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Brand New World

What are the opportunities for brands during the COVID-19 pandemic? This SCA series, hosted by Chief Creative Officer of PWC Russel Howcroft, explores the changing landscape of marketing. Each episode of Brand New World will explore the new paradigm of marketing and how the world is changing and adapting to a new normal and will give you the trade insights and opportunities that are waiting for you and your brand on the other side of this global shift in how we do business. Discover why it’s never been more important to invest in your brand and why advertising will deliver successful outcomes for organisations both now and in the future.

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How to build a strong brand and be an authentic influencer with Chelsea Thomas

How to be an authentic influencer and how brands can best collaborate and leverage online communities. Chief Creative Officer at PWC Russel Howcroft chats to 'I Heart Bargains' founder Chelsea Thomas on starting, growing and then dismantling a brand.See omnystudio.com/listener for privacy information.

28mins

17 Jul 2020

Rank #1

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How will creativity impact how we run our businesses in the future with Justin Graham

Newly appointed M&C Saatchi CEO Justin Graham discusses the power of creativity across all aspects of business. Chief Creative Officer at PWC Russel Howcroft speaks to Justin on how his company has embraced the current climate to their advantage.See omnystudio.com/listener for privacy information.

29mins

29 Jun 2020

Rank #2

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The power of creativity and established brand platforms with Marty O'Halloran

Creativity improves long term results. Chief Creative Officer at PWC Russel Howcroft speaks to the Chairman and CEO of DDB Australia/New Zealand Marty O’Halloran on the power of strong brand platforms during this next phase of recovery and how creativity can help clients navigate consumers experience.See omnystudio.com/listener for privacy information.

22mins

29 Jun 2020

Rank #3

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The importance of marketing science and why being a 4P marketer is key with Ken Roberts

Marketing science should be a key driver in decision making. Chief Creative Officer at PWC Russel Howcroft speaks to Group Chief Executive and Founder of Forethought Ken Roberts on the importance of understanding consumers buying decisions and science based creativity. See omnystudio.com/listener for privacy information.

23mins

29 Jun 2020

Rank #4

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Candid advice for building a successful brand with Zoe Foster Blake

Hear from Zoe Foster Blake on how she built an enduring brand and why authenticity is more important now than ever. Chief Creative Officer PWC Russel Howcroft explores Zoe’s secrets to success in building her international brand 'Go-To' and the impact of the current Covid pandemic on her business strategy.See omnystudio.com/listener for privacy information.

31mins

1 Jun 2020

Rank #5

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How to build a strong brand during a pandemic with Mark Ritson

Why is it so important to stay visible during this pandemic and beyond? Chief Creative Officer at PWC Russel Howcroft speaks with Virtual Marketing Professor Mark Ritson about maintaining ad spend in a recession, signalling and why now is not the time to go dark when it comes to your marketing spend.See omnystudio.com/listener for privacy information.

33mins

20 May 2020

Rank #6

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Getting creative during a crisis with Adam Ferrier

How do great brands get their creative right during and after this global crisis? Chief Creative Officer at PWC Russel Howcroft speaks with consumer psychologist and founder of creative agency 'Thinkerbell' Adam Ferrier to learn his inside secrets on keeping your team creative, what brands can be doing to differentiate themselves and how creativity can solve everything. See omnystudio.com/listener for privacy information.

25mins

20 May 2020

Rank #7

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The secrets to getting your branding right with Peter Field

Why getting your branding and marketing right during this time is the single most important thing you can do. Chief Creative Officer at PWC Russel Howcroft speaks with the Godfather of effectiveness Peter Field and gets some key insights around maintaining brand awareness, share of voice and brand fame. See omnystudio.com/listener for privacy information.

34mins

20 May 2020

Rank #8

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Innovating during a pandemic with Kimberlee Wells

During this time of mass upheaval it's more important than ever to find ways to innovate. Chief Creative Officer at PWC Russel Howcroft chats with CEO at TBWAMelbourne, Kimberlee Wells to find out the secrets behind her success, what it’s like working with the UN and World Health Organisation, and how to be useful when so many brands are becoming useless. See omnystudio.com/listener for privacy information.

33mins

20 May 2020

Rank #9

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The important role of the media mix during a crisis with Aimee Buchanan

Over the past few months media consumption has changed in the most surprising and unpredictable of ways. Chief Creative Officer at PWC Russel Howcroft speaks to OMD Australia CEO Aimee Buchanan on the evolving media landscape and what we can learn from international markets.   See omnystudio.com/listener for privacy information.

21mins

19 May 2020

Rank #10