Cover image of HearSay

HearSay

The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experien... Read more

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Ranked #1

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The Smartest, Stupidest, + Savviest Messages of 2021 (So Far)

The Smartest, Stupidest, + Savviest Messages of 2021 (So Far)

Season One of HearSay ends with a bang: the smartest, savviest, + stupidest messages of 2021 so far. Michael and Lee ar... Read more

1 Jun 2021

41mins

Ranked #2

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Tell A Different Story: Words To Use And Lose For Sustainability Comms

Tell A Different Story: Words To Use And Lose For Sustainability Comms

With everyone telling their sustainability story, are you cutting through the crowd? Have you found one bold idea to ce... Read more

25 May 2021

36mins

Ranked #3

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The Language of a Leader in Employee Communications

The Language of a Leader in Employee Communications

Which audience is most important for your business? Many say it's clients or customers. But often the most overloo... Read more

18 May 2021

31mins

Ranked #4

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The Scalable Fact: Defining Corporate Purpose

The Scalable Fact: Defining Corporate Purpose

So much is written about how important purpose is to a business especially now.  But what is purpose?  How do you becom... Read more

11 May 2021

35mins

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Ranked #5

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The One Tool We Use For Every Language Strategy Project

The One Tool We Use For Every Language Strategy Project

What's the difference between a glass half full and a glass half empty? A school with the most graduates and a school w... Read more

4 May 2021

35mins

Ranked #6

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The One Question Every Customer Experience Should Answer

The One Question Every Customer Experience Should Answer

maslansky + partners' Senior Vice Presidents Maria Boos and Katie Cronen join Michael and Lee to talk about the language... Read more

27 Apr 2021

33mins

Ranked #7

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Leading In Times of Crisis: Learning When + How to Communicate Corporate Beliefs

Leading In Times of Crisis: Learning When + How to Communicate Corporate Beliefs

Michael and Lee are joined by colleague Sachi Pettit in a conversation about when companies should speak out and what it... Read more

20 Apr 2021

31mins

Ranked #8

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Words with New Meaning in a Post-Pandemic World

Words with New Meaning in a Post-Pandemic World

What do the phrases white glove, high-touch, and clean have in common? They've changed meaning and use for safety preca... Read more

13 Apr 2021

39mins

Ranked #9

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Communicating the COVID-19 Vaccine: Common Ground + Cognitive Biases

Communicating the COVID-19 Vaccine: Common Ground + Cognitive Biases

Is it possible to persuade folks to take the COVID-19 vaccine?  In this week's edition of HearSay, Michael and Lee tal... Read more

6 Apr 2021

29mins

Ranked #10

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Words Have Never Mattered More

Words Have Never Mattered More

The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the ... Read more

16 Mar 2021

31mins

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