WHO is Your Guest?
When I ask salon owners and stylists, "WHO is your guest?", the answer is often, "Anyone and everyone who wants me to do their hair." While your skill and abilities may allow you to make anyones hair look amazing, when it comes to building your reputation and brand identity, it's pretty much impossible to market to EVERYONE! That's why, when we work One on One with salons in our 7 Figure Salon Program, we dig deep and get very clear on WHO is your guest? Figuring out who this person is and what we need to do to attract her to our salon is the second principle to creating a highly successful business. If you've been struggling to become fully-booked or you have team members that just don't seem to ever be really busy, this could be a key reason! Listen carefully, take notes and get clear on who your perfect guest it? If you are enjoying the HPS Podcast make sure you subscribe, please leave a comment and even give us a share! REMEMBER, if you are currently having a challenge in your business and you think I could help, please email me at email@example.com For more details on our coaching programs and how you can work with us go to www.joinhps.com I look forward to helping you create the salon you've always dreamed of! With Gratitude, David.
15 Nov 2019
How To Get New Stylists BUSY!
This was a coaching call I had with one of our HPS Platinum Members. Martine is a salon owner and has two young stylists that still need to build their clientele. Listen as I walk Martine through a technique that has had incredible results for salons in this position. If you are trying to build new stylists or if you are trying to build a stronger reputation in your local area, listen closely and try this highly effective strategy! For more information on our coaching go to www.joinhps.com or feel free to email me directly at firstname.lastname@example.org I look forward to helping you build the salon of your dreams! With Gratitude, David.
25 Nov 2019
Why Am I NOT Seeing More Guests In My Salon From Social Media?
This questions comes up A LOT! So I thought I better answer it once and for all. If you are one of the many stylists or salon owners that post all the time, but don't get the type of results that "everyone" talks about. If you post like mad on Instagram & Facebook but the phone isn't ringing like crazy, then you need to check out this episode! There is a system and framework to EVERYTHING we do. In this episode I will give you the framework that has allowed people like Guy Tang and Sophia Hilton to BLOW-UP on social media. Have a listen and then test this theory for 30 days and I promise that if you are consistent, it will change your marketing FOREVER... Oh, and if you haven't registered for March Boot Camp, WHAT ARE YOU WAITING FOR???? Go to www.hpsbootcamp.com and save your place for the BEST business coaching available in our industry! Whatever you are struggling with in your business, from financials to finding amazing team members, and everything in between will be revealed during HPS Boot Camp and all for just $1! Now you have no excuses! Grab your place on the team today and I'll see you there! www.hpsbootcamp.com
24 Feb 2020
Tony Robbins: The Secret To Success
I'm back from Nashville and do I have some GOLD for you! The final presenter was the larger than life, force of nature, TONY ROBBINS! If you haven't heard of Tony, just YouTube him. He's a prolific life coach and you may also recognise him from the movie Shallow Hal. Tony has an incredible way of breaking life and specifically success into simple frameworks that anyone can understand. So in this episode I wanted to share with you this piece of GOLDEN information to not only making you successful in business but in every area of your life! If you are enjoying the HPS Podcast make sure you subscribe on iTunes, please leave a comment and a share. If you are having a challenge in your salon and you would like to schedule a FREE coaching call with me, just email me at email@example.com and I'd be more than happy to help. With Gratitude, David.
5 Feb 2020
Most Popular Podcasts
Your Best Year Ever
I know that at this time of the year the term "goal setting" is thrown around repeatedly. For most people I meet, setting goals is something that usually happens around the 1st of January and is (pretty much) forgotten about by January 7th. For me, my family and the people Nicole and I coach, goal setting is not only taken seriously, it's one of the most important strategies we use in our business and our daily lives. You wouldn't start out on a journey without knowing where you want to end up, otherwise you end up in a completely different place than you attended. So why would you ever go into business or start a project or even a relationship, without a clear vision (goal) of where you intend to take it. In this episode I want to tell you about a goal I set 10 years ago that completely transformed the direction of my life. It caused an extreme shift that took me from being completely broke, having my truck repossessed, having my house foreclosed on and living on someones couch, to building a Million Dollar business and creating massive opportunity for myself and my team. I truly believe that 2020 can be your Best Year Ever, but you MUST have a plan.... If you are enjoying the HPS Podcast make sure you subscribe on iTunes, please leave a comment and a share. If you are having a challenge in your salon and you would like to schedule a FREE coaching call with me, just email me at firstname.lastname@example.org and I'd be more than happy to help. With Gratitude, David.
