Rank #1: 5 Client Screening Filters to Help You Find a Perfect Match - CLS050
It's Milestone Time!
The Corbin Links Show has just hit its 50th episode for this season. Season 1 ran 39 episodes, for a whopping 89 so far! I'm barreling toward a full 100 episodes!
And to celebrate the 50th episode of this season, I'm going to do something a bit special, which I'll share in just a few minutes.
But for now, the topic at hand is how to filter and prescreen your clients. So often, we worry about whether or not a client will choose us. And just as often, we think these decisions are related to price, economics, politics, the weather---whatever is handy. I want to flip your thinking. Instead, I want you to be thinking about qualifying those select people who CAN and SHOULD work with you.
(Hint: the answer isn't "everyone". But the RIGHT ones.)
Today is another 5-point framework for filtering and screening clients to preserve your time, and boost your income. Sound like a plan?
Full show notes and resources available at https://corbinlinks.com/cls050
Aug 24 2016
Rank #2: 7 Strategies for Winning at Client Office Politics - CLS044
It’s the height of political campaign seasons here in the states, and what better time to dive into the world of business and client office politics.
I’m a firm believer in the old adage of keeping religion and politics out of business discussion. BUT—business and client office politics themselves are a different matter. Many of us would rather not deal or “play” politics at the office. And if you ask most organizations today, they’ll insist their companies “aren’t political.”
But the fact is, wherever you have people and multiple interests in the same place, you have politics. More so in the business world. And as consultants, coaches, and service providers, we’re exposed to client office politics if we spend any real time with them. (which is most of us). We may even be awkwardly brought into the middle of political internal project or turf battles between competing projects and departments. In extreme cases, our work and services may even be used as leverage points between two or more competing factions.
So today I’m sharing 6 Strategies to Win at Client Office Politics. This episode has been a long time in coming and I’m super pumped to share it with you.
Let’s dive in!
Show notes and resources: https://corbinlinks.com/cls044
Jul 13 2016
Rank #3: Top 10 Tech Skills Business Consultants Need-NOW! - CLS043
I was recently chatting with a coaching client who asked me about tech skills. She didn’t consider herself very computer literate or technically savvy, and wanted advice on what tech skills to focus on. It’s a great question, and something I’ve been meaning to talk about for a while.
Today is that day!
There are literally endless business and tech skills to learn when starting and running your own business. I’m cutting through the clutter and focusing ONLY on those tech-related areas you need right now.
FYI, this is NOT by a complete list by any stretch of the imagination. But, it should get the ball rolling.
What You Will Learn
- The Top 10 Tech Skills Consultants and Coaches Need NOW
- Walkthrough and explanation of each skill in detail
- Proven tool and training recommendations for skills, productivity, and business automation
- A bonus for action-takers who listen and take notes to this episode
- The true killer office and business app (still!)
- Huge list of resources
Let’s do it!
Show notes and complete resource list available at:
Jul 06 2016
Rank #4: How I’d Setup My Business If Starting From Scratch - CLS041
Sitting down with a new coaching client the other day, she asked me what I would do over or differently in my business today, if starting over from scratch.
Great question, and one that forced me to think on it quite a bit There are a couple parts to this. I got a mini-taste of this during my “business crash” phase in 2009, which I talked about in episode CLS006. That is one of the true must-listen episodes of The Corbin Links Show, as it deals with existing businesses who need to restart-get “re-profitable” and fast. (Will link to it in the show notes.)
There was a key difference back in our 2009 mini-crash: we HAD an existing business, with foundation, structure, systems, it was just severely wounded. Not quite the same as today’s scenario.
Today, I'm talking completely clean slate “do-over”. What would the new business look like? How is it different from today? What would I tell my pre-business self?
Partly, my CPI course was created for this very thing. It’s all about getting a solid, profitable business up and running quickly. BUT, each person and business situation is different, and mine would be a bit different from the current setup.
So there’s some backstory. No “What’s Been Happening” or promo segment today, I’m just going for the content.
