One of the biggest appeals of digital course business—aside from showing up for work in your sweat pants—is that it takes very little cash to get started. You don’t need to save for years, or wine and dine angel investors, or wait for an inheritance to land in your bank account. You can get started right now, today, with nothing more than a few dollars shaved off your household budget. That’s what bootstrapping is all about, and in this week’s episode of the Tiny Course Empire podcast, I’ll share how I bootstrapped my own startup, and the steps you can take to do the same. Prefer a transcript? Here you go! What you’ll learn in this episode:  The only two things you must have to start an online business Why bootstrapping is about more than just finding the money to get started One “rule” that will keep your finances in check The one thing I recommend investing in, right from the start  Resources mentioned:  Six-Figure Systems is my monthly program where I help you plan, build, and grow a six-figure online business. Start your $7 trial today and see everything that’s included. Shopify offers an e-commerce platform for sellers of both digital and physical goods. Active Campaign offers a low-cost “lite” plan for email marketers just starting out. ConvertKit lets you get started for free. WordPress is the only website builder I recommend (and it’s free). PayPal is the best choice for payment processing when you’re brand new. Grit is Angela Duckworth’s book about what makes some people more successful than others. Fiverr is a marketplace for service providers, and it’s a good place to earn your startup funds. Upwork is another marketplace for freelancers in any niche. Facebook Marketplace is where to list those unneeded items that are taking up space in your home. OfferUp is an app that connects sellers to buyers. Lynn Terry is at ClickNewz.com. AWeber was the first email marketing platform I used, and they’re still a good option for simple lists.

One of the biggest appeals of digital course business—aside from showing up for work in your sweat pants—is that it takes very little cash to get started. You don’t need to save for years, or wine and dine angel investors, or wait for an inheritance to land in your bank account. You can get started right now, today, with nothing more than a few dollars shaved off your household budget. That’s what bootstrapping is all about, and in this week’s episode of the Tiny Course Empire podcast, I’ll share how I bootstrapped my own startup, and the steps you can take to do the same. Prefer a transcript? <a href="https://tinycourseempire.com/ts69" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>The only two things you must have to start an online business</li> <li>Why bootstrapping is about more than just finding the money to get started</li> <li>One “rule” that will keep your finances in check</li> <li>The one thing I recommend investing in, right from the start</li> </ul> Resources mentioned: <ul> <li><a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Six-Figure Systems</a> is my monthly program where I help you plan, build, and grow a six-figure online business. <a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Start your $7 trial today</a> and see everything that’s included.</li> <li><a href="https://shopify.com" rel="noopener nofollow" target="_blank">Shopify</a> offers an e-commerce platform for sellers of both digital and physical goods.</li> <li><a href="https://cindyhelp.me/activecampaign" rel="noopener nofollow" target="_blank">Active Campaign</a> offers a low-cost “lite” plan for email marketers just starting out.</li> <li><a href="https://cindyhelp.me/convertkit" rel="noopener nofollow" target="_blank">ConvertKit</a> lets you get started for free.</li> <li><a href="https://wordpress.org" rel="noopener nofollow" target="_blank">WordPress</a> is the only website builder I recommend (and it’s free).</li> <li><a href="https://paypal.com" rel="noopener nofollow" target="_blank">PayPal</a> is the best choice for payment processing when you’re brand new.</li> <li><a href="https://amzn.to/42SfXgc" rel="noopener nofollow" target="_blank">Grit</a> is Angela Duckworth’s book about what makes some people more successful than others.</li> <li><a href="https://fiverr.com" rel="noopener nofollow" target="_blank">Fiverr</a> is a marketplace for service providers, and it’s a good place to earn your startup funds.</li> <li><a href="https://upwork.com" rel="noopener nofollow" target="_blank">Upwork</a> is another marketplace for freelancers in any niche.</li> <li><a href="https://facebook.com/marketplace" rel="noopener nofollow" target="_blank">Facebook Marketplace</a> is where to list those unneeded items that are taking up space in your home.</li> <li><a href="https://offerup.com/" rel="noopener nofollow" target="_blank">OfferUp</a> is an app that connects sellers to buyers.</li> <li>Lynn Terry is at <a href="https://ClickNewz.com" rel="noopener nofollow" target="_blank">ClickNewz.com</a>.</li> <li><a href="https://cindyhelp.me/aweber" rel="noopener nofollow" target="_blank">AWeber</a> was the first email marketing platform I used, and they’re still a good option for simple lists.</li></ul>

Bootstrapping Your Digital Business

Studies have shown that students learn more effectively when they take notes with a pen instead of a keyboard. I find similar results in my own life. I’m much more likely to remember things I wrote by hand. It’s also easier for me to solve complex problems on paper than it is with a keyboard. And sometimes, I just need to dump out all my thoughts into a notebook so I can see them. It makes whatever I’m working on easier to manage. Turns out that even when you run an online business, sometimes the best tool for the job isn’t digital, it’s analog. In this episode, I’m taking you behind the scenes at Cindy Bidar HQ to explore the analog tools that fuel my creativity, and that keep me organized and productive. Prefer a transcript? Here you go! What you’ll learn in this episode:  Why a whiteboard is my favorite brainstorming tool How to make sales funnels easier to build by drawing a map Three ways I use index cards and sticky notes The important job a simple legal pad does for me My favorite journal and how I use it How I migrate ideas from analog to digital storage for long-term use  Resources mentioned:  Six-Figure Systems is my monthly program where I help you plan, build, and grow a six-figure online business. Start your $7 trial today and see everything that’s included. Quick &amp; Easy Course Creation details exactly how I create my courses, including how I plan them using index cards. How to Use Time Blocking to Get Stuff Done How to Create Your Course Outline Fast The basic index cards I use every day. I keep this legal pad on my desk for quick notes. My favorite notebook for journaling, to-do lists, and project planning I often move my temporary notes into Trello or Flowlu. Asana is a good choice as well. The Bullet Journal is Ryder Carroll’s method for staying organized using nothing but a notebook and a pen. He wrote a book about it, too.

Studies have shown that <a href="https://www.snexplores.org/article/handwriting-better-for-notes-memory-typing" rel="noopener nofollow" target="_blank">students learn more effectively</a> when they take notes with a pen instead of a keyboard. I find similar results in my own life. I’m much more likely to remember things I wrote by hand. It’s also easier for me to solve complex problems on paper than it is with a keyboard. And sometimes, I just need to dump out all my thoughts into a notebook so I can see them. It makes whatever I’m working on easier to manage. Turns out that even when you run an online business, sometimes the best tool for the job isn’t digital, it’s analog. In this episode, I’m taking you behind the scenes at Cindy Bidar HQ to explore the analog tools that fuel my creativity, and that keep me organized and productive. Prefer a transcript? <a href="https://tinycourseempire.com/ts68" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>Why a whiteboard is my favorite brainstorming tool</li> <li>How to make sales funnels easier to build by drawing a map</li> <li>Three ways I use index cards and sticky notes</li> <li>The important job a simple legal pad does for me</li> <li>My favorite journal and how I use it</li> <li>How I migrate ideas from analog to digital storage for long-term use</li> </ul> Resources mentioned: <ul> <li><a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Six-Figure Systems</a> is my monthly program where I help you plan, build, and grow a six-figure online business. <a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Start your $7 trial today</a> and see everything that’s included.</li> <li><a href="https://cindybidar.com/courses/jv/qecc/" rel="noopener nofollow" target="_blank">Quick &amp; Easy Course Creation</a> details exactly how I create my courses, including how I plan them using index cards.</li> <li><a href="https://cindybidar.com/podcast/how-to-use-time-blocking-to-get-stuff-done" rel="noopener nofollow" target="_blank">How to Use Time Blocking to Get Stuff Done</a></li> <li><a href="https://cindybidar.com/podcast/how-to-create-your-course-outline-fast/" rel="noopener nofollow" target="_blank">How to Create Your Course Outline Fast</a></li> <li><a href="https://amzn.to/42ugbKp" rel="noopener nofollow" target="_blank">The basic index cards I use every day</a>.</li> <li><a href="https://amzn.to/3JVSFPh" rel="noopener nofollow" target="_blank">I keep this legal pad on my desk for quick notes</a>.</li> <li><a href="https://amzn.to/3Za0SUl" rel="noopener nofollow" target="_blank">My favorite notebook for journaling, to-do lists, and project planning</a></li> <li>I often move my temporary notes into <a href="https://cindyhelp.me/trello" rel="noopener nofollow" target="_blank">Trello</a> or <a href="https://www.flowlu.com/" rel="noopener nofollow" target="_blank">Flowlu</a>. <a href="https://asana.com/" rel="noopener nofollow" target="_blank">Asana</a> is a good choice as well.</li> <li><a href="https://bulletjournal.com/" rel="noopener nofollow" target="_blank">The Bullet Journal</a> is Ryder Carroll’s method for staying organized using nothing but a notebook and a pen. <a href="https://amzn.to/404FFN1" rel="noopener nofollow" target="_blank">He wrote a book about it, too</a>.</li></ul>

The Analog Tools That Run My Business

Let’s be honest. Creating a Tiny Course Empire is not for the tech-averse. There are just so many platforms to master, it can all feel overwhelming. You have to build and manage a website, design sales pages, master your email platform, figure out a shopping cart and payment processors, and make sure your students have easy access to their purchases, too. And you have to connect all of those systems together for better branding and a good user experience. All of that can make the ever-increasing number of all-in-one platforms sound pretty appealing. After all, they promise to do it all with a single login and no troublesome tech to hold you back. But are these all-in-one systems the right choice for you? I’ll help you decide. Prefer a transcript? Here you go! What you’ll learn in this episode:  What makes all-in-one solutions so appealing, especially for new course creators. The pros and cons of using an all-in-one system for your course-based business Pricing “gotchas” to look out for when deciding on which tools to use How to choose an all-in-one platform for launching your business.  Resources mentioned:  Six-Figure Systems is my monthly program where we create online business success. Join now for just $7 for your first 7 days, and see how Six-Figure Systems can help make your business goals a reality. How did you build that gives you an overview of all the tools I used to build and manage my own Tiny Course Empire. BuiltWith.com shows you all the tech behind any URL. Teachable is my favorite all-in-one platform for course creators. Kajabi is a popular option that includes email marketing in the mix, too. Circle focuses on community building with features for course creators as well. ThriveCart is an all-in-one solution with a big benefit: a one-time payment model.

