Cover image of B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In ... Read more

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Ranked #1

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How to produce killer short-form videos w/ Corey Alderin

How to produce killer short-form videos w/ Corey Alderin

If you had to rank content types from most valuable to least, you'd probably put video right at the top, or at least nea... Read more

10 Aug 2023

20mins

Ranked #2

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How to use podcasting as the ultimate networking tool w/ Liat Kozuch

How to use podcasting as the ultimate networking tool w/ Liat Kozuch

We've talked many times on the show about the value of podcasting as a content marketing strategy. A big part of the va... Read more

9 Aug 2023

28mins

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Ranked #3

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Has AI established a new content "floor"? w/ Chad S. White

Has AI established a new content "floor"? w/ Chad S. White

If you're a content marketer, you probably know the name Rand Fishkin. He's founder of Spark Toro, and basically a go-t... Read more

8 Aug 2023

28mins

Ranked #4

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How "Blushies" help this professional service provider stand out w/ Katrina Neil and Mallory Dietl

How "Blushies" help this professional service provider stand out w/ Katrina Neil and Mallory Dietl

Thinking "outside the box" can be a double edged sword. (Two metaphors packed into a single short sentence; not too sha... Read more

3 Aug 2023

15mins

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Ranked #5

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The "digital twin" concept to align marketing and sales w/ Greg Mischio

The "digital twin" concept to align marketing and sales w/ Greg Mischio

We all know that sales-marketing alignment is crucial. Yet for many companies it's hard to get those groups aligned. Bec... Read more

2 Aug 2023

21mins

Ranked #6

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Community engagement as a marketing strategy w/ Lisa Apolinski

Community engagement as a marketing strategy w/ Lisa Apolinski

We all know that business communities are the bomb, right? Joining the right community can offer value in so many ways: ... Read more

1 Aug 2023

26mins

Ranked #7

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Attributes of a "strong" writer w/ Stella Sakic

Attributes of a "strong" writer w/ Stella Sakic

Anyone can call themselves a writer. But really strong, professional writers are far and few between. And not so easy to... Read more

27 Jul 2023

22mins

Ranked #8

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The value of an holistic approach to content marketing w/ Shae Henrie

The value of an holistic approach to content marketing w/ Shae Henrie

Content marketers often tend to think of themselves as creators. Creative types of who good with words, good with images... Read more

26 Jul 2023

15mins

Ranked #9

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How storytelling makes your content more "human" w/ Ayushee Syal

How storytelling makes your content more "human" w/ Ayushee Syal

Is your content "human"? Does it connect with your audience on a "human level"? What does that even mean? In the age ... Read more

25 Jul 2023

19mins

Ranked #10

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Content marketing survival tips w/ Miles Shattuck

Content marketing survival tips w/ Miles Shattuck

Content marketing is like the Wild West.There are no absolute rules or laws.Strategies, tactics, and tech change quickly... Read more

20 Jul 2023

17mins

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