Phil Di Bella

If you want to learn what it takes to build (personal and business) brands, that can leave a legacy and live beyond you - this episode is for you!   We are joined by Phil Di Bella, who I'd call a serial entrepreneur, futuristic leader and remarkable builder of brands, businesses and people.   It’s a juicy conversation and one to bookmark because Phil is a very open book and shares very generously a ton of practical and very actionable insights. In this interview, we covered:  what it takes to build businesses that not only lead the way but set new standards in the industry the role and responsibilities employees and employers play in building a future-proof business the ‘secret’ ingredient in building a strong culture how he judges and approaches current and new business opportunities (and he even shares a template to follow if you’re on a cross road and not sure whether it’s time to jump or stay) his way of building a brand and sharing strong opinions as a leader publicly    _____ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training:  3.) Book your complimentary  4.) Connect with  Check out all show notes and further resources over at

If you want to learn what it takes to build (personal and business) brands, that can leave a legacy and live beyond you - this episode is for you!   We are joined by Phil Di Bella, who I'd call a serial entrepreneur, futuristic leader and remarkable builder of brands, businesses and people.   It’s a juicy conversation and one to bookmark because Phil is a very open book and shares very generously a ton of practical and very actionable insights. In this interview, we covered: what it takes to build businesses that not only lead the way but set new standards in the industry the role and responsibilities employees and employers play in building a future-proof business the ‘secret’ ingredient in building a strong culture how he judges and approaches current and new business opportunities (and he even shares a template to follow if you’re on a cross road and not sure whether it’s time to jump or stay) his way of building a brand and sharing strong opinions as a leader publicly   _____ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

55. Visualising, Building & Commercialising Personal + Business Brands Saved [Interview with Phil di Bella]

If you’ve ever been picked last, missed out on promotions, weren’t even considered for an opportunity or didn’t get the buy in, may it be figuratively or financially, chances are - the decision maker didn’t trust you. Good news?   You can change that if you want people to trust you - there’s one thing you need to focus on. Curious what it is? Then this episode is for you! __ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training:  3.) Book your complimentary  4.) Connect with  Check out all show notes and further resources over at  ____

If you’ve ever been picked last, missed out on promotions, weren’t even considered for an opportunity or didn’t get the buy in, may it be figuratively or financially, chances are - the decision maker didn’t trust you. Good news?   You can change that if you want people to trust you - there’s one thing you need to focus on. Curious what it is? Then this episode is for you! __ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at ____

54. If You Want People To Trust You, Do This

Danielle Lewis

Disrupt or be disrupted. In today's fast paced world of work, where the only constant is change, we have two options: disrupt ourselves and be in control of the changes and the impact. Or: be disrupted and react. I know which one I choose and so does our guest: Danielle Lewis, co-founder of Scrunch is sharing the evolution of her personal brand and her businesses, the considerations that have gone in every time she pivoted and of course, the ups &amp; downs that have come from the change. It is a jam packed episode where we also get into the topic of NFTs and the power of communities, how to create an economy of one and how to spot trends to create commercial opportunities. Connect with Danielle Lewis over at  Learn more about Scrunch over at  _____ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training:  3.) Book your complimentary  4.) Connect with  Check out all show notes and further resources over at

Disrupt or be disrupted. In today's fast paced world of work, where the only constant is change, we have two options: disrupt ourselves and be in control of the changes and the impact. Or: be disrupted and react. I know which one I choose and so does our guest: Danielle Lewis, co-founder of Scrunch is sharing the evolution of her personal brand and her businesses, the considerations that have gone in every time she pivoted and of course, the ups &amp; downs that have come from the change. It is a jam packed episode where we also get into the topic of NFTs and the power of communities, how to create an economy of one and how to spot trends to create commercial opportunities. Connect with Danielle Lewis over at Learn more about Scrunch over at _____ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

53. The Art And Science Of Disrupting Yourself [Interview with Danielle Lewis]

"I don’t have a Phd, I haven’t written a book, I haven’t invented anything groundbreaking nor have I won any awards - can I still become a trusted authority?" If that’s what’s been on your mind, then you’ve come to the right place because today’s episode will shed some light on what it takes to become the Go-To in your field and I’ll share with you the exact path to take if you want to make the transition from technical expert to trusted authority. Listen to  - Why be(come) a Trusted Authority _____ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training:  3.) Book your complimentary  4.) Connect with  Check out all show notes and further resources over at

