Cover image of Supply chains: Smart cars - for iPod/iPhone

Supply chains: Smart cars - for iPod/iPhone

What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of ... Read more

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Ranked #1

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Supply chains: Smart cars

Supply chains: Smart cars

A short introduction to this album

5 Dec 2009

1min

Ranked #2

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Smart thinking

Smart thinking

Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches

5 Dec 2009

6mins

Ranked #3

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Smartville

Smartville

How the innovations continue at Smart's factory, and how the brand image is built

5 Dec 2009

8mins

Ranked #4

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Behind the brand

Behind the brand

The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers

5 Dec 2009

11mins

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Ranked #5

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Innovating the aftermarket

Innovating the aftermarket

The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' ... Read more

5 Dec 2009

3mins

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