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The Strategic Marketer

The Strategic Marketer is a podcast for marketers to learn strategies, tactics, and practical steps to become well-rounded, strategic marketers.Catch marketing and sales leaders sharing their expertise and tips.

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How to become a marketing leader - Trey Sheneman : 33

In this episode, Joseph Lewin chats with Trey Sheneman, Chief Marketing Officer at The ASK Method Company and Bucket. The conversation focuses on how to become a marketing leader. Find Trey on LinkedIn: https://www.linkedin.com/in/treyshen/ Learn about The Ask Method: https://askmethod.com/ Learn about Bucket: https://bucket.io/ 

35mins

5 Jul 2022

Rank #1

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What is Demand Generation? - Chris Spellman : 32

In this episode, Joseph Lewin chats with Chris Spellman , Senior Demand Generation Manager at Scythe. The conversation focuses on the what and how of demand generation marketing. Find Chris on LinkedIn: https://www.linkedin.com/in/cspellman/ Check out Chris' fiction books: https://spellmanbooks.com/ 

41mins

28 Jun 2022

Rank #2

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Don't focus on the competition, focus on relationships - Nemanja Zivkovic : 31

In this episode, Joseph Lewin chats with Nemanja Zivkovic, owner of Funky Marketing. They talk about how focusing on the competition can derail growth, and how a focus on relationships creates demand. Find Nemanja on LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Learn more about Funky Marketing: https://www.funkymarketing.net/ 

43mins

21 Jun 2022

Rank #3

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The Primal Code - Patrick Hanlon : 30

In this episode, Joseph Lewin chats with Patrick Hanlon, author of Primal Branding and The Social Code. They talk about what a brand is and dive into the primal code used to create billion-dollar brands. Find Patrick on LinkedIn: https://www.linkedin.com/in/patrick-hanlon-b81903/ Learn more about Patrick's company: https://www.primalbranding.co/ 

34mins

18 Jun 2022

Rank #4

Most Popular Podcasts

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What is Product Marketing? - Stefanie Casimir : Ep 29

In this episode, Joseph Lewin chats with Stefanie Casimir, The Global Product Marketing Manager at ABB Nema Motors. The conversation focuses on product marketing, what it is, what makes product marketing unique, and how to position yourself for a product marketing position. See Stefanie's work on the EC Titanium Motor for ABB: https://www.youtube.com/watch?v=XJpN8iYSvtU Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp

43mins

3 May 2022

Rank #5

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Closing the gap between marketing and sales - Ray Ferralez : 28

In this episode, Joseph Lewin chats with Ray Ferralez , President of Smarketing, LLC., all about micro marketing. We go into detail about how sales and marketing can work closely together to create a better experience for B2B customers and ultimately increase revenue. Learn more about Ray and SMarketing, LLC,.: https://www.linkedin.com/in/ramon-ray-ferralez-695a341b/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH

35mins

24 Apr 2022

Rank #6

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What is copywriting? - Eden Bidani : 27

In this episode, Joseph Lewin chats with Eden Bidani, owner of Green Light Copy, all about copywriting. We go into detail about what copywriting is, the length your copy should be, how to research before writing, and how to create copy that converts. Learn more about Eden: https://www.linkedin.com/in/edenbidani/ Learn more about Green Light Copy: https://greenlightcopy.com/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH

39mins

6 Apr 2022

Rank #7

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How to win as a marketing leader - P.J. Simmons : 26

In this episode, Joseph Lewin chats with P.J. Simmons, the Director of Performance Marketing at Whiteboard. Joseph and P.J. discuss how to win as a marketing leader. Learn more about P.J.: https://www.linkedin.com/in/pj-simmons/ Learn more about Whiteboard: https://www.whiteboard.is/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp

41mins

1 Apr 2022

Rank #8

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Build relationships at scale - Mike Grinberg : 25

In this episode, Joseph Lewin chats with Mike Grinberg, the CEO of Proofpoint Marketing and co-host of the Show Me The Proof, Get To The Point podcast. Joseph and Mike discuss how marketing helps B2B companies build trusted relationships at scale. Learn more about Mike: https://www.linkedin.com/in/mikegrinberg/ Learn more about Proofpoint Marketing: https://proofpoint.marketing Listen to the latest episodes of Show Me The Proof, Get To The Point: https://proofpoint.marketing/podcast/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH

45mins

17 Mar 2022

Rank #9

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Should B2B companies explore eCommerce? - Curt Anderson : 24

In this episode, Joseph Lewin chats with Curt Anderson, the founder of B2Btail, he is the eCommerce for manufacturers guy, and author of 'Stop Being the best Kept Secret.' In the conversation, Joseph and Curt talk about whether or not B2B companies should explore eCommerce. Learn more about Curt: https://www.linkedin.com/in/curtanderson-b2b/ Learn more about B2Btail: https://b2btail.com/ Pick up Curt's book, 'Stop Being the Best Kept Secret': https://www.amazon.com/Stop-Being-Best-Kept-Secret/dp/173497530X Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH

36mins

22 Feb 2022

Rank #10