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The Course Creators Circle Podcast

The Course Creators Circle Podcast is a podcast created just for Course Creators to support you throughout your course creation journey.Your host is The Course Creators Circle founder and Thinkific Expert Linda Reed-Enever. Linda has been teaching since the age of 14 (dance) and is even trained as a teacher...now she helps people Educate their market through Course Creation and Marketing.Subscribe to get the latest episodes delivered to your inbox as Linda takes you on a behind the scenes look at the Course Creation journey with interviews, tips and tricks, and conversations with Course Creators just like you, in The Course Creators Circle Podcast

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Course or Membership Which One to Choose

When you are on your course creation journey, you come across this question quite often, course or membership? And then it will be quickly followed by which one is better? There is a place for both courses and membership within your offering. As a course creator myself, I think we should be doing both. The reason I think we should be doing both is we're going to create standalone courses. And once we're ready to bring in a membership model, means that we can bundle a series of those courses together, add in some time from us, and be able to create a community around our courses. First, let’s look at the difference between an online course and a membership? What are online courses? An online course is normally solution-level based. A student or client has a problem. They come in and take your course. At the end of the process, they've got their answers. Where courses have their place within the market is when people maybe don't know who you are. They're wanting to understand who you are, how you teach, and how they learn, and they're not ready for that membership commitment. Courses are well suited for topics when the students want to learn a tangible skill or achieve a measurable result by the end of the course. Courses work for project-based tutorial content really well, but they also work in the opportunity to throw them into memberships for that sort of content. Online courses are best for evergreen content that changes slowly, not need updates all the time. They're easy to validate your ideas. You can have a look at YouTube videos, webinars, and other video-based mediums, and you can start to create lead generations around them and lead directly to the course. You've got the pain point, and the solution is the course at the end. You've got high potential in being able to do sales prices. There's minimal post-launch maintenance and it comes down to marketing compared to membership sites. Revenue growth is limited to new sales. There's no recurring income. Sales typically come in a cycle and revenue can actually be quite difficult to predict because you don't know how the cycle is going and they tend to only come when you push it. It can be challenging to sustain engagement and participation when students are passively involved in a self-paced learning course. They're not interacting with a teacher and they're not part of a community. The access is normally granted for a short period, and it's all about giving the student a solution and a win. And there are going to be students who only want a solution and a win to their problem. What are memberships? Memberships, on the other hand, are all about community. They're about access to you as a teacher. Memberships bundle a series of things together and they fit well when you've got a topic that bridges multiple skills or multiple areas of achievement. Memberships are good for clients who need a little bit of guidance along the way or a little bit of personalisation but they're not ready for coaching. Memberships are great for creators who may want to expand or pivot upon their expertise and their offerings in the future. Memberships are great because they are community-based and this community tells you what they want to learn next. And that's amazing because you're able to work with your people. It's easier to predict revenue than it is with online courses because you've got recurring income and you can pretty much get a bit of a gauge of how many members are going to keep renewing each and every month. Memberships are normally done on a monthly, quarterly, or annual basis. There's a less upfront cost to produce because you'll have to produce a series of courses. You can start making content along the way. Members get access to you and to the community. A membership is lower priced than the cost to buy all the courses themselves. You'll put the bundle together, but the opportunity is to attract more people and it's an ongoing payment. You want to be able to make sure that a year's access is going to give them all of the courses plus some bonuses from you. Inside our memberships, we tend to offer a community space where they can come attend live sessions and have Q&A sessions with me and Clive. So which one is better? There is no winner. The winner is what's going to work for you and your business. If you don't want to turn up for a community and you just want to keep selling courses, then maybe self-paced evergreen courses are for you. If you're like me and you love the teaching component, you love being in front of your students, then membership is for you. You can still sell courses one-off, but also have them add value to your membership and you're able to turn up and learn from your students along the way. When you are starting this journey out, maybe it is advisable to start with courses first, then bring your memberships into your journey. There are no rules when it comes to course creation in this space. The important thing is what best suits you and your students. Ask your people, do they want your guidance? Do they want you alongside them as they learn? Or are they happy to learn self-paced? And then ask yourself, am I happy to turn up and help and support a community? Am I going to give them quizzes? Am I going to give them prompts? Am I going to give them emails along the way? And if you can do that, then I would be looking at running courses and running a membership base as well. Final takeaway Both standalone courses and memberships can be great options depending on the subject matter you’re trying to teach, your needs, and the expectations of your students. An online course is better for specific topics that can follow a set number of lessons to achieve an end result, without the need for ongoing additional content. A membership site is better if you want to create ongoing content, recurring revenue, and a strong community. Highlights 0:00 Introduction0:44 Course or Membership -- Which one is better?1:15 What are online courses? 2:10 Online courses are best for evergreen content2:20 Courses are easy to validate2:35 Minimal post-launch maintenance2:50 Courses revenue potential is limited3:10 Challenging for engagement 3;25 Courses deliver solution and a win3:40 What are memberships?3:55 Memberships can have more personalisation4:00 Memberships are good for expanding to other topics4:12 Memberships are community-based4:23 Memberships income are easier to predict4:45 Memberships are exclusive5:05 Memberships are lower-priced because of bundling5:30 Live and Q&A sessions can be included in memberships5:45 What's the winner?6:25 When you're starting on your journey6:45 There are no rules6:50 My number one tip7:15 One final tip 7:40 Check out our Course Creators Circle Membership8:05 Please subscribe to The Course Creators Circle Podcast Resources Mentioned in the Podcast Course Creators Circle Membership


