Cover image of The Selling Essentials Minute™

The Selling Essentials Minute™

This series of sales training videos is a great way to kick off sales meetings. Managers love them because they’re fast and effective. Salespeople love them because they’re entertaining and deliver a ... Read more

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Finding Opinion Leaders: The Other Referral - The Selling Essentials Minute Ep. 38

Finding Opinion Leaders: The Other Referral - The Selling Essentials Minute Ep. 38

There’s more to asking buyers for a referral than just asking them for names of other possible buyers. There’s also the ... Read more

23 Jan 2014

2mins

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Negotiation: Should You Justify Your Price? - The Selling Essentials Minute Ep. 37

Negotiation: Should You Justify Your Price? - The Selling Essentials Minute Ep. 37

Sales reps have always learned that they should justify their price before closing the sale. But that old wisdom may not... Read more

7 Jan 2014

2mins

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The First Meeting: Don't Solve Their Problem - The Selling Essentials Minute Ep. 36

The First Meeting: Don't Solve Their Problem - The Selling Essentials Minute Ep. 36

What’s the worst thing a sales professional can do for a prospect in the first meeting? Present a solution. Even if its ... Read more

21 Nov 2013

2mins

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Closing: Magic Words - The Selling Essentials Minute Ep. 35

Closing: Magic Words - The Selling Essentials Minute Ep. 35

Conventional wisdom says that the more control sales professionals have, the likelier they are to win a sale. But too mu... Read more

4 Nov 2013

2mins

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Managing Expectations: Cold Feet - The Selling Essentials Minute Ep. 34

Managing Expectations: Cold Feet - The Selling Essentials Minute Ep. 34

Every sales person eventually deals with customers who have unrealistic expectations. What can you do to make sure your ... Read more

24 Oct 2013

2mins

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Customer Objections: Overcoming the Stall - The Selling Essentials Minute Ep. 33

Customer Objections: Overcoming the Stall - The Selling Essentials Minute Ep. 33

The prospect is stalling and if they don’t quickly figure out why, the sale will be lost. What’s a sales professional to... Read more

17 Oct 2013

2mins

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Customer Loyalty: The Walking Dead - The Selling Essentials Minute Ep. 32

Customer Loyalty: The Walking Dead - The Selling Essentials Minute Ep. 32

Who’s to blame when a steady account goes quiet and eventually leaves for a competitor? You are, for letting the custome... Read more

10 Oct 2013

2mins

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Prospecting: SCHEMA and the Pigeonhole - The Selling Essentials Minute Ep. 31

Prospecting: SCHEMA and the Pigeonhole - The Selling Essentials Minute Ep. 31

How can sales professionals keep from being automatically ignored by prospects? By doing something that the prospect isn... Read more

26 Sep 2013

2mins

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Shorter Sales Cycles: The List - The Selling Essentials Minute Ep. 30

Shorter Sales Cycles: The List - The Selling Essentials Minute Ep. 30

The less time it takes to close a deal, the sooner you can move on to the next one. So how can you close deals more quic... Read more

5 Aug 2013

2mins

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Quality Leads with LinkedIn - The Selling Essentials Minute Ep. 29

Quality Leads with LinkedIn - The Selling Essentials Minute Ep. 29

Ever ask a customer for a referral, only to have them fail to come up with a suitable name? Well, Linkedin can help you ... Read more

31 Jul 2013

2mins

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