Let’s be honest. Creating a Tiny Course Empire is not for the tech-averse. There are just so many platforms to master, it can all feel overwhelming. You have to build and manage a website, design sales pages, master your email platform, figure out a shopping cart and payment processors, and make sure your students have easy access to their purchases, too. And you have to connect all of those systems together for better branding and a good user experience. All of that can make the ever-increasing number of all-in-one platforms sound pretty appealing. After all, they promise to do it all with a single login and no troublesome tech to hold you back. But are these all-in-one systems the right choice for you? I’ll help you decide. Prefer a transcript? <a href="https://tinycourseempire.com/ts67" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>What makes all-in-one solutions so appealing, especially for new course creators.</li> <li>The pros and cons of using an all-in-one system for your course-based business</li> <li>Pricing “gotchas” to look out for when deciding on which tools to use</li> <li>How to choose an all-in-one platform for launching your business.</li> </ul> Resources mentioned: <ul> <li><a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Six-Figure Systems</a> is my monthly program where we create online business success. <a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Join now for just $7 for your first 7 days</a>, and see how Six-Figure Systems can help make your business goals a reality.</li> <li><a href="https://cindybidar.com/podcast/how-did-you-build-that/" rel="noopener nofollow" target="_blank">How did you build that</a> gives you an overview of all the tools I used to build and manage my own Tiny Course Empire.</li> <li><a href="https://builtwith.com" rel="noopener nofollow" target="_blank">BuiltWith.com</a> shows you all the tech behind any URL.</li> <li><a href="https://cindybidar.com/teachable" rel="noopener nofollow" target="_blank">Teachable</a> is my favorite all-in-one platform for course creators.</li> <li><a href="https://kajabi.com" rel="noopener nofollow" target="_blank">Kajabi</a> is a popular option that includes email marketing in the mix, too.</li> <li><a href="https://circle.so" rel="noopener nofollow" target="_blank">Circle</a> focuses on community building with features for course creators as well.</li> <li><a href="https://cindyhelp.me/thrivecart" rel="noopener nofollow" target="_blank">ThriveCart</a> is an all-in-one solution with a big benefit: a one-time payment model.</li></ul>

Is an all-in-one course platform right for you?

It’s no secret that email marketing offers the best ROI (return on investment) for your promotional efforts. But did you know there’s a way you can earn even more from your email list…  without mailing more often (although you certainly can) while serving your subscribers better using tools you already have  That’s what segmenting your email list is all about, and it’s a technique every business owner can master. On this episode of the Tiny Course Empire podcast, I’ll share some easy segmentation strategies you can use starting right now, as well as tips for getting started. Prefer a transcript? Here you go! What you’ll learn in this episode:  Four reasons you should be segmenting your list (hint: it’s all about serving your subscribers better) Eight common segmentation strategies to use Tools that make segmenting your list easier Five ways I segment my list every single week How to get started with list segmenting today  Resources mentioned:  Six-Figure Systems is my monthly online business training. Join 600+ entrepreneurs just like you for only $7 for your first week, and let’s create a profitable business you love. Active Campaign is my email marketing platform of choice. ConvertKit is another popular solution. Debbie Gartner blogs about home decor at TheFlooringGirl.com. She also teaches about SEO, affiliate marketing, and blogging. Karon Thackston teaches copywriting and other online business skills at MarkeingWords.com.

It’s no secret that email marketing offers the best ROI (return on investment) for your promotional efforts. But did you know there’s a way you can earn even more from your email list… <ul> <li>without mailing more often (although you certainly can)</li> <li>while serving your subscribers better</li> <li>using tools you already have</li> </ul> That’s what segmenting your email list is all about, and it’s a technique every business owner can master. On this episode of the Tiny Course Empire podcast, I’ll share some easy segmentation strategies you can use starting right now, as well as tips for getting started. Prefer a transcript? <a href="https://tinycourseempire.com/ts66" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>Four reasons you should be segmenting your list (hint: it’s all about serving your subscribers better)</li> <li>Eight common segmentation strategies to use</li> <li>Tools that make segmenting your list easier</li> <li>Five ways I segment my list every single week</li> <li>How to get started with list segmenting today</li> </ul> Resources mentioned: <ul> <li>Six-Figure Systems is my monthly online business training. <a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Join 600+ entrepreneurs just like you for only $7 for your first week</a>, and let’s create a profitable business you love.</li> <li><a href="https://cindyhelp.me/activecampaign" rel="noopener nofollow" target="_blank">Active Campaign</a> is my email marketing platform of choice.</li> <li><a href="https://cindyhelp.me/convertkit" rel="noopener nofollow" target="_blank">ConvertKit</a> is another popular solution.</li> <li>Debbie Gartner blogs about home decor at <a href="https://theflooringgirl.com" rel="noopener nofollow" target="_blank">TheFlooringGirl.com</a>. She also teaches about <a href="https://cindyhelp.me/learn-seo" rel="noopener nofollow" target="_blank">SEO</a>, <a href="https://cindyhelp.me/affcompendium" rel="noopener nofollow" target="_blank">affiliate marketing</a>, and <a href="https://cindyhelp.me/blog-out-of-debt" rel="noopener nofollow" target="_blank">blogging</a>.</li> <li>Karon Thackston teaches copywriting and other online business skills at <a href="https://cindyhelp.me/marketingwords" rel="noopener nofollow" target="_blank">MarkeingWords.com</a>.</li></ul>

Boost Your Email Profits With Simple Segmentation Strategies

There’s no escaping the camera when you run an online business. Video content continues to outrank other formats. Social platforms prioritize reels and live streaming. And let’s not forget podcast interviews, video-based courses, conferences (both live and virtual) and the many other opportunities involving a microphone and camera. For those of us with a bit of anxiety, stepping up and being seen in this new way is intimidating. In this episode of the Tiny Course Empire podcast, I’m welcoming a special guest to help calm those nerves and make you a better speaker, too. Prefer a transcript? Here you go! What you’ll learn in this episode:  Why it might not be anxiety you’re feeling at all, and how to reframe your thoughts around those butterflies in your stomach. A simple technique for instant relaxation when you’re speaking. How to recognize the signs of over-excitement, and how they make it difficult to get your point across clearly. Why you should speak slower than you think (and even slower than that). How to practice your presentations with intention.  Resources mentioned:  Six-Figure Systems is my monthly online business training. Join 600+ entrepreneurs just like you for only $7 for your first week, and let’s create a profitable business you love. Dancing with Ease is Laura’s site. She uses the Alexander Technique to help her clients overcome performance anxiety.

There’s no escaping the camera when you run an online business. Video content continues to outrank other formats. Social platforms prioritize reels and live streaming. And let’s not forget podcast interviews, video-based courses, conferences (both live and virtual) and the many other opportunities involving a microphone and camera. For those of us with a bit of anxiety, stepping up and being seen in this new way is intimidating. In this episode of the Tiny Course Empire podcast, I’m welcoming a special guest to help calm those nerves and make you a better speaker, too. Prefer a transcript? <a href="https://tinycourseempire.com/ts65" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>Why it might not be anxiety you’re feeling at all, and how to reframe your thoughts around those butterflies in your stomach.</li> <li>A simple technique for instant relaxation when you’re speaking.</li> <li>How to recognize the signs of over-excitement, and how they make it difficult to get your point across clearly.</li> <li>Why you should speak slower than you think (and even slower than that).</li> <li>How to practice your presentations with intention.</li> </ul> Resources mentioned: <ul> <li>Six-Figure Systems is my monthly online business training. <a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Join 600+ entrepreneurs just like you for only $7 for your first week</a>, and let’s create a profitable business you love.</li> <li><a href="https://dancingwithease.com/" rel="noopener nofollow" target="_blank">Dancing with Ease</a> is Laura’s site. She uses the Alexander Technique to help her clients overcome performance anxiety.</li></ul>

How to Be More Confident on Camera

Does this sound familiar? You’ve put the finishing touches on your latest course or digital product, and you sit down to write your sales page, and… nothing. The words simply will not come. You don’t know what to include, or even where to start. You are definitely not alone. Even though writing sales copy is one of the most important skills for online business owners to master, it’s also one of the most difficult, and with good reason. Starting at a blank page is hard. It’s intimidating. Writing about your own products is uncomfortable. Or maybe you’ve convinced yourself you’re just not a writer. Whatever is holding you back from writing sales pages with ease, in this episode of the Tiny Course Empire podcast, I’m going to help you get past it. I’ve got a simple framework you can follow that’s going to give you the confidence to write those sales pages, and to get them done quickly. Prefer a transcript? Here you go! What you’ll learn in this episode:  My number one tip for overcoming writer’s block, no matter what you’re writing The most important part of your sales page, and how most online entrepreneurs get it wrong How to “chunk” your writing so you’re not overwhelmed by it  Resources mentioned:    Six-Figure Systems is my monthly program where I’ll show you how to start an online business from scratch, even if you’re brand new. Start a 7-day trial today for just $7. Lexi Rodrigo was one of my first online mentors, and she got me started writing sales copy. Sales Pages That Convert takes a deep dive into all things sales pages, from headlines to that final call to action.  