7 Jul 2022

Rank #1

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Why Teach and Create Courses

Creating an online course is a great way to connect with your audience, increase your authority within your niche, and build another stream of passive income. They tend to go deeper than your blog posts but are just as fun to create. Quite often at the start of the course creation journey, we ask ourselves, why teach and create courses in the first place? Being able to teach and create courses is a great privilege because we've developed skills and knowledge that people want to access. Also, since the pandemic, we've seen lots of people move towards finding knowledge and information online. The global e-learning market reached a value of US$ 253.3 Billion in 2021. Looking forward, the market is projected to reach US$ 521.8 billion by 2027, exhibiting a growth rate of 9.9%. Here are the top three reasons to create an online course and why you should do it: You have the knowledge to share. Whether it’s an academic- or hobby-based knowledge, you have expertise. Are you growing vegetables in your backyard? Are you creating your own video games? That’s knowledge! That knowledge has taken you a long time to learn. You’ve actually taken the time, often years, and effort to be an expert of your knowledge. You’ve learned the bad and the good. You’ve made mistakes that turned into lessons. And you’ve learned the best way to learn that knowledge. There are people that actually want to know how we do things. Whatever expertise you have, someone out there online is seeking that information. There’s a nice for everything, and people want to learn from people who have already done it. What is second nature to us quite often isn't second nature to everyone else. If you really want to delve into this a bit further, then head to our Monetise Your Knowledge Worksheet and run through that worksheet and look at all those things that come second nature to you that you can teach. Other reasons why you should teach and create courses online: It diversifies our income. Online courses allow you to bring in another income stream. Once you’ve set it up, it becomes a source of passive income for you. They are evergreen. People can come and take them at a time that suits them, when the problem is an issue for them and when you can deliver the solution that they need. You can create online memberships. Creating an online membership that offers your audience access to all your courses and other content is a great way to create recurring income for your business. Delivering courses online took away the geographical boundary. You are no longer limited to working in the area where you are located. You can work with people all around the globe. So, if your topic is particularly evergreen, and if it can be taught the same way over and over again, then I suggest that course creation is something that you have a look at. If you've been looking at being able to service a wider audience, then course creation is something that you have a look at. Access to knowledge is the market today and it is huge. There's a whole term around educators out there that allows us to be able to teach online, share our knowledge, and monetise our knowledge. Courses allow your audience to come away with unique skills and insight that you as an expert can offer. They help build authority in your brand and serve to see you recognised as a leader in your field. Highlights 0:00 Introduction0:47 Why teach and create courses in the first place?1:10 People want to access knowledge online1:15 Three top reasons for creating an online course and why you should do it1:50 Other components for teaching an online course 3:05 Why course creation can be perfect for you3:30 Access to knowledge is the market today3:45 AnswerThePublic helps you run a search of what people are looking for3:51 How to start sharing your knowledge4:25 A challenge for you4:45 Please subscribe to The Course Creators Circle Podcast Resources Mentioned in the Podcast Monetise Your KnowledgeCourse Planning SheetsAnwerThePublicThinkific


