Did you get a customer complaint or a negative comment on your social media account? Before you delete it, you need to listen to this episode to understand how to navigate this sensitive situation.

Today’s show covers:

• How to know if you should delete a negative comment
• How quickly you should respond to a customer complaint online
• What to do if it’s your fault
• What to do even if it’s NOT your fault
• How to prepare for future complaints or negative comments
• And more!

Join the waitlist for the Savvy Social School: http://savvysocialschool.com

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

Six years ago, I got side-eyed when I told my corporate leadership class that I wanted to work in social media as a career. That was just six years ago! Today, in 2018, there still are some lingering questions to the value that participating on social media can bring to your business.

That’s why today, I’m talking all about why social media is important for your business. In this podcast episode, I share:

• The importance of having authority online
• How social media contributes to the buying process
• The value of communicating with you customer or client

… and more!

This episode is brought to you by the Savvy Social School.

2020 is almost here and the new year is a great time to really think about what’s working along with what new strategies you can try for your social media presence. Join me as I review my own journey through 2019 as well as social media marketing trends for 2020. Learn the difference between social media strategies and tactics, my predictions for overall marketing shifts in 2020 and 3 tactics important for those shifts, my Word of the Year and I how I plan to show up for my clients in 2020!   

In this podcast episode, I share: 

• Understanding the difference between posting tactics and your marketing strategy on social media
• Why I believe social media will shift away from its current broadcasting style 
• 3 tactics to increase intimacy in your 2020 social media strategy  
• Tactic 1: Create a plan for your Facebook and/or Instagram Stories  
• Tactic 2: Consider a strategy for how to use Live Video 
• Tactic 3: Integrate Direct Messaging for more 1:1 interactions and referrals   
• Why you need to know what “Dark Social” means 
• Why I chose “Loyalty” as my Word of the Year for 2020 
• My plans to deepen my relationships with current and new clients 
• Why I’m committing to offline activities in 2020 

Memorable Quotes:

• “I predict the overall shift in social media marketing in 2020 is going to be a desire for intimacy on social media. People want connection. People want community.”
• “I’m becoming a referral resource for my clients...I want to be the connection for them to those other people who can really help them with their business.” 

Links Mentioned:

Episode 24: 

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

Episode 25: https://onlinedrea.com/podcast/how-to-combat-overwhelm-and-negativity-on-social-media/

https://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/

https://www.convinceandconvert.com/social-media-strategy/what-is-dark-social/

https://www.socialreport.com/insights/article/360000663006-9-Digital-Marketing-Trends-That-Will-Own-2020

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Do you find yourself spending way too much time on social media without making much progress? Are you endlessly scrolling and without focusing on the reason you joined Facebook, Instagram, etc in the first place?

Today’s episode teaches you:  

• How to repurpose content
• The importance of staying organize
• The idea of decision fatigue
• What to do when you go on vacation
• And more!

Resources:

https://www.fastcompany.com/40533263/5-ways-to-prevent-decision-fatigue-from-ruining-your-productivity

Automation Tools

http://onlinedrea.com/recurpost

http://onlinedrea.com/tailwind

Join the waitlist for the Savvy Social School: http://savvysocialschool.com

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

In this podcast episode, we share: 

• How Kessley got into the intuitive life coach path 
• How Kessley helps clients tap into their own intuition to create a life and a business they love
• Kessley’s strategy for nurturing your Instagram inbox and reaching out with intention 
• Why you should let go of any fear about Instagram’s algorithms and focus on the endless possibilities Instagram provides 
• How to create a message that resonates with your audience based on what excites you  
• Tips for managing social media to help you feel like you’re not in constant demand 24/7 
• Why you should read or watch biographies of people who’ve become successful   
• Details about Kessley’s program “Meet Your Muse”      

Memorable Quotes: 

• “Whatever your niche is, whatever your calling is...whatever you’re called to do, it is part of who you are, it’s literally part of your MISSION—your soul’s mission here on earth—to go after that thing.”
• “My possibilities are endless; that is such a simple and powerful mantra.”
• “Just because someone hasn’t found you right now doesn’t mean they won’t find you in the future.”    
• “For having a message that resonates with your audience, it has to resonate with you first.” 
• “When you show up excited for your work, your audience is going to show up excited to work with you.” 
• “Make sure Instagram (or Facebook) is working for you and you are not working for it. It ALL gets to work for YOU.” 

