Do you want a business that's around 10 or 20+ years from now? If so, you need to do things today to set up that future success. In today's episode, we'll discuss some of the core things you need to be doing right now that will not only enable your business to stand the test of time, but also make the journey easy and enjoyable. 

Do you want a business that's around 10 or 20+ years from now? If so, you need to do things today to set up that future success. In today's episode, we'll discuss some of the core things you need to be doing right now that will not only enable your business to stand the test of time, but also make the journey easy and enjoyable.

60: How To Set Up Your Business For Long Term Success

If your customers (and prospects) only identify you as your main service, it greatly limits your business. If, however, you are seen as much more than "just a daycare" or whatever your main service is, you'll have no problem growing and remaining successful over time. In this episode we'll discuss 5 ways you can help you business be seen as the go to place for all things dog, keeping you top of mind and helping your business reach expand well past your customer base. 

If your customers (and prospects) only identify you as your main service, it greatly limits your business. If, however, you are seen as much more than "just a daycare" or whatever your main service is, you'll have no problem growing and remaining successful over time.  In this episode we'll discuss 5 ways you can help you business be seen as the go to place for all things dog, keeping you top of mind and helping your business reach expand well past your customer base.

59: Becoming More Than Just a Daycare To Your Customers

When someone is searching the web for the services you provide you want your business to show up as close to the top of the search results as possible. If you're not up there, they may never see your business and head over to your competitors. In this episode, I'll go over some simple things you can do to help your business get ranked higher so that you get more people to find you online. 

When someone is searching the web for the services you provide you want your business to show up as close to the top of the search results as possible. If you're not up there, they may never see your business and head over to your competitors.  In this episode, I'll go over some simple things you can do to help your business get ranked higher so that you get more people to find you online.

58: 10 Ways to Get Your Website to Rank Higher On Google

There are a number of annual conferences that are specifically for dog daycare and boarding businesses. These events are an amazing way to learn new information that will help you move your business forward, as well as allow you to network with others doing just what you are. In this episode, I'll go over the main events in the industry and tell you how you can get the most out of them. 

There are a number of annual conferences that are specifically for dog daycare and boarding businesses. These events are an amazing way to learn new information that will help you move your business forward, as well as allow you to network with others doing just what you are.  In this episode, I'll go over the main events in the industry and tell you how you can get the most out of them.

57: Why You Should Attend Conferences

So much of the stress and frustration created by employees is in some way related to the communication within your organization. If you get intentional about how you communicate with your staff and foster an environment where open communication is encouraged, you'll see an improvement in not only your staff's productivity but create a better company culture all around. This episode will give you specific tips on how you can do that. 

So much of the stress and frustration created by employees is in some way related to the communication within your organization. If you get intentional about how you communicate with your staff and foster an environment where open communication is encouraged, you'll see an improvement in not only your staff's productivity but create a better company culture all around.  This episode will give you specific tips on how you can do that.

56: Better Communication With Your Staff

Everyone wants to be profitable as soon as possible but very few have a plan on how to do it. If you know how to run and market your business, it's actually not as hard as you might think, as you'll learn from this week's guest. Discover how The Dog Patch in Florida went from just opening to looking for their second location in only a year and a half. 

Everyone wants to be profitable as soon as possible but very few have a plan on how to do it. If you know how to run and market your business, it's actually not as hard as you might think, as you'll learn from this week's guest. Discover how The Dog Patch in Florida went from just opening to looking for their second location in only a year and a half.

55: How The Dog Patch Created Massive Growth Over Their First Year

Discover how a new, indoor only, dog daycare in South Philadelphia was able to double their revenue in only a few months. Hanora Rodgers from Wag Days joins the show to share her incredible growth journey.  Learn what she did to get more clients, increase her profit margin and expand her services in such a short period of time. 

Discover how a new, indoor only, dog daycare in South Philadelphia was able to double their revenue in only a few months. Hanora Rodgers from Wag Days joins the show to share her incredible growth journey.  Learn what she did to get more clients, increase her profit margin and expand her services in such a short period of time.

54: How Wag Days Doubled Their Business In 3 Months

How cool would it be if both customers and non customers were so excited about what you are doing that they feel compelled to share it with everyone they know? That would mean that other people are talking about your business and there's a buzz about your business that keeps customers coming back for more and brings in new people who are fired up by how you do business. In this episode, I go over 4 things you can do to make your business go viral and create more excitement for your brand. 

