It's never too early to start the marketing process for your restaurant. I literally mean to start the process the day you sign the lease. The day you have the keys to the building. The day you can hang up a banner in the window or on the fence or building. Start building a database and the following.

It's never too early to start the marketing process for your restaurant. I literally mean to start the process the day you sign the lease. The day you have the keys to the building. The day you can hang up a banner in the window or on the fence or building. Start building a database and the following.

In The Weeds #41: Marketing Before You Get Open

Is it vodka, is it Bourbon? How about rum or cognac? What's the next big trend in the bar industry? Staying ahead and industry trends is the key to a successful restaurant. I don't mean changing the theme of your restaurant. Just being a bit flexible and understanding the direction of the industry can make or break you. In this episode I will talk about what the next big thing is at the bar.

Is it vodka, is it Bourbon? How about rum or cognac? What's the next big trend in the bar industry? Staying ahead and industry trends is the key to a successful restaurant. I don't mean changing the theme of your restaurant. Just being a bit flexible and understanding the direction of the industry can make or break you. In this episode I will talk about what the next big thing is at the bar.

In The Weeds Episode #40: What Spirit is Taking Over the Bar

What is the real problem facing restaurants? Is it food, labor, or something else? Is it multiple items? Well, I have my answer and I'll share it in this episode. It might not be what you think it is!

What is the real problem facing restaurants? Is it food, labor, or something else? Is it multiple items? Well, I have my answer and I'll share it in this episode. It might not be what you think it is!

In The Weeds Episode #39: The Real Problem Facing Restaurants

Restaurant offers can be highly beneficial to drive business into a restaurant. And restaurant offers can also be a detriment to the restaurant business. And a lot of restaurant operators don't want to give anything out for free. Believe me, I don't want to give out free stuff either. In this episode, I'll talk about how to do an offer or promotion the right way in the wrong way. I'll break it down to the acquisition cost and ROI on a promotion.

Restaurant offers can be highly beneficial to drive business into a restaurant. And restaurant offers can also be a detriment to the restaurant business. And a lot of restaurant operators don't want to give anything out for free. Believe me, I don't want to give out free stuff either. In this episode, I'll talk about how to do an offer or promotion the right way in the wrong way. I'll break it down to the acquisition cost and ROI on a promotion.

In The Weeds Episode #38: Why Offers Don’t Work

Meet Tory Nelson. Tory is tearing up the craft beer scene in Colorado. Learn the ins and outs of owning the most draft lines in Colorado!

Meet Tory Nelson. Tory is tearing up the craft beer scene in Colorado. Learn the ins and outs of owning the most draft lines in Colorado!

In the Weeds Episode #37: Beers Away

Today I have a guest Michel Falcone. We're gonna talk about building your dream team. Well, most companies are complaining that they are short-staffed let's talk about what you can do about it. Michel Falcone owns restaurants in Canada and is expanding very quickly. He is expanding and building amazing teams at each location. He is going to drop some amazing knowledge on team building. Enjoy

Today I have a guest Michel Falcone. We're gonna talk about building your dream team. Well, most companies are complaining that they are short-staffed let's talk about what you can do about it. Michel Falcone owns restaurants in Canada and is expanding very quickly. He is expanding and building amazing teams at each location. He is going to drop some amazing knowledge on team building. Enjoy

In the Weeds Episode #36: Building Your Dream Team

Are freebies killing your business? Is it training your guests to only shop with when you have coupon? There are many operators that are dead set against offers. Most operators don't want to discount a single thing. I'll jump into when you shouldn't and when you should in this episode.

Are freebies killing your business? Is it training your guests to only shop with when you have coupon? There are many operators that are dead set against offers. Most operators don't want to discount a single thing. I'll jump into when you shouldn't and when you should in this episode.

In the Weeds Episode #35: Are Freebies Killing Your Business?

Kristjan Kristjansson

You can't rebrand your restaurant unless you know how to run a restaurant to begin with. Well my guest in this episode, Kristjan Kristjansson, knows how to do both very well! Kristjan is up north in Canada and took his family's decades-old restaurant and totally re-built it. For those of you afraid of change you really need to listen to Kristjan's story. We went a bit longer than normal, but it was so worth it.

You can't rebrand your restaurant unless you know how to run a restaurant to begin with. Well my guest in this episode, Kristjan Kristjansson, knows how to do both very well! Kristjan is up north in Canada and took his family's decades-old restaurant and totally re-built it. For those of you afraid of change you really need to listen to Kristjan's story. We went a bit longer than normal, but it was so worth it.

In the Weeds Episode #34: Guest Kristjan Kristjansson Talks About Re-Branding

Bart Hubbuch

Memphis Seoul

Today's guest is Bart Hubbuch. Bart has a great success story. This is Bart's first go-around in the restaurant industry. Let's find out how he's doing four years in. Bart is the owner of Memphis Seoul in Brooklyn. His fusion concept merges Korean and southern cooking. Bart has some great advice for even seasoned Restaurant owners.

