Ranked #1

Understanding How Customers See Themselves
Understanding How Customers See Themselves
We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette j... Read more
24 Sep 2019
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28mins
Ranked #2

Focusing Content on Customer Moments
Focusing Content on Customer Moments
Your customers are experiencing moments of pain. Sometimes those are nagging little problems. Others may be more urgent ... Read more
19 Jun 2019
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41mins
Ranked #3

Putting Structure Around Your Biotech Startup
Putting Structure Around Your Biotech Startup
A new business has a lot of things to think about and choices of where to put their resources so it can start making sal... Read more
8 Oct 2019
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23mins
Ranked #4

Creating and Deploying Long Form Content for More Revenue
Creating and Deploying Long Form Content for More Revenue
I met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) an... Read more
3 Dec 2019
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26mins
Ranked #5

Messaging Strategy for Early Stage Biotechs
Messaging Strategy for Early Stage Biotechs
How are you really going to describe what you're talking about? Whether it's the company, the technology, or the product... Read more
7 May 2019
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34mins
Ranked #6

Saving Money in Your Event Budget
Saving Money in Your Event Budget
For most life science companies, I'm pretty sure the event budget makes up the biggest fraction of the total marcom budg... Read more
20 Nov 2019
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27mins
Ranked #7

How Does C&EN Promote Content?
How Does C&EN Promote Content?
Sondra Hadden describes the tactics C&EN uses to promote content to grow it's audience and help advertisers get a re... Read more
22 Oct 2019
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23mins
Ranked #8

Bringing Strategy and Creative Together
Bringing Strategy and Creative Together
Successful marketing is based on strong branding and positioning. Then your creative communications must tie back to you... Read more
5 Nov 2019
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33mins
Ranked #9

Aligning Your Marketing Strategy with Business Strategy
Aligning Your Marketing Strategy with Business Strategy
Liz Ingle Explains how to make sure your marketing strategy matches your business strategy and how to avoid or overcome ... Read more
4 Feb 2020
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Ranked #10

Why Your Biotech Startup Needs a Product Manager
Why Your Biotech Startup Needs a Product Manager
In large companies, product management is an important part of the marketing function, a bridge to R&D and many othe... Read more
23 Apr 2019
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30mins
Ranked #11

How to Maximize Site Traffic After a Big Announcement
How to Maximize Site Traffic After a Big Announcement
Big announcements around product launches or other news are opportunities to drive significant interest in your company ... Read more
21 May 2019
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31mins
Ranked #12

How to Create Authoritative Content That Matches Audience Intent
How to Create Authoritative Content That Matches Audience Intent
Hans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your au... Read more
19 May 2020
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Ranked #13

Elevating Innovation and Trust in Life Science
Elevating Innovation and Trust in Life Science
Frank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restori... Read more
5 May 2020
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Ranked #14

Selling in the Time of Covid 19 - Without Meeting Your Customers
Selling in the Time of Covid 19 - Without Meeting Your Customers
Lemar Ashhar describes how he finds prospects and develops relationships on LinkedIn using content. This is a public epi... Read more
27 Apr 2020
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Ranked #15

The Life Science Talent Hunt - What's Happening?
The Life Science Talent Hunt - What's Happening?
Leslie Loveless describes what life science companies are looking for and how it has changed in the last few years. This... Read more
17 Apr 2020
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Ranked #16

Brand Storytelling in the Age of Corona Virus
Brand Storytelling in the Age of Corona Virus
David and I discuss what content is appropriate and how to produce it. This is a public episode. If you would like to di... Read more
31 Mar 2020
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Ranked #17

How Culture Drives Marketing Tactics at New England Biolabs
How Culture Drives Marketing Tactics at New England Biolabs
Andy Bertera describes the culture at NEB and how it influences their marketing tactics. This is a public episode. If yo... Read more
25 Feb 2020
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Ranked #18

Telling the Story of Your Organization
Telling the Story of Your Organization
I'm pretty sure your organization has a story to tell, whether about your brand, your mission, or a new technology. How ... Read more
9 Apr 2019
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20mins
Ranked #19

Social Media Dos and Don’ts for Life Science Marketers
Social Media Dos and Don’ts for Life Science Marketers
Many life science brands are struggling to make the most of social media. There are however notable exceptions. We've ta... Read more
26 Mar 2019
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37mins
Ranked #20

Job Search Strategies
Job Search Strategies
If you happen to be in the middle of a job search, this episode is for you. Mauri Schwartz was a key person in getting m... Read more
11 Mar 2019
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28mins