiding wasteful transaction costs.

Mar 14 2018

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Rank #14: Podcast 035: Building a Global Infrastructure

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Today's episode features an eye-opening discussion with Tableau Software's Daniel Sullivan, who is Director of Global Content Readiness at Tableau Software. Learn more about the needs, opportunities and pitfalls localization professionals must increasingly face to understand the growing impact of more targeted, relevant and insightful data.

Aug 30 2017

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Rank #15: Podcast 023: Regulation, Process and Profit: A Look at Localization in Life Sciences

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What if the translation of a word had to deal with life and death? Join us as we talk with someone who handled that very responsibility every single day.

Mar 15 2017

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Rank #16: Episode 76: How Following the Herd Impacts Localization

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In this episode of Globally Speaking, we talk about social conformity, or following the herd, and how ‘the way things have always been done’ needs a shake up every now and then, including in localization processes.

Mar 27 2019

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Rank #17: Podcast 042: Localization as a Humanitarian Effort: The Wondrous Vision of the Virtual Assistant Circle

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In the wake of the Great Flood of 1999, a small group of people went to Hue, Vietnam to help save the lives of children who had lost their parents in the tragedy. Who could have ever guessed at the time that teaching language localization skills would become a road map for leading so many of these children out of poverty and into a future of real opportunity?

Dec 06 2017

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Rank #18: Podcast 055: Advancing the TAUS Dynamic Quality Framework (DQF)

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TAUS founder Jaap Van der Meer discusses why the DQF is so important for measuring quality in all aspects of the language industry. It's an episode you won't want to miss!

Jun 06 2018

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Rank #19: Episode 75: What's the Latest with Neural MT?

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In this episode of Globally Speaking, we talk with John Tinsley, CEO and co-founder of Iconic Translation Machines, about the current status of neural machine translation (NMT) and why it’s the right time to get on board.

Mar 13 2019

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Rank #20: Podcast 048: Will TAPICC Become an Industry Standard for Translation APIs?

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TAPICC is an acronym that stands for the Translation API Class and Cases Initiative. It's an industry-wide program designed to create an open-source platform that makes it easier and less costly for everyone who needs to integrate content management systems with translation management systems. Why does TAPICC matter to you? Tune in and find out!

Feb 28 2018

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Episode 95: From Startup to Localization Powerhouse

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In this episode of Globally Speaking recorded live at LocWorld in San Jose, we chat with Patrick McLoughlin, Manager of Localization at Eventbrite, about his localization experience in both a large, global corporation and a growing startup. He talks about how he created order out of a chaotic loc program and how he grew his team using internal resources. Plus, learn how Patrick is getting loc buy-in from other departments such as content and product development and connecting the loc program’s success to their metrics.

Dec 18 2019

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Episode 94: Technology and Globalization at The Gap

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In this episode of Globally Speaking, we invited Dede Szykier, IT Program Manager at Gap, Inc., to discuss how language issues are only one part of global retail, how important global inventory teams are to global retail and how none of it is possible without (loads of) technology. You can also hear about how Gap is a ‘sizing democracy’ and what sizing has to do with localization.

Dec 04 2019

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Episode 93: The Importance of Geoculture in Localization

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In this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the way we process communication. Also, did you know that only 7% of communication is verbal?

Nov 20 2019

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Episode 92: The State of the Interpretation Market

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In this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market. We also discuss how interpreters need to market and price their services, setting proper expectations with clients and the latest interpretation technologies.

Nov 06 2019

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Episode 91: Marketing to MENA

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In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations!

Listen to or download the episode below!

Oct 23 2019

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Episode 90: Talking Transcription — Part 3

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To wrap up our series on transcription, we invited Sam Liang, Founder and CEO of Otter.ai, to talk about his company’s innovative transcription technology. He discusses the wide variety of use cases for his service, how he’s combined speech-to-text and neural language processing and how he sees transcription technology evolving in the future.

Tune in to hear more!

Oct 09 2019

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Episode 89: Should Localization Education Ride the Technology Wave?