6 Jan 2020
How To Build A $1MM Salon.
How does a regular stylist open a small, 4 chair salon, in a tiny town and grow it into a MILLION dollar business with multiple stylists earning 6 figures behind the chair? This is our story! How Nicole and I decided to move across the country to a tiny town in Northern California, scrape together enough money to open a 4 chair salon with a goal to build a million dollar business with multiple stylists earning over $100,000. I hope this episode will help you realise that this opportunity is available for you too! It certainly wasn't easy and it didn't happen overnight, but with the right systems in place and with daily focus and determination, you too can build the salon of your dreams.
4 Dec 2019
How To Expand Your Salon Business
In this special episode of High Performance Stylist, I was asked to collaborate with my friend Gavin Preston who also has a business podcast "Business Mastermind". Gavin is a genius when it comes to expanding business and he has worked with every business imaginable both nationally and internationally. In this episode we talk specifically about expanding your salon business and the options that are now available without necessarily opening multiple locations. I always love to hear "outside industry" perspectives on business, so this was certainly an exciting conversation for me. I hope you enjoy it! To listen to more of Gavins Podcasts or to reach out to you can find him at the following: Gavin's podcast: The Business Mastermind podcast Linked In: Gavin Preston Facebook:Gavin Preston Growth Strategies Instagram gavin_preston Website: gavinpreston.com If you are enjoying the HPS Podcast make sure you subscribe on iTunes, please leave a comment and a share. If you are having a challenge in your salon and you would like to schedule a FREE coaching call with me, just email me at email@example.com and I'd be more than happy to help. With Gratitude, David.
23 Dec 2019
Commission OR Rental Salon?
Should I pay commission to my team or is it better to just rent a chair? This is a BIG question in the hair world . I had a chance to chat with the founder and CEO of Phorest Salon Software, Ronan Perceval. But instead of just talking about the incredible things Phorest are doing for hairdressing, we chatted about the different business models that are springing up. How are these models such as salon suites, booth rental effecting the salon culture and is it the end of commission based salons?
9 Dec 2019
How To STOP Loosing Staff...
As we all know too well, finding great team members, training them and hanging on to them, is one of the greatest challenges of being a business owner. Believe me, I've been there! We spend months and sometimes years investing in our team just to see them leave and take all the knowledge and skill you've given them, to a competitor salon down the road. This is nothing new, it happens in every industry not just ours. But how often do we stop to ask ourselves, is there something I could do to stop this? Is there an answer to making stylists want to stay with me FOREVER and have other stylists begging to work for me? This might be a (slight) exaggeration. But there is away that you can offer your team something very special. Something that no other salon in your area is offering and it doesn't involve giving away "the farm!" It's time to get creative! Take a listen... If you are enjoying the HPS Podcast make sure you subscribe on iTunes, please leave a comment and a share. If you are having a challenge in your salon and you would like to schedule a FREE coaching call with me, just email me at firstname.lastname@example.org and I'd be more than happy to help. With Gratitude, David.
13 Jan 2020
Immediate Action Plan For Your Salon!
It's currently a crazy time in the world. It's very easy for us to be reactive instead or proactive. The important thing to remember is that the Coronavirus WILL pass. We will get back to normality, hopefully sooner than we think. Many salons are in different situations throughout the world. Many are still open at the time I'm writing this. Some have made the decision to close and others are being told they must close. In this episode I give you a plan that will help you prepare if you are: 1. Currently still open and trying to make the most out of each day. 2. How to best support your team if they are unable to come to work and forced to close. 3. How to be ready to take full advantage of your reopening by maximising your future appointments. This could be the most challenging time you will face as a business owner, but I know one thing to be true, when you have a plan and you are being proactive instead of reactive, you will come out with minimal damage and be head and shoulders in front of everyone else. If you need any further help or advice please reach out to me through social @highperformancestylist The very best of luck. David.
18 Mar 2020
The NEW Shift In Leadership!