"I don’t have a Phd, I haven’t written a book, I haven’t invented anything groundbreaking nor have I won any awards - can I still become a trusted authority?" If that’s what’s been on your mind, then you’ve come to the right place because today’s episode will shed some light on what it takes to become the Go-To in your field and I’ll share with you the exact path to take if you want to make the transition from technical expert to trusted authority. Listen to - Why be(come) a Trusted Authority _____ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

52. The Path From Expert To Authority

Lisa Evans

When you speak, do others listen? Or do they tune out? Do you sometimes feel that your ideas are not heard and you are not able to speak with clarity and conviction? Having a fear of public speaking and a lack in confidence can hamper your career success. What if, instead, you could step up every time you speak with rock solid confidence and a powerful message? This is exactly what this episode is all about. We are joined by Lisa Evans, certified public speaking and storytelling coach. Find out more about Lisa over at  __ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training:  3.) Book your complimentary  4.) Connect with  Check out all show notes and further resources over at  ____

When you speak, do others listen? Or do they tune out? Do you sometimes feel that your ideas are not heard and you are not able to speak with clarity and conviction? Having a fear of public speaking and a lack in confidence can hamper your career success. What if, instead, you could step up every time you speak with rock solid confidence and a powerful message? This is exactly what this episode is all about. We are joined by Lisa Evans, certified public speaking and storytelling coach. Find out more about Lisa over at __ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at ____

51. How To Speak With More Authority [Interview with Lisa Evans]

The Podcast is rebranded! Goodbye Your Brand. Your Future... Hello Trusted Authority - The Podcast!   Tune in to this 1st (50th) episode where we go back to basics and not only get more behind the scenes insights about the rebrand but also talk about why becoming the Trusted Authority should be on your radar. _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training:  3.) Book your complimentary  4.) Connect with  Check out all show notes and further resources over at

The Podcast is rebranded! Goodbye Your Brand. Your Future... Hello Trusted Authority - The Podcast!   Tune in to this 1st (50th) episode where we go back to basics and not only get more behind the scenes insights about the rebrand but also talk about why becoming the Trusted Authority should be on your radar. _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

50. Why Be(come) A Trusted Authority

Kate Crawshaw

Having a tough conversation ... it certainly isn't something most of us seek out pro-actively. However, being (not) able to navigate those high-stakes conversations has a massive ripple effect - on your own health, your level of success, your team and business. In this conversation we are joined by Kate Crawshaw who's made it her career to teach others to have courageous conversations.  why it is important to have them [psychologically + financially] how to navigate through them [incl the preparation that goes in it] when to seek them out vs when to better let it go best ways to manage emotions [your own and your counter part's]  _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Download the free Guide to learn 5 practical strategies on how to    2.) Book your complimentary    3.) Connect with  Check out all show notes and further resources over at

Having a tough conversation ... it certainly isn't something most of us seek out pro-actively. However, being (not) able to navigate those high-stakes conversations has a massive ripple effect - on your own health, your level of success, your team and business. In this conversation we are joined by Kate Crawshaw who's made it her career to teach others to have courageous conversations. why it is important to have them [psychologically + financially] how to navigate through them [incl the preparation that goes in it] when to seek them out vs when to better let it go best ways to manage emotions [your own and your counter part's] _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Download the free Guide to learn 5 practical strategies on how to    2.) Book your complimentary   3.) Connect with Check out all show notes and further resources over at

49. Courageous Conversations [Interview with Kate Crawshaw]

What do highly successful and impactful (thought)leaders in common? They commit to daily habits and activities to not only get to where they're but also stay there. In today's episode, I share 7 highly impactful activities that you can implmenet straight away to get results, not only down the track but straight away! 1. Commit to life-long learning 2. Know the importance of clarity and consistency 3. Relationships, relationships, relationships 4. Get external perspective 5. Embrace and immerse yourself into your (ideal) community 6. Social proof  7. Having a repeatable system   Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary  3.) Connect with  Check out all show notes and further resources over at

48. 7 Highly Impactful Activities Of Personal Brand Builders

Have you ever wondered how you can make LinkedIn work for you and what it takes to turn an average profile into an excutive profile that does the heavy lifting for you? If so - this episode is for you! We are joined by Karen Tisdell, a top 10 independent LinkedIn trainers across the Asia Pacific. Karen is a listener, a brand storyteller and a copywriter, and LinkedIn is her medium. In this conversation, we are talking about:  How to leverage LinkedIn the most powerful way The do's and dont's on LinkedIn (profile, connections, content) What separates executive profiles from average profiles) What it takes to build a community A (personal) community building mistake to avoid How to build your profile and presence within minutes (and not hours)    _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary  3.) Connect with  Check out all show notes and further resources over at