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School is back in session! In this episode, Michael interviews a panel of localization professors—Max Troyer, Jon Ritzdorf and Jan Grodecki—about how they are preparing students for the future of localization. They discuss how curriculum should both ride the wave of current technology as well as teach students traditional critical skills. Other topics include the best ways to teach automation technologies and project management and how they strive to keep their courses fresh.

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Sep 25 2019

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Episode 88: Talking Transcription — Part 2

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In part 2 of our series on transcription, our guest is Jason Chicola, founder of Rev.com and Temi.com. He explains his business model of providing both humans and AI to transcribe and subtitle growing volumes of audio and video content for global audiences. He also explains how the technology advancements in localization and transcription are similar, and the keys to successful and high-quality transcription.

Listen in to hear more!

Sep 11 2019

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Episode 87: A New Chapter for the Multilingual Publishing Industry

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In this episode of Globally Speaking, we chat with Margaret Ann Dowling, CEO of Create & Translate.org, about the magazine publishing industry. She explains the current global licensing model for multilingual publication and why it needs to evolve to become more reader-focused. She also talks about the need to create more content that enables collaboration across cultures and markets and the similarities between the loc and publishing worlds.

Click Play or Download Episode below and thanks for listening!

Aug 28 2019

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Episode 86: All About Internationalization

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Internationalization is one of those things that everybody talks about, but few people know how to do it. In this episode of Globally Speaking, we invited Jeff Knorr, Managing Director of Internationalization Labs, to explain to us why we still need to internationalize software in this Unicode world. He also chats about the most common internationalization problems and gives advice to companies looking to globalize their software.

Stream or download the episode to learn more!

Aug 14 2019

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Episode 85: Talking Transcription — Part 1

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In this episode of Globally Speaking, we chat with Jamie Hartz, a veteran Spanish-to-English translation and transcription professional, about the art and process of transcription, what tools are available, whether automation is viable and the human impact of her transcription work.

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Jul 31 2019

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Episode 84: Around-the-clock Innovation

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In this episode of Globally Speaking, we chat with Ultan O’Broin, long-term IT Product Manager, about the staggering rate of change, how innovation is related to empathy and how to get started. Plus, learn what a crapplication is and why he wears three watches.

Jul 17 2019

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Episode 83: Unpacking the Complexities of Global Digital Marketing

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In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation’ usually doesn’t cut it.

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Jul 03 2019

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Episode 82: The Customization Conundrum

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In this episode of Globally Speaking, we chat with Yan Yu, Daniel Chin and Scott Schwalbach of Spartan Software about how no single translation management systems (TMS) will meet all the needs of a localization program, why API integration between tools isn’t enough and why custom development of TMS and content management systems (CMS) is crucial to a successful localization program.

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Jun 19 2019

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Episode 81: Managing Human Resources Across Cultures

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In this episode of Globally Speaking, we chat with Michael Erisman, Chief People Officer at Pushpay, about his experience managing global teams and handling internal human resources. He discusses costly mistakes made from not understanding cultural differences, how to manage varying cultural norms across a global company, the “people implications” of your global business strategy and why trust is the key.

Tune in to hear more!

Jun 05 2019

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Episode 80: How ASICS Is Running to Global Markets

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Episode 80: How ASICS Is Running to Global Markets

May 22 2019

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Episode 79: The Localization Contrarian

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In this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having trouble adopting blockchain, and why we struggle with innovation in our industry. There’s also a bit about ice cream.

Tune in to hear more!

May 08 2019

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Episode 78: Is It AI or Is It PowerPoint

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In this episode of Globally Speaking, we talk about how we’re still in the hype curve of AI, what AI has to do with PowerPoint, the concept of selling an idea before the product is ready—and a little about manscaping, too.

Apr 29 2019

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Episode 77: Maximizing the Impact of Localized Content

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In this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content choices and why KPIs don’t always determine quality.

Apr 10 2019

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Episode 76: How Following the Herd Impacts Localization

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In this episode of Globally Speaking, we talk about social conformity, or following the herd, and how ‘the way things have always been done’ needs a shake up every now and then, including in localization processes.

Mar 27 2019

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iTunes Ratings

21 Ratings
Average Ratings
20
0
1
0
0