Does this sound familiar? You’ve put the finishing touches on your latest course or digital product, and you sit down to write your sales page, and… nothing. The words simply will not come. You don’t know what to include, or even where to start. You are definitely not alone. Even though writing sales copy is one of the most important skills for online business owners to master, it’s also one of the most difficult, and with good reason. Starting at a blank page is hard. It’s intimidating. Writing about your own products is uncomfortable. Or maybe you’ve convinced yourself you’re just not a writer. Whatever is holding you back from writing sales pages with ease, in this episode of the Tiny Course Empire podcast, I’m going to help you get past it. I’ve got a simple framework you can follow that’s going to give you the confidence to write those sales pages, and to get them done quickly. Prefer a transcript? <a href="https://tinycourseempire.com/ts64" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>My number one tip for overcoming writer’s block, no matter what you’re writing</li> <li>The most important part of your sales page, and how most online entrepreneurs get it wrong</li> <li>How to “chunk” your writing so you’re not overwhelmed by it</li> </ul> Resources mentioned: <ul> <li> <ul> <li>Six-Figure Systems is my monthly program where I’ll show you how to start an online business from scratch, even if you’re brand new. <a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Start a 7-day trial today for just $7</a>.</li> <li><a href="https://alexisrodrigo.com/" rel="noopener nofollow" target="_blank">Lexi Rodrigo</a> was one of my first online mentors, and she got me started writing sales copy.</li> <li><a href="https://cindybidar.com/courses/jv/sptc/" rel="noopener nofollow" target="_blank">Sales Pages That Convert</a> takes a deep dive into all things sales pages, from headlines to that final call to action.</li> </ul> </li></ul>

How to Write a Sales Page Fast

Did you know that knowledge workers (that’s us) waste up to 2.5 hours per day just looking for the information they need to do their jobs? That means that time you spend hunting down a password, or searching through your email for the link to a meeting that’s about to start, or wading through you Canva account looking for your logo adds up to as much as 10 hours every single week. It seems hard to believe, but those few minutes searching really do add up. Over the course of a year, you may have wasted as much as 12 weeks worth of your precious time.  As a small business owner, that’s disastrous for a lot of reasons. First, because you didn’t start your business so you could work longer hours. You probably wanted more time freedom, not less. Not only that, but you probably went into business for yourself so you could do what you really love to do… and I’m guessing that hunting for lost logos isn’t high on your list of tasks you love. Finally, if you manage a team (even a tiny one) then your wasted time is their wasted time, too. When you can’t quickly put your hands on something they need, you end up paying them to wait while you look for it. So what can you do to get more organized and save those 2.5 hours per day? I have three tools that will help in today’s episode. Prefer a transcript? Here you go! What you’ll learn in this episode:  Why your biggest time-waster might not be Tik Tok after all How I’m using Evernote to keep track of what’s important in business and in life How Trello helps me keep track of brand assets, SOPs and more The tool that ensures I always know what to write about next  Resources mentioned:  My Plug-and-Play Trello Toolkit includes 18 done-for-you boards and six video lessons to get you started (available for a limited time). Six-Figure Systems is my monthly program where I teach online entrepreneurs how to create repeatable, profitable systems to grow their business. Click here to start your 7-day trial today. Evernote is where I keep everything I might need someday. Airtable is how I plan and manage all my content. You can copy my content planner here. Trello keeps my SOPs and brand assets organized and easily accessible.

Did you know that knowledge workers (that’s us) waste up to 2.5 hours per day just looking for the information they need to do their jobs? That means that time you spend hunting down a password, or searching through your email for the link to a meeting that’s about to start, or wading through you Canva account looking for your logo adds up to as much as 10 hours every single week. It seems hard to believe, but those few minutes searching really do add up. Over the course of a year, you may have wasted as much as 12 weeks worth of your precious time. As a small business owner, that’s disastrous for a lot of reasons. First, because you didn’t start your business so you could work longer hours. You probably wanted more time freedom, not less. Not only that, but you probably went into business for yourself so you could do what you really love to do… and I’m guessing that hunting for lost logos isn’t high on your list of tasks you love. Finally, if you manage a team (even a tiny one) then your wasted time is their wasted time, too. When you can’t quickly put your hands on something they need, you end up paying them to wait while you look for it. So what can you do to get more organized and save those 2.5 hours per day? I have three tools that will help in today’s episode. Prefer a transcript? <a href="https://tinycourseempire.com/ts63" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>Why your biggest time-waster might not be Tik Tok after all</li> <li>How I’m using Evernote to keep track of what’s important in business and in life</li> <li>How Trello helps me keep track of brand assets, SOPs and more</li> <li>The tool that ensures I always know what to write about next</li> </ul> Resources mentioned: <ul> <li>My <a href="https://cindybidar.com/courses/trello-toolkit/" rel="noopener nofollow" target="_blank">Plug-and-Play Trello Toolkit</a> includes 18 done-for-you boards and six video lessons to get you started (available for a limited time).</li> <li>Six-Figure Systems is my monthly program where I teach online entrepreneurs how to create repeatable, profitable systems to grow their business. <a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Click here to start your 7-day trial today</a>.</li> <li><a href="https://evernote.com" rel="noopener nofollow" target="_blank">Evernote</a> is where I keep everything I might need someday.</li> <li><a href="https://cindyhelp.me/airtable" rel="noopener nofollow" target="_blank">Airtable</a> is how I plan and manage all my content. You can <a href="https://cindyhelp.me/rm-airtabletracker" rel="noopener nofollow" target="_blank">copy my content planner here</a>.</li> <li><a href="https://cindyhelp.me/trello" rel="noopener nofollow" target="_blank">Trello</a> keeps my SOPs and brand assets organized and easily accessible.</li></ul>

How to Save 10 Hours Per Week

Marketing. That’s the number one concern I hear from new (and even more established small business owners). How can they most effectively market their products—and where? It can feel like a constant struggle, and it’s one that many entrepreneurs aren’t equipped to handle. As one client said to me, “I don’t want to learn to be a better marketer. I don’t care about marketing. I care about being a better coach.” But what if you could get in front of a steady stream of new visitors who were not only interested in what you have to offer, but who come to you primed and ready to buy? That would tick all the marketing tasks off your to-do list, and let you get back to what you really want to do. Enter, the affiliate program. The concept is simple (and actually pretty brilliant). All you have to do is invite other marketers to share your offers with their audiences, then reward them for the sales they bring with a percentage of your profits. In this episode of the Tiny Course Empire podcast, I’ll walk you through the five steps to start your own affiliate program. It’s easier than you think, and when you’re done, you’ll have new ways to effectively market your small business—without earning a degree in marketing. Prefer a transcript? Here you go! What you’ll learn in this episode:  How to know if an affiliate program is the right choice for your business Three things to consider before choosing your affiliate platform Important affiliate program terms to decide How to make it easy for your affiliates to be successful How and where to find affiliates How to maintain a thriving affiliate program  Resources mentioned:  Six-Figure Systems - start your one-week trial today Affiliate Program Success is where I show you exactly how to run a successful affiliate program How to Choose Your Tech Stack (not mentioned, but a good review that will help you choose the best affiliate platform) aMember is my affiliate program of choice ThriveCart is a popular option as well Nicole Dean runs a top-notch affiliate program at Coach Glue Karon Thackston is always teaching me something new and valuable

Marketing. That’s the number one concern I hear from new (and even more established small business owners). How can they most effectively market their products—and where? It can feel like a constant struggle, and it’s one that many entrepreneurs aren’t equipped to handle. As one client said to me, “I don’t want to learn to be a better marketer. I don’t care about marketing. I care about being a better coach.” But what if you could get in front of a steady stream of new visitors who were not only interested in what you have to offer, but who come to you primed and ready to buy? That would tick all the marketing tasks off your to-do list, and let you get back to what you really want to do. Enter, the affiliate program. The concept is simple (and actually pretty brilliant). All you have to do is invite other marketers to share your offers with their audiences, then reward them for the sales they bring with a percentage of your profits. In this episode of the Tiny Course Empire podcast, I’ll walk you through the five steps to start your own affiliate program. It’s easier than you think, and when you’re done, you’ll have new ways to effectively market your small business—without earning a degree in marketing. Prefer a transcript? <a href="https://tinycourseempire.com/ts62" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>How to know if an affiliate program is the right choice for your business</li> <li>Three things to consider before choosing your affiliate platform</li> <li>Important affiliate program terms to decide</li> <li>How to make it easy for your affiliates to be successful</li> <li>How and where to find affiliates</li> <li>How to maintain a thriving affiliate program</li> </ul> Resources mentioned: <ul> <li>Six-Figure Systems - <a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">start your one-week trial today</a></li> <li><a href="https://cindybidar.com/courses/jv/aps/" rel="noopener nofollow" target="_blank">Affiliate Program Success</a> is where I show you exactly how to run a successful affiliate program</li> <li><a href="https://tinycourseempire.com/3" rel="noopener nofollow" target="_blank">How to Choose Your Tech Stack</a> (not mentioned, but a good review that will help you choose the best affiliate platform)</li> <li><a href="https://cindyhelp.me/amember" rel="noopener nofollow" target="_blank">aMember</a> is my affiliate program of choice</li> <li><a href="https://cindyhelp.me/thrivecart" rel="noopener nofollow" target="_blank">ThriveCart</a> is a popular option as well</li> <li>Nicole Dean runs a top-notch affiliate program at <a href="https://cindyhelp.me/coachglue" rel="noopener nofollow" target="_blank">Coach Glue</a></li> <li><a href="https://cindyhelp.me/marketingwords" rel="noopener nofollow" target="_blank">Karon Thackston</a> is always teaching me something new and valuable</li></ul>