Meet Kessley McCormick 

Kessley is an International Intuitive Life-Purpose Coach and Consultant. Kessley works with celebrities, rockstars, famous athletes and their families to help validate and guide them for all things Life-Purpose and success. Kessley has the special gifts of Claircognizance and Clairsentience, which she is known world-wide for. She specializes in getting her clients super aligned with their divine assignment and soul mission. Her sessions will leave you feeling invigorated, enlightened, and confident. Kessley loves working as a high-vibrational guide for the everyday woman who is shifting into her entrepreneurial journey. She helps guide them through energy diagnosis of steps they need to take now to achieve the ultimate success. Kessley taps into her intuitive gifts to consult her clients on how to accelerate their dreams.

Connect with Kessley:

https://www.facebook.com/groups/379768189089157/

https://instagram.com/kessleymccormick

http://kessleymccormick.com/

https://www.facebook.com/intuitivebombshell/

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It’s easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I’m sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level! 

In this podcast episode, I explain the 10 ways listed below: 

1. Creates a custom-fit social media plan to your business 
2. Helps you understand and research your target market
3. Provides hashtag and/or keyword optimization
4. Designs tailor-made social media posts  
5. Writes social media captions in your brand’s voice
6. Schedules your posts to go out on time 
7. Manages social media comments and messages
8. Grows your audience by finding potential clients/customers/readers/listeners
9. Creates reports that showcase your progress 
10. Aligns your social media with your overall marketing goals

Memorable Quotes:

• “A social media strategist requires minimal guidance...you’re paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan...”
• “Your social media strategy is your plan for success.”
• “It shouldn’t sound like a complete stranger has taken over your business. It should sound like YOU.”
• “Consistency is the most important thing when it comes to measuring results on social media.”
• “A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals.” 

Links Mentioned:

New Mentorship Program

https://onlinedrea.com/mentorship

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don’t feel 100% ready. Kira Hug knows what it’s like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don’t know what to post on social media! 

In this podcast episode, we share: 

• How Kira first got into copywriting and her journey as a business owner  
• The story behind Kira’s Copywriter Club 
• Kira’s strategy for building a thriving Facebook community 
• Kira’s approach for posting and creating conversations within her Facebook group
• How copywriters can use social media to share their knowledge with others 
• Advice for how to create posts people will care about  

Memorable Quotes: 

• “It was saying YES and not knowing how to do everything, either.”    
• “Once you taste what community can do for you professionally, you want more of it.” 
• “It started with being really strategic of who we invited, then creating a safe space, creating conversations that people cared about, and creating this resource that just didn’t exist in the way we saw it.” 
• “If you show up in a way that helps you connect with another individual, it opens up so much more opportunity for you.” 

About Kira:

Kira is the co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. On top of all that, Kira is also a conversion copywriter who specializes in personality-driven launch copy. She helps small business owners package their ‘weird’ following her signature Weird Trifecta Framework™. In a previous life, Kira was an art major and worked with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits. Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership and program launches.

Connect with Kira:

http://www.thecopywriterclub.com/

Links Mentioned:

https://www.facebook.com/groups/thecopywriterclub/

http://thecopywriterclub.com/savvysocial

• Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Welcome to another episode of the Savvy Social Podcast! Today I’m welcoming special guest Adria DeCorte. It’s no secret your marketing message is crucial to the success of your business. Adria discusses common struggles with messaging and shares how to make sure your marketing message is crystal clear!   

In this podcast episode, we share:

• How Adria recognized her message was not aligned with her clients’ needs
• How we can connect our message to actually making money
• Why aligning with similar bloggers, podcasters, etc., can support your message
• Suggestions for translating your message to different social media platform(s)
• Why knowing your client helps clarify your message
• How to present what you do as a solution to the client’s problem
• How to share your message without being too “sales-y”
• How to make sure you’re finding and connecting with the right people on social media
• Adria’s Free Niche Clarity Challenge

Meet Adria DeCorte

Adria DeCorte, M.S., is a Message Clarity Coach, helping women coaches uncover the marketing message that lights them up AND communicates the value in their work so they can start calling in their people. A TEDx speaker and former architect turned plant ecologist, she is the creator of the program Get Clear, Get Clients and host of the Unforgettable Podcast.