30 Jun 2022

Rank #2

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Naming Your Course and Modules

When you are creating an online course, details matter and it is things like naming your course that can make all the difference. The content is still the most important part, but coming up with a name that catches the attention of your audience and sells is also a significant decision that you have to make. Now, the name of our course is our headline. It's the thing that says this is what we're going to learn. A good course name is catchy but still relates to your course. We need to make it stand out and say “buy me” in that title. A good course title should be about five or six words. We don't want it to be too long either because we want it to fit within the 65 characters that Google likes for search and appear with headlines and titles. So how do you create a good first impression with your course title? How do you create a headline that catches people's attention, gets them to click, and makes them want to enrol in your course? Tips on naming your course and modules: Use keywords that people are typing in search There is a tool that we have access to as course creators, which we can do searches for free called AnswerThePublic. If we type in the keywords that we're looking to teach, AnswerThePublic is going to come up with a wheel of questions that people are actually typing into search engines when they're looking for answers around that topic. You can pick one of those questions as your course name. You're already in a winning space here because your course name is being typed into search engines and you've got a chance of appearing for that keyword. Make your course outlines stand out too There’s a new tool that we love called Bramework. Similar to AnswerThePublic, you can type in the keywords of your topics and it helps you come up with headings for a blog outline. This blog outline gives you the key topics or modules you can discuss in your course. In addition, Bramework returns search topics based on country. So you can choose the keyword that is highly searched for in your country. Keep everything about your course simple It's not just your course name that's going to help your course sell, but your modules and lessons as well. If your module names can make sense, and then each lesson underneath it can answer a problem or solve a problem for your potential student, then you're on the right track. If we get too clever in naming our courses and it doesn't explain what people are going to get from your course, then people are going to be a little bit confused. The last thing we want when someone's landing on our sales page is confusion. When naming your course, the key really is to just keep it simple. Use what's going into search and make sure that it's answering a question and solving a problem for your people. Avoid being too fancy because what you want when you're putting your course together is a course that explains what your students will learn, what they get by the end of it, and is found within search. Highlights 0:00 Introduction0:45 How do I name my course so people are likely to buy it?1:00 The name of our course is our headline1:40 Make sure the name explains what people are going to learn2:15 Using AnswerThePublic to search for what people are asking3:15 Keep your naming simple3:30 Avoid the confusion3:40 Using Bramework to help you name your course outlines4:05 Bramework gives you a blog outline which can be your modules4:50 Final takeaway for naming your course and modules5:15 Please subscribe to The Course Creators Circle Podcast


16 Jun 2022

Rank #3

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Educational Marketing in Course Creation

