Jocelyn Jester joins the crew to talk Float Con 2023! Float Conference Tickets Sponsors HelmBot Float Tank Association Mindfull Solutions Art of the Float StoreSupport Art of the Float

Jocelyn Jester joins the crew to talk Float Con 2023! <a href="https://www.floatconference.com/tickets" rel="nofollow" target="_blank">Float Conference Tickets</a> Sponsors <a href="https://Helmbot.com" rel="nofollow" target="_blank">HelmBot</a> <a href="https://floatation.org" rel="nofollow" target="_blank">Float Tank Association</a> <a href="https://mindfull.solutions" rel="nofollow" target="_blank">Mindfull Solutions</a> <a href="https://Shop.artofthefloat.com" rel="nofollow" target="_blank">Art of the Float Store</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

278: Float Con 2023 Hype!

Join us on another trip into the mind of Dr. FLUX! We catch up with FLUX's recent personal history, psychological journey and what his next Float Conference presentation will be. experience this fun, heartfelt, and fascinating episode that kicks off a series of Float Conference special episodes! Sponsors HelmBot Float Tank Association Mindfull Solutions Art of the Float Store Links Buy Tickets to the Float Conference How Emotions Are Made Queering Psychedelics  Shop FLUX T'sSupport Art of the Float

Join us on another trip into the mind of Dr. FLUX! We catch up with FLUX's recent personal history, psychological journey and what his next Float Conference presentation will be. experience this fun, heartfelt, and fascinating episode that kicks off a series of Float Conference special episodes! Sponsors <a href="https://Helmbot.com" rel="nofollow" target="_blank">HelmBot</a> <a href="https://floatation.org" rel="nofollow" target="_blank">Float Tank Association</a> <a href="https://mindfull.solutions" rel="nofollow" target="_blank">Mindfull Solutions</a> <a href="https://Shop.artofthefloat.com" rel="nofollow" target="_blank">Art of the Float Store</a> Links <a href="https://www.floatconference.com/tickets" rel="nofollow" target="_blank">Buy Tickets to the Float Conference</a> <a href="https://www.amazon.com/How-Emotions-Made-Lisa-Barrett/dp/1328915433/ref=asc_df_1328915433/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312021251979&amp;hvpos=&amp;hvnetw=g&amp;hvrand=1958970351598704009&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9032878&amp;hvtargid=pla-465630258144&amp;psc=1" rel="nofollow" target="_blank">How Emotions Are Made</a> <a href="https://www.amazon.com/How-Emotions-Made-Lisa-Barrett/dp/1328915433/ref=asc_df_1328915433/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312021251979&amp;hvpos=&amp;hvnetw=g&amp;hvrand=1958970351598704009&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9032878&amp;hvtargid=pla-465630258144&amp;psc=1" rel="nofollow" target="_blank">Queering Psychedelics </a> <a href="https://shop.artofthefloat.com/collections/clothing" rel="nofollow" target="_blank">Shop FLUX T's</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

277: Dr. Flux! - Float Conference Special

If you attended the 2022 Float Conference in Portland, Maine, you might remember a special presentation diving into the fascinating history behind the founder of sensory deprivation. Marshall Hammond from Float Tank Solutions and Float On in Portland joins us in this episode to discuss John C. Lilly's interesting history. You’ll hear about Lilly’s time at St. Thomas, his dolphin research, his continued connections to the CIA and Project MKULTRA. It’s a wild ride! Marshall has been floating and working with the float world since 2012, and he has spent many years studying Dr. Lilly and plans to write a book about all that he’s learned. If you’d like to learn more, be sure to check out Marshall’s podcast and Patreon called Deep State History.  Links [Deep State History Patreon](www.patreon.com/deepstatehistory) Sponsors HelmBot Float Tank Association Mindfull Solutions Art of the Float Store Special Guest: Marshall Hammond. Support Art of the Float

If you attended the 2022 Float Conference in Portland, Maine, you might remember a special presentation diving into the fascinating history behind the founder of sensory deprivation. Marshall Hammond from Float Tank Solutions and Float On in Portland joins us in this episode to discuss John C. Lilly's interesting history. You’ll hear about Lilly’s time at St. Thomas, his dolphin research, his continued connections to the CIA and Project MKULTRA. It’s a wild ride! Marshall has been floating and working with the float world since 2012, and he has spent many years studying Dr. Lilly and plans to write a book about all that he’s learned. If you’d like to learn more, be sure to check out Marshall’s podcast and Patreon called Deep State History. Links [Deep State History Patreon](<a href="http://www.patreon.com/deepstatehistory" rel="nofollow" target="_blank">www.patreon.com/deepstatehistory</a>) Sponsors <a href="https://Helmbot.com" rel="nofollow" target="_blank">HelmBot</a> <a href="https://floatation.org" rel="nofollow" target="_blank">Float Tank Association</a> <a href="https://mindfull.solutions" rel="nofollow" target="_blank">Mindfull Solutions</a> <a href="https://Shop.artofthefloat.com" rel="nofollow" target="_blank">Art of the Float Store</a> Special Guest: Marshall Hammond. <a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

276: John C. Lilly's Wild Ride (Guest Marshall Hammond)

