Cover image of The Rothman PPC Podcast: Google Ads, AI, and Your Business

The Rothman PPC Podcast: Google Ads, AI, and Your Business

Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most o... Read more

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Ranked #1

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016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)

016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)

11 ways to improve your ad copy in Google Ads search campaigns:ExperimentUndeniable ad copyAdsOrganicSocialWebsiteHelp d... Read more

2 Jan 2023

20mins

Ranked #2

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015: The Easy Formula For Google Ads Ad Copy Success

015: The Easy Formula For Google Ads Ad Copy Success

My easy formula for amazing Google Ads ad copy that generates leads and sales:1. Catch their attention2. Meet them where... Read more

22 Jul 2022

14mins

Ranked #3

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014: How To Deal With The Ramp Up Period In Google Ads

014: How To Deal With The Ramp Up Period In Google Ads

The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the differen... Read more

19 May 2022

22mins

Ranked #4

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013: The Decision You Have To Make About Updated Phrase Match Keywords

013: The Decision You Have To Make About Updated Phrase Match Keywords

Updated phrase match is a really big deal.Why the anger?The decision you have to make.Did you forget who the boss is?Abo... Read more

12 Dec 2021

31mins

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Ranked #5

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012: Broad Match Has Changed!

012: Broad Match Has Changed!

Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to b... Read more

15 May 2021

30mins

Ranked #6

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011: Three Ways To Lower Your Bounce Rate in Google Ads

011: Three Ways To Lower Your Bounce Rate in Google Ads

In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your boun... Read more

16 Feb 2021

23mins

Ranked #7

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010: 4 Ways You Can Improve Your Google Ads Management In 2021

010: 4 Ways You Can Improve Your Google Ads Management In 2021

Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason share... Read more

19 Jan 2021

21mins

Ranked #8

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009: A Weird Secret About Google Ads Management

009: A Weird Secret About Google Ads Management

There's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds o... Read more

14 Oct 2020

17mins

Ranked #9

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008: Are you going to cry about search terms?

008: Are you going to cry about search terms?

Here are some ways to handle losing some of the search terms data we're all used to. No need to cry.Thanks for listening... Read more

17 Sep 2020

25mins

Ranked #10

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007: Danger, Careful With Comparisons

007: Danger, Careful With Comparisons

Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jas... Read more

29 Aug 2020

24mins

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