Cover image of The Mobile User Acquisition Show

The Mobile User Acquisition Show

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, ti... Read more

Ranked #1

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💭How to model out an app's DAU - with Eric Seufert(Founder at Heracles, Quantmar & MobileDevMemo)👥

💭How to model out an app's DAU - with Eric Seufert(Founder at Heracles, Quantmar & MobileDevMemo)👥

This episode features Eric Seufert, founder at Heracles, founder at QuantMar, and founder at MobileDevMemo.com . Eric is... Read more

13 Nov 2019

13mins

Ranked #2

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🙌🏽How to get your app featured on the Apple iTunes store - with Steve P. Young (Founder & CEO at AppMasters) 🏆

🙌🏽How to get your app featured on the Apple iTunes store - with Steve P. Young (Founder & CEO at AppMasters) 🏆

My guest today is Steve P. Young. Steve is the founder and CEO of AppMasters. Steve is one of the best known experts on ... Read more

6 Dec 2019

19mins

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Ranked #3

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💫How to improve an app's rating from 2.3 to 4.5 - with Mirela Cialai (Director of Mobile Marketing-Zinio)⬆️

💫How to improve an app's rating from 2.3 to 4.5 - with Mirela Cialai (Director of Mobile Marketing-Zinio)⬆️

What do you do when your app's redesign provokes a massive user backlash - and your rating drops from 4.5 to 2.3? Mirela... Read more

4 Nov 2019

16mins

Ranked #4

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⚠️Why we don't run Google UAC on smaller mobile user acquisition budgets👌🏽

⚠️Why we don't run Google UAC on smaller mobile user acquisition budgets👌🏽

One of the more common requests we get from smaller developers is to run ads on Google UAC. Unfortunately, Google UAC ca... Read more

29 Oct 2019

4mins

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Ranked #5

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👩🏻‍💻How to structure your first Facebook ad account if you're an indie developer with limited budgets💰

👩🏻‍💻How to structure your first Facebook ad account if you're an indie developer with limited budgets💰

If you're starting out with mobile user acquisition on Facebook, what is the exact account structure that we recommend? ... Read more

16 Oct 2019

4mins

Ranked #6

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😯How mobile attribution differs from web attribution🤖

😯How mobile attribution differs from web attribution🤖

Why you cant use UTM tags and cookies to attribute traffic on mobile -> and why a device ID based approach is effecti... Read more

14 Oct 2019

7mins

Ranked #7

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🤝How to hire superstar growth leaders - with Anish Shah (CEO at Bring Ruckus)⭐️

🤝How to hire superstar growth leaders - with Anish Shah (CEO at Bring Ruckus)⭐️

This episode features Anish Shah, CEO of Bring Ruckus, a firm focused on attracting, vetting and recruiting the best tal... Read more

20 Nov 2019

19mins

Ranked #8

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🤯How to scale UA like a hypercasual game - with Matej Lancaric(Director of User Acquisition, SuperScale)🚴🏽‍♂️

🤯How to scale UA like a hypercasual game - with Matej Lancaric(Director of User Acquisition, SuperScale)🚴🏽‍♂️

My guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition ... Read more

28 Nov 2019

12mins

Ranked #9

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🔎How to run creative tests on Facebook – our approach (plus 8 frequently asked questions)📱

🔎How to run creative tests on Facebook – our approach (plus 8 frequently asked questions)📱

Creative tests on Facebook can be challenging to execute - especially since there is no clear official documentation aro... Read more

12 Dec 2019

10mins

Ranked #10

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👣What not to track while measuring the impact of app store optimization(ASO)⚡️

👣What not to track while measuring the impact of app store optimization(ASO)⚡️

Because there's no direct way to measure or quantify your app store optimization efforts, it can be easy to rely on keyw... Read more

12 Dec 2019

3mins

Ranked #11

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🔢How do you quantify the impact of App Store keyword optimization (ASO) activity?🔑

🔢How do you quantify the impact of App Store keyword optimization (ASO) activity?🔑