Your hosts started out with one goal in mind - to talk about kids and floating. But in true Art of the Float fashion, they couldn’t just leave it at that. So this episode is like three in one! First up, you’ll learn about what each host does (or doesn’t do) in the way of hosting floats for kids - policies to implement, waivers, conversations to have, and pricing. You’ll learn what questions you should ask upfront and why it’s so important to forewarn the parent about the potential for stinging. Then you’ll journey through a valuable sidebar conversation about donating floats and whether or not members get to keep their credits after they cancel. Two are a hard yes, and one says nope, but with a twist.  Visit our show page for a full transcript of the show and more!  Sponsors HelmBot Float Tank Association Mindfull Solutions Art of the Float StoreSupport Art of the Float

Your hosts started out with one goal in mind - to talk about kids and floating. But in true Art of the Float fashion, they couldn’t just leave it at that. So this episode is like three in one! First up, you’ll learn about what each host does (or doesn’t do) in the way of hosting floats for kids - policies to implement, waivers, conversations to have, and pricing. You’ll learn what questions you should ask upfront and why it’s so important to forewarn the parent about the potential for stinging. Then you’ll journey through a valuable sidebar conversation about donating floats and whether or not members get to keep their credits after they cancel. Two are a hard yes, and one says nope, but with a twist. Visit our show page for a full transcript of the show and more! Sponsors <a href="https://Helmbot.com" rel="nofollow" target="_blank">HelmBot</a> <a href="https://floatation.org" rel="nofollow" target="_blank">Float Tank Association</a> <a href="https://mindfull.solutions" rel="nofollow" target="_blank">Mindfull Solutions</a> <a href="https://Shop.artofthefloat.com" rel="nofollow" target="_blank">Art of the Float Store</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

275: Kids, Credits, & Community

If you missed last year’s Float Conference, or if you chose to attend the amazing breathwork session that happened at the same time, and you missed Kim’s “Creating an Organic Sales Funnel” workshop, you’re in luck! In this episode, Kim breaks down a few key points about implementing some strategies to get folks to come back through the door again after their first float. You’ll hear some common challenges to getting returning guests, how to create a powerful offer that isn’t salesy, how to create “soft sell touchpoints”, and how to create a successful mindset to motivate your team (or yourself!).  It’s not just about creating a killer deal or setting quotas. Creating an effective organic sales funnel involves thinking about your why - understanding that you opened your doors to help your community find relief from the world and all that comes with the human condition - and remembering that “selling” is really just “helping”.  Be sure to take a few notes, and for your homework, try at least one of the strategies discussed, and then we’d love to hear how it goes for you! Send us a message so we can share it with the world! Sponsors HelmBot Float Tank Association Mindfull Solutions Art of the Float StoreSupport Art of the Float

If you missed last year’s Float Conference, or if you chose to attend the amazing breathwork session that happened at the same time, and you missed Kim’s “Creating an Organic Sales Funnel” workshop, you’re in luck! In this episode, Kim breaks down a few key points about implementing some strategies to get folks to come back through the door again after their first float. You’ll hear some common challenges to getting returning guests, how to create a powerful offer that isn’t salesy, how to create “soft sell touchpoints”, and how to create a successful mindset to motivate your team (or yourself!). It’s not just about creating a killer deal or setting quotas. Creating an effective organic sales funnel involves thinking about your why - understanding that you opened your doors to help your community find relief from the world and all that comes with the human condition - and remembering that “selling” is really just “helping”. Be sure to take a few notes, and for your homework, try at least one of the strategies discussed, and then we’d love to hear how it goes for you! Send us a message so we can share it with the world! Sponsors <a href="https://Helmbot.com" rel="nofollow" target="_blank">HelmBot</a> <a href="https://floatation.org" rel="nofollow" target="_blank">Float Tank Association</a> <a href="https://mindfull.solutions" rel="nofollow" target="_blank">Mindfull Solutions</a> <a href="https://Shop.artofthefloat.com" rel="nofollow" target="_blank">Art of the Float Store</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

274: Get Those Clients Back in!

Cassie is the Founder of Deva Coffee joins the pod and spills the beans on why they created a coffee company who's current mission is to help fund float research! Find out why Deva Coffee is such a great pairing with floating and how you can sell coffee at your float center while supporting the FRC! Links Deva Coffee Website Follow Deva Coffee on Instagram Sponsors HelmBot Float Tank Association Mindfull Solutions Art of the Float StoreSupport Art of the Float

Cassie is the Founder of Deva Coffee joins the pod and spills the beans on why they created a coffee company who's current mission is to help fund float research! Find out why Deva Coffee is such a great pairing with floating and how you can sell coffee at your float center while supporting the FRC! Links <a href="https://drinkdeva.com/products/house-blend" rel="nofollow" target="_blank">Deva Coffee Website</a> Follow Deva Coffee on <a href="https://www.instagram.com/drinkdeva/" rel="nofollow" target="_blank">Instagram</a> Sponsors <a href="https://Helmbot.com" rel="nofollow" target="_blank">HelmBot</a> <a href="https://floatation.org" rel="nofollow" target="_blank">Float Tank Association</a> <a href="https://mindfull.solutions" rel="nofollow" target="_blank">Mindfull Solutions</a> <a href="https://Shop.artofthefloat.com" rel="nofollow" target="_blank">Art of the Float Store</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

