Dennis Murphy

Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities.   View Dennis Murphy's portfolio here. Learn more about My Hand My Cause, Inc. here.

Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities.  <a href="https://www.workbook.com/portfolios/view/dennis_murphy/gallery/sportsfitness" rel="nofollow" target="_blank"> View Dennis Murphy's portfolio here.</a> <a href="https://myhandmycause.com/" rel="nofollow" target="_blank">Learn more about My Hand My Cause, Inc. here.</a>

Episode 090- Dennis Murphy and My Hand My Cause

Felipe Simi

Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release the country's first safe red tattoo ink. I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly permeates his agency.   To find out more about SOKO visit soko.cx both online and on instagram. 

Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with <a href="https://www.papermag.com/heinz-tattoo-2659736672.html" rel="noopener nofollow" target="_blank">Heinz Brazil to release the country's first safe red tattoo ink.</a> I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly permeates his agency.   <a href="https://www.soko.cx/?utm_source=libsyn+info+page&amp;utm_medium=info+link&amp;utm_campaign=workbook+radio+libsyn+info+link&amp;utm_id=workbook+radio+link" rel="noopener nofollow" target="_blank">To find out more about SOKO visit soko.cx both online and on instagram. </a>

Episode 089- Felipe Simi, SOKO

Brian Carlson

Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing.  View Brian's work here. About Brian: I'm a photographer and filmmaker with a passion for storytelling, it's that simple. With over a decade of experience, I bring a warm and engaging approach to my work, capturing moments and creating narratives that resonate with audiences. Through extensive travel, I've developed a deep empathy and understanding of people from all walks of life, which is reflected in my photography and films. Whether leading large crews, working solo, or behind the scenes, I'm comfortable in any setting and always deliver exceptional results. When not working, I find rejuvenation in nature, a good book, or spending time in my modest garden. I value meaningful conversations and cherish time with my wife and three boys, who are the pride and joy of my life. With a focus on honesty and authenticity, I'm dedicated to crafting stories that make a lasting impact and connect with people on a deeper level.

Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing. <a href="https://www.workbook.com/portfolios/view/brian_carlson/gallery/portrait?utm_source=libsyn+info+page&amp;utm_medium=info+link&amp;utm_campaign=workbook+radio+libsyn+info+link&amp;utm_id=workbook+radio+link" rel="nofollow" target="_blank"> View Brian's work here.</a> About Brian: I'm a photographer and filmmaker with a passion for storytelling, it's that simple. With over a decade of experience, I bring a warm and engaging approach to my work, capturing moments and creating narratives that resonate with audiences. Through extensive travel, I've developed a deep empathy and understanding of people from all walks of life, which is reflected in my photography and films. Whether leading large crews, working solo, or behind the scenes, I'm comfortable in any setting and always deliver exceptional results. When not working, I find rejuvenation in nature, a good book, or spending time in my modest garden. I value meaningful conversations and cherish time with my wife and three boys, who are the pride and joy of my life. With a focus on honesty and authenticity, I'm dedicated to crafting stories that make a lasting impact and connect with people on a deeper level.

Episode 088- Brian Carlson

Margaret Johnson

In 2023, Goodby Silverstein &amp; Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&amp;P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran of GS&amp;P and leads the agency’s Creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency’s first Chief Creative Officer. Under her leadership, GS&amp;P was named the “Most Innovative Advertising Agency” and the 36th “Most Innovative Company” in the world by Fast Company in 2021, “Agency of the Year” by Campaign and Forbes with Ad Age picking the agency as a runner-up to “Agency of the Year” in 2019 and 2020. In 2021 Ad Age crowned Margaret “Chief Creative Officer of the Year” and Campaign named Margaret “Creative Person of the Year.” Over the years, she has been recognized as one of the industry’s top chief creative officers by Forbes, Business Insider, Adweek and The Drum. Margaret serves on the board of the One Show, was a founding member of the 3% conference and co-founded non-profit Daughters of the Evolution with her daughter, Vivian, who was nine years-old at the time. In 2019, the non-profit created Lessons in HerStory, an app that was launched at SXSW and uses augmented reality to celebrate stories of women typically omitted from history textbooks. Over the past year, the app won every coveted creative award, including Gold Cannes Lions and the prestigious White Pencil at D&amp;AD. About GS&amp;P: We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together.   Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.