Without further ado, let’s dive in!
Jun 22 2016
Most Popular Podcasts
Rank #5: How to Deal with Brain Pickers - CLS039
I’ve recently had a few ‘pick-my-brain’ type of requests, plus consultants asking me how they should handle it.
If you’re a coach, consultant, or any acknowledged expert—even if you’re not paid as an expert in that area—you WILL get approached by brain pickers, maybe a LOT of the time.
A brain picking request may take the form of something like:
“Hey, I’d love to get on a Skype / chat with you for a few minutes and pick your brain about XYZ.
Or, say “let’s grab coffee”, or “lunch”, or…
Some people at least are blatant about it, while others may bypass pleasantries altogether and hit you with questions.
Either way, it all amounts to the same thing: *free consulting* or coaching. But free devalues your time and resources, is disrespectful to you, and even more importantly — is not held in the same value / esteem by the person receiving it.
Sure, we’ve all heard the idea that people gain more value when there is skin in the game, be it their time, money, or both. And the same for us.
In today’s episode, we’ll tackle brain pickers head on, and share 6 common brain picker profiles, and 5 brain-picking responses you can use—right now, TODAY—to convert brain pickers to clients, or if not, save your valuable time for paying clients.
Lots to cover, so let’s roll!!!
Show notes: https://corbinlinks.com/cls039
Jun 08 2016
Rank #6: Ash Maurya on Starting and Running a Lean Business - CLS035
Over the past two seasons, I’ve featured brain hackers, productivity masters, growth hackers, one-page marketer maestros and now….one of the premier experts on startups and lean business.
Well, today I’m joined by none other than Ash Maurya, best-selling author of “Running Lean” and his upcoming book “Scaling Lean” due out in mid June.
Ash’s work has been featured in…well, pretty much anywhere and everywhere in the startup and lean business space. Ash is considered a go-to expert in the area and teaches principles from his books, businesses, and workshops to entrepreneurs all around the world.
I’m super-pumped to have the opportunity to talk with Ash today! Grab a notepad and your favorite beverage (unless you’re running or driving or something) and join me for the interview.
Let’s hit it!
May 11 2016
Rank #7: Get Your Clients to Listen and Buyoff on Your Coaching Advice - CLS034
Today is a special “Classics Wednesday”, where I roll a popular
must-listen episode of The Corbin Links Show.
Today’s season one classic is one of the most popular episodes
ever—something all consultants and coaches can relate to. Most of
us are not just in it for the money of course. We actually want to
see our clients get BIG results from our coaching sessions. Our
tools, methods, and materials, and advice.
But what happens when clients either ignore our advice, or do
something contrary? Frustrating isn’t it? But more than that, some
clients may even lay blame at the consultant's door when they
follow something contrary to advice?
That’s the theme. This episode was originally published as “6
Ways to Increase Acceptance of Your Consulting Solutions”. I’m
rolling the full thing in its entirety.
Oh! One other thing: if you’re brand-new to the show, you might
not know The Corbin Links Show was originally called “Bangin’ Your
Business”. Don’t let that throw you when the show rolls…
I’ll be back next week with a brand-new show and bonus
Let’s hit it!
May 04 2016
Rank #8: Do You Need Business Credit or a DUNS Number? - CLS032
I’m combining a couple related questions this week.
One is from Rachel, who asks if she needs good credit to
build a business.
The other is from Roman who wants to know if he should
bother with a Dun and Bradstreet “DUNS” number.
Both great questions, and very closely related!
Business credit is a concern for us all, whether just starting out,
or you’ve been in it for years. It’s a huge topic, but I’m going
right for the heart of the matter today.
The topic of general business credit and Dun and Bradstreet are
so tightly linked, especially here in the States and elsewhere that
it makes sense to cover both in the same place.
What You’ll Learn:
- Do you need business credit, and if so how much? How “good”
should it be?
- 3 Ways to Build Business Credit NOW
- How does Dun and Bradstreet play into the mix?