273: Deva Coffee Supporting the FRC

It’s always a hot topic - hair dye! A recent conversation on the Float Collective (a Facebook group for float center owners) sparked some great comments about what we should include in our hair dye policies.  We invited Kat Roberts, owner of Surface Float in Canada, to join us and hash out the pros and cons of different policies, and what we should all know about how hair dye works - color molecules, stripping agents, and more!  Kat breaks down her white towel test, performed on site with anyone whose hair may reek havoc on a float tank, and Kim shares why a blanket time-period based policy might only provide a false sense of security. This quick episode is a must-listen for anyone who operates a float center!  Sponsors HelmBot Mindfull Solutions Art of the Float StoreSupport Art of the Float

It’s always a hot topic - hair dye! A recent conversation on the Float Collective (a Facebook group for float center owners) sparked some great comments about what we should include in our hair dye policies. We invited Kat Roberts, owner of Surface Float in Canada, to join us and hash out the pros and cons of different policies, and what we should all know about how hair dye works - color molecules, stripping agents, and more! Kat breaks down her white towel test, performed on site with anyone whose hair may reek havoc on a float tank, and Kim shares why a blanket time-period based policy might only provide a false sense of security. This quick episode is a must-listen for anyone who operates a float center! Sponsors <a href="https://Helmbot.com" rel="nofollow" target="_blank">HelmBot</a> <a href="https://mindfull.solutions" rel="nofollow" target="_blank">Mindfull Solutions</a> <a href="https://Shop.artofthefloat.com" rel="nofollow" target="_blank">Art of the Float Store</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

272: When Float Tanks Dye!

_WARNING: This episode includes a little language drop, so we don’t recommend it for little ears. _ Have you ever wondered what happens when someone notices trends and news across the float industry, and then a group of podcast hosts get together about those things? If so, you’re in luck! The crew invited Producer Olga to join the show and toss out the latest news and trends that have been happening over the past couple of months.  You’ll hear a bit about the great debate over transdermal absorption of magnesium sulfate, and how one floaty human is using magnesium chloride to supplement the float solution in an effort to promote absorption for health benefits, along with some concerns and questions we should all iron out before shifting the standard. Other news includes floods across multiple centers and hair dye debacles, sprinkled with tidbits on some favorite tools and products to have on hand (including Fiberglass Stain Remover, vitamin C tabs, charcoal filters, a sump pump, and water leak alarms). You’ll also be SHOCKED to hear the dates for the 2023 Float Conference in Louisville, KY. (Spoiler: Pre-conference workshops and events start on August 16th, and the conference is August 18-20!)  Sponsors HelmBot Mindfull Solutions Art of the Float StoreSupport Art of the Float

_WARNING: This episode includes a little language drop, so we don’t recommend it for little ears. _ Have you ever wondered what happens when someone notices trends and news across the float industry, and then a group of podcast hosts get together about those things? If so, you’re in luck! The crew invited Producer Olga to join the show and toss out the latest news and trends that have been happening over the past couple of months. You’ll hear a bit about the great debate over transdermal absorption of magnesium sulfate, and how one floaty human is using magnesium chloride to supplement the float solution in an effort to promote absorption for health benefits, along with some concerns and questions we should all iron out before shifting the standard. Other news includes floods across multiple centers and hair dye debacles, sprinkled with tidbits on some favorite tools and products to have on hand (including Fiberglass Stain Remover, vitamin C tabs, charcoal filters, a sump pump, and water leak alarms). You’ll also be SHOCKED to hear the dates for the 2023 Float Conference in Louisville, KY. (Spoiler: Pre-conference workshops and events start on August 16th, and the conference is August 18-20!) Sponsors <a href="https://Helmbot.com" rel="nofollow" target="_blank">HelmBot</a> <a href="https://mindfull.solutions" rel="nofollow" target="_blank">Mindfull Solutions</a> <a href="https://Shop.artofthefloat.com" rel="nofollow" target="_blank">Art of the Float Store</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

271: The Salty Spot Volume 1

New year, new flood? Yep. So many floods - at home, at the center, all over the world! This first-show-of-the-year wiggles and winds through all the adventures of float center owner life - balancing family time for the holidays, deciding what gift card strategy to use, how many times you have to clean up a flood, whether a staggered schedule is right for you, who is beating and who dodged cancer, whether that “COVID padding” during turnovers is still needed, and how things are going when trying to sell your center.  This year is off to an interesting start already! The crew is back and warming up for a big year with you! Sponsors HelmBot Float Tank Association Mindfull Solutions Art of the Float StoreSupport Art of the Float

New year, new flood? Yep. So many floods - at home, at the center, all over the world! This first-show-of-the-year wiggles and winds through all the adventures of float center owner life - balancing family time for the holidays, deciding what gift card strategy to use, how many times you have to clean up a flood, whether a staggered schedule is right for you, who is beating and who dodged cancer, whether that “COVID padding” during turnovers is still needed, and how things are going when trying to sell your center. This year is off to an interesting start already! The crew is back and warming up for a big year with you! Sponsors <a href="https://Helmbot.com" rel="nofollow" target="_blank">HelmBot</a> <a href="https://floatation.org" rel="nofollow" target="_blank">Float Tank Association</a> <a href="https://mindfull.solutions" rel="nofollow" target="_blank">Mindfull Solutions</a> <a href="https://Shop.artofthefloat.com" rel="nofollow" target="_blank">Art of the Float Store</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

270: New Year, New Hurdles! 

