What impact will college athletic realignment have on the future of academic institutions? Are schools of higher learning left chasing the highest dollar from TV networks like Fox Sports, ESPN, and streaming services like Apple TV? On the latest episode of The Business Communicators, data analyst Sam Bradshaw discusses the financial implications of college athletics and what it means from a communications angle. Simply put: Don’t think it’s about the money, know it’s about the money. Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW SAM ON SOCIAL MEDIA 🐦 TwitterFOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🧵 Threads🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website

What impact will college athletic realignment have on the future of academic institutions? Are schools of higher learning left chasing the highest dollar from TV networks like Fox Sports, ESPN, and streaming services like Apple TV? On the latest episode of The Business Communicators, data analyst Sam Bradshaw discusses the financial implications of college athletics and what it means from a communications angle. Simply put: Don’t think it’s about the money, know it’s about the money.  Music Credit: Smoke (with Lostboycrow) – Feather  FOLLOW SAM ON SOCIAL MEDIA  🐦 <a href="https://twitter.com/Baylor_S11" rel="nofollow" target="_blank">Twitter</a>FOLLOW US ON SOCIAL MEDIA  🎬 <a href="https://www.facebook.com/BizCommunicator" rel="nofollow" target="_blank">Facebook</a> 🐦 <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/company/bizcommunicator" rel="nofollow" target="_blank">LinkedIn</a> 🧵 <a href="https://www.threads.net/@bizcommunicator" rel="nofollow" target="_blank">Threads</a> 🎥 <a href="https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A" rel="nofollow" target="_blank">YouTube</a> SUBSCRIBE TO OUR PODCAST 🎙 <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">Apple Podcasts</a> 🎙 <a href="https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg" rel="nofollow" target="_blank">Spotify</a> 💻 <a href="https://thebusinesscommunicators.com" rel="nofollow" target="_blank">Website</a>

The Impact of College Football Realignment and Higher Education

The summer blockbuster season is in full swing amidst Hollywood's striking actors and writers. Now, studios are turning to influencers to hype up releases like Barbie, Mission Impossible, and Oppenheimer. Can content creators seize this opportunity and how will it shake up advertising for brands?To close the episode, Austin and Thomas discuss their influential mentors and share career-changing advice they wish they had known before diving into the corporate world.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🧵 Threads🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website

The summer blockbuster season is in full swing amidst Hollywood's striking actors and writers. Now, studios are turning to influencers to hype up releases like Barbie, Mission Impossible, and Oppenheimer. Can content creators seize this opportunity and how will it shake up advertising for brands?To close the episode, Austin and Thomas discuss their influential mentors and share career-changing advice they wish they had known before diving into the corporate world.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA  🎬 <a href="https://www.facebook.com/BizCommunicator" rel="nofollow" target="_blank">Facebook</a> 🐦 <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/company/bizcommunicator" rel="nofollow" target="_blank">LinkedIn</a> 🧵 <a href="https://www.threads.net/@bizcommunicator" rel="nofollow" target="_blank">Threads</a> 🎥 <a href="https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A" rel="nofollow" target="_blank">YouTube</a> SUBSCRIBE TO OUR PODCAST 🎙 <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">Apple Podcasts</a> 🎙 <a href="https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg" rel="nofollow" target="_blank">Spotify</a> 💻 <a href="https://thebusinesscommunicators.com" rel="nofollow" target="_blank">Website</a>

It’s a Barbie Marketing World; Mentors That Shaped Us

With nearly 100 million users signed on just days after launch, Meta’s Threads has quickly skyrocketed to the top-ranked app in Apple’s App Store directly placing Twitter on life support. However, is the growth sustainable or will Threads become the next Clubhouse or Google Plus?On the latest episode of The Business Communicators, Chris Ferris, VP of Digital Strategy at Pierpont Communications, joins the podcast to weigh in on the long-term viability of Threads and Twitter, and what immediate steps your company should take to evaluate the business case for Threads and other digital media platforms.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW CHRIS ON SOCIAL MEDIA 💻 Pierpont Communications🧵 Threads📥 LinkedInFOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🧵 Threads🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website

With nearly 100 million users signed on just days after launch, Meta’s Threads has quickly skyrocketed to the top-ranked app in Apple’s App Store directly placing Twitter on life support. However, is the growth sustainable or will Threads become the next Clubhouse or Google Plus? On the latest episode of The Business Communicators, <a href="https://www.piercom.com/about/our-people/chris-ferris-phd-digital-marketing/" rel="nofollow" target="_blank">Chris Ferris</a>, VP of Digital Strategy at Pierpont Communications, joins the podcast to weigh in on the long-term viability of Threads and Twitter, and what immediate steps your company should take to evaluate the business case for Threads and other digital media platforms. Music Credit: Smoke (with Lostboycrow) – Feather  FOLLOW CHRIS ON SOCIAL MEDIA  💻 <a href="https://www.piercom.com" rel="nofollow" target="_blank">Pierpont Communications</a> 🧵 <a href="https://www.threads.net/@ferrisphd" rel="nofollow" target="_blank">Threads</a> 📥 <a href="https://www.linkedin.com/in/chrisferris/" rel="nofollow" target="_blank">LinkedIn</a> FOLLOW US ON SOCIAL MEDIA  🎬 <a href="https://www.facebook.com/BizCommunicator" rel="nofollow" target="_blank">Facebook</a> 🐦 <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/company/bizcommunicator" rel="nofollow" target="_blank">LinkedIn</a> 🧵 <a href="https://www.threads.net/@bizcommunicator" rel="nofollow" target="_blank">Threads</a> 🎥 <a href="https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A" rel="nofollow" target="_blank">YouTube</a> SUBSCRIBE TO OUR PODCAST 🎙 <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">Apple Podcasts</a> 🎙 <a href="https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg" rel="nofollow" target="_blank">Spotify</a> 💻 <a href="https://thebusinesscommunicators.com" rel="nofollow" target="_blank">Website</a>

Meta's Threads Makes a Heavyweight Entrance: How Should Businesses React?

Matt Lanza is a Houston-based forecast meteorologist in the energy sector and part of the team behind the wildly successful Space City Weather and The Eyewell – both dedicated to hype-free weather forecasts that see readers through the storm by providing timely and accurate information.Lanza, who previously worked as a broadcast meteorologist in Upstate New York, joins The Business Communicators to discuss how communications and cross-agency collaboration is crucial during severe weather disasters, the simplification of complex weather information and its potential impact on people and assets, preparedness during a weather crisis, forecasting El Niño, and more.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW MATT LANZA ON SOCIAL MEDIA 💻 Space City Weather💻 The Eyewall🐦 Twitter📸 Instagram📥 LinkedInFOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website

Matt Lanza is a Houston-based forecast meteorologist in the energy sector and part of the team behind the wildly successful <a href="https://spacecityweather.com/" rel="nofollow" target="_blank">Space City Weather</a> and <a href="https://theeyewall.com/" rel="nofollow" target="_blank">The Eyewell</a> – both dedicated to hype-free weather forecasts that see readers through the storm by providing timely and accurate information. Lanza, who previously worked as a broadcast meteorologist in Upstate New York, joins The Business Communicators to discuss how communications and cross-agency collaboration is crucial during severe weather disasters, the simplification of complex weather information and its potential impact on people and assets, preparedness during a weather crisis, forecasting El Niño, and more. Music Credit: Smoke (with Lostboycrow) – Feather  FOLLOW MATT LANZA ON SOCIAL MEDIA  💻 <a href="https://spacecityweather.com/" rel="nofollow" target="_blank">Space City Weather</a> 💻 <a href="https://theeyewall.com/" rel="nofollow" target="_blank">The Eyewall</a> 🐦 <a href="https://twitter.com/mattlanza" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/mattlanzawx/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/in/mattlanza" rel="nofollow" target="_blank">LinkedIn</a> FOLLOW US ON SOCIAL MEDIA  🎬 <a href="https://www.facebook.com/BizCommunicator" rel="nofollow" target="_blank">Facebook</a> 🐦 <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/company/bizcommunicator" rel="nofollow" target="_blank">LinkedIn</a> 🎥 <a href="https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A" rel="nofollow" target="_blank">YouTube</a> SUBSCRIBE TO OUR PODCAST 🎙 <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">Apple Podcasts</a> 🎙 <a href="https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg" rel="nofollow" target="_blank">Spotify</a> 💻 <a href="https://thebusinesscommunicators.com" rel="nofollow" target="_blank">Website</a>