How to Start an Affiliate Program

In a perfect world, we’d have all of our expenses covered each month, and we’d have plenty of “fun money” stashed away in case we wanted to take a last-minute trip or buy a fancy laptop or splurge on a new wardrobe. For small business owners though, income ups and downs don’t always make that possible. That feast-or-famine cycle can cause havoc in your budget, and make it seem as if you’ll never get ahead. But here’s the good news: You have everything you need to earn an extra $1,000 (or more) whenever you need to! With just a little creativity, you can easily boost your revenue, and often in a very short time frame. You won’t have to say “no” And here’s the best news of all. Once you learn how to conjure up cash on demand, you’ll use that skill over and over again to grow your business. Prefer a transcript? Here you go! What you’ll learn in this episode:  The fastest way to earn money in any niche Where to look for freelance gigs even if you’re brand new Real world examples of people who tapped into their unique skill sets with great success How to leverage your course-creation skills for fast cash even if you don’t (yet) have a course to sell Where to find instant commission affiliate offers you can promote How to turn your abandoned projects into quick cash  Resources mentioned:  Six-Figure Systems is my monthly training program for online business owners. Start your7-day, all-access trial today. Kelly McCausey hangs out at LovePeopleMakeMoney.com You can hire Tishia Lee to write your affiliate swipes (and plenty of other smart tasks) at TishiaSavesTime.com Crissy Herron is the head honcho at IndieBizChicks.com Angela Wills teaches lifestyle-focused business owners how to have a thriving email list. Debbie Gartner blogged herself out of $200k in debt, and she’ll show you how you can do it, too. Zaxxa and Warrior+ both feature instant commission affiliate programs. ProBlogger.com has job boards for writers. VANetworking.com members enjoy access to job boards with a wide variety of freelancework. Upwork.com brings small business owners and freelancers together. Fiverr.com is a great place to start if you have a very specific skill to share.

In a perfect world, we’d have all of our expenses covered each month, and we’d have plenty of “fun money” stashed away in case we wanted to take a last-minute trip or buy a fancy laptop or splurge on a new wardrobe. For small business owners though, income ups and downs don’t always make that possible. That feast-or-famine cycle can cause havoc in your budget, and make it seem as if you’ll never get ahead. But here’s the good news: You have everything you need to earn an extra $1,000 (or more) whenever you need to! With just a little creativity, you can easily boost your revenue, and often in a very short time frame. You won’t have to say “no” And here’s the best news of all. Once you learn how to conjure up cash on demand, you’ll use that skill over and over again to grow your business. Prefer a transcript? <a href="https://tinycourseempire.com/ts61" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>The fastest way to earn money in any niche</li> <li>Where to look for freelance gigs even if you’re brand new</li> <li>Real world examples of people who tapped into their unique skill sets with great success</li> <li>How to leverage your course-creation skills for fast cash even if you don’t (yet) have a course to sell</li> <li>Where to find instant commission affiliate offers you can promote</li> <li>How to turn your abandoned projects into quick cash</li> </ul> Resources mentioned: <ul> <li>Six-Figure Systems is my monthly training program for online business owners. <a href="https://tinycourseempire.com/join" rel="nofollow" target="_blank">Start your 7-day, all-access trial today</a>.</li> <li>Kelly McCausey hangs out at <a href="https://cindyhelp.me/lpamm" rel="noopener nofollow" target="_blank">LovePeopleMakeMoney.com</a></li> <li>You can hire Tishia Lee to write your affiliate swipes (and plenty of other smart tasks) at <a href="https://tishiasavestime.com" rel="noopener nofollow" target="_blank">TishiaSavesTime.com</a></li> <li>Crissy Herron is the head honcho at <a href="https://indiebizchicks.com" rel="noopener nofollow" target="_blank">IndieBizChicks.com</a></li> <li>Angela Wills teaches lifestyle-focused business owners <a href="https://cindyhelp.me/angela-email-practice-club" rel="noopener nofollow" target="_blank">how to have a thriving email list</a>.</li> <li>Debbie Gartner blogged herself out of $200k in debt, and <a href="https://cindyhelp.me/blog-out-of-debt" rel="noopener nofollow" target="_blank">she’ll show you how you can do it, too</a>.</li> <li><a href="https://zaxaa.com" rel="noopener nofollow" target="_blank">Zaxxa</a> and <a href="https://warriorplus.com" rel="noopener nofollow" target="_blank">Warrior+</a> both feature instant commission affiliate programs.</li> <li><a href="http://ProBlogger.com" rel="nofollow" target="_blank">ProBlogger.com</a> has <a href="https://problogger.com/jobs/" rel="noopener nofollow" target="_blank">job boards for writers</a>.</li> <li><a href="https://cindyhelp.me/vanetworking" rel="noopener nofollow" target="_blank">VANetworking.com </a>members enjoy access to job boards with a wide variety of freelance work.</li> <li><a href="https://www.upwork.com" rel="noopener nofollow" target="_blank">Upwork.com</a> brings small business owners and freelancers together.</li> <li><a href="https://www.fiverr.com" rel="noopener nofollow" target="_blank">Fiverr.com</a> is a great place to start if you have a very specific skill to share.</li></ul>

7 ways to earn an extra $1,000 this month

Have you ever thought to yourself, “There’s too much competition in this niche,” or “I’m too late to find success with this,” or “Everyone else does this better than I can”? We’ve all had those thoughts at one time or another, and it all starts with how we think about the competition. A few weeks ago, I received an email from a subscriber who wondered if she was making a mistake by promoting her potential competitors. Would it take away from her sales down the road? Would she lose customers? That got me thinking about what it means to compete with one another in business, and why we often see competition as a bad thing when in fact, it’s the opposite. In this episode, I’m challenging you to change how you think about the competition. I’ll give you three new perspectives to try on, along with some real-world examples to show you how each of them can actually improve your business. Prefer a transcript? Here you go! What you’ll learn in this episode:  How to grow your reach and your income by turning competitors into collaborators Why having competitors in your niche is actually a good thing How your competitors can inspire you to do better  Resources mentioned:  Six-Figure Systems: Start a one-week all-access-pass trial today for just $7 Karon Thackston teaches you how to use words more effectively Kelly McCausey builds communities through content Liz Wilcox wants to help boost your email marketing skills Amy Harrop has some brilliant ideas for creating low-content products Debbie Gartner is a master of SEO Sue Painter has a wealth of information in a wide variety of business models and niches Angela Wills wants you to design a business around your life instead of the other way around Jeff Herring helps you turn content into profits Tracy Roberts and Susanne Myers create rebrandable content for your blog, email, and other publishing needs Connie Ragen Green believes in giving back to her community as a way of growing her business

Have you ever thought to yourself, “There’s too much competition in this niche,” or “I’m too late to find success with this,” or “Everyone else does this better than I can”? We’ve all had those thoughts at one time or another, and it all starts with how we think about the competition. A few weeks ago, I received an email from a subscriber who wondered if she was making a mistake by promoting her potential competitors. Would it take away from her sales down the road? Would she lose customers? That got me thinking about what it means to compete with one another in business, and why we often see competition as a bad thing when in fact, it’s the opposite. In this episode, I’m challenging you to change how you think about the competition. I’ll give you three new perspectives to try on, along with some real-world examples to show you how each of them can actually improve your business. Prefer a transcript? <a href="https://tinycourseempire.com/ts60" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>How to grow your reach and your income by turning competitors into collaborators</li> <li>Why having competitors in your niche is actually a good thing</li> <li>How your competitors can inspire you to do better</li> </ul> Resources mentioned: <ul> <li>Six-Figure Systems: <a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Start a one-week all-access-pass trial today for just $7</a></li> <li>Karon Thackston teaches you <a href="https://cindyhelp.me/marketingwords" rel="noopener nofollow" target="_blank">how to use words more effectively</a></li> <li>Kelly McCausey <a href="https://cindyhelp.me/kellymccausey" rel="noopener nofollow" target="_blank">builds communities through content</a></li> <li>Liz Wilcox wants to help <a href="https://cindyhelp.me/liz-emm" rel="noopener nofollow" target="_blank">boost your email marketing skills</a></li> <li>Amy Harrop has <a href="https://cindyhelp.me/pubpathprofits" rel="noopener nofollow" target="_blank">some brilliant ideas for creating low-content products</a></li> <li>Debbie Gartner is <a href="https://cindyhelp.me/seobundle" rel="noopener nofollow" target="_blank">a master of SEO</a></li> <li>Sue Painter has <a href="https://cindyhelp.me/suepainter" rel="noopener nofollow" target="_blank">a wealth of information in a wide variety of business models and niches</a></li> <li>Angela Wills wants you to <a href="https://cindyhelp.me/emailforaliving" rel="noopener nofollow" target="_blank">design a business around your life</a> instead of the other way around</li> <li>Jeff Herring helps you <a href="https://cindyhelp.me/jeffherring" rel="noopener nofollow" target="_blank">turn content into profits</a></li> <li>Tracy Roberts and Susanne Myers <a href="https://cindyhelp.me/pmb" rel="noopener nofollow" target="_blank">create rebrandable content for your blog, email, and other publishing needs</a></li> <li>Connie Ragen Green believes in <a href="https://cindyhelp.me/connieragengreen" rel="noopener nofollow" target="_blank">giving back to her community as a way of growing her business</a></li></ul>

