Ranked #1
Understanding Retail Buyers – Episode 4
Understanding Retail Buyers – Episode 4
Consultant and Master Broker David Biernbaum joins Mark and Robb on the podcast to discuss what a company should know be... Read more
23 Aug 2018
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1hr 6mins
Ranked #2
The 7 Deadly Mistakes CPG Challenger Brands Make
The 7 Deadly Mistakes CPG Challenger Brands Make
On this episode of CPG Insiders, Mark Young and Justin Girouard discuss 7 of the most common mistakes CPG brands make wh... Read more
4 Nov 2019
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1hr 8mins
Ranked #3
What You Can - and Cannot - Say About Your Products - Episode 28
What You Can - and Cannot - Say About Your Products - Episode 28
On this episode of CPG Insiders, Mark and Justin are joined by Ashish Talati. Ashish leads an FDA practice and is one of... Read more
12 May 2020
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39mins
Ranked #4
The Science of Persuasion
The Science of Persuasion
On this episode of CPG Insiders, Mark and Justin skim the surface of neuro-linguistic programming and how J&H utiliz... Read more
25 Nov 2019
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1hr 12mins
Ranked #5
Advertising in an Election Year
Advertising in an Election Year
On this episode of CPG Insiders, Mark and Justin talk about buying advertising media for in an election year. They discu... Read more
16 Mar 2020
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14mins
Ranked #6
Direct Response, Then and Now
Direct Response, Then and Now
On this episode, Mark and Justin Girouard, Director of Accounts at J&H, talk about direct response advertising in th... Read more
16 Oct 2019
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32mins
Ranked #7
Selling Your Products at Walmart – a Conversation with Chad Bugos – Episode 8
Selling Your Products at Walmart – a Conversation with Chad Bugos – Episode 8
Walmart represents a huge opportunity for CPG brands to grow exponentially. To explore the possibilities, Mark is joined... Read more
22 Feb 2019
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43mins
Ranked #8
ECRM & Effective Retail Collaboration
ECRM & Effective Retail Collaboration
On this episode, CPG Insiders welcomes Joe Tarnowski and Sarah Davidson from ECRM to the show. ECRM brings efficiencies ... Read more
10 Jun 2019
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52mins
Ranked #9
SEO and SEM Campaigns – Episode 3
SEO and SEM Campaigns – Episode 3
Mark Young and Robb Taylor explain why a CPG product needs both a paid search campaign and an organic search strategy in... Read more
23 Aug 2018
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22mins
Ranked #10
What Media Works Where
What Media Works Where
On this episode of CPG Insiders, Mark and Justin consider a question that clients often ask them. They run through a num... Read more
27 Jan 2020
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16mins
Ranked #11
Navigating the Digital Marketing Landscape – Episode 7
Navigating the Digital Marketing Landscape – Episode 7
On this episode, we welcome Jekyll & Hyde’s Digital Media Director, Cameron Solu, to provide an overview of digital ... Read more
8 Jan 2019
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52mins
Ranked #12
Making Social Media Work for Your Brand – Episode 9
Making Social Media Work for Your Brand – Episode 9
On this episode, Mark and Robb welcome Amanda Igrisan, Social Media Director at Jekyll & Hyde, to discuss the ins an... Read more
18 Mar 2019
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37mins
Ranked #13
Ad Campaign Spending – Episode 5
Ad Campaign Spending – Episode 5
Mark and Robb explore the factors that determine how much you should spend on your advertising campaign, breaking down s... Read more
23 Aug 2018
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27mins
Ranked #14
Connecting Manufacturers and Retailers Online – a Conversation with Brandon Leong
Connecting Manufacturers and Retailers Online – a Conversation with Brandon Leong
This episode, Mark invites Brandon Leong of RangeMe onto the podcast to discuss what the platform does to help manufactu... Read more
22 Jul 2019
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32mins
Ranked #15
Choosing the Right Traditional Media – Episode 6
Choosing the Right Traditional Media – Episode 6
Mark and Robb are joined by J&H’s Director of Traditional Media, Jeff Peterman. They discuss the reach of different ... Read more
27 Nov 2018
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38mins