- Do you need a data universal number system or DUNS number?What
is it anyway?
- And so much more.
Lots to cover, so let’s just do this thing!
Full details, resources, and show notes: https://corbinlinks.com/cls032
Apr 27 2016
Rank #9: Selling Coaching Services to Companies vs. People - CLS028
Ever wonder about all this "B2B", and "B2C" stuff—and what it really means? Especially when it comes to sales and YOUR business?
I used to wonder the same thing. Some experts say "business or person doesn’t matter—you're always selling to people". And hey—I agree with that to a large extent.
But it's not quite so simple, is it?
Legally speaking, many companies, organizations, corporations, educational institutions are PEOPLE. (True story.) Companies and organizations have their own personalities, cultures, systems, and styles.
And if we want to "sell our way in" to these organizations, we need a much different strategy than doing our one-on-one personal coaching or consulting.
I know we all know this at a basic, or theoretical level—but what about practical action? What's it like to try and sell coaching within a big intimidating company, vs, that referral from your business partner?
Even though it's all still dealing with people, the situations are a LOT different. So today I'm going to arm your sales tool belt with more power tools.
What You'll Learn
- The real-world practical differences between selling coaching or consulting to organizations vs. individuals.
- Working with individual "wants-based" buying patterns.
- Working with organizational "needs-based" buying patterns.
- Things corporate / company buyers will not do for you (and why this is important).
- Direct vs. layered selling
- And more!
If you're new to the show, or haven't listened in a while, remember we're doing a multi-week series, starting from Episode 14. To follow along, you'll want to listen to the backlog, PLUS subscribe to the accompanying 7-week "lite" version of Coaching Profits Intensive.
To grab your free spot at Coaching Profits Intensive Lite, just head over to https://corbinlinks.com/wg1, submit your email and let the fun begin.
Enough intro, let's roll some rock and roll—
Apr 13 2016
Rank #10: Packaging and Pricing Your Coaching Services: Part1 – CLS020
Continuing a walk (or run...) through my upcoming *Coaching Profits Intensive course.
In case you missed it, the goal if this series starting from Episode CLS014, (https://corbinlinks.com/cls014) is cover my upcoming course end-to-end and module by module.
When this series is complete, I'll have shared about 40% of the course content for f-r-e-e.
Of course, if you want to fast-track your way to the 30-day program and get 100% of the content, you won't have long to wait. Stick around for the announcement.
In today's episode you will learn:
1. The 3 Things you must have in place before creating coaching packages and prices.
2. A whole new way to flip your thinking about sales and sell more coaching.
3. The 4 major pricing models, with examples.
If you're struggling to figure out pricing, packages, or you have them and want to book more coaching clients, this is YOUR episode.
Today is Part 1 of a two-part series on coaching business pricing and packaging.
Let's hit it...
Mar 16 2016
Rank #11: How Much Will it Cost to Start a Consulting Business? - CLS013
Awesomely-direct question this week: Duarte asks simply "How much will it cost to start my consulting business?"
I have a couple different perspectives on Duarte's question. First, because the actual Dollar / Euro / Pound / amount you'll need depends wildly on a number different factors. I'll get into those in today's episode.
Second, because it's a question that can actually get in the way of just starting. Especially if you already have the expertise you'll be offering into the marketplace, tools, know-how, etc.
We're going to get into all of today, so let's just jump in!
Feb 19 2016
Rank #12: How to Talk Your Clients Off the Price Ledge - CLS011
It's time for Questions and ACTIONS Friday!
This week, Kayla asks---
"I don't have a set or published rate list, but all my potential clients want to know about that first. How can I move them off the rate topic and back to the service and value I provide?"
Great question, Kayla. I think anyone who has ever tried to directly sell ANY type of product or service has run into this a few times (or a LOT of times!)
But since it's happening maybe a few times, we need to dig a bit deeper. Lots to consider here, but in today's show we'll explore:
1. What's in a rate, anyway?
2. Why clients pick apart rates, though studies show people generally buy results over price?
3. How to avoid, or at least minimize the whole rate conversation.
4. The one thing which can convert the doubting client more than anything (and hint, it's NOT the rate).
Lots to talk about, so let's get rolling!
