Cover image of On Principle

On Principle

On Principle, a production of Olin Business School at Washington University in St. Louis, tells the stories of pivotal business decisions. What led to them? What were the choices? And what lessons can... Read more

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Ranked #1

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Examining Strategy: Trish Gorman

Examining Strategy: Trish Gorman

Our second season two bonus episode looks back at my conversation with Trish Gorman, a professor of practice in strategy... Read more

5 Jul 2022

13mins

Ranked #2

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Bitten by Inspiration: Tim Solberg

Bitten by Inspiration: Tim Solberg

When we first talked to WashU Olin finance professor Tim Solberg in October 2021, we sought his input for our season 2 O... Read more

7 Jun 2022

13mins

Ranked #3

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In the Gray Area: Jason Wilson

In the Gray Area: Jason Wilson

In 2014, one of his coffee shops failed—the one on St. Louis’ underserved north side. Some of the workers he held over a... Read more

3 May 2022

29mins

Ranked #4

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The Troubled Condition: Jill Castilla

The Troubled Condition: Jill Castilla

In 2009, nobody wanted Jill Castilla in Edmond, Oklahoma, much less inside the halls of its century-old community instit... Read more

19 Apr 2022

31mins

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Ranked #5

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Rising from the Ashes: Angel Likens

Rising from the Ashes: Angel Likens

How do you honor the past while planning for the future? In a business that relies on goodwill from customers—indeed, me... Read more

5 Apr 2022

33mins

Ranked #6

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The Handshake Deal: The Garcia Brothers

The Handshake Deal: The Garcia Brothers

Berto and Ivan Garcia are the co-founders of what has become a St. Louis real estate powerhouse. Garcia Properties is a ... Read more

22 Mar 2022

30mins

Ranked #7

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The Inspiration: Steve Smith

The Inspiration: Steve Smith

A civic crisis rooted in racial inequity. A chance visit to an Atlanta retail attraction. A commercial developer persuad... Read more

8 Mar 2022

32mins

Ranked #8

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Finding Strategy in Crisis: Joyce Trimuel

Finding Strategy in Crisis: Joyce Trimuel

On Memorial Day 2020, police in Minneapolis murdered a Black man during a routine traffic stop. In the context of that e... Read more

22 Feb 2022

41mins

Ranked #9

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The Second Act: Mike Isaacson

The Second Act: Mike Isaacson

As the curtain rises for this episode, we meet Mike Isaacson, tapped in 2011 to become the new executive producer and ar... Read more

8 Feb 2022

36mins

Ranked #10

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The $5 Million Mistake: Alaina Maciá

The $5 Million Mistake: Alaina Maciá

In 2003, Alaina Maciá arrived at MTM, the St. Louis-based broker of non-emergency medical transportation services, to fi... Read more

25 Jan 2022

38mins

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