How cool would it be if both customers and non customers were so excited about what you are doing that they feel compelled to share it with everyone they know? That would mean that other people are talking about your business and there's a buzz about your business that keeps customers coming back for more and brings in new people who are fired up by how you do business.  In this episode, I go over 4 things you can do to make your business go viral and create more excitement for your brand.

53: Getting Your Business To Go Viral

With all the responsibilities and daily stresses, it's easy to feel burned out and exhausted, however you can't stay that way for too long. If you do, both your personal life and your business will ultimately suffer. But there is a way to run your own business, keep your sanity and enjoy your days. On today's show I'll go over some ways you can create a lifestyle and business that runs smoother, is less stressful and brings you more daIly joy. 

With all the responsibilities and daily stresses, it's easy to feel burned out and exhausted, however you can't stay that way for too long. If you do, both your personal life and your business will ultimately suffer. But there is a way to run your own business, keep your sanity and enjoy your days. On today's show I'll go over some ways you can create a lifestyle and business that runs smoother, is less stressful and brings you more daIly joy.

52: Overworked and Overstressed: How To Help You Feel & Perform Better

Satisfied customers will get you no where. To have a thriving business that beats the competition and is around for years to come, you need to turn your customers into raving fans. Raving fans are loyal to your business no matter what, buy more stuff from you and go out of their way to promote you. In this episode you'll learn exactly how you can turn all those average customers into high octane raving fans. 

Satisfied customers will get you no where. To have a thriving business that beats the competition and is around for years to come, you need to turn your customers into raving fans. Raving fans are loyal to your business no matter what, buy more stuff from you and go out of their way to promote you.  In this episode you'll learn exactly how you can turn all those average customers into high octane raving fans.

51: How To Create Raving Fans Out Of Your Customers

This is where dog daycare and boarding businesses can learn the top tips and business strategies to grow. Discover what the top dog daycares are doing to overcome challenges, improve everything they do and keep their staff and customers happy. Learn the latest in marketing pet businesses as well as creative ways to increase your brand's image and move your business farther, faster. Running a pet business can be difficult and often leave you feeling like an underdog. Not anymore - together we'll make you the OVERDOG.

I really believe that in the very near future all dog daycare businesses are going to have to incorporate training into their service offerings. Having a training program enables you to provide a much needed service to your customers, helps shape better behavior in the dogs and will bring in more money to your business. The question then becomes, how do you create a structured program to accomplish all that? Today's special guest has been doing it for years and is going to show you how. 

I really believe that in the very near future all dog daycare businesses are going to have to incorporate training into their service offerings. Having a training program enables you to provide a much needed service to your customers, helps shape better behavior in the dogs and will bring in more money to your business. The question then becomes, how do you create a structured program to accomplish all that? Today's special guest has been doing it for years and is going to show you how.

50: Making Training a Main Service with Daycare

In this weeks episode Fern answers a question from a listener why he's struggling to get in more dog daycare customers and keep them for a longer period of time. The key is to figure out where the problem is in your sales process and then take action to improve it. Learn how you can determine where you need to focus your time in order to make your customer acquisition and retention rates go up and stay up. 

In this weeks episode Fern answers a question from a listener why he's struggling to get in more dog daycare customers and keep them for a longer period of time.  The key is to figure out where the problem is in your sales process and then take action to improve it. Learn how you can determine where you need to focus your time in order to make your customer acquisition and retention rates go up and stay up.

49: Diagnosing Problems with Your Customer Machine

Every business wants and needs customers. It's what brings in revenue and helps us to grow. Customers are the best, BUT they are also the worst. Nothing saps the fun out a business quicker than pain in the butt customers who cause you and your staff aggravation and stress. In this episode, we'll discuss how to make sure you're brining in the right kind of customers, how stop them from becoming problematic and the best way to let them go when necessary. 

Every business wants and needs customers. It's what brings in revenue and helps us to grow. Customers are the best, BUT they are also the worst. Nothing saps the fun out a business quicker than pain in the butt customers who cause you and your staff aggravation and stress.  In this episode, we'll discuss how to make sure you're brining in the right kind of customers, how stop them from becoming problematic and the best way to let them go when necessary.

48: Dealing With Problem Customers

We learn more from our mistakes than we do from our successes, but what's even better is that if we can learn from the mistakes of others, so that we don't have to make them at all. In this episode, I'll highlight 8 mistakes I see being made by dog daycares over and over again. These things are holding businesses back, causing more problems and hampering growth potential. See which one's you can improve upon and make your daycare business the best it can be.  

We learn more from our mistakes than we do from our successes, but what's even better is that if we can learn from the mistakes of others, so that we don't have to make them at all.  In this episode, I'll highlight 8 mistakes I see being made by dog daycares over and over again. These things are holding businesses back, causing more problems and hampering growth potential. See which one's you can improve upon and make your daycare business the best it can be.

