Cover image of The StreetDog Digital Podcast

The StreetDog Digital Podcast

Hi and welcome to the StreetDog Digital Podcast! Here you will find expert advice from fellow pet industry professionals. It will include interviews and conversations about marketing, business ownership, pet industry trends and much more. Let’s spill the tea, let’s get those paws up and let’s get started!

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EP11 How to Integrate Video into Your Marketing Strategy

On this episode, we will highlight some different types of video content and how you might incorporate them into your marketing strategy. We'll also go over some tips for creating video content and how to ensure your video marketing efforts are successful!To learn more about StreetDog Marketing, please visit our website www.streetdog.ca


5 May 2022

Rank #1

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EP10 Why It’s Important to Create Content for Every Stage of the Buyer’s Journey

Content plays a vital role in any marketing strategy, and to achieve the best results, your content should be carefully conceptualized to address your audience’s needs and questions that arise along their path to purchase. If you’ve been creating a lot of content but aren’t seeing the conversions you want, it could be because you aren’t successfully supporting your audience through the buyer’s journey.By the end of this episode, you’ll have a better understanding of the process your audience goes through before making a purchase and the types of content to create so they’ll buy your product.To learn more about StreetDog Marketing, please visit our website www.streetdog.ca


7 Apr 2022

Rank #2

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EP 09 Preparing a Year-End Marketing Review for Your Pet Brand

With the end of the year approaching quickly, many businesses will soon be shifting their focus to year-end preparations, and the same rings true for those in the pet industry.Most businesses use this time to review their accounting and sales goals, but it’s equally important to assess the effects of your marketing efforts as well. A year-end marketing review allows businesses to measure the contribution of their marketing strategy.Join us on this episode when we help you to prepare a year-end marketing review for your pet brand.To learn more about StreetDog Marketing, please visit our website www.streetdog.ca


1 Dec 2021

Rank #3

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EP08 Delegate Your Way To Growth

Delegating sounds easy. Why wouldn't you want to share your workload? But in practice, it can be difficult to let go, challenging to choose what tasks to delegate and what to retain, and a failure to delegate can stump your growth and hold back your team. Hello and welcome back to the StreetDog Digital Podcast. On this episode we are going to talk about Delegating Your Way To Growth.To learn more about StreetDog Marketing, please visit our website www.streetdog.ca


17 Nov 2021

Rank #4

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EP07 Why You Shouldn't Skimp on Marketing

Marketing is crucial for your business to grow, but any business needs to watch their budgets and spend money where it will have the most significant impact. Spending money on marketing without a clear plan and objective can be a waste of your budget. On this episode, we are going to break it down. Where to spend your budget, finding out if your targeting the right audience and so much more.To learn more about StreetDog Marketing, please visit our website www.streetdog.ca.


3 Nov 2021

Rank #5

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EP06 How You can Inspire Yourself (and Those Around You)

Entrepreneurs start with inspiration. They are inspired to create something new, improve a product or service, and change how something is made or done. They see an alternate future where their idea can help others. The inspiration is the motivation for an entrepreneur to chase their dreams and prevail through adversity.To learn more about StreetDog Marketing, visit our website www.streetdog.ca


20 Oct 2021

Rank #6

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EP05 Where to Start When Creating a Marketing Campaign

When you’re new to running a business there are many parts to consider, to give yourself the best chance at success, and marketing is no exception.In fact, marketing has many components in and of itself. Trying to decide where to start with your marketing strategy can become quite overwhelming. Listen in on our latest episode where we break down where to start when creating a marketing campaign.To learn more about StreetDog Marketing Inc, you can visit our website at www.streetdog.ca


6 Oct 2021

Rank #7

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EP04 Branding 101 For Pet Brands

Have you ever wondered and wanted to gain more of an understanding of branding and all of those pieces that comes along with it?If so, this episode is made for you!We're  going to talk all about:What makes up your brands identityWhat actually is branding What are the steps in creating your own pet brand identityFollow us on Instagram or check our our Website  www.streetdog.ca


22 Sep 2021

Rank #8

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EP03 Here’s How Influencer Marketing Can Elevate Your Brand

On this episode are going to dive into the world of Influencer Marketing, but not only that, more specifically Pet Influencer Marketing. We also have a very special guest, Apollo & Kristen. Buckle up, this episode is going to be a fun one filled with everything from;What exactly is influencer marketingWhat is the difference between macro vs. micro influencers…and nano influencersHow to find the right influencer for your pet brandWhere to find Apollothelilaussie: InstagramFacebookTikTokEmail: apollothelilaussie@gmail.com If you would like to learn more about StreetDog Marketing, please visit our website: streetdog.ca.


7 Sep 2021

Rank #9

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EP02 Social Media Metrics That Really Matter

Hello and welcome back to the StreetDog Digital Podcast. Trying to understand the world of social media metrics and be daunting and overwhelming,  but knowing and understanding how your content performs and whether it’s serving your brand goals is key.The reality is, that there are so many metrics to choose from and to track that it’s hard to tell which ones give real insight into your social strategy’s success. Join us on our latest episode as we dive into the Social Media Metrics That Really Matter.Follow us on Instagram or check our our Website  www.streetdog.ca


30 Aug 2021

Rank #10