Her expert advice has been featured on the Huffington Post, the Fox Morning News Las Vegas, and over 40 interviews. When she's not writing on her laptop at her local coffee shop, she can be found hiking around Vegas with her guy and their puppy-child Lexi the doberman.

Connect with Adria:

https://instagram.com/adriadecorte

https://facebook.com/adriadecortepage

https://twitter.com/adriadecorte

https://linkedin.com/in/adriadecorte

Links Mentioned:

Free Niche Clarity Challenge: http://nicheclaritychallenge.com

Unforgettable Podcast: http://unforgettablepodcast.com

Get Clear, Get Clients: http://adriadecorte.com/get-clear-get-clients

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Getting strangers to buy from us can be a challenge and can even feel, well…..yucky. It is rare to have a viewer see your ad and immediately make a purchase but in this episode I break down my four step strategy to converting more viewers into listeners and buyers.

So buckle up, I’m talking all about the basics of a Social Media Sales Funnel. In this podcast episode, I share:

-How to create an initial attraction and hook people into your business.

-Why building trust is often neglected and how to prove that you provide great products and services.

-How to encourage customers to not just buy once but to keep buying from you.

-Proven strategies to turn buyers into advocates that spread the word about your business. 

Things Mentioned In This Episode:

Viral Content Bee Dec 11th Twitter chat

EP20: Why You Should Invest in Social Media

Old Navy

Amazon

Links to resources:

https://onlinedrea.com/

https://socialmediaforpodcasts.com/

Savvy Social Crew Facebook Group

This episode is brought to you by the Savvy Social School.

Today’s episode features our very first interview here on the podcast and it’s with my husband Brent Jones! Listen in because we’re talking about how Brent used to work with me in the social media business, why he decided to transition out, the importance of taking breaks from social media, and so much more.

Connect with Brent

Website: http://authorbrentjones.com/

Facebook: https://facebook.com/AuthorBrentJ

Instagram: https://instagram.com/AuthorBrentJ

Twitter: https://twitter.com/AuthorBrentJ

Buy Go Home Afton: https://authorbrentjones.com/gohome

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Access the Savvy Social Framework: http://onlinedrea.com/free

Music by Alexey Anisimov

For this special anniversary episode I’m coming clean: sometimes I get things right and sometimes I mess up. After all, I’m human and I’m constantly learning what works for me and what doesn’t. I’m excited to share how I’m taking a step back from trying to do all the things so I can be more intentional of how I use my time and energy!  

Here are the 7 Ways I simplified My Business:

• Reduced my client load

• Reduced the size of my team

• Outsourced my writing
• Outsourced some more admin tasks

• Switched to Teachable

• Invested in leveling up programs that had community elements

• Got serious about time blocking

Links Mentioned:

https://www.amazon.com/Clockwork-Design-Your-Business-Itself-ebook/dp/B078GDX7BP

https://members.explorewhatworks.com/share/x6a52UqFWBCNWbVQ?utm_source=manual

https://onlinedrea/teachable

https://onlinedrea.com/socialreport

https://www.themembershipguys.com/

http://www.podcastbuddy.co

https://www.kylaroma.com/

https://www.seancannell.com/

https://missgsd.podia.com/airtable/te88b

https://airtable.com/shrAEuyd7wghP8goY

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

For today’s episode, I’m talking with Jeremy Enns about what it’s like to create and cultivate an online community. It’s important to have the right people making the right connections, so we’re sharing tricks on how to use your content and online space to curate a culture you believe in.     