In 2023, Goodby Silverstein &amp; Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&amp;P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran of GS&amp;P and leads the agency’s Creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency’s first Chief Creative Officer. Under her leadership, GS&amp;P was named the “Most Innovative Advertising Agency” and the 36th “Most Innovative Company” in the world by Fast Company in 2021, “Agency of the Year” by Campaign and Forbes with Ad Age picking the agency as a runner-up to “Agency of the Year” in 2019 and 2020. In 2021 Ad Age crowned Margaret “Chief Creative Officer of the Year” and Campaign named Margaret “Creative Person of the Year.” Over the years, she has been recognized as one of the industry’s top chief creative officers by Forbes, Business Insider, Adweek and The Drum. Margaret serves on the board of the One Show, was a founding member of the 3% conference and co-founded non-profit Daughters of the Evolution with her daughter, Vivian, who was nine years-old at the time. In 2019, the non-profit created Lessons in HerStory, an app that was launched at SXSW and uses augmented reality to celebrate stories of women typically omitted from history textbooks. Over the past year, the app won every coveted creative award, including Gold Cannes Lions and the prestigious White Pencil at D&amp;AD. About GS&amp;P: We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together.   Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.

Episode 087- Margaret Johnson on Creating Super Bowl Ads

Alex Garcia

As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work.    About Alex Garcia:    As a Midwest/Chicago-based photographer and filmmaker, Alex Garcia is steeped in the art of crafting "real people" storytelling moments for brands and organizations that are emotional, candid and real.  With a background as a photojournalist, he learned through thousands of assignments how to bring out the best in a wide range of real people and situations. His creative work has won many national and international awards, including team awards such as a Titanium Lion at the Cannes Lions Festival of Creativity and a Pulitzer Prize.   His company Three Story Media specializes in authentic storytelling, scaling up productions depending on scope and complexity of client needs.   Fluent in Spanish and of Cuban descent, Alex produces photography workshops to Cuba where he curates photographic experiences for creatives interested in exploring the culture and building bridges to the isolated island.  More information can be found at alexandergarcia.com. Alex is represented by the Gren Group.    LINKS  www.alexandergarcia.com  www.cubaworkshops.com

As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work.    About Alex Garcia:   As a Midwest/Chicago-based photographer and filmmaker, Alex Garcia is steeped in the art of crafting "real people" storytelling moments for brands and organizations that are emotional, candid and real.  With a background as a photojournalist, he learned through thousands of assignments how to bring out the best in a wide range of real people and situations. His creative work has won many national and international awards, including team awards such as a Titanium Lion at the Cannes Lions Festival of Creativity and a Pulitzer Prize.   His company Three Story Media specializes in authentic storytelling, scaling up productions depending on scope and complexity of client needs.   Fluent in Spanish and of Cuban descent, Alex produces photography workshops to Cuba where he curates photographic experiences for creatives interested in exploring the culture and building bridges to the isolated island.  More information can be found at <a href="https://url.avanan.click/v2/___http://alexandergarcia.com___.YXAzOndvcmtib29rOmE6bzpiMGMwYTcwOTQ3ZTljYWNjOWZkZTQ2ZWJkYTlmN2Y3Zjo2OjJhMTc6MGZlZTQ4Y2YyYjg1Mjk4ZTQ1NzhlNzM5NWJiOTYzYzgxMDgzYzFkMmRlZmNiM2JjYmIwMTVmNWYyNjhhYjgyODpoOlQ" rel="nofollow" target="_blank">alexandergarcia.com</a>. Alex is represented by the Gren Group.    LINKS <a href="https://url.avanan.click/v2/___http://www.alexandergarcia.com___.YXAzOndvcmtib29rOmE6bzpiMGMwYTcwOTQ3ZTljYWNjOWZkZTQ2ZWJkYTlmN2Y3Zjo2OjMzM2Q6MzdmYjBmZWE1ZTU5ZWYyZTY5YWM4Yzk5ZDExZTBlM2Q1MDI0M2Y2OGNmZjM4MmUyMDlmNWI4MzFiYWFjOGMyODpoOlQ" rel="nofollow" target="_blank"> www.alexandergarcia.com</a> <a href="https://url.avanan.click/v2/___http://www.cubaworkshops.com___.YXAzOndvcmtib29rOmE6bzpiMGMwYTcwOTQ3ZTljYWNjOWZkZTQ2ZWJkYTlmN2Y3Zjo2OmVjYmU6YjYyYzBlODU3NTk4MTMyZTJjZWMwMTU5ZTJjMmI0NWVkODg4NTRlZGVlOTlhMmMzOWM1OWE2ZjVkNGU4N2YyZjpoOlQ" rel="nofollow" target="_blank"> www.cubaworkshops.com</a>