Education Marketing is all about educating potential customers on our topics or industries which can then guide their purchasing decisions. It is about the value they get from using our product or service. Specifically, it's about moving leads further to our sales funnel and creating content that focuses on educating them rather than promoting hard selling. So, what is the role of Education Marketing when it comes to course creation? Education Marketing places you as an expert in your field and empowers your students to know more about the topic you are teaching and thereby create better working relationships with them. Like anything in marketing, Education Marketing is like a tree. It starts with a seed. When we educate our market, we grow our audience. By answering questions they have, we can create content that becomes our lead magnet like webinar or ebooks to answer those questions. A handy tool like AnswerThePublic can give us ideas on what our audience are asking. We can put in the keywords of the topic that we are baout to teach and look at opportunities to create content that will asnwer the questions that are related to your topic. Why use Education Marketing? It builds trust and loyalty. When your students learn something from you, they get a win. Their trust increases with each win until such time that they are ready to make a purchase from us It builds authority. You are seen as the expert and get a reputation of being known as the go-to person teaching the topic. By sharing useful content, you can position yourself as the leader in the industry, provide real value and build a loyal community. It retains and upsells existing clients. Once you have the students, educating them leads them further to the next step. This is where our nurture sequence comes in when leading them through to our product or service. Educational Marketing methods you can use Content that you already have like blog posts Live and evergreen webinars Cheatsheets and ebooks Guest writing and appearing in other people's audiences Creating your nurture sequence Address the need of your student. What are they asking? What are their pain points? What do they need to be answered right now. Again, tools like AnswerThePublic is a great way to find out what these are. Create valuable content in exchange for their email address (lead). Start building an email list by giving away a free download like ebook or sign up to a free webinar. Give them a win. What can they get from the free ebook or webinar? What can they learn from us that they haven't already? Make sure to follow up. What happens to the lead after getting the free ebook or after attending the free webinar? Make sure that they get a follow up email so that you can nurture a call to action from there. Educational Marketing is an ongoing process. Students seek the information and we take them into a cycle. So make sure that you learn to automate some of these processes to save on time. A tool like MeetEdgar is very handy when automating evergreen strategies. Not only is educating your market critical to outining your expertise, but it is also imperative that we inform our customers about how we teach. This is why Educational Marketing is amazing because it empowers our students to choose to work with us and learn from us. Highlights 0:00 Introduction 0:50 The role of education marketing in course creation 1:09 What is education marketing? 1:48 Education marketing is a tree 2:05 AnswerThePublic suggests questions on what you're about to teach 2:20 Educating your market builds trust and loyalty 2:36 Educating your market builds your authority 2:57 Education marketing helps retain or upsell existing students 3:17 Educational marketing methods 3:30 A look at blog post as an example 3:50 A look at videos you already have 4:08 Questions that are being asked 4:45 What a good educational campaign needs 5:19 Why ebooks and webinars are worth for the nurture sequence 5:37 Run through an example of an ebook campaign 6:22 An example webinar campaign 7:20 Ways you can promote your educational campaigns 7:35 Why the nurture process is crucial 8:10 Handy stats to remember when employing education marketing 8:17 Things to remember 8:32 Learn to automate processes by using tools like MeetEdgar 9:00 Educational marketing recap 9:37 Thanks for joining me in this episode 9:45 Subscribe for more episodes of The Course Creators Circle Podcast 


20 May 2022

Rank #4

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Are You Putting Too Much into Your Course?

One of the easiest and most impactful ways to get your knowledge out to an audience while making more income is to get that knowledge out of your head and turn it into a lead-generating, money-making, impact-creating online course.As course creators, we want to create a course that is valuable to our students but we also have the tendency to add too much to a course in the name of value. That leads to overwhelm for your students both pre and post enrolment.Take it from me, I have made that same mistake. When I first started teaching online, I thought I could pack the value of two or three workshops into a course but I was wrong. That course only sold a total of 3. What I'd learn from that experience, however, is that I get inquiries about certain sections. So I'd broken down the course into sections and sold these sections individually instead.Now, to help you avoid the same mistake as I did, here are some tips to help you structure your course that does not overwhelm your students and will help avoid learning paralysis. •Plan your course with the help of a course planning sheet. •Break down your into small sections that are engaging and fun for your students. •Lesson videos should be in 10-15 minute lengths so it's short enough to be viewed and inserted during breaks. •Give students a win after each section of the course to help them progress along. •You can always bundle related courses into a membership to offer more know-howIf you are overwhelmed in creating your course then your students will be too. Deliver them small wins that can add up to create impact and a skill learned.Highlights0:00 Introduction0:45 Avoiding putting too much in one course1:05 Tips to avoid overwhelm and learning paralysis in your course1:15 We know a lot of content as experts1:40 How to structure your course with a winning formula1:55 A personal experience on my own course creation mishap2:25 Turning it around by breaking a big course into smaller sections3:15 We all go through this thinking of packing our lessons into just one course3:30 Planning your courses3:35 Use a course planning sheet3:55 Break lessons into smaller chunks4:10 Give students a win with each lesson or module4:20 Teaching online is self-paced learning4:45 My rule of thumb for creating courses5:05 Lessons should be in 10-minute marks5:40 Is your course one course, two courses, or more?5:50 Bundling multiple related courses6:12 Look at making small changes that add up for your students6:30 Subscribe to the Course Creators Circle Podcast6:35 Also, subscribe to the Talk Podcast for marketing tips on marketing your course