Today's guest is Bart Hubbuch. Bart has a great success story. This is Bart's first go-around in the restaurant industry. Let's find out how he's doing four years in. Bart is the owner of Memphis Seoul in Brooklyn. His fusion concept merges Korean and southern cooking. Bart has some great advice for even seasoned Restaurant owners.

In The Weeds Episode #33: Guest Bart Hubbuch from Memphis Seoul

This is a very common mistake that's lots of business owners make, especially restaurant owners. I don't blame them, we are taught to watch expenses. The restaurant industry is a tough industry to make money in. There's always a knee-jerk reaction when it comes to where money is going. However many restaurant operators have it wrong. They are treating an investment as an expense. And when you cut this expense you hurt the guest and future sales. What's the saying, “Pennywise dollar foolish”. Check out my latest episode of In The Weeds it might change your mindset.

This is a very common mistake that's lots of business owners make, especially restaurant owners. I don't blame them, we are taught to watch expenses. The restaurant industry is a tough industry to make money in. There's always a knee-jerk reaction when it comes to where money is going. However many restaurant operators have it wrong. They are treating an investment as an expense. And when you cut this expense you hurt the guest and future sales. What's the saying, “Pennywise dollar foolish”. Check out my latest episode of In The Weeds it might change your mindset.

In the Weeds Episode #32: Expense vs Investment

In The Weeds is a reality restaurant podcast that shares some real stories and challenges from the restaurant industry to uplift and encourage restaurant owners.

I seem to get flack for this technique I use to control labor. It's a very untraditional way of cutting labor in the restaurant industry. But once restaurant operators try it they come back and thank me.

I seem to get flack for this technique I use to control labor. It's a very untraditional way of cutting labor in the restaurant industry. But once restaurant operators try it they come back and thank me.

In the Weeds Episode #31: Controversial Way to Lower Labor Cost

Let's talk marketing in this episode. Again everything you do is marketing. In the short episode, I'll talk about something that's super important. You probably already know it. But you have to hear it again.

Let's talk marketing in this episode. Again everything you do is marketing. In the short episode, I'll talk about something that's super important. You probably already know it. But you have to hear it again.

In the Weeds Episode #30: Give Them Something

Imagine a group of thirsty runners are standing outside of your brewery and not one single one wants to have a beer with you. And it's not because you have terrible beer. It's because you have terrible community involvement.

Imagine a group of thirsty runners are standing outside of your brewery and not one single one wants to have a beer with you. And it's not because you have terrible beer. It's because you have terrible community involvement.

In the Weeds Episode #29: Your Reputation

I swear some businesses still use smoke signals for marketing. From no website, unclaimed business listings to no social media. But most of us know the importance of these and we are doing some of them. And yes it's tough to keep up. That's why you really should listen to this episode. There is one online business listing that most of you are not on. I'll reveal all in this short 11-minute episode.

I swear some businesses still use smoke signals for marketing. From no website, unclaimed business listings to no social media. But most of us know the importance of these and we are doing some of them. And yes it's tough to keep up. That's why you really should listen to this episode. There is one online business listing that most of you are not on. I'll reveal all in this short 11-minute episode.

In The Weeds Episode #28: Is Your Business Listed Here

Are you marketing your business? Or how are you marketing your business? And are you marketing your business the proper way? And of course we all think marketing is placing a print ad, putting an ad on Facebook, sending out an email, placing a Google ad, etc... And most of that cost money. And a lot of us are watching what we're spending. So in a sense, we don't really consider ourselves to be marketing or business if we cut these expenses out. In this episode I will talk about how you are marketing your business already without knowing it.

Are you marketing your business? Or how are you marketing your business? And are you marketing your business the proper way? And of course we all think marketing is placing a print ad, putting an ad on Facebook, sending out an email, placing a Google ad, etc... And most of that cost money. And a lot of us are watching what we're spending. So in a sense, we don't really consider ourselves to be marketing or business if we cut these expenses out. In this episode I will talk about how you are marketing your business already without knowing it.

In The Weeds Episode #27: Business Marketing You Never Knew About

I come in contact with a lot of salespeople. And lately, I've been hearing of this technology advancement for sales professionals. And I personally think it's stupid. If I did this with my salespeople, also known as waitstaff, I would upset a lot of guests.

I come in contact with a lot of salespeople. And lately, I've been hearing of this technology advancement for sales professionals. And I personally think it's stupid. If I did this with my salespeople, also known as waitstaff, I would upset a lot of guests.

In The Weeds Episode #26: Worse Sales Technology Ever

For years I've been fighting this productivity technique. I always thought it wasn't for me. Like most of us my day can turn chaotic instantly. I've seen all of my friends do this technique and I've always thought I couldn't do it. Well I'm here to report what's happening since I've succumbed to this productivity technique.

For years I've been fighting this productivity technique. I always thought it wasn't for me. Like most of us my day can turn chaotic instantly. I've seen all of my friends do this technique and I've always thought I couldn't do it. Well I'm here to report what's happening since I've succumbed to this productivity technique.