Episode 086- Alex Garcia

John Fedele

On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape.   About John Fedele:   "I'm a photographer &amp; director based in the Midwest shooting still and motion lifestyle imagery anywhere my projects take me. My work focuses on the ordinary moments in life and elevates them into something soulful with a modern twist. I bring a friendly, positive vibe to every set putting everyone at ease resulting in an environment perfect for creating and shooting natural moments. It's about energy, fun and doing whatever it takes to capture a great shot. My projects are a team effort with production resources across North America so no matter shooting in a remote location, a major city or anywhere in between, you're in good hands and we're going to create some stellar imagery together. If it feels less like work and more like play then we're doing it right. Crank up the music and let's shoot!"   Click here to visit his website.Click here to visit his Workbook portfolio.

On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape.   About John Fedele:   "I'm a photographer &amp; director based in the Midwest shooting still and motion lifestyle imagery anywhere my projects take me. My work focuses on the ordinary moments in life and elevates them into something soulful with a modern twist. I bring a friendly, positive vibe to every set putting everyone at ease resulting in an environment perfect for creating and shooting natural moments. It's about energy, fun and doing whatever it takes to capture a great shot. My projects are a team effort with production resources across North America so no matter shooting in a remote location, a major city or anywhere in between, you're in good hands and we're going to create some stellar imagery together. If it feels less like work and more like play then we're doing it right. Crank up the music and let's shoot!"   <a href="https://www.fedelestudio.com/" rel="noopener nofollow" target="_blank">Click here to visit his website.</a><a href="https://www.workbook.com/portfolios/view/john_fedele" rel="noopener nofollow" target="_blank">Click here to visit his Workbook portfolio.</a>

Episode 085- John Fedele

Felicia Perretti

On this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses linkedin, promo pieces, and photo contests all as part of her marketing strategy.     About Felicia: Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat! https://www.perrettiphotography.com/

On this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses linkedin, promo pieces, and photo contests all as part of her marketing strategy.    About Felicia: Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband <a href="https://url.avanan.click/v2/___http:/www.josephmkitchen.com/___.YXAzOndvcmtib29rOmE6bzo0MzQxY2VjZDMxMmYyMDFhNjUzMDhkMmQwNjA3ZjQ1Yzo2OmNjZmQ6NGUzZjg1NTUzMzY4MDk4MzQ3MjA5MDZjMTZhN2UzZTRkZThhYTA4YWQwYTI2NmE4ZGVmNDlkNzJiMzcxNzdmMjpoOlQ" rel="nofollow" target="_blank">Joe</a>. Send her an email or give a call to discuss your next project, she would be more than happy to chat! <a href="https://www.perrettiphotography.com/" rel="nofollow" target="_blank">https://www.perrettiphotography.com/</a>

Episode 084- Felicia Perretti

Tasha Dean

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In part 2, Tasha talks about the search for diverse talent, what’s ahead for Martin, how commercial artists can embrace the “beyond the reel” mentality, and leaning into risk. About Tasha Dean: Tasha’s a human springboard. She never backs down and always finds a way—and you can’t help but want to do the unimaginable with her. As Chief Revenue Officer (and former EVP and Head of Production) at The Martin Agency, Tasha’s fingerprints and tenacity are etched in how they create content at the speed of culture in partnership with SuperJoy—a 360 creative playground for all sorts of makers and bright minds. Her client roster over the years includes global brand such as: Nissan, Visa, Apple, Gatorade, McDonald’s, Michelin, Kraft, Johnson &amp; Johnson, H&amp;M, Travelers and Accenture. She has also received accolades from Cannes Lions, One Show, Webbys, Clios, ADDYs and the London International Awards.

