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Technology

The Publisher Lab

Updated 9 days ago

Technology
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A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

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A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

iTunes Ratings

30 Ratings
Average Ratings
30
0
0
0
0

Super good info for websites

By KatieSharpWST - Oct 25 2019
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This is an awesome podcast for website owners and content creators

Best podcast for website owners

By roseoakley123&@ - Oct 22 2019
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These two are so fun to listen to. It makes talking about website monetization fun and interesting.

iTunes Ratings

30 Ratings
Average Ratings
30
0
0
0
0

Super good info for websites

By KatieSharpWST - Oct 25 2019
Read more
This is an awesome podcast for website owners and content creators

Best podcast for website owners

By roseoakley123&@ - Oct 22 2019
Read more
These two are so fun to listen to. It makes talking about website monetization fun and interesting.
Cover image of The Publisher Lab

The Publisher Lab

Latest release on Jan 14, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 9 days ago

Rank #1: Episode 54 - Lessons Learned from 10+ Years of Blogging w/ Kristen Howerton

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Kristen Howerton from RageAgainstTheMinivan.com joins Tyler and Shelby to discuss the lessons she's learned throughout a decade of blogging. From the evolution of blogs to how to monetize podcasts, Kristen shares insightful tips for digital publishers.

Nov 02 2018

36mins

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Rank #2: New Government Regulations in Digital Publishing

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Tyler and Shelby talk about how the majority of publishers have not started preparing for the California Consumer Privacy Act and how the European Parliament just passed two new articles that tighten up copyright laws on the internet. They also talk about how Unilever is launching a "Trusted Publisher Network" and how The Telegraph just launched a new female sports vertical.

Mar 29 2019

24mins

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Rank #3: Episode 44 - Google Search Console & The Power of Social Media

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Tyler and Shelby go over new features that have been added to Google Search Console. They talk about Twitch's plan to ditch ad-free streaming and the power of video and social media.

Aug 24 2018

23mins

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Rank #4: Google's June 2019 Core Update & How Targeted Ads Impact Publishers

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Tyler and Shelby discuss the recent rollout of Google's pre-announced June 2019 Core Update and Search Engine Land's new and improved SEO periodic table. They also talk about how targeted ads impact digital publishers and the rise in digital advertising.

Jun 07 2019

24mins

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Rank #5: Episode 65 - Artificial Intelligence, AMP, & Ad Blockers

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Tyler and Whitney sit down to discuss findings regarding revenue, traffic, and EPMV from Ezoic's 2019 Publisher Performance Report. They also talk about Google's proposal to ban third-party ad-blockers and their recent $57M GDPR fine. They close the show with some discussion about artificial intelligence in publishing and AMP pages

Jan 25 2019

30mins

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Rank #6: Sponsored Content & Content Strategy with BikeRumor.com

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Tyler and Shelby are joined by a special guest, Tyler Benedict from BikeRumor.com, to discuss content strategy and how to provide value to advertisers and readers through sponsored content.

Apr 05 2019

30mins

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Rank #7: Delish Doubles Site Traffic, Apple's 'Link Decoration' Update, & Google Chrome's New Badge of Shame

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Tyler is joined by Suthe this week as they discuss how Delish doubles site traffic by focusing on search, the impact of Apple's latest privacy update thwarting 'link decoration', and they answer the question of whether publishers should worry about Apple News+. They also discuss the new Google Chrome "badge of shame" for slow sites.

Nov 19 2019

28mins

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Rank #8: Privacy Regulations, DuckDuckGo, and Quality Content Over Quantity

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Tyler and Whitney discuss privacy regulations like California's version of GDPR going live on Jan. 1st, DuckDuckGo's Q2 growth, and how the New York Times and UK News are choosing quality content over quantity.

Jul 26 2019

31mins

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Rank #9: Facebook's 'Like' Button a GDPR risk, One-Question Surveys, and Hearst's Ad Buying Platform

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Tyler and Whitney discuss how Facebook's 'Like' button is a GDPR risk to host websites, trends toward one-question surveys vs. traditional engagement metrics, and how Hearst is building a self-serve platform for ad buying.

