Cover image of Building Perspective

Building Perspective

A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the la... Read more

Ranked #1

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New Construction Housing Trends with Zillow's Jake Scherrer

New Construction Housing Trends with Zillow's Jake Scherrer

Focus Discussion of the Week: Millennials now account for 41% of new home sales in 2019 — are you providing the righ... Read more

3 Dec 2019

1hr 1min

Ranked #2

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State Of The Union On Social Media With Chelsey Keenan

State Of The Union On Social Media With Chelsey Keenan

Focus Discussion of the Week: Have you heard the rumor that “no one uses social media?” Here’s a number that points to... Read more

3 Mar 2020

57mins

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Ranked #3

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Artificial Intelligence and Homebuilding With Bassam Salem

Artificial Intelligence and Homebuilding With Bassam Salem

Focus Discussion of the Week: AI (artificial intelligence) might seem futuristic, but it’s already changing the way cu... Read more

12 Dec 2019

56mins

Ranked #4

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Creating Your Own Traffic With Anya Chrisanthon

Creating Your Own Traffic With Anya Chrisanthon

Show Notes: On this special episode of Building Perspective, Matt switches roles and appears as a guest on Anya Chrisant... Read more

5 Sep 2019

53mins

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Ranked #5

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Uniquely You

Uniquely You

Focus Discussion of the Week: In a sea of competition, what makes you stand out among your competitors? Is it energy e... Read more

20 Nov 2019

58mins

Ranked #6

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Show Me, Don't Tell Me With Jon Sherman

Show Me, Don't Tell Me With Jon Sherman

Focus Discussion of the Week: When you shop, do you look for a video on the product to understand it better? Are you l... Read more

27 Feb 2020

56mins

Ranked #7

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Shortening The Buying Cycle With Kerry Mulcrone

Shortening The Buying Cycle With Kerry Mulcrone

Focus Discussion of the Week: Customers aren’t afraid to buy — they’re afraid to make a mistake. The remedy? A short b... Read more

23 Oct 2019

53mins

Ranked #8

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The Buyer Journey

The Buyer Journey

Focus Discussion of the Week: The Buyer Journey, from website research to move-in day, has certainly evolved over time... Read more

14 Nov 2019

45mins

Ranked #9

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The Mindset of Successful Selling With Chad Sanschagrin

The Mindset of Successful Selling With Chad Sanschagrin

Focus Discussion of the Week: Episode 5 of Building Perspective brings in Chad Sanschagrin from Cannonball Moments. Stra... Read more

21 Aug 2019

57mins

Ranked #10

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Staying Ahead of Today’s Consumer With John Lee

Staying Ahead of Today’s Consumer With John Lee

Focus Discussion of the Week: In today’s digital world, consumers expect speed and convenience in all aspects of their... Read more

3 Oct 2019

1hr 1min

Ranked #11

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Increasing Sales With the Enneagram of Personality With Quint Lears

Increasing Sales With the Enneagram of Personality With Quint Lears

Focus Discussion of the Week: What is The Enneagram of Personality? How can you increase your sales by knowing differe... Read more

20 Feb 2020

1hr 8mins

Ranked #12

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Building Builder Brands With Georgia Castellano

Building Builder Brands With Georgia Castellano

Focus Discussion of the Week: Your brand isn’t a decoration superimposed on your product photos. Your brand is the per... Read more

6 Nov 2019

1hr 2mins

Ranked #13

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The Art of Storytelling With Steve Daugherty

The Art of Storytelling With Steve Daugherty

Show Notes Focus Discussion of the Week: We all have a story to tell. Whether you're a builder, a salesperson, or a mark... Read more

11 Sep 2019

1hr 2mins

Ranked #14

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Increasing Option Sales Through Customer Experience with Jane Meagher

Increasing Option Sales Through Customer Experience with Jane Meagher

Focus Discussion of the Week: An expert in consumer psychology, Jane Meagher believes that enhancing the customer expe... Read more

25 Sep 2019

57mins

Ranked #15

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The Buyer Journey Breakdown: Part 1

The Buyer Journey Breakdown: Part 1

Focus Discussion of the Week Episode 4 of Building Perspective introduces our series on the Buyer Journey. In this episo... Read more

14 Aug 2019

50mins

Ranked #16

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The Impact of Paid Traffic With Bill & Chelsey

The Impact of Paid Traffic With Bill & Chelsey

Focus Discussion of the Week: In today’s digital world, internet users are hit with ads wherever they turn, whether sc... Read more

30 Oct 2019

55mins

Ranked #17

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Homebuilder Websites and Data Trends With Dennis O’Neil

Homebuilder Websites and Data Trends With Dennis O’Neil

Focus Discussion of the Week: In today’s episode, Dennis O’Neil from O’Neil Interactive joins us to discuss “Homebuild... Read more

19 Sep 2019

1hr 2mins

Ranked #18

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GMS (Good Market Syndrome)

GMS (Good Market Syndrome)

Focus Discussion of the Week: “My sales are fine, I don’t need to spend any money on that.” “I’m beating my goals, I d... Read more

13 Feb 2020

44mins

Ranked #19

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Making It Personal With Angela McKay

Making It Personal With Angela McKay

Focus Discussion of the Week: Have you ever received a “you forgot this item in your cart” email from your favorite re... Read more

9 Oct 2019

1hr

Ranked #20

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Back To The Basics: How To Overcome Objections With Ryan Taft

Back To The Basics: How To Overcome Objections With Ryan Taft

 Focus Discussion of the Week: Objections aren’t a bad thing. In fact, they can be healthy. No, we’re not talking abou... Read more

11 Mar 2020

1hr 15mins

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