In this podcast episode, we share:

• Jeremy’s career path to podcasting
• The role of social media in Jeremy’s business
• How Jeremy established a unique online culture
• The benefits of a curated Facebook group
• Why Jeremy remains an admin but uses group moderators
• The importance of allowing connections to happen organically
• The power of clarifying the values you want for your online community   

About Jeremy Enns:

Jeremy Enns is the Storyteller In Chief of Counterweight Creative, a podcast agency helping share the stories of everyone from billion dollar companies you’ve definitely heard of, to creative solopreneurs you probably never will (but who are absolutely crushing it!). He is the co-creator of the world’s first and only ice cream podcast, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Connect with Jeremy:

@podpowerpack for both Facebook and Twitter

Take Action:

Podcast Power Pack Freebies: https://podcastpowerpack.com/onlinedrea

Join the Cut The Bullshit Podcasting: https://facebook.com/groups/cutthebullshitpodcasting/

Links Mentioned:

https://socialmediaforpodcasts.com/

https://www.facebook.com/groups/savvysocialcrew/

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Today I’m talking with Shauna Armitage of Making Moxie, who is here to give you excellent tips on how to review your goals and really look at how your business and social media platforms are performing. After you listen to our conversation, I’d love for you to let me know how things are going since Quarter 1 is ending and Q2 is just around the corner!

In this podcast episode, we share:

• What it’s like to transition from an agency to owning your own business
• Shauna’s process for building her social media community
• How Shauna adds value in and outside of Facebook Groups
• Suggestions for using LinkedIn posts to broaden your connections  
• Advice for building and cultivating authentic connections on social media
• The value of getting clear on your goals before you begin marketing
• Actions that will attract the right online community members
• Tips for creating your business name and vision for your brand
• The benefits of Shauna’s “Small Biz Marketing Audit”   

Meet Shauna Armitage

Shauna Armitage is a growth consultant for startups and small businesses working closely with brand leaders to strategize for impact while guiding them on execution and accountability. She acts as a part-time CMO for brands looking to scale. As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman, a mission that led to the founding of Making Moxie, an online publication and community for female entrepreneurs. She works on all this while sipping red wine and in between road trips with her husband and four kids.

Connect with Shauna:

https://www.instagram.com/iammakingmoxie/

https://www.facebook.com/iammakingmoxie/

https://www.linkedin.com/in/shauna-armitage-72092634/

Links Mentioned:

Small Biz Marketing Audit: https://www.makingmoxie.com/small-biz-marketing-audit

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you’ve just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you’re starting out, why some people fail before they even get started, her social media strategy and so much more!   

In this podcast episode, we share: 

• What Luisa’s work/life balance looked like when she decided to become an entrepreneur 
• Luisa’s trial and error approach to building her business  
• Luisa’s “3 X 15” rule for using her time as efficiently as possible 
• How Luisa knew it was time to take the leap into entrepreneurship   
• Luisa’s favorite social media platforms to use for her business
• Tips for choosing a social media platform based on your industry 
• Why it’s important to remember it’s about the audience, not you
• Details about Luisa’s “Escape Velocity Plan” 

Memorable Quotes: 

• “Because I focused on the things that actually mattered in the beginning of my business, it allowed me to be way more efficient with my time.” 
• “There is so much power in showing up and being able to provide VALUE.” 
• “The truth is, if you have no audience and you’re posting nonstop to some place that no is visiting, it doesn’t matter how good your content is.” 
• “That’s when I realized —Oh now I’ve learned about my audience. Now I actually know how to speak to them.”  
• “You’re going where your audience is but you’re also leveraging the way that they prefer to consume content and starting with the end in mind, which is so powerful.” 

About Luisa Zhou:

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their 9-5 and start their own six-figure plus business working for themselves. She’s helped thousands of students launch businesses that generate anywhere from 30K to 100K in a matter of months. Her advice has also been featured in numerous publications including Forbes, Inc, Entrepreneur, Business Insider, and more.

Connect with Luisa:

http://luisazhou.com/

https://instagram.com/luisa.zhou

http://facebook.com/luisazhoulive

https://www.linkedin.com/in/luisazhou

Freebie:

http://luisazhou.com/gift

Links Mentioned:

https://onlinedrea.com/linkedin

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Podcasting is awesome! I’ve worked with podcast clients for several years and it’s been so much fun watching the podcast industry evolve and explode. Podcasting is a great way to connect to a larger audience and I’ve got a few suggestions to help your podcast reach more people!         