Crisis Control: Mastering Communications in the Eye of the Storm

More than a week after Apple’s WWDC, communications professionals across the globe are evaluating Apple’s latest “one more thing” – the Apple Vision Pro. With a hefty price tag of $3,499, will businesses embrace the headset and utilize augmented reality for their day-to-day operations? What are the implications for communications professionals as we shift toward a world that embraces VR and AR?Then, Austin and Thomas breakdown Reddit’s rebellion after a number of subreddits (forums) went dark as moderators attempted to hold the platform hostage over CEO Steve Huffman’s new direction on API access – potentially putting some apps like Apollo and others out of business. The show wraps on the diamond by discussing the Oakland A’s “reverse boycott” with fans demanding that owner John Fisher sell the team due to his efforts to move the franchise to Las Vegas. The podcast analyzes what corporate comms and marketing pros can learn from international sports and how treating the fans/customers always pays dividends in the long run.  Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website

More than a week after Apple’s WWDC, communications professionals across the globe are evaluating Apple’s latest “one more thing” – the Apple Vision Pro. With a hefty price tag of $3,499, will businesses embrace the headset and utilize augmented reality for their day-to-day operations? What are the implications for communications professionals as we shift toward a world that embraces VR and AR?Then, Austin and Thomas breakdown Reddit’s rebellion after a number of subreddits (forums) went dark as moderators attempted to hold the platform hostage over CEO Steve Huffman’s new direction on API access – potentially putting some apps like Apollo and others out of business. The show wraps on the diamond by discussing the Oakland A’s “reverse boycott” with fans demanding that owner John Fisher sell the team due to his efforts to move the franchise to Las Vegas. The podcast analyzes what corporate comms and marketing pros can learn from international sports and how treating the fans/customers always pays dividends in the long run.  Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA  🎬 <a href="https://www.facebook.com/BizCommunicator" rel="nofollow" target="_blank">Facebook</a> 🐦 <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/company/bizcommunicator" rel="nofollow" target="_blank">LinkedIn</a> 🎥 <a href="https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A" rel="nofollow" target="_blank">YouTube</a> SUBSCRIBE TO OUR PODCAST 🎙 <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">Apple Podcasts</a> 🎙 <a href="https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg" rel="nofollow" target="_blank">Spotify</a> 💻 <a href="https://thebusinesscommunicators.com" rel="nofollow" target="_blank">Website</a>

Reddit’s API Rebellion, Fan Power in Sports, and the Apple Vision Pro

It was a busy week in the business communications world: Former NBCUniversal advertising exec Linda Yaccarino was named the new CEO at Twitter, CNN faced backlash after hosting a town hall with Donald Trump, and YouTube sensation Mr. Beast could face potential legal claims for an Instagram giveaway.Austin, Thomas, and Kim break it all down – plus share insights on Tucker Carlson’s move to Twitter, and the NFL’s digital media strategy heading into the 2023 football season.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website

It was a busy week in the business communications world: Former NBCUniversal advertising exec Linda Yaccarino was named the new CEO at Twitter, CNN faced backlash after hosting a town hall with Donald Trump, and YouTube sensation Mr. Beast could face potential legal claims for an Instagram giveaway.Austin, Thomas, and Kim break it all down – plus share insights on Tucker Carlson’s move to Twitter, and the NFL’s digital media strategy heading into the 2023 football season.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA  🎬 <a href="https://www.facebook.com/BizCommunicator" rel="nofollow" target="_blank">Facebook</a> 🐦 <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/company/bizcommunicator" rel="nofollow" target="_blank">LinkedIn</a> 🎥 <a href="https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A" rel="nofollow" target="_blank">YouTube</a> SUBSCRIBE TO OUR PODCAST 🎙 <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">Apple Podcasts</a> 🎙 <a href="https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg" rel="nofollow" target="_blank">Spotify</a> 💻 <a href="https://thebusinesscommunicators.com" rel="nofollow" target="_blank">Website</a>

Twitter Names CEO and CNN Takes Heat for Trump Town Hall

TikTok crime sleuth Ken Waks finds himself in hot water as Texas Monthly opines that “what began as a baseless theory has turned into a social media frenzy—one with the power to frighten the public and hamper police investigations.” Waks has also been accused of leveraging his viral content to promote his FinTech start-up company, Foresyte, which he currently serves as co-founder and chief marketing officer.What is the cost of virality? Is it worth sacrificing one’s morals or ethics?LA-based writer and content creator Meredith Lynch joins The Business Communicators to offer her insights into the controversy driven by Waks’ investigation, his numerous brand plugs of Foresyte, and allegations that have surfaced on his since-deleted Twitter account that have racist, homophobic, and misogynistic undertones. The podcast further breaks down Foresyte, the company CEO Stephen Eddy’s string of deleted DMs and LinkedIn posts boasting about Wak’s TikTok exploits, and the Denver-based firm, Heinrich Marketing, who is providing $1 million in agency services (according to SEC filings) for the company.The show wraps by analyzing the actions brands must take when working with influencers, the dangers of cyber vigilantes, agency accountability, and lessons to be learned moving forward.Editor’s Note: The Business Communicators made multiple attempts to reach Foresyte, Ken Waks, and Heinrich Marketing for comment. According to SEC filings, Heinrich Marketing is Foresyte’s established marketing agency. Heinrich president and owner George Eddy is the lead investor. We received no response.Music Credit: Smoke (with Lostboycrow) – FeatherFOLLOW MEREDITH ON SOCIAL MEDIA 🎵 TikTok📸 Instagram🎟️ PatreonFOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website

TikTok crime sleuth Ken Waks finds himself in hot water as Texas Monthly opines that “what began as a baseless theory has turned into a social media frenzy—one with the power to frighten the public and hamper police investigations.” Waks has also been accused of leveraging his viral content to promote his FinTech start-up company, Foresyte, which he currently serves as co-founder and chief marketing officer.What is the cost of virality? Is it worth sacrificing one’s morals or ethics?LA-based writer and content creator Meredith Lynch joins The Business Communicators to offer her insights into the controversy driven by Waks’ investigation, his numerous brand plugs of Foresyte, and allegations that have surfaced on his since-deleted Twitter account that have racist, homophobic, and misogynistic undertones. The podcast further breaks down Foresyte, the company CEO Stephen Eddy’s string of deleted DMs and LinkedIn posts boasting about Wak’s TikTok exploits, and the Denver-based firm, Heinrich Marketing, who is providing $1 million in agency services (according to SEC filings) for the company.The show wraps by analyzing the actions brands must take when working with influencers, the dangers of cyber vigilantes, agency accountability, and lessons to be learned moving forward.Editor’s Note: The Business Communicators made multiple attempts to reach Foresyte, Ken Waks, and Heinrich Marketing for comment. According to SEC filings, Heinrich Marketing is Foresyte’s established marketing agency. Heinrich president and owner George Eddy is the lead investor. We received no response. Music Credit: Smoke (with Lostboycrow) – FeatherFOLLOW MEREDITH ON SOCIAL MEDIA  🎵 <a href="https://www.tiktok.com/@meredithmlynch" rel="nofollow" target="_blank">TikTok</a> 📸 <a href="https://www.instagram.com/meredithmlynch/" rel="nofollow" target="_blank">Instagram</a> 🎟️ <a href="https://www.patreon.com/MeredithLynch" rel="nofollow" target="_blank">Patreon</a> FOLLOW US ON SOCIAL MEDIA  🎬 <a href="https://www.facebook.com/BizCommunicator" rel="nofollow" target="_blank">Facebook</a> 🐦 <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/company/bizcommunicator" rel="nofollow" target="_blank">LinkedIn</a> 🎥 <a href="https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A" rel="nofollow" target="_blank">YouTube</a> SUBSCRIBE TO OUR PODCAST 🎙 <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">Apple Podcasts</a> 🎙 <a href="https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg" rel="nofollow" target="_blank">Spotify</a> 💻 <a href="https://thebusinesscommunicators.com" rel="nofollow" target="_blank">Website</a>

Lost in the Sauce: The Ethics of a TikTok Murder Investigation

Taylor Swift fans made their way to Houston in droves over the weekend but neither Austin nor Thomas attended the sold-out shows. The duo did, however, breakdown Swift’s marketing and business acumen – and how artificial intelligence is impacting the music industry.Then, the podcast focuses on the $787.5 million Fox Corp. settlement with Dominion, media ethics, and why it’s paramount for communicators to stay informed through a variety of news outlets.The show closes by discussing Bud Light marketing VP, Alissa Heinerscheid, who took a leave of absence on Friday, and MillerKnoll CEO Andi Owen who faced backlash for telling employees to “leave pity city” when asked whether they’d lose their annual bonuses.Music Credit: Smoke (with Lostboycrow) – FeatherFOLLOW US ON SOCIAL MEDIA 🎬 Facebook🐦 Twitter📸 Instagram📥 LinkedIn🎥 YouTubeSUBSCRIBE TO OUR PODCAST🎙 Apple Podcasts🎙 Spotify💻 Website