Show notes. Show notes. Show notes.  They want me to write show notes, so with an episode like this, that’s the best I can do. Show notes. How do you write notes for something that covers frog butts, bidets, Caring Bridge, cancer, closures, floods, laundry failures, rock stars, and favorite socks — and write show notes?! I can’t do it.  If you’re looking for advice for running your float center, you might find some here - mostly centered around ensuring you have electricity for the bidet of our dreams, but otherwise, the takeaway is this – get yourself a network of friends who’ll be there to send you inappropriate photos when times are hard, who’ll bring up your secrets on air, and who will laugh and cry with you through it all.  Happy holidays, and happy new year, dear friends. This is a fun one. Sorry, Olga.  Links https://www.caringbridge.org/visit/theresacicco/journal Sponsors HelmBot Float Tank Association Mindfull Solutions Art of the Float StoreSupport Art of the Float

Show notes. Show notes. Show notes. They want me to write show notes, so with an episode like this, that’s the best I can do. Show notes. How do you write notes for something that covers frog butts, bidets, Caring Bridge, cancer, closures, floods, laundry failures, rock stars, and favorite socks — and write show notes?! I can’t do it. If you’re looking for advice for running your float center, you might find some here - mostly centered around ensuring you have electricity for the bidet of our dreams, but otherwise, the takeaway is this – get yourself a network of friends who’ll be there to send you inappropriate photos when times are hard, who’ll bring up your secrets on air, and who will laugh and cry with you through it all. Happy holidays, and happy new year, dear friends. This is a fun one. Sorry, Olga. Links <a href="https://www.caringbridge.org/visit/theresacicco/journal" rel="nofollow" target="_blank">https://www.caringbridge.org/visit/theresacicco/journal</a> Sponsors <a href="https://Helmbot.com" rel="nofollow" target="_blank">HelmBot</a> <a href="https://floatation.org" rel="nofollow" target="_blank">Float Tank Association</a> <a href="https://mindfull.solutions" rel="nofollow" target="_blank">Mindfull Solutions</a> <a href="https://Shop.artofthefloat.com" rel="nofollow" target="_blank">Art of the Float Store</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

269: Everything Butt

Art of the Float is a podcast about float tanks and float centers. It's hosted by three float center owners who discuss their experiences and knowledge to help others looking to start their own business.

Excellent weekly podcast for current or future float center owners! Dylan is the man!

Great Pod!

I love the hosts and their perspectives on the floating industry.

Fun and engaging podcast

Art of the Float

Drew AKA Drewjitsu in Float Collective, joins the the show to share his story midway through buildout and inspires great discussion among our hosts.  Find full show notes at http://wp.me/p3DUt1-xBSpecial Guest: Drew Kane.Support Art of the Float

Drew AKA Drewjitsu in Float Collective, joins the the show to share his story midway through buildout and inspires great discussion among our hosts. Find full show notes at <a href="http://wp.me/p3DUt1-xB" rel="nofollow" target="_blank">http://wp.me/p3DUt1-xB</a>Special Guest: Drew Kane.<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

89: Opening NH Float Therapy

We take a moment to reflect on the past three years of the Art of the Float podcast, and say farewell to 2018. And we welcome the new for 2019: revisiting old topics to inject new knowledge, a new co-host, some tweaks to the format, and yes, a new theme song. Stay tuned for Season 2!Support Art of the Float

We take a moment to reflect on the past three years of the Art of the Float podcast, and say farewell to 2018. And we welcome the new for 2019: revisiting old topics to inject new knowledge, a new co-host, some tweaks to the format, and yes, a new theme song. Stay tuned for Season 2!<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

156: Farewell 2018

Richard Bonk

We’re excited to have Richard Bonk join us this week! Richard started floating through his work with Tom Fine where they began float research many years ago. Through a practice of floating and transcendental meditation (TM), Richard began to explore “alternate waking states” that felt at times like lucid dreams or out-of-body experiences while in an alert, awake state. Find full show notes at https://wp.me/p3DUt1-HzSponsored By:Float Helm: Go to Float HelmSupport Art of the Float

We’re excited to have Richard Bonk join us this week! Richard started floating through his work with Tom Fine where they began float research many years ago. Through a practice of floating and transcendental meditation (TM), Richard began to explore “alternate waking states” that felt at times like lucid dreams or out-of-body experiences while in an alert, awake state. Find full show notes at <a href="https://wp.me/p3DUt1-Hz" rel="nofollow" target="_blank">https://wp.me/p3DUt1-Hz</a>Sponsored By:<ul><li><a href="https://floathelm.com" rel="nofollow" target="_blank">Float Helm</a>: <a href="https://floathelm.com" rel="nofollow" target="_blank">Go to Float Helm</a></li></ul><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

139: Alternative Waking States w/ Richard Bonk

Amy Grimes

She’s back! Amy Grimes, our beloved co-host is back from a little leave spent opening her second location in Tennessee. She recaps the challenges of her opening, including going several months past their target date, being over budget, getting through challenging inspections, strained relationships, an unreliable and unethical contractor, and learning and taking over new modalities. Easy peasy stuff, yes? She shares the lessons they learned and how they survived all of the stress of nearly hitting financial rock bottom, and she talks about the reality of all that comes with this process when things go off track, including the tough emotions and the need for support.Support Art of the Float

She’s back! Amy Grimes, our beloved co-host is back from a little leave spent opening her second location in Tennessee. She recaps the challenges of her opening, including going several months past their target date, being over budget, getting through challenging inspections, strained relationships, an unreliable and unethical contractor, and learning and taking over new modalities. Easy peasy stuff, yes? She shares the lessons they learned and how they survived all of the stress of nearly hitting financial rock bottom, and she talks about the reality of all that comes with this process when things go off track, including the tough emotions and the need for support.<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

142: Amy Grimes Is Back!

