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It's All Just a Bunch of BS

Welcome to the 'It's All Just a Bunch of BS' podcast, the show that looks at how behavioral change insights are being applied “in the wild”. Episodes feature renowned behavioral experts across industries and organizations, from management and marketing to policy and public health, and more. The BS podcast is for those listeners whose jobs involve ... well, humans. UX/UI? Human resources? Marketing? Sales? Research? Design? Product innovation? You name it … there’s something for you in this show.

Weekly hand curated podcast episodes for learning

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Episode 2 with MICHAEL SANDERS: From the Early Days to What's Ahead for BS/BE/BI

Michael Sanders () is the Executive Director of ; former Chief Scientist at the , BIT in the UK, or what was the first official “nudge unit” in government. He’s a Reader in and an Associate Fellow at the at the University of Oxford. Michael’s new book, was published earlier this year. He holds a PhD in Economics from the , and did his posdoctoral studies at .


23 Oct 2019

Rank #1

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Episode 17 with STUART KING: Changing the Behavior of the WHOLE Person

Stuart King is the CEO and Founder of BeeZee Bodies, a behavior change service design helping individuals develop highesst quality weight management plans using evidence-based methodologies and approaches. Stuart and the team work with local groups and authorities to implement the new Whole Systems Approach to Obesity in ensuring that the system as a whole works to benefit individuals improve their health and wellbeing, and as a result, their weight. Before he’s been a lifestyle policy implementation manager for Public Health England. Stuart is also the host of an amazing podcast called Real World Behavioral Science -- where he talks about Changing the Public's Health For Good. Stuart has a BSc in Sports Science and an Msc in Physical Activity Health and Well Being.


28 Jan 2020

Rank #2

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New Ideas, Old Brain Quick Bit #6: The Truth About Multitasking

We’ve come to know these two things. First, our modern work environment, with its constantly dinging and pinging technologies and open office designs, makes us more susceptible than ever to the distractions of multi-tasking. And second, we hear again and again, all about the dangers of multi-tasking and how we all need to be focusing our absolute attention on one thing at a time. But is that always the case? Given that we have such an instinctive pull towards jumping between tasks, wouldn’t that suggest that there’s some adaptive use to thinking in that sort of way?


14 Feb 2020

Rank #3

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Episode 14 with ALINE HOLZWARTH: A Healthy Outlook on Behavior Change

Aline Holzwarth is an applied behavioral scientist, primarily focusing on digital health research and scientifically informed product design. She is Head of Behavioral Science at Pattern Health, a platform for digital care plans which leverages behavioral science to help patients stick to their plans. She also co-founded the Behavior Shop, a behavioral science advisory company, and holds an appointment as Principal of the Center for Advanced Hindsight at Duke University.


7 Jan 2020

Rank #4

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Episode 9 with JOSH WRIGHT: Diagnose Before Design

Josh Wright is the Executive Director at ideas42. In addition to responsibility for the organization overall, Josh focuses on designing and implementing behavioral solutions to problems in financial services, poverty, healthcare, and education. Josh has extensive experience in the for-profit, non-profit, and public sectors; industry experience in financial services, media and entertainment, housing, and youth development; and functional expertise in business strategy, new business development, and new venture creation. Immediately prior to joining ideas42, Josh headed up the Office of Financial Education and Financial Access at the United States Department of the Treasury. Previously, Josh held positions at the Center for Community Change, Booz Allen and Hamilton’s Commercial Management Consulting business, and was a Senior Executive at Bertelsmann’s Random House. He holds a BA in Economics from Wesleyan University and an MBA from the Yale School of Management.


26 Nov 2019

Rank #5

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Episode 18 with NATE ANDORSKY: Infusing Behavioral Science with a Little Thing Called Technology

Nate Andorsky is the co-founder and CEO of Creative Science, a company using behavioral economics to build technology and digital strategies for today’s most innovative companies. Nate in his role of CEO helps blend behavioral economics, design and technology to facilitate social innovators move people to action, empowering clients to dream bigger by creating digital experiences, which at their core are human experiences. Prior to Creative Science, he was a team member at the Startup America Partnership, a nonprofit led by Steve Case to help build entrepreneurial communities through the US. He geeks out about technology and the ways it can motivate people to do good. Nate has been featured in Forbes, Huffington Post, and Inc. Magazine.


5 Feb 2020

Rank #6

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Episode 1 with MIKE NORTON: Behavior Change Begins in the Lab

Mike Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, and a member of Harvard’s Behavioral Insights Group, or BIG. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Mike was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management. He is the co-author - with Elizabeth Dunn - of the book, . His TEDx talk, , has been viewed more than 4 million times (just crept over that 4M mark it seems not long ago). At HBS, he is the course head for the first-year MBA course, FIELD Foundations, and heads the executive program.


