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Digital Explained to my Mom

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwahMy name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”Talking about that experience with friends and colleagues, I realised that I was not alone.This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.

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Real Time Email Personalisation Explained to my Mom - Nick Rouquette from Movable Ink

I have had the pleasure to interview Nick Rouquette, Associate Director of Partnerships at Movable Ink working in the Nordic and Benelux regions managing relationships with various partners from Marketing Cloud / ESP to tech partners and agencies. I met Nick thanks to the active partnership between Oracle and Movable Ink. He agreed to take the challenge and try to explain what he does in words my mom would understand. During the interview, we have discussed a number of topics such as: How to create content at scale How to personalise emails in real-time to increase conversion, engagement and reduce frustration (ohhh no this product is sold out!!!!) And I taught him a new Moroccan word... Labas! Prior to life at Movable Ink, Nick worked at various Digital marketing Saas companies, including spending 7 years at CheetahMail where he learned the ropes of the CRM world. You can also watch the interview on Youtube. It will also be published on all Podcasting platforms. You can contact Nick via LinkedIn at https://www.linkedin.com/in/nickrouquette/ They are currently hiring. So get in touch with Nick or check their website: https://movableink.com/

22mins

10 Feb 2021

Rank #1

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Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School

For this week’s episode of “Digital Explained to my Mom” I have had the pleasure to interview Nicholas Scalice, Founder of the Landing Page School. He shares how you can explain Landing Pages to your Mom.

22mins

6 Apr 2020

Rank #2

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Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.

Markus Auer, Regional Sales Manager for ThreatQuotient, shares his best practices on working from home based on his almost 20 years experience.

31mins

30 Mar 2020

Rank #3

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Digital Explained to my Mom, Jasper Wognum, Founder and CEO at BrainCreators

In this episode, I have the pleasure to interview Jasper Wognum founder and CEO of BrainCreators in his hometown of Amsterdam.Jasper's line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy.During the interview, we discuss the hype and confusion surrounding AI among other interesting applications. Enjoy the show!

30mins

28 Feb 2020

Rank #4

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Digital Explained to my Mom, Tristan Wright, Chief Business Sherpa at Evolve to Grow

For the last episode of 2019, I invite you to meet Tristan Wright, Chief Business Sherpa at Evolve to Grow.

23mins

31 Dec 2019

Rank #5

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Digital Explained to my Mom, Shilpa Mitra, CEO and Co-Founder of Shufflup.org

Interview with Shilpa Mitra CEO and Co-Founder of Shufflup.org, a fully automated, stand-alone cryptocurrency trading platform. Shilpa and her partner have the goal of simplifying investment for people who usually don't invest in financial products.

22mins

7 Oct 2019

Rank #6

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Digital Explained to my Mom, Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah. In each episode, I am interviewing marketing professionals who will be able to explain who they are and what they do in words my mom would understand.For this new episode, I met Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn as I like to call her.She can be described not only as a results-oriented person but also people-oriented, always concerned with building relationships and keep people happy. She really enjoys to challenge herself to bring innovative ideas to improve processes and results.

21mins

19 Jun 2019

Rank #7

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Digital Explained to my Mom, Jeff Tippett, Persuasive Communication Expert and Best-Selling Author

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah. My goal for this show is to find the digital professional that will be able to tell me who they are, what they do in words my mom would understand.I have had the pleasure to interview Jeff Tippett, known as Mr. Persuasion, the author of "Unleashing your Superpower", the ultimate book on persuasive communication.During our conversation, we discussed how you can discover your persuasive superpower. A skill that can be useful for your private and your professional life. Jeff's life story is an amazing example of how Persuasion can change your life.

26mins

3 May 2019

Rank #8

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Digital Explained to my Mom, Guido X Jansen, Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwahMy name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.My goal with this podcast is to find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.For the 10th episode of "Digital Explained to my Mom" I have met Guido X Jansen. Guido has a very interesting profile: Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.​He works as customer optimization manager / innovator / facilitator for global brands (such as Randstad, Bol.com, T-Mobile, KPN to name a few). He teaches and coaches worldwide CRO teams improving their digital optimization processes.

31mins

8 Apr 2019

Rank #9

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Digital Explained to my Mom - Nicolas van Eeckhout - Co-Founder/CEO, Agnostic & Holistic Innovation Catalyst @Cogarius

For the 9th episode of "Digital Explained to my Mom", I met Nicolas van Eeckhout, an entrepreneur passionate about Blockchain and how it could change the way we engage with each other.I met Nicolas via my brother Fouad (hi bro'!). Nicolas has a great passion for digital, technology and networking. Besides being the co-founder of Cogarius, he is the co-founder of the Meetup Blockchain-Ethereum group in Brussels.

22mins

25 Mar 2019

Rank #10