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The Leadoff

The most important business of sports stories of the day in five minutes or less. Insights from record-breaking earnings reports, investments, stocks, acquisitions, and deals that shake up the conversation — a close look at everything going on in the $614+ billion business of sports.

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NBA Tops $10B in Revenue for First Time Ever

NBA commissioner Adam Silver said the league posted a record year for revenue with the 2021-22 season, surpassing $10 billion for the first time.


15 Jul 2022

Rank #1

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Women’s Sports Media Rights Surge Toward $1B in Value

A 2020 Deloitte report predicted that women’s sports would become a $1 billion industry in the coming years, with TV rights expected to be one of the main drivers. If history is any indication, that number seems fairly attainable.


14 Jul 2022

Rank #2

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Big Ten Bids Mean Big Money

The addition of USC and UCLA to the Big Ten could increase the conference’s media rights value significantly.


13 Jul 2022

Rank #3

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Michael B. Kim Interested in Buying Washington Nationals

The owners of the Washington Nationals announced their intentions to explore a sale of the team in April, and Michael B. Kim is reportedly among the prospective buyers.


12 Jul 2022

Rank #4

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NFL Goes Deep with Olympics Push for Flag Football

Flag football could be part of the 2028 Summer Olympics in Los Angeles — with the help of America’s most popular professional sports league.


11 Jul 2022

Rank #5

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Apple Could Unveil Extreme Sports Watch

Apple is reportedly planning to release a watch geared toward extreme sports athletes.


8 Jul 2022

Rank #6

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Lululemon Continues to Expand Internationally

Lululemon Athletica announced plans to expand into Spain, marking the company’s first new European market since 2019.


7 Jul 2022

Rank #7

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Premier League Eyes Betting Ads Ban

The Premier League is hoping to preempt the U.K. government on a gambling company shirt sponsor ban, NBCUniversal shuts down the Olympic Channel, the 2022 UEFA European Women's Championship could set records, and Everton FC's sale falls through.


6 Jul 2022

Rank #8

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Sports Help Peacock Double Ad Sales

Peacock secures $1 billion in upfront ad sales, FIFA corruption probe disburses more funds, the Chicago Bears eye a new football stadium and a baseball one as well, and a broadcast company tries to terminate its rights deal for Cricket Australia.


5 Jul 2022

Rank #9

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A's Ballpark Plan Wins Crucial Vote

The Oakland A's cleared a key vote for their waterfront stadium project, Canal+ scores UEFA Champions League broadcast rights, the NHL strikes a deal with Mitchell & Ness, and two major Endeavor divisions are merging.


1 Jul 2022

Rank #10