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To Be Blunt: The Podcast for Cannabis Marketers

Updated 13 days ago

Business
Education
Marketing
How To
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To Be Blunt is hosted by cannabis activist, entrepreneur, and industry brand marketer Shayda Torabi. Join her weekly Monday's for a new episode featuring some serious cannabis industry heavy hitters laying down what's worked and what hasn’t when it comes to their marketing strategy. For anyone who is looking for some creative inspiration in a budding industry! Shayda will share her own journey building RESTART CBD to becoming a nationally recognized CBD brand, as well as feature leading cannabis marketers to tell their brands journey and story. I believe knowledge is power, and cannabis is powerful. Let’s light this conversation up!

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To Be Blunt is hosted by cannabis activist, entrepreneur, and industry brand marketer Shayda Torabi. Join her weekly Monday's for a new episode featuring some serious cannabis industry heavy hitters laying down what's worked and what hasn’t when it comes to their marketing strategy. For anyone who is looking for some creative inspiration in a budding industry! Shayda will share her own journey building RESTART CBD to becoming a nationally recognized CBD brand, as well as feature leading cannabis marketers to tell their brands journey and story. I believe knowledge is power, and cannabis is powerful. Let’s light this conversation up!

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Cover image of To Be Blunt: The Podcast for Cannabis Marketers

To Be Blunt: The Podcast for Cannabis Marketers

Latest release on Jan 18, 2021

Best weekly hand curated episodes for learning

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Rank #1: 033 A higher standard: Organic Cannabis and Texas Hemp Farming with Sage Howell

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Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company that operates in the Dallas-Fort Worth Area. In this episode, hear Sage talk about growing an organic hemp farm in Texas and what it takes to get recognized and be a certified organic hemp farm.

[00:01 – 12:43] What it takes to be a certified organic farm

[12:44 – 14:44] Why growing hemp should be done organically

[14:45 – 27:47] Sage shares what it’s like being a hemp farmer in Texas

[27:48 – 37:45] Opportunities in the cannabis industry

[37:46 – 42:54] Final Thoughts and Call to Action

Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company with a mission to provide seed to sale transparency, stabilize hemp genetics in Texas soils, and create vertically integrated cannabis products that represent a waste diverting circular economy. Sage also operates TexSelect LLC. a greenhouse and agricultural company that specializes in commercial food production utilizing innovative solutions for indoor food production systems by optimizing hydroponic growing and harvesting techniques. When he isn't thinking green or hosting his podcast Hemp Cultivation Science you can find him practicing yoga, running with his rescue farm dog Sacha, or snapping photos with his camera.


Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi


Tweetable Quotes:

“For anybody that’s getting into the hemp industry…it’s not a get in and get out industry. It’s not a one and done...one year, and you’re done industry. It’s not a get rich quick scheme. It’s essential for somebody who wants to put the work in.” – Sage Howell

“There’s a risk to any endeavor you ever take, and you’ve got to know your limits. You’ve got to partner with people you trust, and you’ve got to understand what you’re trying to accomplish.” – Sage Howell

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Jan 18 2021

42mins

Play

Rank #2: 032 Creating Cannabis Experiences and What the Hell is Going on in Oklahoma with Miranda Cummings

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Miranda Cummings launched MACY|MKTG; an experiential marketing consulting agency focused on helping cannabis companies evolve through consumer experiences. In this episode, Miranda talks about the importance of creating moments that matter between your products and consumers. She also talks about the state of the Oklahoma cannabis market.

[00:01 – 04:24] Opening Segment and Introduction of Guest

[04:25 – 13:05] Miranda’s Story

[13:06 – 18:08] Cannabis Experiential Marketing in Both the Medicinal Only and the Recreational Only States

[18:09 – 32:21] Creating Cannabis Experiences and Moments that Matter

[32:22 – 42:23] Create authentic brands that care for their clients. Don’t just ride the CBD Train.

[42:24 – 53:21] What’s going on in Oklahoma?

[53:22 – 57:47] Final Thoughts and Call to Action

Miranda has been dedicating herself to motivating the masses through creative experiences for as long as she can remember. After graduating from Columbia College in Chicago with a double major in Marketing Communications and Public Relations, she snagged an internship with a global advertising agency (FCB) and headed to Prague, Czech Republic for the summer. There she was part of a team that successfully built an experiential campaign for a new snack pack product – which lead to her desire to continue developing the strategies behind how humans experience brands or products.