It’s Q&amp;A time! This episode veers away from our traditional model of having a guest or a specific topic, and instead, we’re diving in to answer questions we’ve received from the community. You’ll hear about how to start building the vision and business plan for a new center, how to pick an effective heater to warm up a tank overnight, and what to look for in a pump for a DIY tank. Dylan describes the evolution of his photography for the Patreon photos he releases each month, and the intention and vision behind his strategy.Support Art of the Float

It’s Q&amp;A time! This episode veers away from our traditional model of having a guest or a specific topic, and instead, we’re diving in to answer questions we’ve received from the community. You’ll hear about how to start building the vision and business plan for a new center, how to pick an effective heater to warm up a tank overnight, and what to look for in a pump for a DIY tank. Dylan describes the evolution of his photography for the Patreon photos he releases each month, and the intention and vision behind his strategy.<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

140: Q&A - Where to start when starting your business, heater and pumps

Drew Kane, Kim Hannan, and Dan Larsen join Amy and Dylan this episode to recap the experience of the 2018 Float Conference. Each guest this week has a different perspective, from not-yet-open to only recently open, to “veterans” of the float world, and all experiences for attending the conference. Revisiting the Friday activities, Kim shares some of her takeaways from the marketing forums, Drew and Dan talk about what they learned at Justin Feinstein’s talk about how we can all work together to further the world of clinical research in our industry.  Find full show notes at https://wp.me/p3DUt1-J0Support Art of the Float

Drew Kane, Kim Hannan, and Dan Larsen join Amy and Dylan this episode to recap the experience of the 2018 Float Conference. Each guest this week has a different perspective, from not-yet-open to only recently open, to “veterans” of the float world, and all experiences for attending the conference. Revisiting the Friday activities, Kim shares some of her takeaways from the marketing forums, Drew and Dan talk about what they learned at Justin Feinstein’s talk about how we can all work together to further the world of clinical research in our industry. Find full show notes at <a href="https://wp.me/p3DUt1-J0" rel="nofollow" target="_blank">https://wp.me/p3DUt1-J0</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

146: Float Conference 2018  in Review... And Looking Forward

Note: This week, we talk about some adult themes, so if your kiddos are around, you might want to hold off on listening until later. Marilyn Olmsted, the first franchisee of Urban Float, joins the crew this week. Marilyn was previously a tax consultant in an accounting firm, and she explains why she chose a franchise model and how she sees her role in the business. She has a unique view of what she brings to the business and why she loves having competition. find full show notes at https://wp.me/p3DUt1-FqSupport Art of the Float

Note: This week, we talk about some adult themes, so if your kiddos are around, you might want to hold off on listening until later. Marilyn Olmsted, the first franchisee of Urban Float, joins the crew this week. Marilyn was previously a tax consultant in an accounting firm, and she explains why she chose a franchise model and how she sees her role in the business. She has a unique view of what she brings to the business and why she loves having competition. find full show notes at <a href="https://wp.me/p3DUt1-Fq" rel="nofollow" target="_blank">https://wp.me/p3DUt1-Fq</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

125: Franchising & Sex Positive Marketing w/ Marilyn Olmsted

Beth Jones is on the show this week to talk about her experiences in opening a float center (and continuing on to franchise) in North Carolina and battling through the strict request from the local health department. After just two years of being open, Beth started working towards franchising her operation after being approached by several interested parties. At Float Spa X, she’s challenging the status quo for how most franchises recruit and establish themselves as a successful venture. If you find yourself feeling like you’re the only one who can do things the way you want them done, be sure to listen for Beth’s strategy for making sure you can “own a business worth having and live a life worth living, all at the same time.”Support Art of the Float

Beth Jones is on the show this week to talk about her experiences in opening a float center (and continuing on to franchise) in North Carolina and battling through the strict request from the local health department. After just two years of being open, Beth started working towards franchising her operation after being approached by several interested parties. At Float Spa X, she’s challenging the status quo for how most franchises recruit and establish themselves as a successful venture. If you find yourself feeling like you’re the only one who can do things the way you want them done, be sure to listen for Beth’s strategy for making sure you can “own a business worth having and live a life worth living, all at the same time.”<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

144: Franchising a Float Center w/Beth Jones

Jason MacDonald

Coronavirus, COVID-19, SARS-CoV-2 - it has so many names, and just as many stances to take. Are you a prepper? Avoider? Non-believer? Or just a float center owner who needs to be prepared to handle your business in this uncertain time? In this episode, we invited a special guest, Jason MacDonald to join us to talk about what we, as owners, should and shouldn’t do. Jason is an industry advocate who has spoken at past Float Conferences, and he is a health inspector in Alberta, Canada.  Jason dispels some misinformation and shares his general perspective about how the virus is spread and how float centers are already well-equipped for this outbreak. (He even drops a few one liners that you could use for marketing campaigns!) While there’s a lot of uncharted territory with COVID-19, Jason sheds light on what to look for in your cleaning and disinfecting products to make sure you’re doing just that. Tip: contact/dwell times matter.  Dylan, Gloria, Drew, and Kim then chat about what they’re each doing onsite for their cleaning routines, staff communications, and public messaging. Some are holding out, and some are shouting from the rooftops. In which camp will you fall after hearing it all here? Sponsors Float Helm FloatawaySupport Art of the Float