Three New Ways to Think About Your Competition

At the Tiny Course Empire Podcast, host Cindy Bidar is banishing the online marketing overwhelm and busting the myths about digital course creation that keep you stuck in startup mode. Each week you’ll hear actionable tips, real-world strategies, and plenty of practical advice about turning your expertise and experience into digital courses, and your courses into a profitable, sustainable business. With more than 10 years of hands-on experience managing operations and marketing for six- and seven-figure businesses, Cindy knows a thing or two about how to launch and grow an online empire. She’ll help you make sense of the technology, turn seemingly monumental projects into bite-sized tasks, and design repeatable systems that create predictable results.

I forget to add salt to my bread dough (pretty tasteless, in case you’re wondering). I wash a hot pink shirt with a load of whites (oops). I overwater the plants in my office and invite a hoard of fungus gnats to set up housekeeping. But all of those are personal mistakes. No one ever knows about them but me (and maybe the husband, if he’s paying attention). In business, it’s a whole different matter. Mistakes made here are often done in public, where others can see. No one wants to make mistakes in public, so instead we only act when we know we have it perfectly figured out. And that right there is the biggest mistake of all, because making mistakes helps us improve. They’re what reminds us that next time, we should pay more attention to the recipe, or use more care when sorting the laundry. In the 11 years I’ve been in business, I’ve made a lot of mistakes in an effort to not make any mistakes. I’m sharing seven of them with you in this episode of the Tiny Course Empire podcast, in the hopes that you’ll give yourself permission to embrace your mistakes early on. It’s the best way I know to find success. Prefer a transcript? Here you go! What you’ll learn in this episode:  The best piece of advice I’ve ever received. I hope you’ll remember it as you work to build your business. The most common regret successful online business owners have. How being afraid of making mistakes held me back for too long. What happened when I finally gave myself permission to be wrong.  Resources mentioned:    Six-Figure Systems: Claim your $7 trial today How to Build an Email List Four Steps to Choosing Your Perfect Content Platform How to Become a Better Writer  

I forget to add salt to my bread dough (pretty tasteless, in case you’re wondering). I wash a hot pink shirt with a load of whites (oops). I overwater the plants in my office and invite a hoard of fungus gnats to set up housekeeping. But all of those are personal mistakes. No one ever knows about them but me (and maybe the husband, if he’s paying attention). In business, it’s a whole different matter. Mistakes made here are often done in public, where others can see. No one wants to make mistakes in public, so instead we only act when we know we have it perfectly figured out. And that right there is the biggest mistake of all, because making mistakes helps us improve. They’re what reminds us that next time, we should pay more attention to the recipe, or use more care when sorting the laundry. In the 11 years I’ve been in business, I’ve made a lot of mistakes in an effort to not make any mistakes. I’m sharing seven of them with you in this episode of the Tiny Course Empire podcast, in the hopes that you’ll give yourself permission to embrace your mistakes early on. It’s the best way I know to find success. Prefer a transcript? <a href="https://tinycourseempire.com/ts59" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>The best piece of advice I’ve ever received. I hope you’ll remember it as you work to build your business.</li> <li>The most common regret successful online business owners have.</li> <li>How being afraid of making mistakes held me back for too long.</li> <li>What happened when I finally gave myself permission to be wrong.</li> </ul> Resources mentioned: <ul> <li> <ul> <li><a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Six-Figure Systems: Claim your $7 trial today</a></li> <li><a href="https://cindybidar.com/podcast/how-to-build-an-email-list/" rel="nofollow" target="_blank">How to Build an Email List</a></li> <li><a href="https://tinycourseempire.com/38" rel="nofollow" target="_blank">Four Steps to Choosing Your Perfect Content Platform</a></li> <li><a href="https://tinycourseempire.com/24" rel="nofollow" target="_blank">How to Become a Better Writer</a></li> </ul> </li></ul>

The Regrettable Mistake That Slowed My Success

Want to increase your income? You don't have to create more or increase your marketing efforts or even grow your audience size. All you have to do is optimize what you're already doing. That's what split testing is all about, and in this episode of the Tiny Course Empire podcast, I'm walking you through everything you need to know to create a simple split testing action plan in your business. Here's what you'll gain by implementing this strategy:  Better email open and click through rates. If your subscribers don't open and click, they can't buy, so this should be your first stop on your split-testing journey. Higher opt-in rates. Growing your email list is (hopefully) at the top of your to-do list. Having a split-testing plan for all of your opt-in pages helps to fill your list with quality leads. More sales. A tiny improvement in conversion rates can dramatically increase your revenue, so before you launch your next product, plan to split test that sales page.  So grab a cup of your favorite beverage, and let's dive in. You might just be surprised at the results you can create when you add split testing to your online business toolbox. Prefer a transcript? Here you go! What you’ll learn in this episode:  What a split test is and how it will improve your business Simple split test examples you can use in your own business Three places to use split tests, along with tools that make the job easy Real life examples of split test wins as well as a pretty big failure Two ways split testing can help increase your revenue  Resources mentioned:  Six-Figure Systems: Claim your $7 trial today Entrepreneurial Math Active Campaign ConvertKit Thrive Architect Thrive Leads Thrive Optimize Google Optimize Lead Pages

Want to increase your income? You don't have to create more or increase your marketing efforts or even grow your audience size. All you have to do is optimize what you're already doing. That's what split testing is all about, and in this episode of the Tiny Course Empire podcast, I'm walking you through everything you need to know to create a simple split testing action plan in your business. Here's what you'll gain by implementing this strategy: <ul> <li>Better email open and click through rates. If your subscribers don't open and click, they can't buy, so this should be your first stop on your split-testing journey.</li> <li>Higher opt-in rates. Growing your email list is (hopefully) at the top of your to-do list. Having a split-testing plan for all of your opt-in pages helps to fill your list with quality leads.</li> <li>More sales. A tiny improvement in conversion rates can dramatically increase your revenue, so before you launch your next product, plan to split test that sales page.</li> </ul> So grab a cup of your favorite beverage, and let's dive in. You might just be surprised at the results you can create when you add split testing to your online business toolbox. Prefer a transcript? <a href="https://tinycourseempire.com/ts58" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>What a split test is and how it will improve your business</li> <li>Simple split test examples you can use in your own business</li> <li>Three places to use split tests, along with tools that make the job easy</li> <li>Real life examples of split test wins as well as a pretty big failure</li> <li>Two ways split testing can help increase your revenue</li> </ul> Resources mentioned: <ul> <li><a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Six-Figure Systems: Claim your $7 trial today</a></li> <li><a href="https://tinycourseempire.com/54" rel="noopener nofollow" target="_blank">Entrepreneurial Math</a></li> <li><a href="https://cindyhelp.me/activecampaign" rel="noopener nofollow" target="_blank">Active Campaign</a></li> <li><a href="https://cindyhelp.me/convertkit" rel="noopener nofollow" target="_blank">ConvertKit</a></li> <li><a href="https://cindyhelp.me/architect" rel="noopener nofollow" target="_blank">Thrive Architect</a></li> <li><a href="https://cindyhelp.me/thriveleads" rel="noopener nofollow" target="_blank">Thrive Leads</a></li> <li><a href="https://cindyhelp.me/thrive-optimize" rel="noopener nofollow" target="_blank">Thrive Optimize</a></li> <li><a href="https://optimize.google.com" rel="noopener nofollow" target="_blank">Google Optimize</a></li> <li><a href="https://cindyhelp.me/leadpages" rel="noopener nofollow" target="_blank">Lead Pages</a></li></ul>

Increase Your Income With These Simple Split Tests

I’ve created more than 80 digital courses and earned more than $1,000,000 in revenue from them. But you might be shocked to know that my first course was a bit of a disaster. As in zero sales. A true flop. Looking back, I can see all the things I did wrong, but the biggest problem was I didn’t take the time to validate my idea before plunging forward. Today, I take a much different approach. While I can’t say they’ve all been best sellers, I can tell you that taking the time to validate my offers before I create them has massively improved my results. In this week’s episode of the Tiny Course Empire podcast, I’m sharing some of the ways I’ve used to validate my course ideas. Which ones will you use to make sure your next digital course is a hit? Prefer a transcript? Here you go! What you’ll learn in this episode:  Which keywords can indicate that a customer is looking to make a purchase Three easy ways to ask your audience what they most want and need, and when to use each method How to use your internal data to decide on your next course offer How to 100% guarantee your new course will make sales  Resources mentioned:  Six-Figure Systems Ubersuggest Google forms Google analytics Email Funnels for Non-Marketers