Taylor Swift fans made their way to Houston in droves over the weekend but neither Austin nor Thomas attended the sold-out shows. The duo did, however, breakdown Swift’s marketing and business acumen – and how artificial intelligence is impacting the music industry.Then, the podcast focuses on the $787.5 million Fox Corp. settlement with Dominion, media ethics, and why it’s paramount for communicators to stay informed through a variety of news outlets.The show closes by discussing Bud Light marketing VP, Alissa Heinerscheid, who took a leave of absence on Friday, and MillerKnoll CEO Andi Owen who faced backlash for telling employees to “leave pity city” when asked whether they’d lose their annual bonuses.Music Credit: Smoke (with Lostboycrow) – FeatherFOLLOW US ON SOCIAL MEDIA  🎬 <a href="https://www.facebook.com/BizCommunicator" rel="nofollow" target="_blank">Facebook</a> 🐦 <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/company/bizcommunicator" rel="nofollow" target="_blank">LinkedIn</a> 🎥 <a href="https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A" rel="nofollow" target="_blank">YouTube</a> SUBSCRIBE TO OUR PODCAST 🎙 <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">Apple Podcasts</a> 🎙 <a href="https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg" rel="nofollow" target="_blank">Spotify</a> 💻 <a href="https://thebusinesscommunicators.com" rel="nofollow" target="_blank">Website</a>

Taylor Swift's Business Savvy, Fox Corp's $787.5 Million Settlement, and Leaving Pity City

It’s not often that Democrats and Republicans find themselves aligned on policy. However, TikTok CEO Shou Zi Chew unified Congress as he was grilled by a bipartisan committee who argued that the popular short-video app should be banned in the United States.While TikTok claims it offers a powerful tool to bring people together, momentum appears to be gaining as governments across the globe raise concerns over the app’s alleged ties to the Chinese Communist Party.Did Chew’s testimony exude trust? Will Project Texas be enough to satisfy Congress? Is TikTok just part of a larger problem with social media platforms and data privacy? Tune in as Austin, Thomas, and Kim discuss on the latest episode of The Business Communicators.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA 🎬 Facebook 🐦 Twitter 📸 Instagram 📥 LinkedIn 🎥 YouTube SUBSCRIBE TO OUR PODCAST 🎙 Apple Podcasts 🎙 Spotify 💻 Website

It’s not often that Democrats and Republicans find themselves aligned on policy. However, TikTok CEO Shou Zi Chew unified Congress as he was grilled by a bipartisan committee who argued that the popular short-video app should be banned in the United States.While TikTok claims it offers a powerful tool to bring people together, momentum appears to be gaining as governments across the globe raise concerns over the app’s alleged ties to the Chinese Communist Party.Did Chew’s testimony exude trust? Will Project Texas be enough to satisfy Congress? Is TikTok just part of a larger problem with social media platforms and data privacy? Tune in as Austin, Thomas, and Kim discuss on the latest episode of The Business Communicators.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA  🎬 <a href="https://www.facebook.com/BizCommunicator" rel="nofollow" target="_blank">Facebook</a> 🐦 <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/company/bizcommunicator" rel="nofollow" target="_blank">LinkedIn</a> 🎥 <a href="https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A" rel="nofollow" target="_blank">YouTube</a> SUBSCRIBE TO OUR PODCAST 🎙 <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">Apple Podcasts</a> 🎙 <a href="https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg" rel="nofollow" target="_blank">Spotify</a> 💻 <a href="https://thebusinesscommunicators.com" rel="nofollow" target="_blank">Website</a>

Time’s Up, TikTok: Why Congress is United in Banning the App

Axios reported last week that “Starbucks committed ‘egregious and widespread misconduct’ while trying to stop labor union campaigns.” How did one of the most-admired corporations in the world get to this point? Austin and Thomas dive into the ramifications of what this means for employee communications, and how Starbucks can learn lessons from Walmart and Texas BBQ joints. The show closes with a conversation on the sudden rise of ChatGPT and AI – and why communications professionals should embrace the new technology rather than fearing automation.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA 🎬 Facebook 🐦 Twitter 📸 Instagram 📥 LinkedIn 🎥 YouTube🎶 TikTokSUBSCRIBE TO OUR PODCAST 🎙 Apple Podcasts 🎙 Spotify 💻 Website

Axios reported last week that “Starbucks committed ‘egregious and widespread misconduct’ while trying to stop labor union campaigns.” How did one of the most-admired corporations in the world get to this point? Austin and Thomas dive into the ramifications of what this means for employee communications, and how Starbucks can learn lessons from Walmart and Texas BBQ joints. The show closes with a conversation on the sudden rise of ChatGPT and AI – and why communications professionals should embrace the new technology rather than fearing automation. Music Credit: Smoke (with Lostboycrow) – Feather  FOLLOW US ON SOCIAL MEDIA  🎬 <a href="https://www.facebook.com/BizCommunicator" rel="nofollow" target="_blank">Facebook</a> 🐦 <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> 📸 <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> 📥 <a href="https://www.linkedin.com/company/bizcommunicator" rel="nofollow" target="_blank">LinkedIn</a> 🎥 <a href="https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A" rel="nofollow" target="_blank">YouTube</a> 🎶 <a href="https://www.tiktok.com/@bizcommunicator" rel="nofollow" target="_blank">TikTok</a> SUBSCRIBE TO OUR PODCAST 🎙 <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">Apple Podcasts</a> 🎙 <a href="https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg" rel="nofollow" target="_blank">Spotify</a> 💻 <a href="https://thebusinesscommunicators.com" rel="nofollow" target="_blank">Website</a>

What Can Starbucks Learn from Texas BBQ; Why ChatGPT and AI will Enhance Business Communication

The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.

Great intro! Look forward to the first full podcast.

Stellar Start

This has peaked my interest. Cannot wait to hear the first season.

Cannot wait!!!!

The Business Communicators

Geoff Morrell

Former ABC News White House Correspondent and Pentagon spokesperson Geoff Morrell joins The Business Communicators to discuss his unique career path that landed him in London as the Group Head of Communications and External Affairs at BP, overseeing the strategic communications efforts for a company with operations in 70 countries. Morrell shares insights into crisis communications, rebuilding a corporate reputation, working with former Secretary of Defense Robert Gates under George W. Bush and Barack Obama, and why the ability to write is the most crucial tool for any communicator. Morrell also recalls strategies from his experience in the external communications field, using personal examples of demonstrated success in reaching, and re-engaging, diverse stakeholders. Subscribers will learn:  What resulted from an advertising campaign launched with the goal of regaining public and media attention following the Deepwater Horizon oil spill when Morrell joined BP in 2011. How an organization restructure changed the landscape and success factor for BP’s  internal and external communications function. Why campaign and messaging efforts are best executed by individual regions to match culturally-preferred communication styles and methods.  BONUS: Morrell also took some time to share his personal advice on advancing in your communications career – you won’t want to miss his guidance on how to:  Plan for success while remaining flexible for the unexpected. Tapping into your emotional quotient (EQ) in developing communications plans to better relate to and demonstrate alignment with audience goals. and more!  Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Former ABC News White House Correspondent and Pentagon spokesperson <a href="https://twitter.com/MorrellGeoff" rel="nofollow" target="_blank">Geoff Morrell</a> joins The Business Communicators to discuss his unique career path that landed him in London as the Group Head of Communications and External Affairs at BP, overseeing the strategic communications efforts for a company with operations in 70 countries. Morrell shares insights into crisis communications, rebuilding a corporate reputation, working with former Secretary of Defense Robert Gates under George W. Bush and Barack Obama, and why the ability to write is the most crucial tool for any communicator. Morrell also recalls strategies from his experience in the external communications field, using personal examples of demonstrated success in reaching, and re-engaging, diverse stakeholders. Subscribers will learn: <ul> <li>What resulted from an advertising campaign launched with the goal of regaining public and media attention following the Deepwater Horizon oil spill when Morrell joined BP in 2011.</li> <li>How an organization restructure changed the landscape and success factor for BP’s internal and external communications function.</li> <li>Why campaign and messaging efforts are best executed by individual regions to match culturally-preferred communication styles and methods.</li> </ul> BONUS: Morrell also took some time to share his personal advice on advancing in your communications career – you won’t want to miss his guidance on how to: <ul> <li>Plan for success while remaining flexible for the unexpected.</li> <li>Tapping into your emotional quotient (EQ) in developing communications plans to better relate to and demonstrate alignment with audience goals.</li> <li>and more!</li> </ul> Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com/about.php" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://itunes.apple.com/us/podcast/the-business-communicators/id1452128591?mt=2" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Geoff Morrell’s Communications Journey from the Pentagon War Room to the BP Executive Suite

Over the last 10-15 years, external communications in the higher education field has experienced a drastic shift in effective methods and mediums. What was once an industry largely focused on direct mail outreach to prospective students in the early 2000s, university marketing communications has now migrated to a primarily digital world, utilizing social media and other e-marketing platforms as key sources for attracting prospects and engaging with current students and alums.In this episode, The Business Communicators welcomes Josh McDaniel, Director of Marketing and Branding at Northwestern State University. Known by his social media monikers as ‘@TheRealJMac,’ McDaniel shares his unique experience in business marketing communications for the higher education industry. This session will highlight the lessons learned and best practices McDaniel has extracted from this niche market, including application points for both seasoned communications professionals as well as young communicators looking to launch their career:Discover social media secrets for effective university marketing – and leverage these best practices for any industry communications plan.Learn about the ONE tool that any communications professional should have in their arsenal for success.Experiment with emerging platforms (why trial and error is a necessity).BONUS: JMac’s advice for university students and recent college graduates to successfully launch their careers!You won’t want to miss this opportunity to become a ‘student’ and learn valuable lessons of the higher education communications world!Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com. Follow Josh McDaniel on Twitter and Instagram.Follow Northwestern State on Facebook, Twitter and Instagram.

