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Life Science Marketing Radio

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. cclifescience.substack.com

Ranked #1

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Understanding How Customers See Themselves

Understanding How Customers See Themselves

We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette j... Read more

24 Sep 2019

28mins

Ranked #2

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Focusing Content on Customer Moments

Focusing Content on Customer Moments

Your customers are experiencing moments of pain. Sometimes those are nagging little problems. Others may be more urgent ... Read more

19 Jun 2019

41mins

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Ranked #3

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Putting Structure Around Your Biotech Startup

Putting Structure Around Your Biotech Startup

A new business has a lot of things to think about and choices of where to put their resources so it can start making sal... Read more

8 Oct 2019

23mins

Ranked #4

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Creating and Deploying Long Form Content for More Revenue

Creating and Deploying Long Form Content for More Revenue

I met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) an... Read more

3 Dec 2019

26mins

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Ranked #5

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Messaging Strategy for Early Stage Biotechs

Messaging Strategy for Early Stage Biotechs

How are you really going to describe what you're talking about? Whether it's the company, the technology, or the product... Read more

7 May 2019

34mins

Ranked #6

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Saving Money in Your Event Budget

Saving Money in Your Event Budget

For most life science companies, I'm pretty sure the event budget makes up the biggest fraction of the total marcom budg... Read more

20 Nov 2019

27mins

Ranked #7

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How Does C&EN Promote Content?

How Does C&EN Promote Content?

Sondra Hadden describes the tactics C&EN uses to promote content to grow it's audience and help advertisers get a re... Read more

22 Oct 2019

23mins

Ranked #8

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Bringing Strategy and Creative Together

Bringing Strategy and Creative Together

Successful marketing is based on strong branding and positioning. Then your creative communications must tie back to you... Read more

5 Nov 2019

33mins

Ranked #9

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Aligning Your Marketing Strategy with Business Strategy

Aligning Your Marketing Strategy with Business Strategy

Liz Ingle Explains how to make sure your marketing strategy matches your business strategy and how to avoid or overcome ... Read more

4 Feb 2020

Ranked #10

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Why Your Biotech Startup Needs a Product Manager

Why Your Biotech Startup Needs a Product Manager

In large companies, product management is an important part of the marketing function, a bridge to R&D and many othe... Read more

23 Apr 2019

30mins

Ranked #11

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How to Maximize Site Traffic After a Big Announcement

How to Maximize Site Traffic After a Big Announcement

Big announcements around product launches or other news are opportunities to drive significant interest in your company ... Read more

21 May 2019

31mins

Ranked #12

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How to Create Authoritative Content That Matches Audience Intent

How to Create Authoritative Content That Matches Audience Intent

Hans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your au... Read more

19 May 2020

Ranked #13

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Elevating Innovation and Trust in Life Science

Elevating Innovation and Trust in Life Science

Frank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restori... Read more

5 May 2020

Ranked #14

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Selling in the Time of Covid 19 - Without Meeting Your Customers

Selling in the Time of Covid 19 - Without Meeting Your Customers

Lemar Ashhar describes how he finds prospects and develops relationships on LinkedIn using content. This is a public epi... Read more

27 Apr 2020

Ranked #15

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The Life Science Talent Hunt - What's Happening?

The Life Science Talent Hunt - What's Happening?

Leslie Loveless describes what life science companies are looking for and how it has changed in the last few years. This... Read more

17 Apr 2020

Ranked #16

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Brand Storytelling in the Age of Corona Virus

Brand Storytelling in the Age of Corona Virus

David and I discuss what content is appropriate and how to produce it. This is a public episode. If you would like to di... Read more

31 Mar 2020

Ranked #17

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How Culture Drives Marketing Tactics at New England Biolabs

How Culture Drives Marketing Tactics at New England Biolabs

Andy Bertera describes the culture at NEB and how it influences their marketing tactics. This is a public episode. If yo... Read more

25 Feb 2020

Ranked #18

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Telling the Story of Your Organization

Telling the Story of Your Organization

I'm pretty sure your organization has a story to tell, whether about your brand, your mission, or a new technology. How ... Read more

9 Apr 2019

20mins

Ranked #19

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Social Media Dos and Don’ts for Life Science Marketers

Social Media Dos and Don’ts for Life Science Marketers

Many life science brands are struggling to make the most of social media. There are however notable exceptions. We've ta... Read more

26 Mar 2019

37mins

Ranked #20

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Job Search Strategies

Job Search Strategies

If you happen to be in the middle of a job search, this episode is for you. Mauri Schwartz was a key person in getting m... Read more

11 Mar 2019

28mins

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