5 May 2022

Rank #5

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The Lesson Types You Can Use

In course creation, your lessons are the structure in which you divide and present your learning materials to your audience. I often get asked the question, "What is the best lesson type when it comes to course creation?"The truth is, there is no golden lesson that is the best to teach. There is no one-size-fits-all lesson type that's going to work like magic.When it comes to course creation, the best lesson comes down to a number of factors, but mainly it's the one that you can produce and the one that your audience is going to receive.It's the lesson, or mix of lessons, that you can deliver to your audience and your students will respond to. This is why it is also important to learn the different learning styles when it comes to creating your lessons. I have covered the different learning styles in a previous episode of the Course Creators Circle Podcast, so I encourage you to listen back to that episode if you haven't already.To engage your student in the best way possible, the goal is to create a content mix. In this article, you'll learn about the variety of content and lesson types you can use within your course. I personally use these lessons in my own Thinkific courses.Ten lesson types that you can apply in your course creation: •Set up a two-camera video. Online learning is lonely. By doing a two-camera video setup, you create a human to human connection with your students. Videos allow you to engage with your students, convey emotions, and help you connect with your audience.We can use slides with your video to alternate with your face on camera. We can add in a transcript that allows people to read along or clarify anything they've misheard. To even make our video lessons more dynamic, we can even add notes, handouts, downloads, activities, or worksheets along with our video, which can increase the engagement and participation of our students.Videos can be quick to produce. Don't aim for perfection. In fact, we want to encourage our students that it's alright to be imperfect. Aim to be real and authentic. Showing your audience the real you makes you more relatable to them.Tools that I use: My recording hardware set up includes my smartphone, Sony V1 camera, Logitech C922 for webcam, and Rode microphone. My recording software includes the Open Camera app on Android (Filmic Pro for iOS).WeVideo is our favourite app to edit our recordings in post and put in our intro, outro and slides. WeVideo is the best online video editor for beginners. You don't need any prior experience to make high-quality videos. •Screencasting. If you want to make teach people how to do something through a how-to video, then share your screen. Screencast and share your presentation. you can even use a clicker so people can feel like you're in a room with them doing an actual presentation.Tools that I use: WeVideo has a...


21 Apr 2022

Rank #6

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10 Ways to Market Your Course as You Create It

Course creation is a great way to connect with your customers, build your authority within your niche, and increase your sources of income for your business.Courses tend to go more in-depth than your blogs, and if you do it right, your clients will keep coming back for more to learn from you.Now that you've finished (or almost finished) creating your online course, it is time to let your people know about it. It took several weeks (maybe even months) to create, record, and edit, so it is only right that you also put in some time and effort to promote your course.Here are 10 ways to market your course while you're creating it: •Offer a sneak preview of your course. You might release a short video, a handout, or a checklist. This addresses the "what's in it for me" question so give people some insights on what is inside your course. •Let people see what's behind the scenes. This is a good way to show people how you're creating your course. If you're recording, you can go off-camera to show some behind the scenes footage so that you can build some excitement around your course, and you can take people to a pre-sale page. •Offer a tip from your course. One way that I love to work with first-time course creators is to create a series of tips from the course that they are about to launch. Your course is packed full of tips, so why not create them into social graphics on Canva that you can release in the days leading up to your launch. This is also a great way to build your evergreen social bank as well. •Tap into questions that are being asked about the topic. What are the questions being asked about your topic? If you've done your research using tools like Answer the Public and DisplayPurposes, you've already tapped into questions that your clients are asking. You can call for questions on your social media. This allows you to establish a meaningful conversation with your audience. •Answer questions on Facebook Groups and Quora. Start adding value by answering questions on your topic and mentioning that you're covering more about the topic in your upcoming course. •Go on live video to connect with your audience. People want to get to know the person behind the course. So going on a live video gives you a chance to connect with your audience more personally. You can share about the topics that will be covered in your course and what's in store for them when they sign up. •Do some guest blogging. Guest blogging is a great way to get in front of other people's audiences and it's a powerful way to build your profile and authority. Start looking for opportunities where you can write guest blogs. Just be sure that their audience also shares your target audience for your course. You can share ideas and tips, and then share information about your course topic. •Optimise your email signature. Your email is a goldmine when marketing your course. You send an email almost every day to people. Make sure that your signature includes a link to your course. You can use a tool like Wisestamp to get the most out of your emails with a professionally designed email signature. •Be interviewed. Do some research on podcasts or websites where you can be interviewed around your course topic. The most important thing when you are being interviewed is to add value to their listeners or viewers. Be sure to share a helpful tip then promote your course after. And...