In the Weeds Episode #25: Massive Productivity

Open table can be a fantastic reservation tool for restaurants. But I can also cost you money at the same time. If you're currently using Open table now then you don't have much to worry about. But if you wants had Open table connected to your reservations then you're definitely going to want to Listen to this short episode. I guarantee you will get more reservations.

Open table can be a fantastic reservation tool for restaurants. But I can also cost you money at the same time. If you're currently using Open table now then you don't have much to worry about. But if you wants had Open table connected to your reservations then you're definitely going to want to Listen to this short episode. I guarantee you will get more reservations.

In the Weeds Episode #24: Open Table Scam

Why do some managers perform and others fizzle? In this episode I will talk about the top 10 key factors for every great restaurant manager.

Why do some managers perform and others fizzle? In this episode I will talk about the top 10 key factors for every great restaurant manager.

In The Weeds Episode 23: What Makes a Great Restaurant Manager

Common hospitality business practice is that the guest is always right. Seems like we're drilled us in from a very early stage in our training. And then we always hear about chefs that kick people out of their restaurants. In the back of the mind we kind of admire them. But what if you are one of them. Is it right, is it wrong? Is the guest always right?

Common hospitality business practice is that the guest is always right. Seems like we're drilled us in from a very early stage in our training. And then we always hear about chefs that kick people out of their restaurants. In the back of the mind we kind of admire them. But what if you are one of them. Is it right, is it wrong? Is the guest always right?

In the Weeds Episode #22: Is the Guest Always right?

Great information full of profit building nuggets. Thanks for sharing with our community.

I learn so much

In The Weeds

Francis Perdue

Conversations with Chief Executive Officer, Francis Perdue at Perdue Inc. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

Conversations with Chief Executive Officer, Francis Perdue at Perdue Inc. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

In The Weeds: Episode 4 with Francis Perdue

Mikial Roig

Conversations with Mikial Roig. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

Conversations with Mikial Roig. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

In The Weeds: Episode 7 with Mikial Roig

Pamela Goodwin

Pam Goodwin is an expert on real estate and restaurants. Dive into build-outs, location searching, guest expectations and standing out in a crowded restaurant scene. www.PamGoodwin.com

Pam Goodwin is an expert on real estate and restaurants. Dive into build-outs, location searching, guest expectations and standing out in a crowded restaurant scene. <a href="http://www.PamGoodwin.com" rel="nofollow" target="_blank">www.PamGoodwin.com</a>

In The Weeds: Episode 12 with Pamela Goodwin

Stjepan Jozipović

Conversations with Stjepan Jozipović, Restaurant Business Consultant from Croatia.  Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

Conversations with Stjepan Jozipović, Restaurant Business Consultant from Croatia. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

In The Weeds: Episode 5 with Stjepan Jozipović

Conversations with JR Jacobson, Owner of The Noble Dog Bham, LA. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

Conversations with JR Jacobson, Owner of The Noble Dog Bham, LA. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

In The Weeds: Episode 6 with JR Jacobson

Loop Hole in the New Jersey BYO Law Debbie and Gus run a seasonal restaurant on the Jersey Shore. Learn how they get around the BYO laws in NJ. Plus their social media success along with Debbie's extensive wine background. Find them at https://kitchen330.com. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

Loop Hole in the New Jersey BYO Law Debbie and Gus run a seasonal restaurant on the Jersey Shore. Learn how they get around the BYO laws in NJ. Plus their social media success along with Debbie's extensive wine background. Find them at <a href="https://kitchen330.com" rel="nofollow" target="_blank">https://kitchen330.com</a>. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

In the Weeds: Episode 11 with Debbie & Gus 330 Kitchen

Ehab Abuhamoud

Conversations with the owner of Muscle Maker Grill Ehab Abuhamoud. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

Conversations with the owner of Muscle Maker Grill Ehab Abuhamoud. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

In The Weeds: Episode 10 with Ehab Abuhamoud

Miguel Trinidad

The ins and outs of opening a restaurant with a niche cuisine. Miguel Trinidad opened a Filipino Restaurant after backpacking for months in the Philippines.

The ins and outs of opening a restaurant with a niche cuisine. Miguel Trinidad opened a Filipino Restaurant after backpacking for months in the Philippines.

In The Weeds: Episode 14 with Miguel Trinidad

Marcus Guiliano

Paul Patiño

Conversations with Paul Patiño, Hotel Manager at The Saguaro Palm Springs. Palm Desert, California Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

Conversations with Paul Patiño, Hotel Manager at The Saguaro Palm Springs. Palm Desert, California Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council &amp; Restaurant Owner.

In The Weeds: Episode 3 with Marcus Guiliano and Paul Patiño

In The Weeds: Episode 19 with Gerli Rosenfeld-Aavik

The best self improvement podcast episodes. From improving productivity, to finding purpose in your life to what constitutes freedom, this topic is on anything and everything that can help people to improve their lives. Add episodes you're interested into your queue below!

Best Episodes on Self Improvement, Growth & Development

The best podcast episodes on romantic relationships. Episodes talk about the 5 love languages, intimacy, and the taboo topics of sexual desires and infidelity. This topic is a deep dive into the science and complexities that face us in our relationships with others. Add episodes you're interested into your queue below!