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Demand Efficiency

The show where we unpack the methods and tactics used to reduce CAC by the most efficient and fastest growing companies in tech. In each episode your host, Eli Rubel, founder of Matter Made, will eval... Read more

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Lacework Director of Digital Marketing on Orchestrating and Implementing High-Quality Lead-Opportunity Handoffs to Drive Efficiency and Growth.

Lacework Director of Digital Marketing on Orchestrating and Implementing High-Quality Lead-Opportunity Handoffs to Drive Efficiency and Growth.

Podcast SummaryIn this conversation with Simon Chuang, Director of Digital Marketing at Lacework, he talks about orchest... Read more

29 Jun 2023

18mins

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Metadata Head of Brand and Product Marketing on Use-Case and Persona Specific Sequences

Metadata Head of Brand and Product Marketing on Use-Case and Persona Specific Sequences

Podcast SummaryIn this conversation with Mark Huber, Head of Brand and Product Marketing at Metadata, he talks about use... Read more

5 Jun 2023

19mins

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Dan Frohnen on channel mix, tracking, and structuring teams for success

Dan Frohnen on channel mix, tracking, and structuring teams for success

Podcast SummaryIn this conversation with Dan Frohnen, CMO at PicnicHealth, talks about Channel Mix. Today, you’ll hear a... Read more

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6Sense CMO and GTM Champion Uses Flawless ABM and Lead Management Programs to Drive ROI

6Sense CMO and GTM Champion Uses Flawless ABM and Lead Management Programs to Drive ROI

In this conversation with Latané Conant, CMO at 6sense, she talks about doing account-based marketing right. Today, you’... Read more

24 Apr 2023

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Checkr VP of Marketing Uses Experimentation and Hypothesis-Driven Testing to Benchmark Regularly and Drive Demand Efficiency

Checkr VP of Marketing Uses Experimentation and Hypothesis-Driven Testing to Benchmark Regularly and Drive Demand Efficiency

Podcast  In this conversation with Prachi Gore, VP of Marketing at Checkr, Inc, she talks about marketing and experiment... Read more

21 Feb 2023

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Podcast SummaryIn this conversation with Ryan Narod, Head of Marketing at Mutiny, he talks about revenue orchestration. ... Read more

14 Feb 2023

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UserGems Director of Demand Generation Leverages Universal Messaging Frameworks To Drive Demand To The Entire Buying Committee

UserGems Director of Demand Generation Leverages Universal Messaging Frameworks To Drive Demand To The Entire Buying Committee

Podcast SummaryIn this conversation with Isaac Ware, Director of Demand Generation at UserGems, he talks about messaging... Read more

7 Feb 2023

23mins

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Superhuman Head Of Marketing Explains Why Customer Focus Plays Integral Role In Marketing

Superhuman Head Of Marketing Explains Why Customer Focus Plays Integral Role In Marketing

Podcast SummaryIn this conversation with Seiyonne Suriyakumar, Head of Marketing at Superhuman, he talks about customer ... Read more

31 Jan 2023

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Former CMO of SalesLoft and Seasoned Industry Advisor Details The Sophisticated Ad Programs That Drive Demand Efficiency

Former CMO of SalesLoft and Seasoned Industry Advisor Details The Sophisticated Ad Programs That Drive Demand Efficiency

Podcast SummaryIn this conversation with Sydney Sloan, Executive-in-Residence at Scale Venture Partners, she talks about... Read more

24 Jan 2023

22mins

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