We all know that lots of things have change over the last few years in hairdressing with the massive help of social media in our marketing and the constant evolution of salon software. But one of the things, that kind of snook up on us, is the way in which we lead our teams. All of these incredible advances in technology has led or stylists to a new level of independency. They no longer need to rely solely on "the boss" to fill their book with guests. They no longer have to wait until the end of the month to sit-down with their salon manager to figure out if they hit commission or have remained on target to smash a goal. They have the ability to build their brand and run their business right from their phone or tablet. This means that as a leader, we need to alter our leadership style! Times have dramatically changed over the last 10 years and if we are still trying to "Rule the Roost" using archaic methods, we will loose team members and struggle to attract new ones. If this sounds familiar, listen to principle 3 to building a highly successful salon and become the leader that every modern day stylist wants and needs to become successful. Make sure you subscribe to The High Performance Stylist Podcast on iTunes. Please give us a rating and even a share! If you have a challenge in your business and you would like to know more about our coaching, go to www.joinhps.com Alternatively you can email me directly at email@example.com I look forward to hearing from you and helping you build the salon of your dreams! With Gratitude, David.
21 Nov 2019
DO NOT MISS THIS EPISODE!
In the last episode I mentioned at the end that we are going to be hosting another HPS Boot Camp in March! If you've been asking yourself HOW are these salons in HPS getting such insane results? What are they doing differently that is making them so much money? Then you don't want to miss Boot Camp because this is where I "Spill The Beans!" This is where we give you all the framework that will transform your salon in to a highly profitable, money making machine! If you saw the episode where I talked to Sophie Amelia taking her salon from £100 to £10,000 a month in profit (not revenue, PROFIT) I give you the exact formula! If you want to become a better leader, that inspires your team to grow and produce more revenue and more income for themselves and the salon, I cover this too! If you've been trying to master social media, you've been posting, but you're not seeing the growth or results you want and need, then don't panic I've got you covered. We have the best of the best, social media NINJA'S to show you exactly what you need to be doing to set your social on FIRE! All of this coaching is just $1.. so now you have no excuse not to grab this opportunity and start getting INSANE results in your salon. To Join HPS Boot Camp just click the link or go to www.hpsbootcamp.com I'll see you on the team!
7 Feb 2020
Do You Want To Be Average Or Exceptional?
I was given some extremely valuable advice by one of the most successful business men I've ever met. This advice ended up being life changing for me. It allowed me to realise the reason why some businesses "SKY ROCKET" to success while the majority end up remaining average. This advice you may find a little different from the usual business advice you hear because it has less to do with the day to day running of your business and more to do with the way you schedule and organise your personal life. My advice is to try these principles for a week. Commit to the routine I explain and see how it effects your business, your mind and your happiness. Leave me a comment or drop me a message, I always love to hear about the shift that happens when people try this out! If you are enjoying the HPS Podcast make sure you subscribe on iTunes, please leave a comment and a share. If you are having a challenge in your salon and you would like to schedule a FREE coaching call with me, just email me at firstname.lastname@example.org and I'd be more than happy to help. With Gratitude, David.
8 Jan 2020
Finding Your dream Hire For Your Front Desk
When I say that your "front of house" can make you or break you, I'm NOT exaggerating. But finding the perfect person for this role can be one of the biggest challenges facing us as owners. It took me over 3 years of wading through less than adequate guys and gals looking for something to "tide them over" until they found a better job, before I hired my dream person! So what changed, what did I do differently? Have a listen, take some notes and be ready to find that person that will TRANSFORM your business and maybe even help with those sleepless nights! And if you haven't joined the team yet, HPS Boot Camp begins in less than 2 weeks, time is running out! Grab your seat and be ready for the best 2 weeks of business coaching available in our industry! Go to www.hpsbootcamp.com and reserve your place on the team TODAY! Thanks for listening.... David.
26 Feb 2020
Running An Eco Salon
Samantha Pennington opened Indigo Collective Salon 2 years ago with a dream of creating something different... There is so much conversation about becoming eco-friendly, but how easy is the process and is it cost effective as a salon owner? Samantha explains how she has managed to simplify the eco process by partnering with certain companies and her vision for growing Indigo Collective into a company that cares for the guest, each other and the planet. If you are enjoying the HPS Podcast make sure you subscribe on iTunes, please leave a comment and a share. If you are having a challenge in your salon and you would like to schedule a FREE coaching call with me, just email me at email@example.com and I'd be more than happy to help. With Gratitude, David.