In this podcast episode, I share 7 ways to promote your podcast:

• Post about your podcast on your social media accounts
• Leverage relevant communities online  
• Link your podcast inside a blog post—either your blog or as a guest post
• Use Quora to provide answers with a link to your podcast   
• Create a corresponding YouTube video for your podcast episode
• Create an email list and use it to connect with your audience
• Be a guest on other podcast shows   

Freebies:

How to Use Social Media to Promote Your Podcast

Podcast Power Pack Freebies

Links Mentioned:

The Afton Morrison Series

Cultivating an Online Culture with Jeremy Enns

The Basics of the Social Media Sales Funnel

Top Social Media Platforms for Podcasters

Twitter

LinkedIn

Instagram Stories & Direct Messaging

Online Communities for Podcasters

Reddit Podcast Community

She Podcasts

WOC Podcasters

Cut the Bullshit Podcasting

Podcast Movement

Podcasting Resources

Quora

Libsyn

PodcastBuddy - Podcast Editing Service

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I’ve got Meg Clarke on the show today and we’re covering the ins and outs of SEO. Search Engine Optimization is such a vital part of having a successful online business but it’s also a topic that intimidates so many business owners and entrepreneurs. Meg totally understands the struggle and gives great suggestions for making the most of SEO! 

In this podcast episode, we share:

• How and why Meg started Clapping Dog Media
• The impact of helping clients make money
• What SEO is and how to leverage it for your business
• The importance of having a dynamic site map   
• Why your titles must reflect who you are, who you serve, and what you do
• How to use social media to increase traffic to your site
• The value of sharing and repeating one message on multiple platforms
• Why your content should provide value for your clients

Meet Meg Clarke

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world.

Connect with Meg:

https://www.instagram.com/clappingdogmedia

https://www.facebook.com/clappingdogmedia

https://www.youtube.com/channel/UCTxyvLn23J24eqb5Oi9-PwQ?view_as=subscriber

Use Coupon Code “onlinedrea” to receive $25 off any SEO Made Simple Masterclasses. The next one coming up is SEO and Social Media on April 25, 2019. 

Links Mentioned:

https://yoast.com/

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Perhaps you’ve decided 2020 is the year you finally start your own podcast, and if that’s the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content for success, how audiograms can increase your conversions, his new course and lots more!  

In this podcast episode, we share: 

• How Travis transitioned from being a musician and audio engineer to podcasting 
• How Travis uses Instagram to promote his businesses 
• What audiograms are and why they’re super beneficial to podcasters 
• Travis’ strategy for creating content for his online course 
• How automation can save you time as an entrepreneur
• Advice for marketing your podcast by planning ahead 
• Travis’ powerful tip to connect with others using authentic Instagram Stories    
• Details around Travis’ “Shortcut to Podcasting” Course   

Memorable Quotes: 

• “It all just kind of evolved through word of mouth. He told somebody who told somebody who told somebody, and now through word of mouth I’m producing 20 podcasts every week…” 
• “You’re using Instagram as a way to build that connection by giving away things for free.”  
• “Share a golden nugget—share the monumental goose-bump moment of your podcast—and people are more likely to be like ‘I NEED to go check that out right now!’”
• “There is power in planning. If you can plan things, you’re so much more likely to succeed.” 
• “We don’t want to just see the highlight reel of your life...we want to see the real you.” 
• “It’s very powerful...in this Instagrammable world we live in, where everyone is so curated, to show the good with the bad.”

Meet Travis Brown 

Travis Brown is a podcast editor and coach dedicated to helping business owners launch, grow, and monetize their podcasts. He has launched over 40 new podcasts for clients, edited over 1500 podcast episodes, and his clients have over 1.2 Million downloads.

Connect with Travis:

http://www.podcastbuddy.co/

https://www.instagram.com/podcastbuddy/

https://www.instagram.com/shortcuttopodcasting/

https://www.instagram.com/poddecks/

Links Mentioned:

https://onlinedrea.com/linkedin

https://onlinedrea.com/free

https://www.shortcuttopodcasting.com/stp-savvy-social-school

https://www.canva.com/

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Even though I may host this podcast solo, this show is far from a solo effort. I’ve worked hard to surround myself with an amazing team and I know how incredibly valuable it is to connect and work with others who understand and support your passion and goals. Danielle Desir has successfully created a supportive online community and she shares tips for how to leverage your own online community, the power of organic growth, how to nurture conversations and connection within a community and so much more!