47: 8 Common Mistakes Dog Daycares Make

Luckily for you there are so many different channels available to market your business. This is great because you've got a lot of options to grow your dog daycare business, however it's also overwhelming and more than a bit confusing. In today's episode we'll go over all of the marketing options out there and help you determine which ones are the best use of your time and will give you the best results, at the lowest cost. 

Luckily for you there are so many different channels available to market your business. This is great because you've got a lot of options to grow your dog daycare business, however it's also overwhelming and more than a bit confusing. In today's episode we'll go over all of the marketing options out there and help you determine which ones are the best use of your time and will give you the best results, at the lowest cost.

46: Different Kinds Of Marketing Available To You

Having a business with plenty of clients is great, UNLESS it has you overworked, overstressed and overwhelmed. If you feel like you're stuck putting out fires all day and are constantly scrambling to balance too many things within your business, you need to listen carefully here. I'll go over 8 tips that will help you create a business that runs smoothly, that requires less effort and allows you to step away a bit. Sound good?

Having a business with plenty of clients is great, UNLESS it has you overworked, overstressed and overwhelmed. If you feel like you're stuck putting out fires all day and are constantly scrambling to balance too many things within your business, you need to listen carefully here.  I'll go over 8 tips that will help you create a business that runs smoothly, that requires less effort and allows you to step away a bit. Sound good?

45: 8 Tips To Make Your Business Run Smoother

There are two things I know to be true of the future of the dog daycare industry. One, that business owners need to get creative in finding new ways to bring in more money and two, that we need to figure out how to provide more value to the customers. If you do #2, you'll get #1. On todays's show Kristen Delea-Sacco of Metro Pooch joins us to share a few of the inventive programs she's come up with in her business that have increased her revenue and, at the same time, is really helping her customers out (both dogs and people). 

There are two things I know to be true of the future of the dog daycare industry. One, that business owners need to get creative in finding new ways to bring in more money and two, that we need to figure out how to provide more value to the customers. If you do #2, you'll get #1.  On todays's show Kristen Delea-Sacco of Metro Pooch joins us to share a few of the inventive programs she's come up with in her business that have increased her revenue and, at the same time, is really helping her customers out (both dogs and people).

44: Creating New Revenue Streams Within Daycare

Getting all the leads in the world won't make a damn bit of difference if you can't convert them into paying customers. To do that, you need to have a process designed to make people feel comfortable, overcome their objections and help them take the next step. So, what's your process? Do you have one?No worries, I've got you covered. In this episode we'll go over the things you need to do in order to transform those hard earned leads into life long customers that will continue to buy from you over and over again. 

Getting all the leads in the world won't make a damn bit of difference if you can't convert them into paying customers. To do that, you need to have a process designed to make people feel comfortable, overcome their objections and help them take the next step. So, what's your process? Do you have one?No worries, I've got you covered. In this episode we'll go over the things you need to do in order to transform those hard earned leads into life long customers that will continue to buy from you over and over again.

43: Improving Your Sales Process

The trend in dog daycare is moving away from just playgroups to more of an enrichment and training model. That sounds great but how do you do it?On today's show learn from Mandy Eakin of Manners Matter, a dog daycare that has been doing day training and working with dogs while they are at daycare for some time now. See how they structure their services and how it works as a revenue stream. 

The trend in dog daycare is moving away from just playgroups to more of an enrichment and training model. That sounds great but how do you do it?On today's show learn from Mandy Eakin of Manners Matter, a dog daycare that has been doing day training and working with dogs while they are at daycare for some time now. See how they structure their services and how it works as a revenue stream.

42: Incorporating Training Into Your Daycare Services

How cool would it be to have access dog owners right in your area? How great would it be to be seen in the community more often and have your business be top of mind to them?All this is possible with Facebook groups and in this episode I'll show you how you can utilize them to position your business as an authority and help you get more customers. The best part is it's totally free to do and can be insanely impactful - IF you're willing to put in the time to build it right. 

How cool would it be to have access dog owners right in your area? How great would it be to be seen in the community more often and have your business be top of mind to them? All this is possible with Facebook groups and in this episode I'll show you how you can utilize them to position your business as an authority and help you get more customers. The best part is it's totally free to do and can be insanely impactful - IF you're willing to put in the time to build it right.

41: Using Facebook Groups To Grow Your Business

OverDog: Dog Daycare & Boarding Business Tips

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Best Non-Current Politics Podcasts

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