23 Oct 2019

Rank #7

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Episode 13 with JEZ GROOM: The Remarkable Ripple of Small Behavioral Tweaks to Make Big Change

Jez is the Founder and Chief Choice Architect of Cowry Consulting, previously the Group Chief Strategy Officer within the Ogilvy Group. Jez has been practicing behavioral economics for over 8 years working with some of the biggest organizations and businesses across the world including British Airways, Nestle, Public Health England and DIAGEO. His passion and energy is focussed on the practical application of behavioral economics in business and helping companies build capability within their organizations. He regularly speaks at industry events such as the Behavioural Economics Summit 2.0 and prior to starting Cowry, Jez was the co-founder of Ogilvy Change and Engine Decisions.

1hr 6mins

2 Jan 2020

Rank #8

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Episode 6 with SAM SALZER: Humans Design Products ... Or do Products Design Humans?

Samuel Salzer () is an independent behavioral design strategist with a focus on applying behavioral science thinking to habit-forming digital products and services. He’s partnered with wildly popular apps to encourage good, healthy, sustainable behavior change, some including and . Prior to this, Samuel cut his behavioral teeth at Sweden’s leading behavioral consultancy. He’s an avid speaker and seminar facilitator, giving talks and workshops on topics related to behavioral design and digital behavior change. He's the creator of , the go-to place for top curated content on behavioral science and design writings.

1hr 5mins

4 Nov 2019

Rank #9

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Episode 7 with GUY CHAMPNISS: Translation Tells All, Especially Where Science Meets Business

Guy Champniss is a consultant and academic, Founder of , and behavioural science lead to award-winning US energy and behaviour tech company, . He is a visiting professor of consumer behaviour at in Madrid. Guy is focused on the application of social psychology and behavioral science in consumer contexts, with a specific focus on creating prosocial consumer behaviour. Guy works across a number of sectors, including banking, healthcare, education, market research, FMCG and technology. Guy co-authored (Wiley & Sons), and his award-winning research on prosocial consumer behaviour has been published in Technological Forecasting and Social Change, Energy Efficiency and Harvard Business Review. Previously, Guy worked in the creative services industries – advertising and broadcast media (in the latter, securing two Royal Television Awards).  Guy's research in applied behavioural science has been presented at leading conferences (e,.g. EMAC, AMA, ANZMAC) and has been widely published, including in Harvard Business Review. Guy also frequently speaks at conferences on behavioural science and sustainability.Guy holds an MBA (IE Madrid) and a prize-winning PhD in applied experimental social psychology (Cranfield, UK).

1hr 10mins

11 Nov 2019

Rank #10

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Episode 8 with NIR EYAL: Human Behavior Driven By the Desire to Avoid Discomfort

writes, consults, and teaches about the intersection of , technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of .” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, and . In addition to blogging at , Nir’s writing has been featured in , , and . Nir is also an active investor in habit-forming technologies. Some of his past investments include  (NYSE:), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), , , , , , , , , and (acquired by Spotify). Nir attended The Stanford Graduate School of Business and Emory University.

1hr 3mins

18 Nov 2019

Rank #11

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Episode 11 with MARIEL BEASLEY: Helping People Help Themselves, Matters of Libertarian Paternalism

Mariel Beasley is a co-founder of Duke’s , a nonprofit research hub whose aim is to increase the financial well-being for low-to-moderate-income people living in the United States. Mariel is also a Senior Applied Researcher at the . Her previous work experience includes Boulder County Housing and Human Services, Peace Corps-Dominican Republic, and Nagle & Associates, a consulting firm for nonprofits and charitable foundations. Mariel holds a Master of Public Policy degree from Duke University, where she also teaches a course on applying behavioral insights to municipal policy.


12 Dec 2019

Rank #12

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Episode 3 with DILIP SOMAN: How Behavioral Experts Got to Where We Are Today

Dilip Soman () is the Canada Resarch Chair in Behavioural Science and Economics at University of Toronto’s , and serves as a Director of the Behaviorual Economics in Action Research Centre at Rotman (). He is the author of “The Last Mile” and teaches a hugely popular MOOC called : Behavioral Economics in Action.