On this episode, The Martin Agency's <a href="https://www.lbbonline.com/news/tasha-dean-named-first-chief-revenue-officer-at-the-martin-agency" rel="noopener nofollow" target="_blank">first ever Chief Revenue Officer</a> Tasha Dean talks about the <a href="https://www.martinagency.com/fifty" rel="noopener nofollow" target="_blank">The 50/50 Initiative</a>, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In part 2, Tasha talks about the search for diverse talent, what’s ahead for Martin, how commercial artists can embrace the “beyond the reel” mentality, and leaning into risk. About Tasha Dean: Tasha’s a human springboard. She never backs down and always finds a way—and you can’t help but want to do the unimaginable with her. As Chief Revenue Officer (and former EVP and Head of Production) at The Martin Agency, Tasha’s fingerprints and tenacity are etched in how they create content at the speed of culture in partnership with SuperJoy—a 360 creative playground for all sorts of makers and bright minds. Her client roster over the years includes global brand such as: Nissan, Visa, Apple, Gatorade, McDonald’s, Michelin, Kraft, Johnson &amp; Johnson, H&amp;M, Travelers and Accenture. She has also received accolades from Cannes Lions, One Show, Webbys, Clios, ADDYs and the London International Awards.

Episode 083- Tasha Dean on Diversity in Advertising, Part 2

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In this part 1, Tasha talks about how the Initiative came about, striving to, “see beyond the reel,” and the fine line between ticking boxes and true accountability.   About Tasha Dean: Tasha’s a human springboard. She never backs down and always finds a way—and you can’t help but want to do the unimaginable with her. As Chief Revenue Officer (and former EVP and Head of Production) at The Martin Agency, Tasha’s fingerprints and tenacity are etched in how they create content at the speed of culture in partnership with SuperJoy—a 360 creative playground for all sorts of makers and bright minds. Her client roster over the years includes global brand such as: Nissan, Visa, Apple, Gatorade, McDonald’s, Michelin, Kraft, Johnson &amp; Johnson, H&amp;M, Travelers and Accenture. She has also received accolades from Cannes Lions, One Show, Webbys, Clios, ADDYs and the London International Awards.

On this episode, The Martin Agency's <a href="https://www.lbbonline.com/news/tasha-dean-named-first-chief-revenue-officer-at-the-martin-agency" rel="noopener nofollow" target="_blank">first ever Chief Revenue Officer</a> Tasha Dean talks about the <a href="https://www.martinagency.com/fifty" rel="noopener nofollow" target="_blank">The 50/50 Initiative</a>, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In this part 1, Tasha talks about how the Initiative came about, striving to, “see beyond the reel,” and the fine line between ticking boxes and true accountability.   About Tasha Dean: Tasha’s a human springboard. She never backs down and always finds a way—and you can’t help but want to do the unimaginable with her. As Chief Revenue Officer (and former EVP and Head of Production) at The Martin Agency, Tasha’s fingerprints and tenacity are etched in how they create content at the speed of culture in partnership with SuperJoy—a 360 creative playground for all sorts of makers and bright minds. Her client roster over the years includes global brand such as: Nissan, Visa, Apple, Gatorade, McDonald’s, Michelin, Kraft, Johnson &amp; Johnson, H&amp;M, Travelers and Accenture. She has also received accolades from Cannes Lions, One Show, Webbys, Clios, ADDYs and the London International Awards.

Episode 082- Tasha Dean on "The 50/50 Initiative" and Diversity in Advertising, Part 1

In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook’s Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski.  About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein &amp; Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana’s working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY’s City Tech, Manhattan’s only full-time night high school, and with creative-preneurs at the New Museum’s tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency’s internal B12 Studio. Well versed in creating content while making an impact, it’s no surprise that you can find him mentoring students in the NYC SALT program or teaching photo &amp; video workflow at SVA when he’s not busy meeting client deadlines.

In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook’s Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski.  About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein &amp; Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana’s working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY’s City Tech, Manhattan’s only full-time night high school, and with creative-preneurs at the New Museum’s tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency’s internal B12 Studio. Well versed in creating content while making an impact, it’s no surprise that you can find him mentoring students in the NYC SALT program or teaching photo &amp; video workflow at SVA when he’s not busy meeting client deadlines.

Episode 081- Standing Out in a Saturated Market 2022: Social Media and Portfolio Reviews

Workbook Radio is a podcast for professional artists in the commercial advertising industry.  From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape.  Official podcast of the industry-standard WORKBOOK and Workbook.com.

Helpful

Really enjoyed the talk with Andy Anderson. Really interesting to hear working professionals talking about the importance of passion projects and pro bono work. As a young photographer new to the industry, it’s great to hear how other creatives find direction and meaning in their work. Keep me’ coming!