Once returning to the states she jumped right into the Engagement Director position with Blue Zones Project, a National Geographic x Blue Cross Blue Shield wellness initiative centered around making healthy choices easier through the built environment. All this talk about wellness and positive environments eventually landed her in the beautiful and active Mile High City. As the rise of the cannabis industry was growing – Miranda landed a gig at Westword Newspaper, a local lifestyle publication that took pride in working with cannabis brands and dispensaries.

After building many relationships and connections with local and national cannabis and cannabis adjacent brands, she decided to launch her own experiential marketing consulting agency that was more focused on helping cannabis companies to evolve through consumer experiences. MACY|MKTG quickly became a trusted consulting agency specializing in experiential marketing efforts. Soon after launching, MACY|MKTG landed a venue management contract with one of the most sought-after cannabis consumption friendly venues in the state of Colorado (Invisible City), where Miranda quickly accelerated her agency’s portfolio of cannabis consumption friendly experiences. She now works with several cannabis brands on various marketing needs and is currently working on launching a flower line in OK with a few fellow experts in the industry in 2021. With creativity, charisma, and communication at the epicenter of each project Miranda encounters, if her skill set doesn’t get her there, her determination will.

Follow Miranda on Instagram @mirandamacy and @macymktg. You can also follow Noble Nectar Extracts on Instagram @noblenectarextracts


Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and W

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Jan 11 2021

57mins

Play

Rank #3: 031 Top North American Cannabis Trends and Talking Canadian Cannabis Investing with Narbé Alexandrian of Canopy Rivers

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Narbé Alexandrian is the President and CEO of Canopy Rivers, a venture capital firm in Canada specializing in cannabis. In this episode, Narbé walks us through building capital for sustainable cannabis business and the state of the Canadian cannabis market.

[00:01 – 17:52] Canopy Rivers’ Background and the Canadian Cannabis Market

[17:53 – 25:09] The Different Cannabinoids and the Vital Role of Research for the Industry

[25:10 – 32:20] Medicinal and Recreational Use, and Vertical Integration in the Industry

[32:21 – 37:08] Accessibility of Licenses in the Canadian Cannabis Market

[37:09 – 43:12] The Canopy Rivers and Canopy Growth News

[43:13 – 50:36] Final Thoughts and Call to Action

Narbé Alexandrian is the President and Chief Executive Officer of Canopy Rivers, a venture capital firm specializing in cannabis. Prior to joining Canopy Rivers, Narbé was a Senior Associate at OMERS Ventures, one of the most prominent technology venture capital funds in Canada. During his tenure, Narbé helped fundraise for two funds ($520M of capital), sourced and lead multiple debt/equity financings, and acted as a Board Observer for a number of portfolio companies. Prior to OMERS Ventures, Narbé was a Senior Strategy Manager in TELUS’ Internet of Things (IoT) group where he helped launch operational go-to-market strategies to TELUS’ executive leadership team. He has also held roles at Firmex Inc., a leading virtual data room company based in Toronto, and Deloitte LLP, where he held roles in Financial Advisory and Consulting (fka Monitor Deloitte). Follow Narbé on Twitter @narbe87 and Canopy Rivers on Instagram @canopyriversinc. You can also visit their website.


Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi


Tweetable Quotes:

“If you’re a business in the US in a limited license state and you got your license, and you’re operating. At the back of your mind, you need to understand that in the long-term, your license doesn’t mean sh*t.” – Narbé Alexandrian

“The difference between strong CPG brands and weak CPG brands really comes down to how management of the company understands the consumer.” – Narbé Alexandrian

Resources Mentioned:

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click

Jan 04 2021

50mins

Play

Rank #4: 030 Working with Cannabis Instagram Influencers featuring Whitney Adrian of @Sunnny.daze and OKOK Creative

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Whitney Adrian is the Co-Founder of OKOK Creative & the Instagram Influencer, @Sunnny.daze that advocates for cannabis. In today’s episode, Whitney answers all your questions about influencer marketing.