I’ve created more than 80 digital courses and earned more than $1,000,000 in revenue from them. But you might be shocked to know that my first course was a bit of a disaster. As in zero sales. A true flop. Looking back, I can see all the things I did wrong, but the biggest problem was I didn’t take the time to validate my idea before plunging forward. Today, I take a much different approach. While I can’t say they’ve all been best sellers, I can tell you that taking the time to validate my offers before I create them has massively improved my results. In this week’s episode of the Tiny Course Empire podcast, I’m sharing some of the ways I’ve used to validate my course ideas. Which ones will you use to make sure your next digital course is a hit? Prefer a transcript? <a href="https://tinycourseempire.com/ts57" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>Which keywords can indicate that a customer is looking to make a purchase</li> <li>Three easy ways to ask your audience what they most want and need, and when to use each method</li> <li>How to use your internal data to decide on your next course offer</li> <li>How to 100% guarantee your new course will make sales</li> </ul> Resources mentioned: <ul> <li><a href="https://tinycourseempire.com/join" rel="noopener nofollow" target="_blank">Six-Figure Systems</a></li> <li><a href="https://neilpatel.com/ubersuggest/" rel="noopener nofollow" target="_blank">Ubersuggest</a></li> <li><a href="https://www.google.com/forms/about/" rel="noopener nofollow" target="_blank">Google forms</a></li> <li><a href="https://marketingplatform.google.com/about/analytics/" rel="noopener nofollow" target="_blank">Google analytics</a></li> <li><a href="https://tinycourseempire.com/6" rel="noopener nofollow" target="_blank">Email Funnels for Non-Marketers</a></li></ul>

Six Ways to Validate Your Course Idea

Looking for a content marketing boost for your business? Podcasting is more popular than ever, and more and more listeners are discovering new favorite shows. I love podcasting because it gives you all the SEO benefits of a blog, without requiring stellar writing skills (perfect for the grammatically challenged, in other words). Plus, podcasts offer a level of “know, like, and trust” that you just can’t get with written content alone. After all, a podcast feels more like a conversation and less like reading a news article. Even email marketing (which you know I love) doesn’t offer the same level of connection a podcast can. But podcasts require a bit more intention and planning than a blog does. For one thing, there’s additional technology to consider, distribution channels to navigate, file hosting to worry about, and that’s before you ever record your first episode. Today I’m sharing how I started my podcast, some mistakes I made along the way (and what I think I got right), plus I have a plan you can follow if you’re interested in starting your own show. Prefer a transcript? Here you go! What you’ll learn in this episode:  How I decided on the format for my podcast Why I wanted to have loads of episode ideas before starting What I’d do differently if I were starting a podcast today Why it’s important to have good audio quality (but it doesn’t have to be perfect) My personal recording and publishing schedule Eight steps to follow to launch your own show  Resources mentioned:  Amy Porterfield’s Online Marketing Made Easy is one of my favorite shows. I never miss an episode. The Life Coach School with Brooke Castillo isn’t just for life coaches. There’s plenty of savvy business and life advice, too. Michael Hyatt’s Lead to Win is for anyone who wants to be a better business leader. The Membership Geeks podcast is all about starting and running an online membership. AudioTechnica ATR 2100 is the microphone I use and recommend. Focusrite Scarlett audio interface offers a slightly better quality than a simple USB connection will. Libsyn is the media host I use for the podcast. Zoom is useful for interview shows. Christina Lemmy set up the tech side for me. Noota.io is the transcript tool we use now. Descript looks interesting, but I haven’t tried it yet. How to Use Time Blocking to Get Stuff Done details the strategy I’ve been using for years to stay on top of my commitments. Igor Mihajlović Bucin does my podcast editing.

Looking for a content marketing boost for your business? Podcasting is more popular than ever, and more and more listeners are discovering new favorite shows. I love podcasting because it gives you all the SEO benefits of a blog, without requiring stellar writing skills (perfect for the grammatically challenged, in other words). Plus, podcasts offer a level of “know, like, and trust” that you just can’t get with written content alone. After all, a podcast feels more like a conversation and less like reading a news article. Even email marketing (which you know I love) doesn’t offer the same level of connection a podcast can. But podcasts require a bit more intention and planning than a blog does. For one thing, there’s additional technology to consider, distribution channels to navigate, file hosting to worry about, and that’s before you ever record your first episode. Today I’m sharing how I started my podcast, some mistakes I made along the way (and what I think I got right), plus I have a plan you can follow if you’re interested in starting your own show. Prefer a transcript? <a href="https://tinycourseempire.com/ts56" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>How I decided on the format for my podcast</li> <li>Why I wanted to have loads of episode ideas before starting</li> <li>What I’d do differently if I were starting a podcast today</li> <li>Why it’s important to have good audio quality (but it doesn’t have to be perfect)</li> <li>My personal recording and publishing schedule</li> <li>Eight steps to follow to launch your own show</li> </ul> Resources mentioned: <ul> <li><a href="https://amyporterfield.com" rel="noopener nofollow" target="_blank">Amy Porterfield’s Online Marketing Made Easy</a> is one of my favorite shows. I never miss an episode.</li> <li><a href="https://thelifecoachschool.com" rel="noopener nofollow" target="_blank">The Life Coach School with Brooke Castillo</a> isn’t just for life coaches. There’s plenty of savvy business and life advice, too.</li> <li><a href="https://leadto.win" rel="noopener nofollow" target="_blank">Michael Hyatt’s Lead to Win</a> is for anyone who wants to be a better business leader.</li> <li><a href="https://www.membershipgeeks.com" rel="noopener nofollow" target="_blank">The Membership Geeks</a> podcast is all about starting and running an online membership.</li> <li><a href="https://amzn.to/3cgGtuw" rel="noopener nofollow" target="_blank">AudioTechnica ATR 2100</a> is the microphone I use and recommend.</li> <li><a href="https://amzn.to/3T8VgYQ" rel="noopener nofollow" target="_blank">Focusrite Scarlett audio interface</a> offers a slightly better quality than a simple USB connection will.</li> <li><a href="https://libsyn.com" rel="noopener nofollow" target="_blank">Libsyn</a> is the media host I use for the podcast.</li> <li><a href="https://zoom.us" rel="noopener nofollow" target="_blank">Zoom</a> is useful for interview shows.</li> <li><a href="https://multimediacontentsolutions.com" rel="noopener nofollow" target="_blank">Christina Lemmy</a> set up the tech side for me.</li> <li><a href="https://noota.io/en/home/" rel="noopener nofollow" target="_blank">Noota.io</a> is the transcript tool we use now.</li> <li><a href="https://www.descript.com" rel="noopener nofollow" target="_blank">Descript</a> looks interesting, but I haven’t tried it yet.</li> <li><a href="https://tinycourseempire.com/37" rel="noopener nofollow" target="_blank">How to Use Time Blocking to Get Stuff Done</a> details the strategy I’ve been using for years to stay on top of my commitments.</li> <li><a href="https://podcastmediafactory.com" rel="noopener nofollow" target="_blank">Igor Mihajlović Bucin</a> does my podcast editing.</li></ul>

How to Start a Podcast

Do you ever wonder what makes one small business owner more successful than another? Do they have better contacts? More education? Smarter ideas? Faster computers?For more than a decade, I’ve been working with online business owners, first as a virtual assistant, then as an operations and marketing expert, and now as a course creator and coach. Here’s what I’ve learned.Success doesn’t depend on who or what you know. It’s not about having the best ideas or more education or even creating better courses or products. Success is about you and your unique mix of personality traits.That’s good news! It means you are in control of your success, not some outside force you may or may not have any influence over. And even if you think you don’t have these essential traits, it’s easy to get them.That’s what we’re talking about in this week’s episode of the Tiny Course Empire podcast.Prefer a transcript? Here you go!What you’ll learn in this episode:  Why curiosity about life in general makes you a better entrepreneur Why focusing on tactical steps might be hampering your business growth How to overcome the hurdles and setbacks that threaten to derail you How to create success even if you’re missing an essential trait or two How to fall in love with your business The difference between a growth and a fixed mindset, and why it matters for your business  Resources mentioned:  Six-Figure Systems Angela Duckworth says there’s one thing that determines success. She calls it Grit. Jim Rohn said “You are the average of the five people you spend the most time with.” In How to Achieve Every Goal, I give you a plan for… well, achieving your goals. Carol Dweck studies the difference between a fixed and a growth mindset. From fixed mindset to growth mindset: the complete guide, by Anne-Laure Le Cunff