Have you ever wondered how you can make LinkedIn work for you and what it takes to turn an average profile into an excutive profile that does the heavy lifting for you? If so - this episode is for you! We are joined by Karen Tisdell, a top 10 independent LinkedIn trainers across the Asia Pacific. Karen is a listener, a brand storyteller and a copywriter, and LinkedIn is her medium. In this conversation, we are talking about: How to leverage LinkedIn the most powerful way The do's and dont's on LinkedIn (profile, connections, content) What separates executive profiles from average profiles) What it takes to build a community A (personal) community building mistake to avoid How to build your profile and presence within minutes (and not hours)   _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

47. Build Your Authority Leveraging LinkedIn [Interview with Karen Tisdell]

Your Personal Brand does requirement investment – financial, emotional as well as time investment. Having said that, I truly believe it’s one of the (if not THE) best investment you’ll ever make in yourself as you gain insights and awareness about yourself (and with that, also others), you wouldn’t get anywhere else. In this part 2/2 I share with you how you can measure the ROI of your Personal Brand with tangible metrics, that cover financial as well as non-financial indicators.   _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary  3.) Connect with  Check out all show notes and further resources over at

Your Personal Brand does requirement investment – financial, emotional as well as time investment. Having said that, I truly believe it’s one of the (if not THE) best investment you’ll ever make in yourself as you gain insights and awareness about yourself (and with that, also others), you wouldn’t get anywhere else. In this part 2/2 I share with you how you can measure the ROI of your Personal Brand with tangible metrics, that cover financial as well as non-financial indicators.   _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

46. The Investment In And ROI Of Your Personal Brand Part 2/2

Welcome to the Trusted Authority!The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest.Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!

Most of use it everyday - it’s the tool that connects us with others, our  ‘voice’. And yet - it isn’t something we pay a lot attention to. This is about to change because we are joined by someone who is dedicated to make people’s voices heard, impactful and influential -  is today’s guest to talk all things:  what an impactful presentation is (which you may not expect to be) why even perfect presentations can fall flat (and what to do about it) finding your niche/ topic  how to prepare for an important speech best ways to deal with haters and trolls  and a lot more!

45. Leverage Your Voice To Build + Boost Your Authority [Interview with Sally Prosser]

Doors are open to the  program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in May 2022! ========= So you’ve been thinking of taking your Personal Brand serious and consider to invest in bringing it to life and manage it more strategically? ‘Cause spoiler alert: you already have a personal brand, it’s just a matter of a) what it is that you’re currently known for (and if that aligns with your future goals) and b) by whom you’re known for (and if these are the people that help you get where you want to go) and wondering – where to start to invest and how much does it cost? This episode (2-parts series) is your answer! In Part 1/2, we cover the different investments that are involved when buidling your Personal Brand and also recommendations where to focus on first. ========= Resources mentioned: Download your Free Step-by-Step Personal Branding Guide:      ========== Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary  3.) Connect with  Check out all show notes and further resources over at  Connect with

44. The Investment In And ROI Of Your Personal Brand Part 1/2

Whether you're still sitting on the fence or have already committed to enrolling in the Trusted Authoirty program but want to know how some of the previous students turned their learnings into action, today's episode is for you! Doors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the Trusted Authority in your industry. We kick off in May 2022! DOORS CLOSE ON THE 27th APRIL Ps- price goes up by nearly 50% for our next intake in July ...   ============== 🎉 THANK YOU!   Connect with    Download your COMPLIMENTARY Guide:

43. Trusted Authority Student Spotlights

Whether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover:  What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself) -     How you can turn your expertise into income / business model / portfolio career (also when you’re fulltime employed) -    Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the  program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details  Connect with  Check out all show notes and further resources over at

42. Build And Monetise Your Authority [Part 3/3]

Whether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover:  What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself) -    Part 2: How you can turn your expertise into income / business model / portfolio career (also when you’re fulltime employed)   Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the  program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details  Connect with  Check out all show notes and further resources over at

41. Build And Monetise Your Authority [Part 2/3]

Whether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: Part 1: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself)   Part 2: How you can turn your expertise into income / business model / portfolio career (also when you’re fulltime employed)   Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the  program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details  Connect with  Check out all show notes and further resources over at

40. Build And Monetise Your Authority [Part 1/3]

Charles Hsuan

You’ve landed the defining meeting, you’ve got an incredible opportunity to pitch or you’ve been invited to this critical interview and then there it is: the rejection, the objection to your proposal or a statement that throws you.  How do you handle those high stakes conversation? What to say when you get a no and What does sales best case practise look like in 2022 and beyond?  These and many more questions are what we discuss in today’s episode where we are joined by  About Charles Hsuan Charles Hsuan from  is a StorySelling Coach for , he works with growing businesses with a strong culture of learning. _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Join our monthly  to address any challenges or ask any burning questions on all things branding, marketing, content and career.   2.) Download the free Guide to learn 5 practical strategies on how to    3.) Book your complimentary    4.) Connect with  Check out all show notes and further resources over at