[00:01 – 09:09] How Whitney Got Involved in the Cannabis Industry

[09:10 – 17:19] Becoming a Social Media Influencer that Advocates for Cannabis

[17:20 – 41:27] The World of Influencer Marketing

[41:28 – 45:52] Stories from Whitney’s Work

[45:52 – 51:02] Final Thoughts and Call to Action


Whitney Adrian, aka @sunnny.daze on Instagram, is a content creator, social media marketer and cannabis educator based in Denver, CO. She has been using her platform to destigmatize the cannabis plant by showcasing how it compliments her active lifestyle for 4 years now, and has worked with a variety of cannabis brands as both an influencer and a social media marketing consultant. Whitney is also the Co-Founder of OKOK Creative. Follow them on Instagram @okokcreative and look forward to their website https://okokcreative.com/ that’s coming soon

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“I always wanna make people who might be interested in cannabis but not quite feel comfortable being public about it or even going into a dispensary or something. I want those people to feel comfortable, and I want to convert them into cannabis consumers or at least people who understand cannabis is a plant that can help people.” – Whitney Adrian

“Bringing people to the plant and connecting the two is why we’re here. And like what gives me motivation to keep doing this and to keep growing the platform and the community.” – Whitney Adrian


Resources Mentioned:


SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Dec 28 2020

51mins

Play

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Rank #5: 029 California Cannabis Status Check with Jeffrey Welsh of Vicente Sederberg

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Jeffrey Welsh is a partner at Vicente Sederberg and a Co-Founder of Composite Agency. In this episode, if you’re curious about how the industry is fairing, specifically in California, then light one up and listen up as Jeff gives a status check of the California cannabis market state.

[00:01 – 10:50] Jeff’s Story with Cannabis

[10:51 – 17:46] California Cannabis Status Check

[17:47 – 32:16] Money, Legalities, and Getting the Licenses for Cannabis in California

[32:17 – 45:15] California the Poster Child of the Industry

[45:16 – 53:01] The Black Market a Threat to the Legal Market

[53:02 – 56:53] Final Thoughts and Call to Action

Jeffrey Welsh is a partner at Vicente Sederberg LLP, where he focuses his practice on advising companies, brands, entertainment, and media properties, other law firms, and investors on how to navigate the California cannabis marketplace/ Prior to joining VS, Jeffrey worked in Corporate Business Affairs at the largest talent agency in the world, William Morris Endeavor, now WME | IMG, while simultaneously continuing to work in the legal cannabis industry part-time. In this unique position, Mr. Welsh’s goal was to develop an understanding of the nuanced entertainment industry, while concurrently connecting entertainer-advocates with projects and groups actively working in the cannabis space. In 2015, Jeffrey co-founded Frontera Law Group with Luke Stanton. Through aggressive networking and an unrelenting desire to be the first mover in the cannabis-to-entertainment/media space, Mr. Welsh fostered an extensive network with the current and future tastemakers of the entertainment industry to facilitate deal flow between these two industries. In April of 2017, Mr. Welsh co-founded a full-service creative agency, Composite. Composite helps guide and grow brands in the legal cannabis industry and specializes in creative & content production, marketing research & strategy, and product development. By navigating this unique path, Mr. Welsh is sensitive to specific legal issues involved in entertainment and cannabis coming together, such as intellectual property, endorsements, licensing, criminal and civil liability and other business and other legal considerations. Jeffrey holds a Bachelor of Music from the University of Hartford, a Master of Music from the University of Southern California, and a Juris Doctor from Pepperdine University School of Law. Recognized as a thought leader in the California and entertainment communities, Jeffrey frequently speaks at cannabis industry events throughout Southern California. https://vicentesederberg.com/people/jeffrey-welsh

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi



Tweetable Quotes:



RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Dec 21 2020

56mins

Play

Rank #6: 028 Cannabis, Creativity, and Branding with Libby Cooper of Space Coyote

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Libby Cooper is the Co-Founder and CEO of Space Coyote. In this episode, hear from Libby’s perspective what it’s like to be a woman in the cannabis space. Libby also gives us a behind the scenes look at what it was like for her to start Space Coyote.

