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What's New in Beauty Podcast

The What’s New in Beauty podcast by Nia Lee, CEO + Founder of Socialee Media Agency is where she deep-dives into the major business moves and latest news within the beauty industry.

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Revlon Officially Files for Bankruptcy, Rhode Launch Party vs. Influencer Experience Backlash, Kim Kardashian's SKKN Refillable Packaging Controversy

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within the beauty industry. Everything from makeup, skincare, the inner workings of beauty brands' business moves  — you name it! Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.0:00-0:14 — Introducing the series0:15-18:19 — 90-year-old beauty brand veteran Revlon files for Chapter 11 bankruptcy 18:20-29:54 —   Kim Kardashian's new skincare brand SKKN faces controversy over their no-so-sustainable refillable packaging claims 29:55- 47:47— OG beauty influencer @irisbellin receives backlash after sharing her experience attending Rhode's launch event Follow Nia on Instagram to connect with her and join the unfiltered conversation @whatsnewinbeauty on TikTok! 

47mins

20 Jun 2022

Rank #1

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The Honey Pot Ingredient Change + 'Sell Out' Backlash, Lime Crime Makes a Comeback with Dropped Prices, OLAPLEX Launches First AI Team Member

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within the beauty industry. Everything from makeup, skincare, the inner workings of beauty brands' business moves  — you name it!  Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.0:00-0:28 — Introducing the series0:29-10:11 — OLAPLEX announces their first-ever AI Virtual Team Member, KAI, in partnership with Tangent AI  10:12-27:16 — Lime Crime makes a comeback by announcing its new CEO + permanently dropping their product prices  27:17- 46:52 —  Addressing The Honey Pot ingredient change backlash + rumour of them "selling out" for not being Black-owned anymore Follow Nia on Instagram to connect with her and join the unfiltered conversation @whatsnewinbeauty on TikTok! 

46mins

13 Jun 2022

Rank #2

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Glossier Makes Olivia Rodrigo their First Celebrity Ambassador: Can She Save Them Though?

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!In this episode,  Nia discusses the announcement of Grammy-award-winning superstar, Olivia Rodrigo, becoming the new face of OG "That Girl" beauty brand, Glossier, and if this partnership will have enough impact on Gen-Z to save it from falling through the cracks. Articles referenced from Harper's Bazaar, Teen Vogue and Refinery29.  Follow Nia on Instagram and TikTok to connect + join the unfiltered conversation about this episode! 

31mins

28 Apr 2022

Rank #3

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Hailey Rhode Bieber to Launch Skincare Brand, DECIEM Closes 4 OG Brands & Fashion Editor Launches ”Head Care” Brand Inspired by South Asian Hair Care Treatments!

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.0:00-0:17 — Introducing the series0:18-5:54 — Fashion Editor Nikita Ramsinghani Charuza launches beauty brand, Squigs Beauty,  to help you practice better “head care” inspired by traditional South Asian haircare treatments 5:55-19:50 — DECIEM to close four of their in-house brands to focus on 'The Ordinary' & 'NIOD'  19:51-32:08 —  Hailey Rhode Beiber to launch her skincare brand 'Rhode' this summer Follow Nia on Instagram to connect with her and join the unfiltered conversation @whatsnewinbeauty on TikTok! 

32mins

13 Apr 2022

Rank #4

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Is TikTok to Blame for the Death of the OG Beauty Youtuber?

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!In this episode, join Nia as she gives her two cents on the article from Business of Fashion, How TikTok Killed the Beauty YouTuber by Rachel Strugatz (the original article behind a paywall but she references the article published by Julie Mason here).  Follow Nia on Instagram to connect with her and join the unfiltered conversation @whatsnewinbeauty on TikTok! 

33mins

11 Apr 2022

Rank #5

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BH Cosmetics Files for Bankruptcy, Sephora Gets into Sexual Wellness Space, FARFETCH Acquires Violet Grey Ahead of Beauty Launch & More!

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.0:00-0:20 — Introducing the series1:21-10:46 — LA-based Luxury Fashion Brand @farfetch Acquires @violetgray Ahead of Their Beauty Launch10:47-19:53 — @sephora Makes the Jump into Intimate Care Category with @dameproducts & @getmaude 19:54-28:21 — @ultabeauty Introduces Shoppable AR Filter Lens with #Snapchat  28:22-36:13 — @bhcosmetics Files for Bankruptcy Follow Nia on Instagram! Interested in hiring her to help take your beauty brand to the next level on social media? Connect with her ASAP. 

36mins

1 Feb 2022

Rank #6

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Fenty Beauty May Be Joining Ulta Beauty, Oscar Mayer Sells Out of $5 Bologna-Inspired Mask, DTC Hair Care Brand Prose Launches in Canada

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.0:00-1:05 — Introducing the series1:07-10:48 — @fentybeauty may be joining @ultabeauty10:49-20:41 — DTC custom haircare brand @prose launches in Canada 🇨🇦20:42-28:06 — @oscarmayer sells out $5 bologna-inspired sheet maskFollow Nia on Instagram! Interested in hiring her to help take your beauty brand to the next level on social media? Connect with her ASAP. 

29mins

25 Jan 2022

Rank #7

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Kim Kardashian Set to Relaunch KKW Beauty Without the 'K' & Kanye West's Influence

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!Check out today’s episode and let me know your thoughts on all the latest beauty news. In today's episode, we're chatting about Kim K getting ready to mark her independence in the new year by relaunching her beauty brand, KKW Beauty, with a possible new name, high-end sophisticated packaging & most importantly, without her soon-to-be-ex husband's influence.  Articles Mentioned + Referenced in Today's Episode:The SunFollow Nia on Instagram! Interested in hiring her to help take your beauty brand to the next level on social media? Connect with her ASAP.

23mins

27 Dec 2021

Rank #8

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Vogue Debuts Most Viral TikTok Beauty Products of 2021 from Glow Recipe, Dyson, Rare Beauty & More!

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!Check out today’s episode and let me know your thoughts on all the latest beauty news. In today's episode, we're chatting about Vogue's latest article on the viral TikTok products from makeup, skincare & haircare plus the immense influence TikTok has within the beauty space.  Articles Mentioned + Referenced in Today's Episode:These Are the Viral Beauty Products That Took Over TikTok in 2021How Creator-led TikTok Content Drives Beauty Brand AwarenessGlow Recipe Reaches $100 Million In Sales; Cofounders Share Ingredients For TikTok SuccessChanel, TikTok and the Beauty Advent Calendar ControversyFollow Nia on Instagram! Interested in hiring her to help take your beauty brand to the next level on social media? Connect with her ASAP.

37mins

22 Dec 2021

Rank #9

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Cali-Based Vegan Skincare Brand Youth To The People Gets Acquired by L’Oréal

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!Check out today’s episode and let me know your thoughts on all the latest beauty news. In today's episode, we're talking about the news of L’Oréal acquiring Youth To The People (YTTP) and the outcry of people disappointed in the acquisition and questioning if this means the YTTP will remain cruelty-free.   Articles I Referenced in Today's Episode:Retail NewsGlobalNewswireBeautyMatterFollow Nia on Instagram! Interested in hiring her to help take your beauty brand to the next level on social media? Connect with her ASAP.

30mins

20 Dec 2021

Rank #10