Aug 02 2019

23mins

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Rank #10: Episode 46 - Amazon, Facebook, & Google Updates

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Tyler and Shelby dive into Amazon's rebranding move toward Amazon Advertising. They also talk about the Facebook Watch's international debut and other big players in the video industry. They discuss Google's new search platform, while Tyler breaks down bid caching.

Sep 07 2018

20mins

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Rank #11: 'Dark Social' and Ways to Improve Your SEO in 2019

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Tyler and Whitney discuss how 77.5% of shares are on 'dark social' and they also cover some ways to improve your SEO in 2019 from Backlinko.

Aug 09 2019

16mins

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Rank #12: Episode 63 - Traditional, Digital, & Social Media

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Shelby is joined by a special guest, Whitney Wright, to discuss six trends that are predicted to define media in 2019. They also talk about Twitter's plans to change the platform for users and publishers along with Instagram's new iOS feature.

Jan 11 2019

22mins

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Rank #13: Episode 68 - Why Publishers Can't Rely on Social Platforms

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Tyler and Shelby discuss how The Telegraph acquires and retains users and how Business Insider is integrating Taboola Feed to give readers a social-style content experience. They also talk about how publishers cannot depend on Facebook for distribution and how The New York Times has stopped posting content on Snapchat.

Feb 15 2019

26mins

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Rank #14: Stats from 3.25 Billion Site Visits, CTR from 5 Million Google Visits, and Short-Term CPM Spikes

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Tyler and Shelby are joined by John Cole, COO of Ezoic to discuss the top takeaway and statistics from 3.25 billion site visits, the click-through rate findings from 5 million Google Search results, and how digital publishers are enjoying a short-term CPM spikes up to 50% in the first few days of Google's first-price auction rollout.

Sep 24 2019

27mins

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Rank #15: New FTC Rules, USA Today Rebuilds Its Website, and the Google BERT Update

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Tyler and Shelby discuss how the new Federal Trade Commission rules are starting to crack down on fake social media followers, likes, and fake reviews. USA Today also rebuilds its website. They also discuss how DeadSpin.com is in an ad standoff with its owner, G/O Media, and about the Google BERT update.

Nov 05 2019

24mins

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Rank #16: R.I.P. Deadspin, Google Search Console Rolls Out Speed Report, and Google's New WordPress Plugin

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Tyler and Shelby discuss the death of Deadspin, how Google Search Console is beginning to roll out Speed Report, and Google has a new WordPress plugin. They also discuss how Immediate Media tests a new way to share data directly with advertisers.

Nov 12 2019

20mins

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Rank #17: Episode 58 - Strategize for 2019 & Beyond

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Tyler and Shelby talk about two different ways readers like to consume the news and how both Brit+Co and The Washington Post have each announced a new podcast series. Shelby shares what UK digital publishers are planning to do in 2019, while Tyler gives his own take on content strategies that will come out on top next year. They end the show by going over some important media stats from 2018.

Nov 30 2018

24mins

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Rank #18: Episode 47 - All Things Digital w/ Former Hearst Executive

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Former Hearst UK Chief Digital Officer, Paul Cassar, joins Tyler and Shelby to discuss the difference in engagement for above and below the fold ads. They also talk about launching brands on Instagram, while Paul gives his take on Snapchat as a platform for digital publishers. The trio also talks about Verizon's ad tech stack, Oath Advertising Platform and the addition of Reach to The Ozone Project.

Sep 14 2018

24mins

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Rank #19: Episode 55 - Staying on Top of Industry Trends

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Tyler and Shelby talk about Google's announcement to eliminate ads on websites with "abusive experiences". They also discuss Google's new release of documents to help Lazy Loading and a study that claims that younger Americans are more willing to pay for content.

Nov 09 2018

20mins

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Rank #20: Episode 66 - Invest in Engagement, But Measure It Too

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Tyler and Shelby discuss how leading publishers invest more in engagement than acquisition and how Glamour is planning a new site redesign to help build user habit. They also talk about how Buzzfeed, Vice, and Group Nine media are teaming together to measure video and how Google plans to retire its old Search Console.

Feb 01 2019

23mins

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