7 Apr 2022

Rank #7

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An exercise for when you feel you're not good enough to teach

It happens to all of us, and not just to teachers either. It happens in all industries. But it hits particularly hard for teachers, those moments of doubt. "Who am I to teach this? Why should I be teaching?"We feel our responsibility to our students is greater than our belief in ourselves.So I want to delve into that. We all need this reminder now and then, you are good enough to teach!In this episode, I'll share with you mindset exercises that will remind you that you actually know your stuff and you are good enough to teach what you want to teach.Exercise #1: List all the questions people take to you for answers.These people ask you that question because you're trusted in your industry. They believe you are the expert to give them the answers they need. They trust your feedback. They want your input on these questions and issues.So list them down. This is your field of expertise.Exercise #2: List all the questions and problems you can answer and solve.When you go through Facebook, LinkedIn, Twitter, TikTok, your groups and pages, are there posts that make you think, "I can help that person." And in fact you probably do help that person. You probably answer the question in the comment section!And sometimes you probably think, "I've answered this question before."As educators, helping is second nature to us. We're naturally helpful beings.When you start doing this exercise of listing down the questions and problems you know you can help with, you discover areas you didn't realize you had the skills and expertise to teach!For us, as experts within our field, these questions and problems might seem like basic stuff and we expect no one would need to be taught about them.But that's not the case. People can learn from you from the ground up. It's part of setting your students up for success, the basics, the foundations, and you can even market that as starter courses that can lead people to the more advanced levels you can teach.What is a Marketing Tree: https://lindareedenever.com.au/what-is-a-marketing-tree/Exercise #3: Read your testimonials.You've helped people. Your testimonials are proof of that. And during your moments of doubt, it's amazing how fast your testimonials can reassure you that you do know your stuff.Just like with the first two exercises, reading your testimonials, seeing exactly how you've made your students' or clients' lives easier, can also show you hidden gems about what more you can teach, hidden secrets and goldmines of ideas for your next series of course content.When you think you're not good enough to teach, or you don't know enough to be teaching, do these three exercises. Look at all the questions that people bring to you and which are just second nature for you to answer. Look at the testimonials of people you've helped. You'll rediscover your expertise, your niche.And remember that even if someone else or many others are already teaching the same thing, it doesn't mean they're teaching it your way. Your way is different. Your way of teaching, your own expertise and experiences, are just as valuable and needed.We have a passion for helping you share your knowledge through courses!Our founder Linda Reed-Enever has been teaching since she was 14 and here in the course creators circle she shares with you her inner wisdom when it comes to Course Creation. Linda is a Thinkific approved expert and a generous and natural educator when it comes...