In this podcast episode, we share: 

• How Danielle’s travel blog started and how it led to her work with podcasters 
• What led Danielle to create her own campaign for women of color podcasters 
• How Danielle sparked engagement and nurtured her initial Facebook group community   
• What it means to be a leader that fosters organic growth in a community 
• Different suggestions for monetizing and mobilizing your community with value adds
• Advice for building a community that attracts the people you want  
• Danielle’s process for connecting and collaborating with community members 
• Why in person connections are crucial, even for an online community 
• How being open to implementing new ideas has impacted Danielle’s personal brand 

Memorable Quotes: 

• “We get stuck on this idea that being a leader means that we need to have all of the conversations...but you’re saying...allow the member’s voices to shine through.” 
•  “As community participants we don’t really see behind the scenes of the challenges or the ups and downs of everything.”
•  “As you create your community, it’s important to share your vulnerable moments—it helps your community relate to you more.”  
• “We all want the REAL. We don’t want the perfectly polished.” 
• “You can’t replace in person. Even with the power of social media we need the in person connections.”    

About Danielle Desir

Danielle Desir is a travel finance strategist, writer and the host of ‘The Thought Card’, an affordable travel finance podcast empowering people to make informed financial decisions – travel more, pay off debt and build wealth. She is also the founder of ‘WOC Podcasters’ (Women of Color) an inclusive community for women of color to connect, learn and share resources. WOC Podcasters has over 1,600 members from 37+ countries and it is the first community of its kind dedicated to the growth and representation of women of color in the podcasting industry.

Connect with Danielle:

https://www.instagram.com/thethoughtcard/

https://twitter.com/WOCPodcasters

https://www.facebook.com/wocpodcasters/

https://www.linkedin.com/in/danielledesir/

Links Mentioned:

https://wocpodcasters.co/

https://www.facebook.com/groups/wocpodcasters/

wocpodcasters@gmail.com

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just want influencer marketing means for businesses, the value of finding impactful influencers, questions to ask influencer marketing agencies, The Goat Agency’s unique marketing strategy, and how LinkedIn helped expand their brand to what it is today! 

In this podcast episode, we share: 

• How Nick got started with his agency working with influencers
• The growth Nick experienced after leaving Sportlobster for The Goat Agency
• Tips for businesses wanting to work with influencers
• The power of knowing and analyzing numbers in influencer marketing
• How the paid/social combination with an influencer ad works 
• Questions to ask an agency before hiring them to boost your brand 
• What inspired The Goat to try daily vlogging on LinkedIn 
• What’s next for The Goat Agency and where influencer marketing is headed for 2020

Meet Nick Cooke

Nick joined Sportlobster on launch and quickly built a marketing team of 17. Nick, along with two colleagues took their learnings and created Goat. Since founding the agency in 2015 alongside Arron Shepherd and Harry Hugo, the company has grown from 3 to over 120 staff, opened 4 international offices and is working with everyone from start-up companies to global brands. Nick is now heading up our New York office, working closely with top brands and expanding the business into the US market. Goat has been in New York since mid 2018 and is rapidly growing, working with brands including Nivea, Absolut and ClassPass.

Connect with Nick:

https://www.instagram.com/thegoatagency/

https://www.facebook.com/thegoatagency/

https://twitter.com/thegoatagency/

https://www.linkedin.com/in/nick-cooke-9357aa59/

https://www.youtube.com/channel/UC_7yjB1S-tS-EqIEB6jTIMA

https://goatagency.com/

Special Black Friday Promo Mentioned:

https://onlinedrea.com/blackfriday

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Are you struggling to be seen on Facebook? Do you get frustrated that no one is clicking the link in your Instagram bio? Are you having a hard time connecting with your ideal client or customer on Twitter? You may want to consider LinkedIn!

In this podcast episode, I talk about:

• Why you should consider using LinkedIn in 2019
• Whether you should use the platform if you are B2C
• How to use LinkedIn to share your company culture
• The power of relationship marketing
• The key to connecting with the right people

Click here to the LinkedIn Jumpstart challenge.

This Episode Is Made Possible By:

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media