Feb 12 2016
Rank #13: How to Lose Weight Fast Without Risking Your Health - CLS010
How are those New Year's Resolutions coming along? Make any resolutions to boost your health in some way, or lose weight?
A few weeks into the new year, maybe your goals aren't quite where you'd like them to be. Perhaps you've been trying to lose some weight, trying to get healthy, but it's just...well, it's just not happening.
Well today I'm putting my nutritionist / health coach hat on and talking weight loss. This is a topic I covered on another show about 2 years ago and it was, I think the second-most downloaded topic ever. I'm even keeping the same title, which says it all:
How to Lose Weight Fast Without Risking Your Health.
Before diving into today's show, I'm compelled to give a quick disclaimer:
The topic today is shared for information purposes only. I am not a doctor, and nothing in this show constitutes implied or explicit medical advice. I'm sharing what has worked for me, and some sound health principles you can apply to ANY program.
As always, consult with your health care professional regarding questions of medical issues, or changes to diet and exercise.
Alright, we're disclaimed and ready to rock. Let's do this!
Feb 10 2016
Rank #14: Do I Really Need a "Business" if Clients Already Pay Me? - CLS009
Today, Jacob asks if he really needs to create a full-on business. Seems folks are already paying him for technical services (that's great!), but he doesn't have a business entity yet.
Should he take all those steps to form a business, when everything is going so well? After all, clients are paying him without any formal business structure at all. Why change?
This is a great question in a couple different ways. And it dovetails nicely off last week's Q&A episode 007, where Tracy had the "prequel" question. Jacob, I have have some thoughts on this. In today's show you will learn:
1. The signs it's time to go pro.
2. The benefits of going pro.
3. When it's time, what are the next 3 steps? ((Business entity, bank account, insurance))
4. Other options to not starting a full business. (Freelance sites, "babysitter syndrome".)
Lots more on the audio show, so let's get it started!
Feb 05 2016
Rank #15: What Client Paperwork Do You Need For Your Consulting Business?- CLS008
Whether you're starting a new coaching business or IT / technical consulting company---or have been in one a long time---you know about paperwork.
Lots of paperwork! In fact, it can sometimes take days, weeks—even months to get the paperwork done. Non Disclosure Agreements, Scope of Work Documents, Master Consulting Agreements, Computing or Fair Use Policies, Purchase Orders or "POs", and the list goes on.
While that list may seem daunting, it's reality. And something smaller firms often get tripped up on is the paperwork of dealing with really large organizations.
But what do you REALLY need to get the job done? Is there a "minimum viable document list" to get rolling?
In today's episode, I'm going to tackle one of consulting's less fun---but extremely important aspects. The administrative side of consulting paperwork and agreements.
If you have any desire at all to go after bigger game and compete with the "big boys and girls", you NEED to have this stuff nailed down.
And that's what I'm here for. So let's do this!!
Feb 03 2016
Rank #16: 8 Ways to Differentiate Your Consulting or Coaching Services - CLS006
Ever feel like you're just one business in the sea of thousands of similar ones? Millions of similar ones? Why would someone pick you? How would they find you? How does your own unique blend of services---delivered only the way YOU can delivery them---really stand out?
If any of this sounds familiar, you're in the right seat. Polls consistently show that differentiation, or "standing out in a crowded, highly competitive market place" is a top business concern.
Trying to stand out, or explain your uniqueness can be daunting---if you don't have the formula. Well, today's show is here to put an end to generic business labels! You're unique, you have something unique, and NO ONE else can deliver what you do quite the way you do. That's what customers and clients need to understand to buy from you, and that's what we're going to tackle.
You'll learn 8 field tested, battle-hardened ways to differentiate your consulting, coaching, or any services-based business. So what do you say we get started?