Over the last 10-15 years, external communications in the higher education field has experienced a drastic shift in effective methods and mediums. What was once an industry largely focused on direct mail outreach to prospective students in the early 2000s, university marketing communications has now migrated to a primarily digital world, utilizing social media and other e-marketing platforms as key sources for attracting prospects and engaging with current students and alums.In this episode, The Business Communicators welcomes Josh McDaniel, Director of Marketing and Branding at Northwestern State University. Known by his social media monikers as ‘@TheRealJMac,’ McDaniel shares his unique experience in business marketing communications for the higher education industry. This session will highlight the lessons learned and best practices McDaniel has extracted from this niche market, including application points for both seasoned communications professionals as well as young communicators looking to launch their career:<ul><li>Discover social media secrets for effective university marketing – and leverage these best practices for any industry communications plan.</li><li>Learn about the ONE tool that any communications professional should have in their arsenal for success.</li><li>Experiment with emerging platforms (why trial and error is a necessity).</li><li>BONUS: JMac’s advice for university students and recent college graduates to successfully launch their careers!</li></ul>You won’t want to miss this opportunity to become a ‘student’ and learn valuable lessons of the higher education communications world!Connect with The Business Communicators on <a href="https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.twitter.com%2Fbizcommunicator&amp;data=02%7C01%7CAustin.Staton%40bp.com%7Cab16fbbc29f144dfdee808d793bc9ad7%7Cea80952ea47642d4aaf45457852b0f7e%7C0%7C0%7C637140310579962333&amp;sdata=CST%2BLmIV%2FJEe%2BY%2FUOF5ormIV5MsgqooFoZq4%2FG7gUMc%3D&amp;reserved=0" rel="nofollow" target="_blank">Twitter</a> and <a href="https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.instagram.com%2Fbizcommunicator&amp;data=02%7C01%7CAustin.Staton%40bp.com%7Cab16fbbc29f144dfdee808d793bc9ad7%7Cea80952ea47642d4aaf45457852b0f7e%7C0%7C0%7C637140310579972327&amp;sdata=T1QS8F7kYbtFLpmwRlQ%2FWr%2Fa%2FNkDRGUlncg1ESEPjwQ%3D&amp;reserved=0" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.iabchouston.com&amp;data=02%7C01%7CAustin.Staton%40bp.com%7Cab16fbbc29f144dfdee808d793bc9ad7%7Cea80952ea47642d4aaf45457852b0f7e%7C0%7C0%7C637140310579972327&amp;sdata=72l2dTRq5jrSH6hLWURlKYkx5ME0ThfV4kJ9UT8wYVQ%3D&amp;reserved=0" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at <a href="mailto:podcast@iabchouston.com">podcast@iabchouston.com</a>. Follow Josh McDaniel on <a href="https://twitter.com/therealjoshmac" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/therealjoshmac/" rel="nofollow" target="_blank">Instagram</a>. Follow Northwestern State on <a href="https://www.facebook.com/NorthwesternState/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://twitter.com/NSULA" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/nsula/" rel="nofollow" target="_blank">Instagram</a>.

University Lessons: Communications in the Niche Market of Higher Education

Mistakes are part of being new to any profession, but how you recover from them can change the trajectory of your career. Mandi Kane, a senior managing advisor based in Nashville, Tennessee, joins The Business Communicators to share her insights on overcoming mistakes as a professional, and how communicators can learn and grow from these experiences. In this episode, listeners will learn:  How to apply the same strategies you use every day to bounce back from a faux pas and build trust. The importance of understanding what happened and that you understand how it can be avoided in the future. And, important tips on transparency, preparedness, and so much more!  Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com.

Mistakes are part of being new to any profession, but how you recover from them can change the trajectory of your career. <a href="https://www.linkedin.com/in/themandikane/" rel="nofollow" target="_blank">Mandi Kane</a>, a senior managing advisor based in Nashville, Tennessee, joins The Business Communicators to share her insights on overcoming mistakes as a professional, and how communicators can learn and grow from these experiences. In this episode, listeners will learn: <ul> <li>How to apply the same strategies you use every day to bounce back from a faux pas and build trust.</li> <li>The importance of understanding what happened and that you understand how it can be avoided in the future.</li> <li>And, important tips on transparency, preparedness, and so much more!</li> </ul> Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com/about.php" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com.

Damage Control: Recovering When You Make a Mistake

Every communications journey has its own story. For some, it’s internal comms. For others, it’s digital media. For John Phillippe, it’s a path from the Clinton White House to Hollywood — and ultimately owning his own business ventures.John, who currently resides in Houston, Texas, joins The Business Communicators to share his story of how an entrepreneurial mindset, a few breaks along the way, and the power of networking have powered his career.Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com.This episode of The Business Communications Podcast is brought to you by Pierpont.In business for more than 30 years, Pierpont is the largest independent PR, marketing, digital and integrated public affairs firm in Texas, serving clients regionally, nationally and globally.At Pierpont they are focused on building strong and lasting client partnerships, and they do so by delivering measurable outcomes that mirror your organizational goals.

Every communications journey has its own story. For some, it’s internal comms. For others, it’s digital media. For John Phillippe, it’s a path from the Clinton White House to Hollywood — and ultimately owning his own business ventures.John, who currently resides in Houston, Texas, joins The Business Communicators to share his story of how an entrepreneurial mindset, a few breaks along the way, and the power of networking have powered his career.Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="http://IABCHouston.com" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email to <a href="mailto:podcast@iabchouston.com">podcast@iabchouston.com</a>.This episode of The Business Communications Podcast is brought to you by <a href="https://www.piercom.com/" rel="nofollow" target="_blank">Pierpont</a>.In business for more than 30 years, Pierpont is the largest independent PR, marketing, digital and integrated public affairs firm in Texas, serving clients regionally, nationally and globally.At Pierpont they are focused on building strong and lasting client partnerships, and they do so by delivering measurable outcomes that mirror your organizational goals.

A Comms Journey From the White House to Hollywood

Data measurement and analytics are tools that every communicator should have in their bag. But, how can we use these tools effectively to encourage buy-in from senior executives and key stakeholders? Marketing Data Scientist and IABC Houston board member, Thomas Baen, joins The Business Communicators to discuss how businesses can leverage key data insights to create a profit center that enhances their corporate narrative, campaigns, and brand awareness. This episode equips communicators with tips on:  Using data analytics to earn a seat at the table with senior execs Ensuring that you’re delivering the right message — at the right time, to the right person, in the right medium — that is effective and efficient And, why communicators should avoid vanity metrics and focus on data that matters  Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com.

Data measurement and analytics are tools that every communicator should have in their bag. But, how can we use these tools effectively to encourage buy-in from senior executives and key stakeholders? Marketing Data Scientist and IABC Houston board member, <a href="https://www.linkedin.com/in/thomasbaen/" rel="nofollow" target="_blank">Thomas Baen</a>, joins The Business Communicators to discuss how businesses can leverage key data insights to create a profit center that enhances their corporate narrative, campaigns, and brand awareness. This episode equips communicators with tips on: <ul> <li>Using data analytics to earn a seat at the table with senior execs</li> <li>Ensuring that you’re delivering the right message — at the right time, to the right person, in the right medium — that is effective and efficient</li> <li>And, why communicators should avoid vanity metrics and focus on data that matters</li> </ul> Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com/about.php" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com.