You’ve landed the defining meeting, you’ve got an incredible opportunity to pitch or you’ve been invited to this critical interview and then there it is: the rejection, the objection to your proposal or a statement that throws you. How do you handle those high stakes conversation? What to say when you get a no and What does sales best case practise look like in 2022 and beyond? These and many more questions are what we discuss in today’s episode where we are joined by About Charles Hsuan Charles Hsuan from is a StorySelling Coach for , he works with growing businesses with a strong culture of learning. _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career.   2.) Download the free Guide to learn 5 practical strategies on how to    3.) Book your complimentary   4.) Connect with Check out all show notes and further resources over at

39. Exactly What To Say: StorySelling, Your Secret To Increase Your Influence [Interview with Charles Hsuan]

In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries &amp; tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them).   Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn -  Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in my  where you get not only the strategy for the month ahead but also 20+ ready to copy &amp; paste captions, the latest trends on LinkedIn and personalised feedback on your content strategy.   Doors are open to the  Roadmap  _______ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources: 1.) Join our monthly  to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary  r.) Connect with  Check out all show notes and further resources over at

In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries &amp; tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them).   Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn - Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in my where you get not only the strategy for the month ahead but also 20+ ready to copy &amp; paste captions, the latest trends on LinkedIn and personalised feedback on your content strategy.   Doors are open to the Roadmap  _______ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary r.) Connect with Check out all show notes and further resources over at

38 B: The Tried & Tested Content System To Build Your Authority (Part 2/2) 

In this knowledge economy we live in, the only way you can demonstrate your authority and get recognised for your message (problem you solve) is through creating content, especially on LinkedIn. However, the biggest struggle most of my clients face is not knowing what to post and even if, how to create content that doesn't take hours. In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries &amp; tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them).   Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in my  where you get not only the strategy for the month ahead but also 20+ ready to copy &amp; paste captions, the latest trends on LinkedIn and personalised feedback on your content strategy.   Doors are open to the  Roadmap  _______ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources: 1.) Join our monthly  to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary  4.) Connect with  Check out all show notes and further resources over at

In this knowledge economy we live in, the only way you can demonstrate your authority and get recognised for your message (problem you solve) is through creating content, especially on LinkedIn. However, the biggest struggle most of my clients face is not knowing what to post and even if, how to create content that doesn't take hours. In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries &amp; tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them).   Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in my where you get not only the strategy for the month ahead but also 20+ ready to copy &amp; paste captions, the latest trends on LinkedIn and personalised feedback on your content strategy.   Doors are open to the Roadmap  _______ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

38 A: The Tried & Tested Content System To Build Your Authority Part 1/2

Kate Norris

What does data storytelling and PB have in common you may wonder? Well- short answer: A LOT.   And in this interview you’ll learn how you can create visibility for yourself using data the right way, how to leverage data to start and join conversations that you otherwise wouldn’t have been part of and how it might fast-track your career journey to a leadership role.   We are joined by  who I’ve known for years and call a dear friend. Her insights on all this data visualisation and data storytelling.    Workshop with Kate as guest facilitator (17th May 2022 - recording available):  _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Join our monthly  to address any challenges or ask any burning questions on all things branding, marketing, content and career.   2.) Download the free Guide to learn 5 practical strategies on how to    3.) Book your complimentary    4.) Connect with  Check out all show notes and further resources over at

What does data storytelling and PB have in common you may wonder? Well- short answer: A LOT.   And in this interview you’ll learn how you can create visibility for yourself using data the right way, how to leverage data to start and join conversations that you otherwise wouldn’t have been part of and how it might fast-track your career journey to a leadership role.   We are joined by who I’ve known for years and call a dear friend. Her insights on all this data visualisation and data storytelling.    Workshop with Kate as guest facilitator (17th May 2022 - recording available): _____ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career.   2.) Download the free Guide to learn 5 practical strategies on how to    3.) Book your complimentary   4.) Connect with Check out all show notes and further resources over at

37. Data Storytelling: Translate Boring Stats Into Compelling Stories [Interview with Kate Norris]

Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to <a href="http://impaccct.com/freebies" rel="nofollow" target="_blank">impaccct.com/freebies</a> and enjoy the gifts!

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