[00:01 – 12:55] Libby’s Background and the Story of their Brand’s Name, Space Coyote

[12:56 – 23:18] Launching a Cannabis Brand as a Creative Person

[23:19 – 30:57] “I Love Cannabis.” Caring and Advocating for the Plant

[30:58 – 37:37] Creating Great Partnerships

[37:38 – 46:28] Space Coyote’s Future Plans and Navigating Through Different Markets

[46:29 – 50:56] Final Thoughts and Call to Action


Libby Cooper is CEO and Co-founder of Space Coyote. An artist and established contributor / advocate in the cannabis industry, Libby is the creative genius behind Space Coyote, crafting a brand that stands out from the noise and pulls people in. In less than 18 months, Libby has led Space Coyote to be a top 20 preroll brand in California. Space Coyote is now one of the fastest growing woman owned / operated cannabis companies, and is sold in over 250 dispensaries. Before founding Space Coyote, Libby was the Creative Director at Eaze, California’s largest cannabis retail platform. While at Eaze, Libby built and launched multiple cannabis brands, including STATE cartridges (2016 launch), Tiger Mint Extracts (2017 launch), Ritual Drops (2017 launch – Cannabis Cup Winner), and more. Cumulatively, these brands sold over $5M in revenue in their first year of operation. Libby truly believes in smokable, potent products, affirming that women can be stoners and being a stoner is celebratory. Follow Space Coyote on Instagram @spacecoyote

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi



Tweetable Quotes:

“What we’re doing with Space Coyote is the exploration of the psychedelic side of weed.” – Libby Cooper

“You have to really just believe that your product is good and you convince the buyer or that dispensary.” – Libby Cooper


Resources Mentioned:


SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,

Dec 14 2020

50mins

Play

Rank #7: 027 Winning Agency Awards and Doing Good with The Earnings with John Shute of PufCreativ

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John Shute is the founder of PufCreativ and the co-founder of Cannabis Doing Good. In this episode, John talks about the importance of giving back to the community, especially because cannabis is a plant that is so polarizing and stigmatized.

[00:01 – 14:38] The Story of PufCreativ and Their Future Goals

[14:39 – 24:44] Actually Knowing the Plant and Advocate for It

[24:45 – 30:33] Focus on Your Wheelhouse

[30:34 – 35:19] Our Take on Delta-8-THC and Other New Cannabinoids

[35:20 – 52:27] Take Time to Learn the Legal Side of the Industry

[52:28 – 58:47] Call to Action and Final Thoughts

Tweetable Quotes:

“This is like a big-time for cannabis. It’s only gonna keep getting bigger.” – John Shute

“There is so much opportunity out there, but you do need to find your niche.” – John Shute


A graduate of Norwich University’s MBA Project Management Program, John Shute has taken the marketing industry by storm — originally starting out in hospitality and nightlife, and now specializing in cannabis. John’s forte is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry, and he was also recently awarded 2020 Colorado CEO of the Year by CEO Magazine! 

Follow John and their company on Instagram, @johnshute_, @pufcreativ, and @cdgsocials. Visit their website at http://pufcreativ.com/, and http://cannabisdoinggood.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi


Resources Mentioned:


SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Dec 07 2020

58mins

Play

Rank #8: 026 Pioneering Cannabis Through Advocacy and Activism with Andrew Deangelo of Last Prisoner Project

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Andrew DeAngelo is a visionary leader with a proven track record of enacting systemic social change and developing best practices in cannabis. Andrew lends his vast cannabis business and political expertise as a consultant for hire to the global cannabis community at large, including several strategic partnerships with the world's leading cannabis-centric service firms. Over two decades as an activist, Andrew worked on a variety of voter initiatives that legalized medical and adult-use cannabis in San Francisco, Washington D.C, and the State of California.

[00:01 – 13:19] Struggles with Marketing Cannabis

[13:20 – 26:00] Navigating Through the California Market – The Story of Harborside Inc.