Do you ever wonder what makes one small business owner more successful than another? Do they have better contacts? More education? Smarter ideas? Faster computers? For more than a decade, I’ve been working with online business owners, first as a virtual assistant, then as an operations and marketing expert, and now as a course creator and coach. Here’s what I’ve learned. Success doesn’t depend on who or what you know. It’s not about having the best ideas or more education or even creating better courses or products. Success is about you and your unique mix of personality traits. That’s good news! It means you are in control of your success, not some outside force you may or may not have any influence over. And even if you think you don’t have these essential traits, it’s easy to get them. That’s what we’re talking about in this week’s episode of the Tiny Course Empire podcast. Prefer a transcript? <a href="https://tinycourseempire.com/ts55" rel="noopener nofollow" target="_blank">Here you go</a>! What you’ll learn in this episode: <ul> <li>Why curiosity about life in general makes you a better entrepreneur</li> <li>Why focusing on tactical steps might be hampering your business growth</li> <li>How to overcome the hurdles and setbacks that threaten to derail you</li> <li>How to create success even if you’re missing an essential trait or two</li> <li>How to fall in love with your business</li> <li>The difference between a growth and a fixed mindset, and why it matters for your business</li> </ul> Resources mentioned: <ul> <li><a href="https://cindybidar.com/courses/6fs/" rel="noopener nofollow" target="_blank">Six-Figure Systems</a></li> <li>Angela Duckworth says there’s one thing that determines success. She calls it <a href="https://amzn.to/3vTGLxQ" rel="noopener nofollow" target="_blank">Grit</a>.</li> <li><a href="https://www.jimrohn.com" rel="noopener nofollow" target="_blank">Jim Rohn</a> said “You are the average of the five people you spend the most time with.”</li> <li>In <a href="https://tinycourseempire.com/18" rel="noopener nofollow" target="_blank">How to Achieve Every Goal</a>, I give you a plan for… well, achieving your goals.</li> <li><a href="https://amzn.to/3whLGZV" rel="noopener nofollow" target="_blank">Carol Dweck</a> studies the difference between a fixed and a growth mindset.</li> <li><a href="https://nesslabs.com/growth-mindset" rel="noopener nofollow" target="_blank">From fixed mindset to growth mindset: the complete guide</a>, by Anne-Laure Le Cunff</li></ul>

Essential Traits All Successful Business Owners Share

If recent poll numbers are to be believed, as much as 86% of people surveyed claim to hate math.They say it’s boring or they’re just not good at it. They think it’s too rigid and cold, or that the rules are too complicated. They’re frustrated with memorizing endless formulas.The list of reasons people give for resisting math is long. Maybe some of them resonate with you. Maybe you even have your own reasons for avoiding it.But love it or hate it, math skills are a must for entrepreneurs. You cannot successfully run a business without at least a basic understanding of concepts like profitability, income predictability, and conversion rates.Math is what allows you to make good business decisions. I don’t know a single successful business owner who, when deciding whether to hire a contractor or buy a new piece of software or invest time in a new business venture, doesn’t first pull out a calculator to see if the numbers work.Understanding which numbers matter and what to do with them is what this episode of the Tiny Course Empire podcast is all about. Join me as I break down the basic math concepts every successful business owner needs. I promise, it’s a lot easier than you think.Prefer a transcript? Here you go!What you’ll learn in this episode:  How to calculate your profit margin and why it matters How to really know if your business is growing How to predict your earnings for the next month or next year How to budget for future business expenses, like hiring a new team member or buying a new computer How to set—and actually achieve—your income goals How to calculate conversion rates, and how they impact your income and goals  Resources mentioned:  Six-Figure Systems A License to Print Money

If recent poll numbers are to be believed, as much as 86% of people surveyed claim to hate math. They say it’s boring or they’re just not good at it. They think it’s too rigid and cold, or that the rules are too complicated. They’re frustrated with memorizing endless formulas. The list of reasons people give for resisting math is long. Maybe some of them resonate with you. Maybe you even have your own reasons for avoiding it. But love it or hate it, math skills are a must for entrepreneurs. You cannot successfully run a business without at least a basic understanding of concepts like profitability, income predictability, and conversion rates. Math is what allows you to make good business decisions. I don’t know a single successful business owner who, when deciding whether to hire a contractor or buy a new piece of software or invest time in a new business venture, doesn’t first pull out a calculator to see if the numbers work. Understanding which numbers matter and what to do with them is what this episode of the Tiny Course Empire podcast is all about. Join me as I break down the basic math concepts every successful business owner needs. I promise, it’s a lot easier than you think. Prefer a transcript? <a href="https://tinycourseempire.com/ts54" rel="noopener nofollow" target="_blank">Here you go</a>! <h3>What you’ll learn in this episode:</h3> <ul> <li>How to calculate your profit margin and why it matters</li> <li>How to really know if your business is growing</li> <li>How to predict your earnings for the next month or next year</li> <li>How to budget for future business expenses, like hiring a new team member or buying a new computer</li> <li>How to set—and actually achieve—your income goals</li> <li>How to calculate conversion rates, and how they impact your income and goals</li> </ul> <h3>Resources mentioned:</h3> <ul> <li><a href="https://cindybidar.com/courses/6fs/" rel="noopener nofollow" target="_blank">Six-Figure Systems</a></li> <li><a href="https://cindybidar.com/courses/jv/license-to-print-money/" rel="noopener nofollow" target="_blank">A License to Print Money</a></li></ul>

Entrepreneurial Math

One of the best parts of Six-Figure Systems is the Q &amp; A calls. Twice each month I get to chat with members and answer the questions at the top of their minds. I help them make better business decisions, brainstorm ideas, get past technical hurdles, and choose the right tools and resources to grow their business.On this episode of the Tiny Course Empire podcast, I’m sharing a few recent questions, because I know if one person is asking, there are many, many more who can also use the answer.Prefer a transcript? Here you go!What you’ll learn in this episode:  How to balance free content with paid programs What makes a “tiny” course How to get testimonials and social proof when you’re brand new How to change up your email schedule What it means for your website to be ADA compliant What to do when a launch doesn’t go as planned How to improve your email click-through rates Whether or not you have to use PayPal in your business  Resources mentioned:  Six-Figure Systems is my monthly online business mentorship program Darren Rowse’s 31 Days to Build a Better Blog Michael Hyatt’s Your Best Year Ever Kelly McCausey’s Ten Testimonials program Google Drive LastPass Evernote Americans With Disabilities Act (In the episode I mistakenly said this dates back to the 1970s. It actually became a law in 1990.) ADA Compliance Now PayPal

One of the best parts of Six-Figure Systems is the Q &amp; A calls. Twice each month I get to chat with members and answer the questions at the top of their minds. I help them make better business decisions, brainstorm ideas, get past technical hurdles, and choose the right tools and resources to grow their business. On this episode of the Tiny Course Empire podcast, I’m sharing a few recent questions, because I know if one person is asking, there are many, many more who can also use the answer. Prefer a transcript? <a href="https://tinycourseempire.com/ts53" rel="noopener nofollow" target="_blank">Here you go</a>! <h3>What you’ll learn in this episode:</h3> <ul> <li>How to balance free content with paid programs</li> <li>What makes a “tiny” course</li> <li>How to get testimonials and social proof when you’re brand new</li> <li>How to change up your email schedule</li> <li>What it means for your website to be ADA compliant</li> <li>What to do when a launch doesn’t go as planned</li> <li>How to improve your email click-through rates</li> <li>Whether or not you have to use PayPal in your business</li> </ul> <h3>Resources mentioned:</h3> <ul> <li><a href="https://cindyhelp.me/sixfiguresystems" rel="noopener nofollow" target="_blank">Six-Figure Systems</a> is my monthly online business mentorship program</li> <li><a href="https://problogger.com/31-days-to-build-a-better-blog-course/" rel="noopener nofollow" target="_blank">Darren Rowse’s 31 Days to Build a Better Blog</a></li> <li><a href="https://amzn.to/3PYA7i2" rel="noopener nofollow" target="_blank">Michael Hyatt’s Your Best Year Ever</a></li> <li><a href="https://www.lpamm.com/amember/aff/go/cindybidar?i=123" rel="noopener nofollow" target="_blank">Kelly McCausey’s Ten Testimonials program</a></li> <li><a href="https://drive.google.com" rel="noopener nofollow" target="_blank">Google Drive</a></li> <li><a href="https://www.lastpass.com" rel="noopener nofollow" target="_blank">LastPass</a></li> <li><a href="https://evernote.com" rel="noopener nofollow" target="_blank">Evernote</a></li> <li><a href="https://en.wikipedia.org/wiki/Americans_with_Disabilities_Act_of_1990" rel="noopener nofollow" target="_blank">Americans With Disabilities Act</a> (In the episode I mistakenly said this dates back to the 1970s. It actually became a law in 1990.)</li> <li><a href="https://checkout.freelanceandmarketing.com/ada-compliance-now" rel="noopener nofollow" target="_blank">ADA Compliance Now</a></li> <li><a href="https://paypal.com" rel="noopener nofollow" target="_blank">PayPal</a></li></ul>

Listener Q & A

What exactly does an online business owner do all day anyway? What should YOU be doing to grow your business?That’s the question that came up recently on a Six-Figure Systems Q &amp; A call, and honestly, it’s something I struggled with in the beginning. It’s something a lot of new (and even more established) solopreneurs wonder about, too.The trouble is, there are so many things you could be doing, and it’s hard to know which ones are the most impactful. Not only that, but when you don’t know what you don’t know, you might worry that you’re missing out on some critical activities.In this episode of the Tiny Course Empire podcast, I’m breaking down how I spend my days (it’s probably not as exciting as you might imagine), and also helping you make better choices about where to invest your time, too.Prefer a transcript? Here you go! What you’ll learn in this episode:  What I do at the start of every single day (yes, even Christmas and my birthday) and why this morning ritual helps my business grow Why I spend most of my time creating content How I theme my days for more efficient working habits Why where you are in your business journey determines what you should focus your energy on What to focus on if you’re brand new How to effectively divide your time so you get the most important things done  Resources mentioned:  Six-Figure Systems is my monthly online business mentorship program In How to Be More Visible Online, I gave you tips for getting past your fears so you can be seen Marketing Without Social Media details several ways you can market your business without relying on social media algorithms How to Use Time Blocking to Get Stuff Done gives you tips for making better use of your calendar

