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Zonal Marketing

Business owners and marketers who struggle to understand marketing but do understand football - listen up. Zonal Marketing is a new marketing mix model that takes the principles of football tactics to... Read more

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Ranked #1

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How to spot marketing opportunities - Zonal Marketing Episode 16

How to spot marketing opportunities - Zonal Marketing Episode 16

Zonal Marketing is a model specifically designed for challenger brands. Using a football analogy, I help ambitious start... Read more

29 Apr 2022

14mins

Ranked #2

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How to Create a Brand Identity - Zonal Marketing Episode 15

How to Create a Brand Identity - Zonal Marketing Episode 15

In this episode I outline how to identify your company’s target customers. I do so by revealing how your company’s custo... Read more

23 Apr 2022

17mins

Ranked #3

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How to Identify Your Target Customers - Zonal Marketing Episode 14

How to Identify Your Target Customers - Zonal Marketing Episode 14

In this episode I outline how to identify your company’s target customers. I do so by revealing how your company’s custo... Read more

8 Apr 2022

17mins

Ranked #4

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How to Develop Brand Positioning - Zonal Marketing - Episode 13

How to Develop Brand Positioning - Zonal Marketing - Episode 13

Zonal Marketing is a model specifically designed for challenger brands. Using a football analogy, I help ambitious start... Read more

25 Mar 2022

15mins

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Ranked #5

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How to build customer loyalty and advocacy | Zonal Marketing | Episode 12 | Catenaccio Tactics

How to build customer loyalty and advocacy | Zonal Marketing | Episode 12 | Catenaccio Tactics

Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more

18 Mar 2022

13mins

Ranked #6

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How to Sell… Fast | Zonal Marketing | Episode 11 | Gegenpressing Tactics

How to Sell… Fast | Zonal Marketing | Episode 11 | Gegenpressing Tactics

Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more

11 Mar 2022

13mins

Ranked #7

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How to Disrupt Your Market | Zonal Marketing | Episode 10 | Counter Attacking Tactics

How to Disrupt Your Market | Zonal Marketing | Episode 10 | Counter Attacking Tactics

Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more

5 Mar 2022

15mins

Ranked #8

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How to sell a high-consideration product | Zonal Marketing | Episode 9 | Tiki Taka Tactics

How to sell a high-consideration product | Zonal Marketing | Episode 9 | Tiki Taka Tactics

Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more

26 Feb 2022

12mins

Ranked #9

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How to identify the right marketing tactics for your business | Zonal Marketing | Episode 8

How to identify the right marketing tactics for your business | Zonal Marketing | Episode 8

Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more

21 Feb 2022

10mins

Ranked #10

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How to create a marketing mix

How to create a marketing mix

Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more

11 Feb 2022

20mins

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