Coronavirus, COVID-19, SARS-CoV-2 - it has so many names, and just as many stances to take. Are you a prepper? Avoider? Non-believer? Or just a float center owner who needs to be prepared to handle your business in this uncertain time? In this episode, we invited a special guest, Jason MacDonald to join us to talk about what we, as owners, should and shouldn’t do. Jason is an industry advocate who has spoken at past Float Conferences, and he is a health inspector in Alberta, Canada. Jason dispels some misinformation and shares his general perspective about how the virus is spread and how float centers are already well-equipped for this outbreak. (He even drops a few one liners that you could use for marketing campaigns!) While there’s a lot of uncharted territory with COVID-19, Jason sheds light on what to look for in your cleaning and disinfecting products to make sure you’re doing just that. Tip: contact/dwell times matter. Dylan, Gloria, Drew, and Kim then chat about what they’re each doing onsite for their cleaning routines, staff communications, and public messaging. Some are holding out, and some are shouting from the rooftops. In which camp will you fall after hearing it all here? Sponsors <a href="https://floathelm.com" rel="nofollow" target="_blank">Float Helm</a> <a href="https://floataway.com" rel="nofollow" target="_blank">Floataway</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

178: COVID-19 or Corona Virus, with Jason Macdonald

If you missed the Float Conference this year, you missed a fascinating presentation by MC Flux, but fear not! He’s here with us to talk about his research at the Float Clinic and Research Center, where he has been working with Dr. Feinstein. His thesis work explores the intersection of basic molecular neuroscience and mental health treatment. This ever-creative individual even designed today's show cover image!Support Art of the Float

If you missed the Float Conference this year, you missed a fascinating presentation by MC Flux, but fear not! He’s here with us to talk about his research at the Float Clinic and Research Center, where he has been working with Dr. Feinstein. His thesis work explores the intersection of basic molecular neuroscience and mental health treatment. This ever-creative individual even designed today's show cover image!<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

150: Floating & inflammation with guest Flux

The crew discuss the pitfalls of employee management and brainstorm ways to improve morale, employee output and overall cohesion. Sponsors Float Helm FloatawaySupport Art of the Float

The crew discuss the pitfalls of employee management and brainstorm ways to improve morale, employee output and overall cohesion. Sponsors <a href="https://floathelm.com" rel="nofollow" target="_blank">Float Helm</a> <a href="https://floataway.com" rel="nofollow" target="_blank">Floataway</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

176: Employee Management Discussion

Justin Feinstein

The Float Conference offers a variety of free sessions on Friday before the big event. One of those such sessions was Justin Feinstein’s discussion about the Float Research Collective, a way for commercial float centers across the globe to get involved in formal studies relating to floatation therapy. This conversation started at the Rise Float Gathering in St. Louis in April, and since then, Justin has been looking for ways to leverage the industry in order to grow the reach of what’s possible. In this episode, you’ll hear a live recording of his talk to a packed room with people piling up at the door to hear what he has to say.Support Art of the Float

The Float Conference offers a variety of free sessions on Friday before the big event. One of those such sessions was Justin Feinstein’s discussion about the Float Research Collective, a way for commercial float centers across the globe to get involved in formal studies relating to floatation therapy. This conversation started at the Rise Float Gathering in St. Louis in April, and since then, Justin has been looking for ways to leverage the industry in order to grow the reach of what’s possible. In this episode, you’ll hear a live recording of his talk to a packed room with people piling up at the door to hear what he has to say.<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

147: Justin Feinstein Introduces the Float Research Collective LIVE!

145: The Last Float Conference - With Ashkahn by Art of the FloatSupport Art of the Float

145: The Last Float Conference - With Ashkahn by Art of the Float<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

145: The Last Float Conference - With Ashkahn

It’s a bit of a catch 22…. You need help, but you’re too busy to find it and you’re not really sure exactly what to look for in the perfect float employee. Sound familiar? In this episode, you’ll hear four different perspectives as Dylan, Gloria, Drew, and Kim share their employee structure, including how they include interns. You’ll hear big differences in the way Kim and Gloria manage their internship programs, and a bit about how Dylan’s experience went in the past.  The crew talks about different strategies for finding employees, from social media, to recruiting sites, to hiring float clients, and you’ll take in a lot of different things to consider when trying to find the right fit for your center. Should you hire someone who loves to clean, someone who’s great with people, or someone who gels with the rest of your existing team? Should you hire just for front of house versus back of house, or should they switch off or combine it all into one? And because the topic of employees is such a meaty one, we’ll continue on in the next few episodes when we talk about training and retaining employees, and how to keep your cool when it’s time to say farewell to someone. Sponsors Float Helm FloatawaySupport Art of the Float