29 Jan 2020
Your Busiest February EVER!
This time of year there is always so much panic for salon owners and stylists. We've just had the busiest time of the year during December and now we are heading for the quietest. We panic that we won't have enough cash for payroll or for stock bills. We even worry about loosing team members because they (all of a sudden) feel they might be busier at a different salon. Well I have good news! In todays episode I give you the strategy that packed my salon when I had ZERO clientele and the strategy that continued to fill all my new stylists on my team when they had quiet days. Follow this EXACTLY as I show you and you could be looking at the busiest February (and year) you've ever had! If you are enjoying the HPS Podcast make sure you subscribe on iTunes, please leave a comment and a share. If you are having a challenge in your salon and you would like to schedule a FREE coaching call with me, just email me at firstname.lastname@example.org and I'd be more than happy to help.
10 Jan 2020
STOP! Doing Things That Aren't Working...
What have you being doing in your salon that just isn't working? Isn't it exhausting when you are constantly trying to improve an area of your business that just doesn't seem to be getting better. Perhaps you are trying to get your team to sell more retail or perhaps you are trying to attract more guests to your salon? Or perhaps you are seeing results but they just aren't good enough...? Over the last week, I've been hanging out with some of the most successful business brains in the World. I've not just been listening, but also watching, how they live their life and handle "road blocks" and challenges in their business. I hope this episode inspires you to STOP for a minute and evaluate what's working and what's not working in your salon. It's time for better results and this can only happen with a different approach. Shoot me a message or leave me a comment and let me know what needs to change in your business and how you intend to improve it? I look forward to hearing about your new found success!
2 Feb 2020
Don't STOP Until You Have What You Want!
Today I'm joined by a very special guest, Robbie Woodhead of Black House Education and (soon to be) Black House Salon. This was such an inspiring episode for me. Robbie tells the story of his rise in the industry as a self taught hairdresser to in-demand stylist, the launch of his education company and his latest venture, as he is about to open the doors to his own salon! This guy has one of those rare work ethics, failure is not an option and when he sets a goal, he doesn't stop until he SMASHES it! Robbie is also one of the most open and honest individuals I've ever met, which has also served him well when it comes to negotiating with landlords and building contractors as you will hear. I hope you all enjoy this episode and it helps you realise that if you really want something, the only person standing in your way is YOU!
27 Jan 2020
How To Hit A MILLION In Just 2 Years!
Nicole and I were fortunate enough to meet Hilary & Veronica Ballard 2 years ago as they launched their Pittsburgh based salon, Twelve 27. As soon as we met these ladies we knew they were about to create something special in our industry. Their passion for hairdressing and determination to succeed was abundantly obvious, they had their "eye on the prize" and they'd asked Nicole and I to help guide them to it! This unfolded into two of the most exciting years we've had as coaches. The growth of the Twelve 27 team and the growth of their revenue, led them to hitting $1,000,000 by then end of year 2, including profit margins of over 25% (5X higher than industry standard). Growing a business this quickly doesn't come without its challenges as you will learn during this episode. Hilary and Veronica have dedicated their lives to the salon and become not just successful salon owners but inspiring leaders that are now reflecting their knowledge on salons all over the world. If you are enjoying the HPS Podcast make sure you subscribe on iTunes, please leave a comment and a share. If you are having a challenge in your salon and you would like to schedule a FREE coaching call with me, just email me at email@example.com and I'd be more than happy to help. With Gratitude, David.
20 Dec 2019
I Just Can't Seem To Get Ahead..
This is a coaching call with Charlotte who is a salon owner from the North of England. Charlotte's owned her own salon for over 3 years. She has 4 team members and 6 chairs. The challenge she has, is that she never seems to be able to "get ahead". She can't find the time to do all the necessary tasks to run the business while also looking after a very busy clientele. Even though she has a great team, she has struggled to find more stylists that can deliver the level of service she wants. She just wants to feel in control and know the salon is growing and making money! If this sounds familiar, have a listen to the help and advice I give Charlotte. If you have a challenge in your business and you would think a FREE coaching call with me could really help, just email me at firstname.lastname@example.org and let's schedule a call. Make sure you subscribe to the HPS Podcast on iTunes, give us a rating and a comment if you feel the urge! With Gratitude, David.
21 Nov 2019