[26:01 – 40:48] Advocating for the Plant and the People

[40:49 – 52:13] Creating an Advocacy Group – The Story of Last Prisoner Project

[52:14 – 57:20] Final Thoughts and Call to Action


As a co-founder and advisor to Harborside, Andrew has pioneered legal cannabis business processes and provided groundbreaking political engagement and thought leadership to the cannabis community — leading the design and development of gold-standard cannabis retail by innovating many “firsts” for the industry.  Andrew is co-founder and Treasurer of the Board for the non-profit Last Prisoner Project (LPP) and a founding Board of Directors member of the California Cannabis Industry Association (CCIA) where he served from 2013 to 2020.

You can connect with Andrew through his website https://www.andrewdeangelo.com or follow him on Instagram @andrew_deangelo. Follow Harborside on Instagram @shopharborside and Last Prisoner Project @lastprisonerproject


Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi.


Tweetable Quotes:

“Being right doesn’t move people. What moves people is being hit in the heart.” – Andrew Deangelo

"We're trying to redefine how industries operate and behave in the world. That's really what we are trying to do-- creating a safe space [for cannabis]." – Andrew Deangelo

Resources Mentioned:


SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

Nov 30 2020

57mins

Play

Rank #9: 025 How We All Can Be Cannabis Educated and Educators With Emma Chasen

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[00:01 – 09:25] Emma’s Story and Passion for Educating People with the Power of Cannabis

[09:26 – 26:55] How We All Can Be Cannabis Educated and Educators

[26:56 – 34:03] The Cannabis Industry – A Consumer-Driven Industry

[34:04 – 49:26] The Legal Side of Things and Running an Education-Centered Business

[49:26 – 53:52] Final Thoughts


Emma Chasen has a mission to educate people on the science behind cannabis, so that they may take charge of their own healing. After graduating from Brown University in 2014 with a degree in Medicinal Plant Research, Emma went on to coordinate Clinical Oncology trials with the Brown University Oncology Research Group. When her supervisor refused a Cannabis trial in favor of another expensive pharmaceutical drug, Emma quit and headed across the country to Portland, OR. She found her way to Farma, the popular Portland dispensary that takes a more scientific approach to Cannabis; rejecting the Indica/Sativa binary and instead focusing on chemotypes to determine effect. She began her career at Farma as a budtender and was quickly promoted to General Manager and eventually to Director of Education. In this role she was able to focus on educational efforts and create a robust training curriculum that focused on cannabis science, product knowledge and empathetic patient care. Emma now co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training and craft industry development for cannabis industry professionals and businesses. She helps brands develop educational marketing collateral and ongoing educational programs to further elevate their brand presence in a competitive industry. She also helps struggling and newly emerging cannabis businesses with business organizations and sets them up for success in both the competitive medical and adult-use markets. Follow Emma and Eminent Consulting on Instagram.


Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi.


SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,

Nov 23 2020

53mins

Play

Rank #10: 024 Navigating Cannabis Social Media Restrictions with Grace Delgado

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Grace Delgado is the Editor-in-Chief at Texas Cannabis Today. In today’s episode, Grace walks us through tips, strategies in how cannabis business owners, marketers, and influencers can navigate through the cannabis social media restrictions.

[00:01 – 09:07] Grace’s Story and Establishing The Texas CBD Blog

[09:08 – 32:19] Navigating Cannabis Social Media Restrictions

[32:20 – 48:59] Grace’s Best Practices to Navigate Social Media

[49:00 – 56:52] Final Thoughts and Call to Action

Grace Delgado is the Editor & Chief at The Texas CBD Blog and is a digital marketer, writer, and web developer that works primarily with tech and cannabis startups. She established the blog back in 2019 when searching for local news coverage of the Texas cannabis movement outside of smoke culture.

The Texas CBD Blog mission is to explore the Texas cannabis community in a low-pressure environment. Its purpose is to educate and highlight stories, news, and products, as Texas hemp consumers adopt hemp products into their daily routines. Grace is captivated by cannabis, technology and how combining the two will accelerate its growth as cannabis continues to come out of probation.


Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi.


Tweetable Quotes:

“At the end of the day, you know, are you being authentic? Are you putting out content that people can relate to or that people just like and support?” – Grace Delgado

“At the end of the day, cannabis is our friend. We love cannabis, we want to take care of it, we want to see it nurtured, and we want to see it progress.” – Grace Delgado

Resources Mentioned:

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Nov 16 2020

56mins

Play