What exactly does an online business owner do all day anyway? What should YOU be doing to grow your business? That’s the question that came up recently on a Six-Figure Systems Q &amp; A call, and honestly, it’s something I struggled with in the beginning. It’s something a lot of new (and even more established) solopreneurs wonder about, too. The trouble is, there are so many things you could be doing, and it’s hard to know which ones are the most impactful. Not only that, but when you don’t know what you don’t know, you might worry that you’re missing out on some critical activities. In this episode of the Tiny Course Empire podcast, I’m breaking down how I spend my days (it’s probably not as exciting as you might imagine), and also helping you make better choices about where to invest your time, too. Prefer a transcript? <a href="https://tinycourseempire.com/ts52" rel="noopener nofollow" target="_blank">Here you go!</a> <h3>What you’ll learn in this episode:</h3> <ul> <li>What I do at the start of every single day (yes, even Christmas and my birthday) and why this morning ritual helps my business grow</li> <li>Why I spend most of my time creating content</li> <li>How I theme my days for more efficient working habits</li> <li>Why where you are in your business journey determines what you should focus your energy on</li> <li>What to focus on if you’re brand new</li> <li>How to effectively divide your time so you get the most important things done</li> </ul> <h3>Resources mentioned:</h3> <ul> <li><a href="https://cindyhelp.me/sixfiguresystems" rel="noopener nofollow" target="_blank">Six-Figure Systems</a> is my monthly online business mentorship program</li> <li>In <a href="https://tinycourseempire.com/51" rel="noopener nofollow" target="_blank">How to Be More Visible Online</a>, I gave you tips for getting past your fears so you can be seen</li> <li><a href="https://tinycourseempire.com/23" rel="noopener nofollow" target="_blank">Marketing Without Social Media</a> details several ways you can market your business without relying on social media algorithms</li> <li><a href="https://tinycourseempire.com/37" rel="noopener nofollow" target="_blank">How to Use Time Blocking to Get Stuff Done</a> gives you tips for making better use of your calendar</li></ul>

A Day in the Life

Here’s a hard truth new business owners sometimes struggle with:You have to be seen if you want to be successful.Once upon a time, when making money online was new and competition was nearly non-existent, you could start a blog, use a fake name and a fake photo (or none at all) and still attract traffic, fans, and cash.As competition increased though, and buyers became more savvy (or maybe skeptical is a better word), it grew more and more difficult to hide behind a computer screen—at least if you wanted to earn a good living.“Relationship marketing” was the buzzword. “Know, like, and trust” became so overused as to turn into a cliche.But that’s exactly what it takes to be successful online these days. Relationships with real people we know, like, and trust. And you can’t build that without being visible.In this episode of the Tiny Course Empire Podcast, we’re taking a look at what it means to be more visible online, some things that might hold you back, and how to choose a visibility path that works for you and your business goals.Prefer a transcript? Here you go! What you’ll learn in this episode:  How fear can prevent you from being more visible, and some of the more common types of fear to watch out for. Why visibility is more important in some niches than in others. How choosing to remain invisible can mean a much longer road to finding success. The benefits of being visible (it’s much more than just profitability). Ways to create visibility on your own terms, and even if you’re a self-proclaimed introvert. The number one thing you must do if you want to be visible online.  Resources mentioned:  Six-Figure Systems is my monthly program where we focus on building repeatable, profitable systems to help your business grow. Visibility Toolkit was not mentioned in this episode, but this checklist pack is designed to help online entrepreneurs get seen online, even if you’re brand new, and even if you consider yourself an introvert.

Here’s a hard truth new business owners sometimes struggle with: You have to be seen if you want to be successful. Once upon a time, when making money online was new and competition was nearly non-existent, you could start a blog, use a fake name and a fake photo (or none at all) and still attract traffic, fans, and cash. As competition increased though, and buyers became more savvy (or maybe skeptical is a better word), it grew more and more difficult to hide behind a computer screen—at least if you wanted to earn a good living. “Relationship marketing” was the buzzword. “Know, like, and trust” became so overused as to turn into a cliche. But that’s exactly what it takes to be successful online these days. Relationships with real people we know, like, and trust. And you can’t build that without being visible. In this episode of the Tiny Course Empire Podcast, we’re taking a look at what it means to be more visible online, some things that might hold you back, and how to choose a visibility path that works for you and your business goals. Prefer a transcript? <a href="https://tinycourseempire.com/ts51" rel="noopener nofollow" target="_blank">Here you go!</a> <h3>What you’ll learn in this episode:</h3> <ul> <li>How fear can prevent you from being more visible, and some of the more common types of fear to watch out for.</li> <li>Why visibility is more important in some niches than in others.</li> <li>How choosing to remain invisible can mean a much longer road to finding success.</li> <li>The benefits of being visible (it’s much more than just profitability).</li> <li>Ways to create visibility on your own terms, and even if you’re a self-proclaimed introvert.</li> <li>The number one thing you must do if you want to be visible online.</li> </ul> <h3>Resources mentioned:</h3> <ul> <li><a href="https://cindyhelp.me/sixfiguresystems" rel="noopener nofollow" target="_blank">Six-Figure Systems</a> is my monthly program where we focus on building repeatable, profitable systems to help your business grow.</li> <li><a href="https://cindybidar.com/courses/jv/visibility/" rel="noopener nofollow" target="_blank">Visibility Toolkit</a> was not mentioned in this episode, but this checklist pack is designed to help online entrepreneurs get seen online, even if you’re brand new, and even if you consider yourself an introvert.</li></ul>

How to Be More Visible Online

You’ve no doubt heard about some recent changes Apple and Google are making to their browsers and mobile devices. Maybe you’ve heard some scary things, like how those changes are bringing affiliate marketing to an end.If your’e an affiliate marketer, or if you run an affiliate program, that might have you in a panic. Like most things though, these rumors have been blown out of proportion. Your affiliate commissions are safe—at least for now.The truth is, the changes that Google and Apple have made are not aimed at affiliate marketers at all, but rather at advertisers who stalk you across the internet, showing unwanted ads that seem to know too much about you. You know the ones I’m talking about.I’ve got all the details in this episode of The Tiny Course Empire Podcast, including how you can test your links and your tracking for yourself to put your mind at ease.Prefer a transcript? Here you go!What you’ll learn in this episode:  Why your email open rates can’t—and never could be—trusted The difference between email tracking and cookie tracking How cookies are used by affiliate programs What a “third party cookie” is and why it (probably) doesn’t matter to affiliate marketers The difference between a link redirect and a third party tracker How to test your own affiliate links to be sure they’re tracking properly  Resources mentioned:  Six-Figure Systems is my monthly training program where you’ll learn how to start, grow, and scale your online business Impact.com article on the changes to Apple’s Safari browser

You’ve no doubt heard about some recent changes Apple and Google are making to their browsers and mobile devices. Maybe you’ve heard some scary things, like how those changes are bringing affiliate marketing to an end. If your’e an affiliate marketer, or if you run an affiliate program, that might have you in a panic. Like most things though, these rumors have been blown out of proportion. Your affiliate commissions are safe—at least for now. The truth is, the changes that Google and Apple have made are not aimed at affiliate marketers at all, but rather at advertisers who stalk you across the internet, showing unwanted ads that seem to know too much about you. You know the ones I’m talking about. I’ve got all the details in this episode of The Tiny Course Empire Podcast, including how you can test your links and your tracking for yourself to put your mind at ease. Prefer a transcript? <a href="https://tinycourseempire.com/ts50" rel="noopener nofollow" target="_blank">Here you go</a>! <h3>What you’ll learn in this episode:</h3> <ul> <li>Why your email open rates can’t—and never could be—trusted</li> <li>The difference between email tracking and cookie tracking</li> <li>How cookies are used by affiliate programs</li> <li>What a “third party cookie” is and why it (probably) doesn’t matter to affiliate marketers</li> <li>The difference between a link redirect and a third party tracker</li> <li>How to test your own affiliate links to be sure they’re tracking properly</li> </ul> <h3>Resources mentioned:</h3> <ul> <li><a href="https://cindyhelp.me/6fs" rel="nofollow" target="_blank">Six-Figure Systems</a> is my monthly training program where you’ll learn how to start, grow, and scale your online business</li> <li><a href="https://impact.com/partnerships/safaris-done-it-again-what-you-need-to-know-about-itp-2-2/" rel="noopener nofollow" target="_blank">Impact.com article</a> on the changes to Apple’s Safari browser</li></ul>

Should Affiliate Marketers Be Worried About Apple and Google Cracking Down on Third Party Cookies and Email Trackers?

At the Tiny Course Empire Podcast, host Cindy Bidar is banishing the online marketing overwhelm and busting the myths about digital course creation that keep you stuck in startup mode. Each week you’ll hear actionable tips, real-world strategies, and plenty of practical advice about turning your expertise and experience into digital courses, and your courses into a profitable, sustainable business. With more than 10 years of hands-on experience managing operations and marketing for six- and seven-figure businesses, Cindy knows a thing or two about how to launch and grow an online empire. She’ll help you make sense of the technology, turn seemingly monumental projects into bite-sized tasks, and design repeatable systems that create predictable results.

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