Jan 27 2016
Rank #17: How to Do Big Projects Using Little or No Budget - BYB031
Do you work for an organization that's big on projects and dreams, but short on budget? Find it hard to get your projects done?
Or, maybe you're a consultant or coach who is constantly contacted by firms wanting to make an employee of you, but without the packages or incentives?
This is an increasingly common trend; trying to do gigantic projects on little or no budget. In today's feature segment, I'll share 8 strategies for the budget-strapped enterprise to address the "need a project, but have insufficient funds" challenge.
What diet do you follow? What plan should I be on? A few questions about this recently and I'll share a few thoughts on diet camps, "wars", and a sound strategy that works well with *any* of them.
In today's bangin' your productivity segment, we're back to shiny tools! This has bee my go-to mail tool for the past 3 years now, though I've tried countless others. This is the mainstay and I'll share 5 big reasons why you may want to try it for your self.
Lots to talk about today, so let's get to it!
Nov 04 2015
Rank #18: How to Increase Sales up to 80% - BYB029
I've been thinking a lot about sales lately. Maybe because sales-related topics questions are the most frequent:
- How do we get more clients?- How do we close more client deals?- Where do we find clients?- And more
Or, maybe because sales is key part of my upcoming course...hint...hint...
A BIG part of the answer is in today's short, but mighty topic called "How to Increase Your Sales up to 80%." It's one of my top 2 - 3 favorite sales strategies of all time; one which has directly led to over 50% of our own business.
Ready? Let's dive in!
Oct 21 2015
Rank #19: 7 Ways to Create Win-Win Coaching Agreements - BYB028
You're signing your first (or 100th) coaching deal. Great! Now comes the difficult contract or "agreement" part where you and your new client have to sign off on something. The quality, content, and specificity of your client coaching (or consulting) agreements can *make or break* your whole sale.
Fortunately, there's a way through all this with a *win-win coaching agreement*. Following this 7-point plan will help increase the acceptance of your signed coaching (or consulting) agreements, and keep it a win-win process for everyone.
Today I'm doing something different and combining the health and productivity segments into one. It all started with a recent colleague question: Corbin, how to you pull all those 15 - 17 hour days and keep right on going? And never seem to go down or get sick? This comes up a lot and a big goal of this show has always been to help you do the same!
Well today, I'll share a lucky 13 "marathon power day" tips direct from the Bangin' Your Business playbook. With these strategies, you'll power through the most demanding of days without pills, prescriptions, or other unhealthy options.
Sound good? Let's dive in!
Oct 14 2015
Rank #20: How to Confidently Sell Your Consulting or Coaching Services - BYB027
Do you ever feel intimidated, nervous, or just "not-quite-right" when selling your services? Maybe you've thought: "they'll never be interested", or "I wonder if it's good enough" or "I'm not good at this", or "sales doesn't feel natural."
Or, maybe you did the sales call and thought it didn't go well. Or you stumbled somewhere along the way.
If you've experienced any or all of the above, you're not alone. Sales can be nerve wracking for even the most experienced professionals, especially when big deals are on the table. In this episode, I'll share 7 proven strategies for boosting sales confidence.
If you’re any type of health or productivity hacker, you’ve likely heard at least mention of “smart drugs” and “nootropics”. Lots of big names touting these, both prescription and otherwise. But are they safe? Are there some non-pill / non-pharma solutions to boost your clarity, focus, and productivity?
Turns out there are. Mother nature has her own “nootropics”, often from which some prescriptions are loosely derived. We’ll discuss the topic a bit, and share 5 natural nootropic boosters, and one special “elixir” with no dairy or pills in it, but gives a great cognitive boost.
I’ve been doing a TON of linear / timeline-based video editing in the past two weeks. One tool I was using cost me probably a good two days effort because it has a disappearing waveform editor.
The other has a fantastic waveform editor: almost as good as a native tool such as Audacity, is way easier to use, and SAVED me a bunch of time. Not your typical productivity tool segment, but this has worked out so well for me I just HAD to share.
Oct 07 2015