Measurement is Not a Four-Letter Word for Marketing and Communications

Planning in advance for the unthinkable and unimaginable circumstances that will inevitably come our way is key to success for crisis communicators. Remaining silent during a crisis impacting your company – in an age of 24x7, instant news coverage – is guaranteed for public relations doom. Bill Salvin, Founder and President at Signal Bridge, joins The Business Communicators to recount his lessons learned and to share nuances of communicating in a crisis, bringing his vast PR insight from the U.S. Navy Reserves to the oil and gas industry. This episode explores the critical questions that are oftentimes overlooked by communicators until a crisis beckons an immediate answer and plan of action:  Is my organization prepared for a crisis with the infrastructure and systems in place to appropriately and quickly respond? When a crisis occurs, will we be ready to issue a statement within a very brief window of time? (Hint: You’ll learn today’s expected response time versus what it was 10 years ago!) What if I have a tight PR budget? How can I still be prepared with limited resources to leverage?  Additionally, Bill shares his advice on proactively steering your company in the direction of PR success –  during a crisis! Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com. Bonus: View the Ken Starr interview clip that was discussed in the episode.

Planning in advance for the unthinkable and unimaginable circumstances that will inevitably come our way is key to success for crisis communicators. Remaining silent during a crisis impacting your company – in an age of 24x7, instant news coverage – is guaranteed for public relations doom. <a href="https://signalbridge.com/about/board-of-directors/" rel="nofollow" target="_blank">Bill Salvin</a>, Founder and President at Signal Bridge, joins The Business Communicators to recount his lessons learned and to share nuances of communicating in a crisis, bringing his vast PR insight from the U.S. Navy Reserves to the oil and gas industry. This episode explores the critical questions that are oftentimes overlooked by communicators until a crisis beckons an immediate answer and plan of action: <ul> <li>Is my organization prepared for a crisis with the infrastructure and systems in place to appropriately and quickly respond?</li> <li>When a crisis occurs, will we be ready to issue a statement within a very brief window of time? (Hint: You’ll learn today’s expected response time versus what it was 10 years ago!)</li> <li>What if I have a tight PR budget? How can I still be prepared with limited resources to leverage?</li> </ul> Additionally, Bill shares his advice on proactively steering your company in the direction of PR success – during a crisis! Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="http://IABCHouston.com" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com. Bonus: View <a href="https://youtu.be/7AHbCvdPbd8" rel="nofollow" target="_blank">the Ken Starr interview clip</a> that was discussed in the episode.

Silence Isn’t Golden for Crisis Communicators

Jeremiah Davis

Today’s consumer brands are beginning to tap into lucrative marketing opportunities presented through high-quality photography and videography on digital and social media platforms. What was once an environment reliant on static visuals and scripted television advertising methods alone has progressed into a world of connecting with target audiences via breathtaking photography and captivating videography – visual communication focused simply on brand awareness. Jeremiah Davis, known by his personal brand as ‘That One Blond Kid’ (or ‘TOBK’), joins The Business Communicators to share his personal experience in entrepreneurship – from the beginning of his career in cold-contacting wildly successful creators, to now producing major projects for retail and music brands such as Adidas, MVMT, MTV and The Chainsmokers. In addition, TOBK discusses the latest technology elevating brand marketing, including drone photography and videography, as well as how it’s changing traditional creative processes. This session will reveal trade secrets and lessons learned from a successful and extraordinarily young pioneer in the advanced digital communications world:  How new technology is changing the game and upping the marketing ante for today’s hottest brands Why ROI is no longer the success metric for integrated marketing efforts How strategically connecting with prospects in unconventional ways can make all the different when pitching your brand The future of digital communication – the number one talent that will see explosive demand in the industry in coming years You won’t want to miss this discussion to help you stay sharp and relevant as we look ahead to what’s next for the communications industry in 2020! Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.   Additional Links  Follow Jeremiah on Instagram, YouTube, and be sure to check out his website. Check out TOBK's latest music video, Takeaway, featuring The Chainsmokers. Check out TOBK as he takes on San Francisco in the adidas Printed Series NMD Taped Boost video. 

Today’s consumer brands are beginning to tap into lucrative marketing opportunities presented through high-quality photography and videography on digital and social media platforms. What was once an environment reliant on static visuals and scripted television advertising methods alone has progressed into a world of connecting with target audiences via breathtaking photography and captivating videography – visual communication focused simply on brand awareness. <a href="https://www.instagram.com/thatoneblondkid" rel="nofollow" target="_blank">Jeremiah Davis</a>, known by his personal brand as ‘That One Blond Kid’ (or ‘TOBK’), joins The Business Communicators to share his personal experience in entrepreneurship – from the beginning of his career in cold-contacting wildly successful creators, to now producing major projects for retail and music brands such as Adidas, MVMT, MTV and The Chainsmokers. In addition, TOBK discusses the latest technology elevating brand marketing, including drone photography and videography, as well as how it’s changing traditional creative processes. This session will reveal trade secrets and lessons learned from a successful and extraordinarily young pioneer in the advanced digital communications world: <ul> <li>How new technology is changing the game and upping the marketing ante for today’s hottest brands</li> <li>Why ROI is no longer the success metric for integrated marketing efforts</li> <li>How strategically connecting with prospects in unconventional ways can make all the different when pitching your brand</li> <li>The future of digital communication – the number one talent that will see explosive demand in the industry in coming years You won’t want to miss this discussion to help you stay sharp and relevant as we look ahead to what’s next for the communications industry in 2020! Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com/index.php" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com. </li> </ul> Additional Links <ul> <li>Follow Jeremiah on <a href="https://www.instagram.com/thatoneblondkid" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.youtube.com/user/jeremiahdavis4" rel="nofollow" target="_blank">YouTube</a>, and be sure to check out his <a href="http://thatoneblondkid.com" rel="nofollow" target="_blank">website</a>.</li> <li>Check out TOBK's latest music video, <a href="https://youtu.be/lzkKzZmRZk8" rel="nofollow" target="_blank">Takeaway</a>, featuring The Chainsmokers.</li> <li>Check out TOBK as he takes on San Francisco in the <a href="https://www.facebook.com/watch/?v=2613378792069189" rel="nofollow" target="_blank">adidas Printed Series NMD Taped Boost video</a>.</li> </ul>

That One Blond Kid: Jeremiah Davis on DM’s, Drones, and Digital Collabs

Are businesses from Silicon Valley holding you hostage? Can a free press exist in a democracy when data rights AREN’T owned by its citizens?Shiv Malik, Head of Communications at Streamr, and a former investigative journalist for The Guardian — breaking exclusive front page stories on everything from the UK ​government to ISIS — joins The Business Communicators to discuss the state of journalism in democratic states, his transition to corporate communications, and the innovative approach his company Streamr is taking to give individuals ownership of their personal data.Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com.This episode of The Business Communications Podcast is brought to you by Pierpont.In business for more than 30 years, Pierpont is the largest independent PR, marketing, digital and integrated public affairs firm in Texas, serving clients regionally, nationally and globally.At Pierpont they are focused on building strong and lasting client partnerships, and they do so by delivering measurable outcomes that mirror your organizational goals.

Are businesses from Silicon Valley holding you hostage? Can a free press exist in a democracy when data rights AREN’T owned by its citizens? <a href="https://twitter.com/shivmalik" rel="nofollow" target="_blank">Shiv Malik</a>, Head of Communications at <a href="https://streamr.network" rel="nofollow" target="_blank">Streamr</a>, and a former investigative journalist for The Guardian — breaking exclusive front page stories on everything from the UK ​government to ISIS — joins The Business Communicators to discuss the state of journalism in democratic states, his transition to corporate communications, and the innovative approach his company Streamr is taking to give individuals ownership of their personal data.Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="http://IABCHouston.com" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email to <a href="mailto:podcast@iabchouston.com">podcast@iabchouston.com</a>.This episode of The Business Communications Podcast is brought to you by <a href="https://www.piercom.com" rel="nofollow" target="_blank">Pierpont</a>.In business for more than 30 years, Pierpont is the largest independent PR, marketing, digital and integrated public affairs firm in Texas, serving clients regionally, nationally and globally.At Pierpont they are focused on building strong and lasting client partnerships, and they do so by delivering measurable outcomes that mirror your organizational goals.