It’s a bit of a catch 22…. You need help, but you’re too busy to find it and you’re not really sure exactly what to look for in the perfect float employee. Sound familiar? In this episode, you’ll hear four different perspectives as Dylan, Gloria, Drew, and Kim share their employee structure, including how they include interns. You’ll hear big differences in the way Kim and Gloria manage their internship programs, and a bit about how Dylan’s experience went in the past. The crew talks about different strategies for finding employees, from social media, to recruiting sites, to hiring float clients, and you’ll take in a lot of different things to consider when trying to find the right fit for your center. Should you hire someone who loves to clean, someone who’s great with people, or someone who gels with the rest of your existing team? Should you hire just for front of house versus back of house, or should they switch off or combine it all into one? And because the topic of employees is such a meaty one, we’ll continue on in the next few episodes when we talk about training and retaining employees, and how to keep your cool when it’s time to say farewell to someone. Sponsors <a href="https://floathelm.com" rel="nofollow" target="_blank">Float Helm</a> <a href="https://floataway.com" rel="nofollow" target="_blank">Floataway</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

160: Hiring & Internships

This week, Dylan visited Dana Highfill at her center that’s been open for two months. She talks about her experience over the first couple of months, including starting with employees, why’s running the shop solo now, and how she’s toed the line of burnout. She provides a great reality check about the daily nuances of running a center and all the little things that add up to take a lot of time, really pushing the need for time management skills. You’ll hear her perspective on transitioning from a solopreneur with a business that relies solely on her personal skills and availability, to a larger business with multiple modalities and a need for more employees and support teams to run it.Support Art of the Float

This week, Dylan visited Dana Highfill at her center that’s been open for two months. She talks about her experience over the first couple of months, including starting with employees, why’s running the shop solo now, and how she’s toed the line of burnout. She provides a great reality check about the daily nuances of running a center and all the little things that add up to take a lot of time, really pushing the need for time management skills. You’ll hear her perspective on transitioning from a solopreneur with a business that relies solely on her personal skills and availability, to a larger business with multiple modalities and a need for more employees and support teams to run it.<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

151: 2 Months Open! A Check-in W/Dana of Float North

http://wp.me/p3DUt1-odSpecial Guest: Dr. Justin Feinstein.Support Art of the Float

<a href="http://wp.me/p3DUt1-od" rel="nofollow" target="_blank">http://wp.me/p3DUt1-od</a>Special Guest: Dr. Justin Feinstein.<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

Episode 53: 53: Dr. Justin Feinstein - Part 2

Kevin Rose from Unplugged Float Essentials joins us to continue our Float Marketplace series this week. Kevin shares his story about how he got started in the float world, as a Joe Rogan fan, and how he’s hoping to own his own center soon. In the meantime, he has started developing an essential oil, epsom salt, water-soluble CBD bath soak to start building brand awareness in his area, and to serve other float centers looking for a complementary retail product. Unplugged blends include unscented and scented blends, all named after chess pieces to invoke a practice of mindfulness. He hopes the end customer feels like they’re taking a bit of their float home with them.  https://unpluggedfloatessentials.com/ kevin@unpluggedfloat.comSupport Art of the FloatLinks:Unplugged Float Essentials

Kevin Rose from Unplugged Float Essentials joins us to continue our Float Marketplace series this week. Kevin shares his story about how he got started in the float world, as a Joe Rogan fan, and how he’s hoping to own his own center soon. In the meantime, he has started developing an essential oil, epsom salt, water-soluble CBD bath soak to start building brand awareness in his area, and to serve other float centers looking for a complementary retail product. Unplugged blends include unscented and scented blends, all named after chess pieces to invoke a practice of mindfulness. He hopes the end customer feels like they’re taking a bit of their float home with them. <a href="https://unpluggedfloatessentials.com/" rel="nofollow" target="_blank">https://unpluggedfloatessentials.com/</a> <a href="mailto:kevin@unpluggedfloat.com" rel="nofollow">kevin@unpluggedfloat.com</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>Links:<ul><li><a href="https://unpluggedfloatessentials.com/" rel="nofollow" target="_blank">Unplugged Float Essentials</a></li></ul>

155: Float Marketplace - Unplugged Float Essentials

Volume 2 is officially here! Volume 1 of Art of the Float ran for about three years, so we’re delighted to come back from a little break with a fresh take on the podcast. As we dive into this new year and a new take, we also have some new voices on the show! Drew Kane, owner of New Hampshire Float Therapy is a new host, who came into floating much the same way as Dylan. (Thanks, Joe Rogan!) Drew’s start comes full circle because he’s been a loyal listener of Art of the Float since his start, and he was a consulting client of AOTF. With only one float tank (in someone’s home) in all of New England, he seized the opportunity. Drew was a juvenile probation officer who went through a few big challenges to get his center open, but he stumbled on the perfect location and got creative with the landlord situation. Drew’s center opened in November 2017, and as of our recording date, he’s adding a third float room and just hired employees. Rounding out the new hosting team is Gloria Morris, owner of three Float Sixty locations. Gloria opened three locations in Chicago and Northwest Indiana in only three years. Gloria comes from a tech background in database marketing, and her husband took her to float several years ago to relieve stress. She’s run her own marketing company for many years and worked in big data technology for a decade before starting her float journey in 2015. She opened her first center only 9 months after her first float. Gloria has a team of almost 30 employees across her three locations, so she brings a wealth of knowledge about leadership, scaling, and efficiencies. Kim Hannan is a name you may recognize. She writes the show notes for each episode, but she’ll be joining each recording and will sometimes jump in live on the mic to share her thoughts. (Okay, I can’t write about myself in the third person for the rest of this paragraph….) After 15 years in the corporate world, I left my role as a training and marketing director just as we were getting ready to open Sukhino Float Center &amp; Salt Cave in southern Indiana. I knew I was going to open a center before I had even had my first float. I roped my husband into my crazy idea, and after we studied and planned for four years, we finally broke ground. It was a challenging marathon of strange happenings to get the doors open, but we’re 5 months in, and loving the salty life.  Dylan will take you on a stroll down memory lane with his start in the float world and how he and his wife Sandra launched The Float Shoppe. After hearing about floating on Joe Rogan’s podcast, Dylan became intrigued and eventually inspired enough to leave the cubicle farm and build his own center in Portland, Oregon, even though he never talked to Space Jesus.  We’re all excited to bring you a new season of Art of the Float!Support Art of the FloatLinks:Art of the Float