10 Nov 2021

Rank #8

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Reducing Failed Payments with Richard from Stunning

Failed payments are a pain. They stop you from growth, they stop you from moving forward with your next course offerings. The passive income you were aiming for with your courses is suddenly no longer passive because you're actually putting in more work chasing payments.In this podcast, I had a great interview with Stunning founder Richard Felix. We talk about ways you can reduce failed payments. A lot of these are unintentional. Your students aren't being delinquents. The payments might be failing due to circumstances outside their control, like bank fraud protection, expired cards, and so on.Good news: You can manage this process, reduce the risk of failed payments, and see more money coming into your bank accounts with tools like Stunning.Automate your payment remindersYou have payment plans, you have memberships. The last thing you need is to be in the middle of charging your students, trying to keep track of things in spreadsheets or emails. That's just a huge headache. And that's not counting the failed payments, which happen 20% to 40% of the time, depending on the type of business, the users, the banks, the cards used.Whatever the case, Stunning gets notified by Stripe about a failed payment, and Stunning reaches out to your customers via push notifications (integrated with Thinkific), SMS, and dunning emails.A dunning email is basically a dunning letter. To dun means to demand payment. It's that simple. And user-friendly! Because Stunning sends an email with a link your students can click. It goes to a payment page where they can easily update their billing information without any required logins.Stunning supports face ID, fingerprint authorization. If their card information is stored in their phone, this billing/payment update can be done in seconds.Stunning also monitors email send rates and bounce rates, so that if your email doesn't make it to your student and the failed payments continue, you'd be prompted to reach out to them.You want to implement failed payment management immediatelyOnce it's in place, it's like an insurance policy. Stunning actually has a plan where you can start for $0, and you can do something for as long as you need, and you won't be charged until you start recovering revenue. As Richard Felix says in this podcast, they know, "how important it is to get a handle on as soon as possible."Failed payments can seem like a small issue at first, but it's an insidious problem that over time, becomes a huge stumbling block for the growth of your course as a business.https://stunning.co/?via=enevergroup


10 Aug 2021

Rank #9

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Your Course doesn't have to be a "course" an interview with Karen Hillen Course Creators Circle Member

One of the most common pitfalls in course creation is getting stuck with your course format. In an interview with Karen Hillen, we talk about how your course doesn't have to be a course.Karen Hillen is a HR advisor. Karen and I've known each other for many many years, and I'm excited to say that she's finally teaching online and she's delivering her programs by her Thinkific school, and the Course Creators Circle has been lucky to be part of that journey.How Karen's course startedIt was something people mentioned every now and then. They say, "You should do a course. Put all this information in a course." And Karen always sort of just discounted it.She couldn't see how this could be a course, so it's just been there and she "never seriously thought about it until I started talking to you, Linda. You made me see that the information I know can be made into courses, whether they're short or longer courses.""Or you know, a course that's not really a course. I've been thinking about it but didn't take it seriously."Karen's course and course formatA course that's not really a course meant Karen offers her services and expertise in a membership style.She's an HR advisor so she provides HR services to small businesses. Performance management, managing staff and managing HR for businesses.Rather than courses, Karen offers membership, and this membership entitles you to a virtual HR management service. She puts all her clients' documents together and gives them templates like employment contract templates.Creating memberships is something we've focused on in particular throughout Karen's course creation journey. It makes sure you get paid and you continually get paid. You can easily remove access if someone cancels or is not paying.A course doesn't have to be a courseKaren had the most amazing programs for her members, but it was also taking a lot of manual work to get everyone what they needed.If you're in the same boat, that's where the courses that aren't really courses can come in.These are materials and course content that can lead people through your other, more advanced offerings as they progress.These contents or materials aren't technically courses, but you're using a course to deliver that component.What you can teach or impart doesn't have to be a course. As Karen said, "It may be the delivery of a service or information. It doesn't have to be what you think of when you think of a course."Once you get your head around that, you can have tons of "lightbulb moment" ideas.What do your students need? You can think about different ways you can package your expertise for your students.For Karen, she has step-by-step videos and downloadable templates her students can consult and tweak instead of a course on how to create their HR policy handbook.A course is guidanceAny way your students can take guidance from you is a course, even if it's not a course. For instance, anyone confused about HR can consult Karen's templates and get guidance from there.Start with something small and easy. You don't have to create a full course with a whole heap of content. Sometimes we think this or that is too basic, but remember, you do have to teach the basics.You can have a workbook on the basics, some video instructions, and you have an entry-level course that will allow people to come in and learn from you.Karen shared that...


19 Jul 2021

Rank #10