Streamr’s Shiv Malik on Investigative Journalism, Data Unions, and Piracy in Silicon Valley

Professional development efforts, including sharpening interpersonal communication skills and seeking out a mentor, are oftentimes an afterthought in contrast with the daily demands in our professions. But despite what cynics may claim, ROI isn’t always quantitative. Research proves that ‘soft’ skills are just as important as ‘hard’ skills in today’s competitive business environment. Harnessing these skills enables communications professionals to be better equipped to ‘Think Forward,’ which was the 2019 theme of the annual IABC World Conference. Marketing + Communications Manager and IABC Houston President-Elect, Hayley Ross, joins The Business Communicators to discuss this topic and key takeaways from the event, sharing how we can apply these best practices in our day-to-day routines. In this episode, we’ll rediscover the lost art of interpersonal communication and apply those best practices in ‘thinking forward’ for sharpening the professional mindset:  Cultivating a mindset of ‘thinking forward’ – what does it mean and how do I adopt this? Navigating unexpected change – beyond just acclimating to a new reality – that fosters professional and personal growth Engaging and connecting in meaningful communication while living in a world of 24x7 digital distractions  You’ll also hear Millennial communications professionals’ anecdotal reflections on college-to-career transitions 10 years later – including their surprises along the way! Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Professional development efforts, including sharpening interpersonal communication skills and seeking out a mentor, are oftentimes an afterthought in contrast with the daily demands in our professions. But despite what cynics may claim, ROI isn’t always quantitative. Research proves that ‘soft’ skills are just as important as ‘hard’ skills in today’s competitive business environment. Harnessing these skills enables communications professionals to be better equipped to ‘Think Forward,’ which was the 2019 theme of the annual IABC World Conference. Marketing + Communications Manager and IABC Houston President-Elect, <a href="https://www.linkedin.com/in/hayleyross" rel="nofollow" target="_blank">Hayley Ross</a>, joins The Business Communicators to discuss this topic and key takeaways from the event, sharing how we can apply these best practices in our day-to-day routines. In this episode, we’ll rediscover the lost art of interpersonal communication and apply those best practices in ‘thinking forward’ for sharpening the professional mindset: <ul> <li>Cultivating a mindset of ‘thinking forward’ – what does it mean and how do I adopt this?</li> <li>Navigating unexpected change – beyond just acclimating to a new reality – that fosters professional and personal growth</li> <li>Engaging and connecting in meaningful communication while living in a world of 24x7 digital distractions</li> </ul> You’ll also hear Millennial communications professionals’ anecdotal reflections on college-to-career transitions 10 years later – including their surprises along the way! Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Think Forward: How to Write Your Own Story Every Day

Adapting to change in an age of constant technology advances is critical in the communications profession. If we don’t shift our thinking to embrace the fast, furious and unpredictable nature of today’s digital strides, we risk falling behind the curve of new standards for success set by our industry peers. The Business Communicators welcomes Saxum Founder and CEO, Renzi Stone, to share his perspective on this subject and take a closer look at the implications of how ‘staying on top of our game’ impacts our success as a team. In this episode, we’ll examine principles for operating effectively as a team through championing digital advances. No matter whether you’re representing a small business or a large corporation, recognizing these realities serves to remind us of the importance of staying current:  If we don’t shift our thinking, digital tools are worthless. If you aren’t aligned as a team to create value for clients, you’re at risk for losing them. The speed of change is daily – are you on top of your digital game TODAY?  Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com. Bronze Quill Reminder: The clock is ticking with the 2019 Bronze Quill entry deadline just around the corner! Don't miss your chance to be recognized by peers for outstanding communications work, or to serve as a judge in this Awards program. The deadline to enter is Friday, May 3. For more information, visit BronzeQuillAwards.com.

Adapting to change in an age of constant technology advances is critical in the communications profession. If we don’t shift our thinking to embrace the fast, furious and unpredictable nature of today’s digital strides, we risk falling behind the curve of new standards for success set by our industry peers. The Business Communicators welcomes Saxum Founder and CEO, <a href="https://saxum.com/who-we-are/about/" rel="nofollow" target="_blank">Renzi Stone</a>, to share his perspective on this subject and take a closer look at the implications of how ‘staying on top of our game’ impacts our success as a team. In this episode, we’ll examine principles for operating effectively as a team through championing digital advances. No matter whether you’re representing a small business or a large corporation, recognizing these realities serves to remind us of the importance of staying current: <ul> <li>If we don’t shift our thinking, digital tools are worthless.</li> <li>If you aren’t aligned as a team to create value for clients, you’re at risk for losing them.</li> <li>The speed of change is daily – are you on top of your digital game TODAY?</li> </ul> Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com. Bronze Quill Reminder: The clock is ticking with the 2019 Bronze Quill entry deadline just around the corner! Don't miss your chance to be recognized by peers for outstanding communications work, or to serve as a judge in this Awards program. The deadline to enter is Friday, May 3. For more information, visit <a href="https://bronzequillawards.com" rel="nofollow" target="_blank">BronzeQuillAwards.com</a>.

Riding the Digital Wave: The Fast, The Furious and The Unpredictable

Taylor Bisciotti

Taylor Bisciotti is a reporter for the NFL Network — and the youngest female on-air personality ever hired by the network. She joins The Business Communicators to share her insight on breaking into a male-dominated industry, and the NFL’s shift to embracing digital content to enhance their reach with a new audience of fans. This episode will cover the data behind a shift to digital content and how it compares with network ratings, the importance of being authentic when sharing your message, and leveraging your personal brand to enhance your professional profile. Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

<a href="https://twitter.com/TaylorBisciotti" rel="nofollow" target="_blank">Taylor Bisciotti</a> is a reporter for the NFL Network — and the youngest female on-air personality ever hired by the network. She joins The Business Communicators to share her insight on breaking into a male-dominated industry, and the NFL’s shift to embracing digital content to enhance their reach with a new audience of fans. This episode will cover the data behind a shift to digital content and how it compares with network ratings, the importance of being authentic when sharing your message, and leveraging your personal brand to enhance your professional profile. Connect with The Business Communicators on <a href="https://twitter.com/BizCommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com/about.php" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://itunes.apple.com/us/podcast/the-business-communicators/id1452128591?mt=2" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Taylor Bisciotti on the NFL Network’s shift to digital content; personal branding

Why is the art of audio storytelling – essentially born with the introduction of Apple’s podcast platform in 2004 – just now on the rise? Milieu Media Group's Luke Brawner joins The Business Communicators in this insightful conversation on the importance of sharpening your edge on the art of audio storytelling and podcasting for your organization. Given the low barrier to entry, is podcasting a largely missed opportunity for organizations today spanning from the ‘mom and pop shops’ to large, Fortune 500 companies? In this episode, discover the answers to these burning questions and more:  Will 2019 see an increase in use of this communication channel for small businesses to international corporations? What types of stories should companies weave in podcasting? How often should these be shared?  Be sure to check out Brawner's flagship show, The H, and his latest creation, Thirty Pop. Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Why is the art of audio storytelling – essentially born with the introduction of Apple’s podcast platform in 2004 – just now on the rise? <a href="https://www.milieumediagroup.com/" rel="nofollow" target="_blank">Milieu Media Group</a>'s <a href="https://twitter.com/lukebrawner" rel="nofollow" target="_blank">Luke Brawner</a> joins The Business Communicators in this insightful conversation on the importance of sharpening your edge on the art of audio storytelling and podcasting for your organization. Given the low barrier to entry, is podcasting a largely missed opportunity for organizations today spanning from the ‘mom and pop shops’ to large, Fortune 500 companies? In this episode, discover the answers to these burning questions and more: <ul> <li>Will 2019 see an increase in use of this communication channel for small businesses to international corporations?</li> <li>What types of stories should companies weave in podcasting? How often should these be shared?</li> </ul> Be sure to check out Brawner's flagship show, <a href="https://www.milieumediagroup.com/#/the-h/" rel="nofollow" target="_blank">The H</a>, and his latest creation, <a href="https://www.milieumediagroup.com/#/thirty-pop/" rel="nofollow" target="_blank">Thirty Pop</a>. Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com/about.php" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://itunes.apple.com/us/podcast/the-business-communicators/id1452128591?mt=2" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Storytelling in a Digital World – The Art of Audio Tales

Kami Huyse

Social media has transformed our world since the launch of Twitter and Facebook. These platforms, along with Linkedin and others, have shaped the landscape of two-way communication for businesses in the digital age. For entrepreneurs and small businesses getting started, building a sustainable online community can seem like a giant hill to climb, complicated by pay-to-play opportunities thwarting organic engagement with loyal brand supporters. Joining The Business Communicators to examine these social media topics in depth is Kami Huyse, APR, and CEO of Zoetica, a digital marketing and public relations agency in Katy, Texas. This episode will delve into the intriguing questions you may have never thought to ask about navigating and extracting maximum value from business tools inherent in today’s social media platforms:  Debunking the concept of “how many ‘likes’ is my brand worth?” How have fluctuating platform algorithms impacted business accounts? What will mark a challenge for social media in the next decade? What is the BIG hot topic on the social media scene moving into 2020?  Plus, stay tuned to the end to find out how you can score a valuable free gift from Kami! Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Social media has transformed our world since the launch of Twitter and Facebook. These platforms, along with Linkedin and others, have shaped the landscape of two-way communication for businesses in the digital age. For entrepreneurs and small businesses getting started, building a sustainable online community can seem like a giant hill to climb, complicated by pay-to-play opportunities thwarting organic engagement with loyal brand supporters. Joining The Business Communicators to examine these social media topics in depth is <a href="https://twitter.com/kamichat" rel="nofollow" target="_blank">Kami Huyse</a>, APR, and CEO of Zoetica, a digital marketing and public relations agency in Katy, Texas. This episode will delve into the intriguing questions you may have never thought to ask about navigating and extracting maximum value from business tools inherent in today’s social media platforms: <ul> <li>Debunking the concept of “how many ‘likes’ is my brand worth?”</li> <li>How have fluctuating platform algorithms impacted business accounts?</li> <li>What will mark a challenge for social media in the next decade?</li> <li>What is the BIG hot topic on the social media scene moving into 2020?</li> </ul> Plus, stay tuned to the end to find out how you can score a valuable free gift from Kami! Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="http://iabchouston.com" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Changing the Game: Social Media Secrets with Kami Huyse