One of the key challenges with app store keyword optimization activity is that it isn’t easily measurable or quantifiabl... Read more

12 Dec 2019

5mins

Ranked #12

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👌🏽The Q1 opportunity: 3 factors that can unlock growth📈

👌🏽The Q1 opportunity: 3 factors that can unlock growth📈

Competitive challenges in Q4 are well known and much spoken about - often with some trepidation about being priced out b... Read more

18 Dec 2019

5mins

Ranked #13

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🙅🏻‍♀️3 reasons why we don't use Facebook's split test functionality🌗

🙅🏻‍♀️3 reasons why we don't use Facebook's split test functionality🌗

Facebook's split test functionality lets you run AB tests within the Facebook ads manager. Surely this should help you a... Read more

31 Oct 2019

6mins

Ranked #14

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🗃️ Unboxing the black box: moving the hidden levers that drive programmatic performance - with Beth Gilmore(Founder at The New Department; Former Head of Commercial Partnerships at MoPub). 🤖

🗃️ Unboxing the black box: moving the hidden levers that drive programmatic performance - with Beth Gilmore(Founder at The New Department; Former Head of Commercial Partnerships at MoPub). 🤖

Our guest today is Beth Gilmore, is a marketing consultant and founder at The New Department. Beth has an incredible wea... Read more

6 May 2020

24mins

Ranked #15

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🤖Taking the leap: how to get started with automating your user acquisition - with Colette Nataf (CEO at Lightning AI) 🔄

🤖Taking the leap: how to get started with automating your user acquisition - with Colette Nataf (CEO at Lightning AI) 🔄

Our guest today is Colette Nataf, CEO & Co-Founder at Lightning AI. Lightning AI helps advertisers find target audie... Read more

4 May 2020

29mins

Ranked #16

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3️⃣ Three steps to a killer soft launch - with Matej Lancaric (Director of UA at SuperScale) 🚀

3️⃣ Three steps to a killer soft launch - with Matej Lancaric (Director of UA at SuperScale) 🚀

Our guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition... Read more

30 Apr 2020

28mins

Ranked #17

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🌪Inside the storm: what the Coronavirus pandemic means for the mobile app ecosystem – with Eric Seufert(founder at Heracles and Mobile Dev Memo) : MDM Academy preview special🎬

🌪Inside the storm: what the Coronavirus pandemic means for the mobile app ecosystem – with Eric Seufert(founder at Heracles and Mobile Dev Memo) : MDM Academy preview special🎬

Welcome to the second episode of the Mobile Dev Memo Academy preview series.Our guest today is Eric Seufert. Eric is the... Read more

23 Apr 2020

23mins

Ranked #18

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🤔The mysterious LAT, and how to tame it – with Thomas Petit (Growth Consultant): MDM Academy preview special🚀

🤔The mysterious LAT, and how to tame it – with Thomas Petit (Growth Consultant): MDM Academy preview special🚀

Welcome to the first episode of the Mobile Dev Memo Academy preview series.Our guest today is Thomas Petit. Thomas is an... Read more

21 Apr 2020

42mins

Ranked #19

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👏🏽How to build high-performance creative teams - with Alice Guillaume (Senior Director of Marketing at AppLovin) 👯‍♂️

👏🏽How to build high-performance creative teams - with Alice Guillaume (Senior Director of Marketing at AppLovin) 👯‍♂️

Our guest today is Alice Guillaume. Alice is the Senior Director of Marketing at AppLovin where she heads up AppLovin’s ... Read more

15 Apr 2020

32mins

Ranked #20

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😫Mini-episode -> "WTF does 'fix the product' mean?" - our 6 question checklist to assess UA readiness🔨

😫Mini-episode -> "WTF does 'fix the product' mean?" - our 6 question checklist to assess UA readiness🔨

When we talk to people about advice that is unhelpful or frustrating to them, something that frequently comes up is ‘fix... Read more

10 Apr 2020

9mins

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