Are you a CMO, business owner or digital marketing professional?Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
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05: The Business of Government with Peter Schorsch | "I don't think we're a media company, as much as a startup.""
Florida Politics is a billion dollar industry with continual growth. Peter Schorsch is at the center of this industry and created a media empire around it. Matt and Joe sit down with Peter to talk the business side of politics, the creative side of politics, and life lessons/stories.00:03:00 How did Peter get his media start and where is he at now00:11:50 Peter vs Traditional Media00:21:30 The business of government and the Tallahassee Democrat00:32:00 The creative side of political advertising00:42:00 Competition and start up in politics00:50:15 Benihana, value of a $20 bill, and tipping01:14:00 Future of FL politics01:26:30 American west and TV talk01:45:40 Speaker Will Weatherford stops by Of Record02:02:40 Final thoughts
8 Oct 2018