OwlTail

Cover image of The Effective Marketing Podcast

The Effective Marketing Podcast

Lee Allen has over 20 years’ experience working with some of the world’s most recognized brands in executing their marketing strategies and driving business transformation. He will be inviting industry leaders to share their experience, thoughts, and insights across a range of topics including consumer engagement, effectiveness measurement, digital transformation, and brand sustainability objectives.

Weekly hand curated podcast episodes for learning

Popular episodes

All episodes

Warning: This podcast has few episodes.

This means there isn't enough episodes to provide the most popular episodes. Here's the rankings of the current episodes anyway, we recommend you to revisit when there's more episodes!

Podcast cover

Jeremy Cage

In this episode Lee is joined by Jeremy Cage.Jeremy is the Co-Founder of The BrandCHARGE and has an impressive 35-year track record of delivering profitable business growth in Marketing, Innovation, Strategy, and General Management, with organizations including Procter & Gamble PepsiCo.  Mid-career he had the courage to take his children out of school for 18 months to sail around the world and authored a book “All Dreams On Deck – Charting the Course for your Life and Work”.Lee talks to Jeremy about:His career journey and experiences working with some of the world’s most recognized brandsThe importance of life experiences The work-life balance mythHis approach to measuring brand value and marketing effectiveness 

49mins

25 Jun 2021

Rank #1

Podcast cover

Stephanie Bell

In this episode Lee is joined by Stephanie Bell.Stephanie is the Executive Director of Global Marketing Services & Transformation at AVON and has also held senior leadership positions at Diageo, L’Oréal and Mindshare.Lee talks to Stephanie about:Her career journey and experiences from working with some of the world’s leading brandsInsights and learnings when transitioning from agency to clientHow Stephanie adapted to working in different regions and how this has helped her be more successful in some of her global leadership roles

1hr 3mins

25 May 2021

Rank #2

Podcast cover

Steve Chasen

Lee is joined by Steve Chasen, Vice President of Trade Marketing for Campari Group America – which owns brands including Aperol, Espolòn, Wild Turkey, SKYY vodka to name just a few.In this episode Lee takes the opportunity to talk to Steve about: His career journey in the world of spiritsSome key learnings and insights from being a ‘challenger’ brand in the US marketThe impact that COVID has had on the alcoholic beverage industry and how consumer engagement has evolved

1hr 2mins

12 May 2021

Rank #3

Podcast cover

The Effective Marketing Podcast - Trailer

17 Apr 2021

Rank #4

Most Popular Podcasts