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CPG Insiders

CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG ... Read more

Ranked #1

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Understanding Retail Buyers – Episode 4

Understanding Retail Buyers – Episode 4

Consultant and Master Broker David Biernbaum joins Mark and Robb on the podcast to discuss what a company should know be... Read more

23 Aug 2018

1hr 6mins

Ranked #2

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The 7 Deadly Mistakes CPG Challenger Brands Make

The 7 Deadly Mistakes CPG Challenger Brands Make

On this episode of CPG Insiders, Mark Young and Justin Girouard discuss 7 of the most common mistakes CPG brands make wh... Read more

4 Nov 2019

1hr 8mins

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Ranked #3

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What You Can - and Cannot - Say About Your Products - Episode 28

What You Can - and Cannot - Say About Your Products - Episode 28

On this episode of CPG Insiders, Mark and Justin are joined by Ashish Talati. Ashish leads an FDA practice and is one of... Read more

12 May 2020

39mins

Ranked #4

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The Science of Persuasion

The Science of Persuasion

On this episode of CPG Insiders, Mark and Justin skim the surface of neuro-linguistic programming and how J&H utiliz... Read more

25 Nov 2019

1hr 12mins

Most Popular Podcasts

Ranked #5

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Advertising in an Election Year

Advertising in an Election Year

On this episode of CPG Insiders, Mark and Justin talk about buying advertising media for in an election year. They discu... Read more

16 Mar 2020

14mins

Ranked #6

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Direct Response, Then and Now

Direct Response, Then and Now

On this episode, Mark and Justin Girouard, Director of Accounts at J&H, talk about direct response advertising in th... Read more

16 Oct 2019

32mins

Ranked #7

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Selling Your Products at Walmart – a Conversation with Chad Bugos – Episode 8

Selling Your Products at Walmart – a Conversation with Chad Bugos – Episode 8

Walmart represents a huge opportunity for CPG brands to grow exponentially. To explore the possibilities, Mark is joined... Read more

22 Feb 2019

43mins

Ranked #8

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ECRM & Effective Retail Collaboration

ECRM & Effective Retail Collaboration

On this episode, CPG Insiders welcomes Joe Tarnowski and Sarah Davidson from ECRM to the show. ECRM brings efficiencies ... Read more

10 Jun 2019

52mins

Ranked #9

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SEO and SEM Campaigns – Episode 3

SEO and SEM Campaigns – Episode 3

Mark Young and Robb Taylor explain why a CPG product needs both a paid search campaign and an organic search strategy in... Read more

23 Aug 2018

22mins

Ranked #10

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What Media Works Where

What Media Works Where

On this episode of CPG Insiders, Mark and Justin consider a question that clients often ask them. They run through a num... Read more

27 Jan 2020

16mins

Ranked #11

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Navigating the Digital Marketing Landscape – Episode 7

Navigating the Digital Marketing Landscape – Episode 7

On this episode, we welcome Jekyll & Hyde’s Digital Media Director, Cameron Solu, to provide an overview of digital ... Read more

8 Jan 2019

52mins

Ranked #12

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Making Social Media Work for Your Brand – Episode 9

Making Social Media Work for Your Brand – Episode 9

On this episode, Mark and Robb welcome Amanda Igrisan, Social Media Director at Jekyll & Hyde, to discuss the ins an... Read more

18 Mar 2019

37mins

Ranked #13

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Ad Campaign Spending – Episode 5

Ad Campaign Spending – Episode 5

Mark and Robb explore the factors that determine how much you should spend on your advertising campaign, breaking down s... Read more

23 Aug 2018

27mins

Ranked #14

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Connecting Manufacturers and Retailers Online – a Conversation with Brandon Leong

Connecting Manufacturers and Retailers Online – a Conversation with Brandon Leong

This episode, Mark invites Brandon Leong of RangeMe onto the podcast to discuss what the platform does to help manufactu... Read more

22 Jul 2019

32mins

Ranked #15

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Choosing the Right Traditional Media – Episode 6

Choosing the Right Traditional Media – Episode 6

Mark and Robb are joined by J&H’s Director of Traditional Media, Jeff Peterman. They discuss the reach of different ... Read more

27 Nov 2018

38mins

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