Held annually in Austin, Texas, since 1987, South By Southwest (SXSW) brings together experts from the tech, film, and music industries, to help creative people achieve their goals. SXSW senior publicist Brett Cannon and Giant Noise vice president Jennifer Sinski join The Business Communicators to break down the PR machine behind the festival, and how leveraging digital influencers has crafted power messaging to enhance the annual event on a global scale. This episode shares insights on how to reject complacency and maintain a competitive edge in public relations, how to effectively leverage influencers to enhance the reputation of your business or brand, and more. Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

Held annually in Austin, Texas, since 1987, <a href="https://www.sxsw.com/" rel="nofollow" target="_blank">South By Southwest</a> (SXSW) brings together experts from the tech, film, and music industries, to help creative people achieve their goals. SXSW senior publicist <a href="https://www.linkedin.com/in/brettcannon" rel="nofollow" target="_blank">Brett Cannon</a> and Giant Noise vice president <a href="https://twitter.com/jennifersinski" rel="nofollow" target="_blank">Jennifer Sinski</a> join The Business Communicators to break down the PR machine behind the festival, and how leveraging digital influencers has crafted power messaging to enhance the annual event on a global scale. This episode shares insights on how to reject complacency and maintain a competitive edge in public relations, how to effectively leverage influencers to enhance the reputation of your business or brand, and more. Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com/about.php" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://itunes.apple.com/us/podcast/the-business-communicators/id1452128591?mt=2" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

The PR and Digital Influencer Machine behind SXSW

Some say that being able to identify the influencers inside your organization is the 'ultimate strategy.' Why? Because it reduces friction and increases impact. But how do you accomplish this with a globally-dispersed employee base, challenging a communicator to reach teams in the face of diverse cultural nuances? The Fifth Business' Client Partnership Director and IABC Executive Board Member, Michael Nord, joins The Business Communicators to discuss this topic in depth. At its foundation, this episode explores how identifying the right people inside any organization can:  Help managers reach all corners of the company Support communicators in their work to identify the ‘real’ issues Propel any company into a more coherent and connected organization  Additionally, Michael offers his unique perspective as a native Netherlands-based communicator for reaching culturally and geographically diverse employee groups. ‘Hot-button’ questions Michael addresses include:  What are the challenges a communications professional might expect when working in a different country? How do internal communicators navigate and effectively engage with a diverse employee base? Where do you start to begin identifying influencers within an international organization – and even more so – how can you BECOME an influencer within this corporate landscape?  Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com.

Some say that being able to identify the influencers inside your organization is the 'ultimate strategy.' Why? Because it reduces friction and increases impact. But how do you accomplish this with a globally-dispersed employee base, challenging a communicator to reach teams in the face of diverse cultural nuances? The Fifth Business' Client Partnership Director and IABC Executive Board Member, <a href="https://www.linkedin.com/in/michaelnordnl/" rel="nofollow" target="_blank">Michael Nord</a>, joins The Business Communicators to discuss this topic in depth. At its foundation, this episode explores how identifying the right people inside any organization can: <ul> <li>Help managers reach all corners of the company</li> <li>Support communicators in their work to identify the ‘real’ issues</li> <li>Propel any company into a more coherent and connected organization</li> </ul> Additionally, Michael offers his unique perspective as a native Netherlands-based communicator for reaching culturally and geographically diverse employee groups. ‘Hot-button’ questions Michael addresses include: <ul> <li>What are the challenges a communications professional might expect when working in a different country?</li> <li>How do internal communicators navigate and effectively engage with a diverse employee base?</li> <li>Where do you start to begin identifying influencers within an international organization – and even more so – how can you BECOME an influencer within this corporate landscape?</li> </ul> Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com/" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://itunes.apple.com/us/podcast/the-business-communicators/id1452128591?mt=2" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com.

Identifying Influencers to Elevate Organizational Success

How has communications evolved over the past 25 years? From print communications in the mid-90s to radio and television broadcasting – fast-forwarding to today’s self-publishing model via numerous social media and 24/7 news platforms available – communicators must adopt these new technologies to optimize business communications success. The Business Communicators welcomes public affairs veteran and Hill+Knowlton Strategies’ Managing Director, Joe Householder, to weigh in on this topic, the evolution of the media, the current political landscape, and the rise of fake news. This episode will review key questions for communicators today, including:  How has the corporate world adopted the ‘self-publishing’ model in today’s communications environment? Is ‘fake news’ impacting corporations today, and how do they battle this? Is there a concern on news media trying to be first to report a story versus being accurate? How do you combat this?  Additionally, Householder will address the critical concern of news media editorialization and how to prevent this in telling your organization’s story. Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

How has communications evolved over the past 25 years? From print communications in the mid-90s to radio and television broadcasting – fast-forwarding to today’s self-publishing model via numerous social media and 24/7 news platforms available – communicators must adopt these new technologies to optimize business communications success. The Business Communicators welcomes public affairs veteran and <a href="http://www.hkstrategies.com" rel="nofollow" target="_blank">Hill+Knowlton Strategies</a>’ Managing Director, <a href="https://www.linkedin.com/in/joehouseholder" rel="nofollow" target="_blank">Joe Householder</a>, to weigh in on this topic, the evolution of the media, the current political landscape, and the rise of fake news. This episode will review key questions for communicators today, including: <ul> <li>How has the corporate world adopted the ‘self-publishing’ model in today’s communications environment?</li> <li>Is ‘fake news’ impacting corporations today, and how do they battle this?</li> <li>Is there a concern on news media trying to be first to report a story versus being accurate? How do you combat this?</li> </ul> Additionally, Householder will address the critical concern of news media editorialization and how to prevent this in telling your organization’s story. Connect with The Business Communicators on <a href="https://twitter.com/BizCommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on <a href="https://itunes.apple.com/us/podcast/the-business-communicators/id1452128591?mt=2" rel="nofollow" target="_blank">iTunes</a> and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

The Evolution of the Media and the Rise of Fake News

David Carroll

Every day, masked behind seemingly harmless mobile applications and modern technology, there lies a darker force watching your every move – your routines, personal preferences, commonly visited locations, retail purchases and more. We’re surrounded by this force and more often than not, have unknowingly ‘opted in’ to providing this personal data. Technology has arguably progressed our world into a more informed, connected and efficient society. But at what cost? David Carroll, associate professor at Parsons School of Design and a key subject on the original Netflix documentary, The Great Hack, joins The Business Communicators to look behind the curtain at the mass amounts of data collected by today’s corporations, governments, and media sectors around the world In The Great Hack, Prof. Carroll explores how a data company named Cambridge Analytica came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election. This insightful session sparks the questions that communicators may not want to ask, but need to in order to stay relevant:  What is the new ‘holy grail’ of digital marketing channels? How do data rights differ across various countries? Is it time to question the unfair deal we’ve made with technology? How do we renegotiate and make the trade more balanced? How do we prevent false advertising as communicators? Join us in this captivating episode to learn who’s watching…and if you have any privacy. Connect with The Business Communicators on Twitter and Instagram and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.  

Every day, masked behind seemingly harmless mobile applications and modern technology, there lies a darker force watching your every move – your routines, personal preferences, commonly visited locations, retail purchases and more. We’re surrounded by this force and more often than not, have unknowingly ‘opted in’ to providing this personal data. Technology has arguably progressed our world into a more informed, connected and efficient society. But at what cost? <a href="https://twitter.com/profcarroll" rel="nofollow" target="_blank">David Carroll</a>, associate professor at Parsons School of Design and a key subject on the original Netflix documentary, <a href="https://www.youtube.com/watch?v=iX8GxLP1FHo" rel="nofollow" target="_blank">The Great Hack</a>, joins The Business Communicators to look behind the curtain at the mass amounts of data collected by today’s corporations, governments, and media sectors around the world In The Great Hack, Prof. Carroll explores how a data company named Cambridge Analytica came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election. This insightful session sparks the questions that communicators may not want to ask, but need to in order to stay relevant: <ul> <li>What is the new ‘holy grail’ of digital marketing channels?</li> <li>How do data rights differ across various countries?</li> <li>Is it time to question the unfair deal we’ve made with technology? How do we renegotiate and make the trade more balanced?</li> <li>How do we prevent false advertising as communicators? Join us in this captivating episode to learn who’s watching…and if you have any privacy. Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a> and find out more about our chapter at <a href="https://iabchouston.com/index.php" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at <a href="podcast@iabchouston.com" rel="nofollow" target="_blank">podcast@iabchouston.com</a>. </li> </ul>

Netflix's The Great Hack: The dark truth about data privacy w/ Professor David Carroll

Ben Jackson

Ben Jackson, who is an international award-winning magician featured on NBC’s TODAY show, and has consulted for the Hollywood film Sin City: A Dame to Kill For, starring Joseph Gordon-Levitt, joins The Business Communicators to share insights into building a brand and a viable business — and most importantly, following your passion and identifying you why.After leaving his pre-med career behind, Ben has embraced the art of communicating through an entrepreneurial mindset. This episode will focus on why it’s important to take risks in your career, the importance of following your passion with a purpose, the value of networking and mentorship, and why it’s critical to embrace communications trends to advance your personal brand or business.Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.Additional LinksFollow Ben Jackson on Facebook and Instagram.If you're located in Houston, consider purchasing tickets to an upcoming performance of Magic, Music + Mayhem.