23 Oct 2019

Rank #13

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Episode 19 with CHRISTIAN HUNT: Bringing Science to Compliance, or, When Good People to Bad Things

Christian Hunt is the Founder of Human Risk Limited, a Behavioral Science (BeSci) Consulting and Training Firm specializing in the fields of Risk, Compliance, Conduct & Culture. He was formerly head of Behavioral Science at UBS, a role specifically created for him, and coming out of a related position as Head of Compliance and Operational Risk Control UBS Asset Management. Prior to this, Christian was the Chief Operating Officer of the Prudential Regulation Authority, a subsidiary of the Bank of England responsible for regulating Financial Services. Christian is also the host of a great podcast called the Human Risk Podcast, a show to help BS practitioners, researchers, and innovative thinkers in the field of compliance, risk, and culture.


12 Feb 2020

Rank #14

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New Ideas, Old Brain Quick Bit #4: The Bias Explaining Why You Fail at Your Goals

There are generally two tpyes of goals: Maintenance and Attainment. Keeping a bank balance at a set point (maintenance goal) versus hitting a target savings (attainment goal); keeping a running list of current clients (maintenance goal) versus hunting down business and generating new client leads (attainment goal). The problem is, we’re biased towards attainment over maintenance goals, even when the latter is objectively easier. Why? There’s nothing more the brain loves than to close the gap between where we are now and where we want to be later. And that’s how attainment goals work: resolving the discrepancy between the current and the future. So what to do?


30 Jan 2020

Rank #15

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Episode 10 with JEN LERNER: It's Time to Talk About Our Feelings (the Role of Emotions in BS)

Jen Lerner is the Thornton F. Bradshaw Professor of Public Policy, Decision Science, and Management at the Harvard Kennedy School and Co-Founder of the Harvard Decision Science Laboratory. In addition to her roles at Harvard, Professor Lerner served in a Pentagon assignment from 2018-2019 as the Navy’s first Chief Decision Scientist and as Special Advisor to the U.S. Chief of Naval Operations. Lerner serves on a diverse set of boards, including the scientific advisory boards for two corporations in the machine learning and decision making space (Accolade, Inc. and OnCorps, Inc.) as well as the Faculty Steering Committee for Harvard’s Mind-Brain-Behavior Initiative. Jen received her PhD in psychology from the University of California – Berkeley.


2 Dec 2019

Rank #16

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Episode 16 with RIMMA TEPER: Is a Human in the Lab Still a Human? Getting Wild About Human Risk

Rimma Teper is an applied behavioral scientist and social psychologist. After completing her PhD, she became the Resident Behavioral Scientist at Idea Couture. There she helped build the behavioral science team from the ground up, working on consumer research projects with key clients including Samsung, United Way, Kroger, and more. After, she moved Research Strategy Group as VP of Client Strategy and Behavioral Science, where she led a team in the application of BS throughout research, from foundational ethnography, to quantitative testing, to strategic solutioning. Most recently, Rimma has moved into her current role in the financial services at the Royal Bank of Canada, as Senior Director of Behavioral Science Internal Audit. In this newly created role, she brings a behavioural science lens to the bank’s assessment of risk culture and conduct. Her goal is to act as a strategic partner to the various functions and lines of business by providing insights into the psychological, systematic factors affecting decision-making within their teams. Rimma did her Masters and PhD from University of Toronto (where she still lectures), and a post-doc at Rotman School of management and Yale’s School of Management.


22 Jan 2020

Rank #17

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New Ideas, Old Brain Quick Bit #2: For Innovation's Sake, Take Your Vacations

The knowledge economy, the gig economy, the digital revolution 2.0 … the “future of work” is here. And in a short period of time, it’s drastically altered the landscape of workplace talent and skillsets. The “soft skills” are the hallmark of today's top talent and leadership. One of those softer talents in higher demand than ever before is a person’s ability to innovate and be creative. Now the question is: Is a person more likely to be creative when in the weeds of focused day-to-daywork, or when on some type of break?


16 Jan 2020

Rank #18

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New Ideas, Old Brain Quick Bit #3: Employee of the Month for Misbehaving

Humans in the workforce are having a moment. There’s a focus turned to people-centric organizations and employee experiences, and we’re even going to the point to say that the “employee is always right” instead of the customer. Indeed, as the tagline of Maritz says, “people drive business …” So now, leaders of organizations are wanting above all for their employees to be engaged. Not the nuptials, but the idea that a person can be so committed to their work, so enthralled with the shared mission, that they’ll stop at nothing to deliver top-notch work… and to do it with a pep in their step. Job engagement – can’t get enough of it, right?


23 Jan 2020

Rank #19

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Episode 28 with RICHARD CLAYDON: Isn't It Ironic? Playing the Fool Because You Desire Change in the Organization


15 Apr 2020

Rank #20