Volume 2 is officially here! Volume 1 of Art of the Float ran for about three years, so we’re delighted to come back from a little break with a fresh take on the podcast. As we dive into this new year and a new take, we also have some new voices on the show! Drew Kane, owner of New Hampshire Float Therapy is a new host, who came into floating much the same way as Dylan. (Thanks, Joe Rogan!) Drew’s start comes full circle because he’s been a loyal listener of Art of the Float since his start, and he was a consulting client of AOTF. With only one float tank (in someone’s home) in all of New England, he seized the opportunity. Drew was a juvenile probation officer who went through a few big challenges to get his center open, but he stumbled on the perfect location and got creative with the landlord situation. Drew’s center opened in November 2017, and as of our recording date, he’s adding a third float room and just hired employees. Rounding out the new hosting team is Gloria Morris, owner of three Float Sixty locations. Gloria opened three locations in Chicago and Northwest Indiana in only three years. Gloria comes from a tech background in database marketing, and her husband took her to float several years ago to relieve stress. She’s run her own marketing company for many years and worked in big data technology for a decade before starting her float journey in 2015. She opened her first center only 9 months after her first float. Gloria has a team of almost 30 employees across her three locations, so she brings a wealth of knowledge about leadership, scaling, and efficiencies. Kim Hannan is a name you may recognize. She writes the show notes for each episode, but she’ll be joining each recording and will sometimes jump in live on the mic to share her thoughts. (Okay, I can’t write about myself in the third person for the rest of this paragraph….) After 15 years in the corporate world, I left my role as a training and marketing director just as we were getting ready to open Sukhino Float Center &amp; Salt Cave in southern Indiana. I knew I was going to open a center before I had even had my first float. I roped my husband into my crazy idea, and after we studied and planned for four years, we finally broke ground. It was a challenging marathon of strange happenings to get the doors open, but we’re 5 months in, and loving the salty life. Dylan will take you on a stroll down memory lane with his start in the float world and how he and his wife Sandra launched The Float Shoppe. After hearing about floating on Joe Rogan’s podcast, Dylan became intrigued and eventually inspired enough to leave the cubicle farm and build his own center in Portland, Oregon, even though he never talked to Space Jesus. We’re all excited to bring you a new season of Art of the Float!<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>Links:<ul><li><a href="https://artofthefloat.com" rel="nofollow" target="_blank">Art of the Float</a></li></ul>

157: We're Back Baby!

In this episode, we continue diving into employee issues as the crew dishes on all things employee retention. You’ll hear stories about how one host thinks spending less time at his center led to an increase in employee turnover, while another hashes out the differences in turnover issues across multiple locations and between full-timers versus part-timers. We’ll dabble on employee benefits, and dive into why it’s important to engage, empower, and motivate your team members to be more than just recipients of a paycheck.  Sponsors Float Helm FloatawaySupport Art of the Float

In this episode, we continue diving into employee issues as the crew dishes on all things employee retention. You’ll hear stories about how one host thinks spending less time at his center led to an increase in employee turnover, while another hashes out the differences in turnover issues across multiple locations and between full-timers versus part-timers. We’ll dabble on employee benefits, and dive into why it’s important to engage, empower, and motivate your team members to be more than just recipients of a paycheck. Sponsors <a href="https://floathelm.com" rel="nofollow" target="_blank">Float Helm</a> <a href="https://floataway.com" rel="nofollow" target="_blank">Floataway</a><a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

161: Employee Retention

Calling all fashion police! This week, Amy and Dylan are diving into the world of fashion, well, float fashion at least.  Should employees wear a specific uniform? Show their personalities? Flash some logo wear? Amy talks about the intriguing reason why she keeps a pretty loose grasp on dress code at her centers, including one particular team member who loves to let his toes be center stage. Dylan obviously doesn’t live in the south, because he thinks those toes should always be covered. (And stubbed toes and foot injuries weigh on his mind too!) Dylan also talks about how clothing impacts the feeling his customers get when they walk in.Support Art of the Float

Calling all fashion police! This week, Amy and Dylan are diving into the world of fashion, well, float fashion at least.  Should employees wear a specific uniform? Show their personalities? Flash some logo wear? Amy talks about the intriguing reason why she keeps a pretty loose grasp on dress code at her centers, including one particular team member who loves to let his toes be center stage. Dylan obviously doesn’t live in the south, because he thinks those toes should always be covered. (And stubbed toes and foot injuries weigh on his mind too!) Dylan also talks about how clothing impacts the feeling his customers get when they walk in.<a href="https://www.patreon.com/artofthefloat" rel="payment nofollow" target="_blank">Support Art of the Float</a>

149: Does your Float Center Need a Dress Code?

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