<a href="https://www.benjacksonmagic.com/" rel="nofollow" target="_blank">Ben Jackson</a>, who is an international award-winning magician featured on NBC’s TODAY show, and has consulted for the Hollywood film Sin City: A Dame to Kill For, starring Joseph Gordon-Levitt, joins The Business Communicators to share insights into building a brand and a viable business — and most importantly, following your passion and identifying you why.After leaving his pre-med career behind, Ben has embraced the art of communicating through an entrepreneurial mindset. This episode will focus on why it’s important to take risks in your career, the importance of following your passion with a purpose, the value of networking and mentorship, and why it’s critical to embrace communications trends to advance your personal brand or business.Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com/index.php" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.Additional Links<ul><li>Follow Ben Jackson on <a href="https://www.facebook.com/benjacksonmagic" rel="nofollow" target="_blank">Facebook</a> and <a href="https://www.instagram.com/benjacksonmagic/" rel="nofollow" target="_blank">Instagram</a>.</li><li>If you're located in Houston, consider <a href="https://www.benjacksonmagic.com/live" rel="nofollow" target="_blank">purchasing tickets</a> to an upcoming performance of Magic, Music + Mayhem.</li></ul>

Entrepreneurship, Magic and Mayhem with the internationally acclaimed Ben Jackson

Madam Confection

In this timely episode of The Business Communicators, Mike Klein, Founder and Principal at the internal and change communication consultancy, Changing the Terms, joins the podcast to tackle a serious topic dominating our world in early 2020. The COVID-19 pandemic has swept across the globe and continues to threaten livelihoods and lives.As this ‘new world’ of communicating during a pandemic is unprecedented and like nothing else we’ve seen in our lifetimes, it has presented an opportunity for increasing connectedness with others via mobile and digital communications platforms. But how do we best apply these technological resources to serve our audiences as communicators? How do we navigate conducting ‘business as usual’ without being tone-deaf to the personal impacts that many continue to face as a result of this disease?Tune in for Mike’s professional insight on communicating during this health crisis, where he’ll answer critical questions including these and more:Are businesses seeing the value of internal communications in this unique environment, and is it a stable trend?How do we pivot from managing the current situation to planning for post-pandemic communications?Can we maintain this new level of interconnectedness after the crisis passes?How do we convey empathy in communicating difficult news with employees?Plus – we’ll discuss mental health and how it’s being recognized in the business world now more than ever before. Regardless if you’re listening in April 2020 or many months down the road, we’ll unpack practical applications for communicating during any crisis impacting audiences on a personal level.Following our conversation with Mike Klein, Allysun Theuhmayzing joins the show to share insights into her California-based bakery, Madam Confection, and how she is navigating the COVID-19 pandemic as a small business owner. Allysun shares great tips on how your kids can learn the practical skills of cooking in an educational way, how social media has helped her business, and why this pandemic is allowing her to think differently and creative moving forward.Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com. 

In this timely episode of The Business Communicators, Mike Klein, Founder and Principal at the internal and change communication consultancy, <a href="https://changingtheterms.com" rel="nofollow" target="_blank">Changing the Terms</a>, joins the podcast to tackle a serious topic dominating our world in early 2020. The COVID-19 pandemic has swept across the globe and continues to threaten livelihoods and lives.As this ‘new world’ of communicating during a pandemic is unprecedented and like nothing else we’ve seen in our lifetimes, it has presented an opportunity for increasing connectedness with others via mobile and digital communications platforms. But how do we best apply these technological resources to serve our audiences as communicators? How do we navigate conducting ‘business as usual’ without being tone-deaf to the personal impacts that many continue to face as a result of this disease?Tune in for Mike’s professional insight on communicating during this health crisis, where he’ll answer critical questions including these and more:<ul><li>Are businesses seeing the value of internal communications in this unique environment, and is it a stable trend?</li><li>How do we pivot from managing the current situation to planning for post-pandemic communications?</li><li>Can we maintain this new level of interconnectedness after the crisis passes?</li><li>How do we convey empathy in communicating difficult news with employees?</li></ul>Plus – we’ll discuss mental health and how it’s being recognized in the business world now more than ever before. Regardless if you’re listening in April 2020 or many months down the road, we’ll unpack practical applications for communicating during any crisis impacting audiences on a personal level.Following our conversation with Mike Klein, Allysun Theuhmayzing joins the show to share insights into her California-based bakery, <a href="https://www.facebook.com/madamconfection/" rel="nofollow" target="_blank">Madam Confection</a>, and how she is navigating the COVID-19 pandemic as a small business owner. Allysun shares great tips on how your kids can learn the practical skills of cooking in an educational way, how social media has helped her business, and why this pandemic is allowing her to think differently and creative moving forward.Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at <a href="mailto:podcast@iabchouston.com">podcast@iabchouston.com</a>.

Communicating in a #PostCorona World; Think Different with Madam Confection

Ed Emmett

The Coronavirus disease (COVID-19) has disrupted the global markets and the pandemic is now impacting many within our own community. Schools have closed, local businesses have shuttered, and many are unsure of the long-term implications to their careers and personal health.In this time of uncertainty, how can we navigate the COVID-19 crisis as communicators? Join The Business Communicators and our panel of experts for an informative discussion on crisis management during the COVID-19 pandemic. Featuring former Harris County Judge Ed Emmett, Pierpont COO Clint Woods, and Dr. Chris Yandle, our panel will share insights into government and corporate response, working remotely, and the importance of maintaining a focus on mental health for you and your family.In this episode, listeners will hear advice on:Tips and approaches for sustaining good mental health during this crisisHow corporations should balance taking care of their employees and their businessDo’s and Don’ts for employee commsLessons learning from the first month of the COVID-19 responseConnect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com. 

The Coronavirus disease (COVID-19) has disrupted the global markets and the pandemic is now impacting many within our own community. Schools have closed, local businesses have shuttered, and many are unsure of the long-term implications to their careers and personal health.In this time of uncertainty, how can we navigate the COVID-19 crisis as communicators? Join The Business Communicators and our panel of experts for an informative discussion on crisis management during the COVID-19 pandemic. Featuring former Harris County Judge <a href="https://twitter.com/edemmett" rel="nofollow" target="_blank">Ed Emmett</a>, Pierpont COO <a href="https://www.piercom.com/about/our-team/clint-woods/" rel="nofollow" target="_blank">Clint Woods</a>, and <a href="https://www.bychrisyandle.com" rel="nofollow" target="_blank">Dr. Chris Yandle</a>, our panel will share insights into government and corporate response, working remotely, and the importance of maintaining a focus on mental health for you and your family.In this episode, listeners will hear advice on:<ul><li>Tips and approaches for sustaining good mental health during this crisis</li><li>How corporations should balance taking care of their employees and their business</li><li>Do’s and Don’ts for employee comms</li><li>Lessons learning from the first month of the COVID-19 response</li></ul>Connect with The Business Communicators on <a href="https://twitter.com/bizcommunicator" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/bizcommunicator/" rel="nofollow" target="_blank">Instagram</a>, and find out more about our chapter at <a href="https://iabchouston.com" rel="nofollow" target="_blank">IABCHouston.com</a>. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at <a href="mailto:podcast@iabchouston.com">podcast@iabchouston.com</a>.

Crisis Management and COVID-19 featuring Judge Ed Emmett

The best podcasts on investing. For anyone interested in the stories in the investing industry, whether it's an interview with Ray Dalio or Ed Thorp to the writer of The Big Short. This topic includes the most fascinating stories from all the best investors. Add episodes you're interested into your queue below!

Best Investing Podcasts

The best podcast episodes on romantic relationships. Episodes talk about the 5 love languages, intimacy, and the taboo topics of sexual desires and infidelity. This topic is a deep dive into the science and complexities that face us in our relationships with others. Add episodes you're interested into your queue below!