Little Snippets of Wisdom

Workbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and <a href="http://Workbook.com" rel="nofollow" target="_blank">Workbook.com</a>.

Workbook Radio

Tim Tadder

On This Special Episode, Workbook Rep Heidi Goverman and Photographer/ Director Tim Tadder discuss ART FOR ASSISTANTS, an initiative that was created to answer to a need and has turned into a community of art and support.    For more information on Art For Assistants, please visit our Newsroom at workbook.com. You can also search the phrase "Art for Assistants" on GoFundMe.com. Special thanks to Tim Tadder and all the participating artists. Thanks for listening to workbook radio.

On This Special Episode, Workbook Rep Heidi Goverman and Photographer/ Director Tim Tadder discuss ART FOR ASSISTANTS, an initiative that was created to answer to a need and has turned into a community of art and support.    For more information on Art For Assistants, please visit our Newsroom at <a href="https://www.workbook.com/blog" rel="noopener nofollow" target="_blank">workbook.com</a>. You can also search the phrase "Art for Assistants" on <a href="https://www.gofundme.com/mvc.php?route=homepage_norma/search&amp;term=art%20for%20assistants" rel="noopener nofollow" target="_blank">GoFundMe.com</a>. Special thanks to Tim Tadder and all the participating artists. Thanks for listening to workbook radio.

Episode 041- Tim Tadder & Art for Assistants

Workbook Rep Heidi Goverman talks with commercial photographers Shelly Waldman, Nathalie Gordon, Zach Anderson, and Jason Elias about how they use social media to benefit their business. 

Workbook Rep Heidi Goverman talks with commercial photographers Shelly Waldman, Nathalie Gordon, Zach Anderson, and Jason Elias about how they use social media to benefit their business.

Episode 030- Standing Out In a Saturated Market: Artist Edition, Part 4

We're back in Palm Springs with Workbook's Heidi Goverman. In her latest panel, Heidi discusses websites and emails with Creative Producer Ron Beinner, Visual Lead Anna Dickson, Sr. Art Producer Brian Gibson, and Art Producer Jen Lamping.

We're back in Palm Springs with Workbook's Heidi Goverman. In her latest panel, Heidi discusses websites and emails with Creative Producer Ron Beinner, Visual Lead Anna Dickson, Sr. Art Producer Brian Gibson, and Art Producer Jen Lamping.

Episode 034- Creative Buyers on Website and Emails

Photographers Nathalie Gordon, Shelly Waldman, Jason Elias, and Zach Anderson share their experience with students at Santa Monica College. Learn about website do's and don'ts from the artists themselves on this episode of Workbook Radio!

Photographers Nathalie Gordon, Shelly Waldman, Jason Elias, and Zach Anderson share their experience with students at Santa Monica College. Learn about website do's and don'ts from the artists themselves on this episode of Workbook Radio!

Episode 027- Standing Out In a Saturated Market: Artist Edition, Part 1

Andy Anderson

In this episode, Workbook client and commercial photographer, Daniel Bedell, interviews fellow Workbook photographer, Andy Anderson, on the lead up, the day of, and the mark of a successful photoshoot.

In this episode, Workbook client and commercial photographer, Daniel Bedell, interviews fellow Workbook photographer, Andy Anderson, on the lead up, the day of, and the mark of a successful photoshoot.

Episode 015- Daniel Bedell with Andy Anderson: All About The Shoot

In this series, Workbook client and commercial photographer Daniel Bedell interviews friend and lifestyle photographer Andy Anderson.  In this episode, Daniel and Andy discuss business, reps, location, and much more!

In this series, Workbook client and commercial photographer Daniel Bedell interviews friend and lifestyle photographer Andy Anderson.  In this episode, Daniel and Andy discuss business, reps, location, and much more!

Episode 014- Daniel Bedell with Andy Anderson: Business, Reps, and Location

Gregory Manchess

Photographer/podcaster Daniel Bedell strikes up and insightful conversation with award-winning illustrator Greg Manchess. 

Photographer/podcaster Daniel Bedell strikes up and insightful conversation with award-winning illustrator Greg Manchess.

Episode 036- Daniel Bedell & Gregory Manchess

In this special series, Workbook client and commercial photographer Daniel Bedell interviews award-winning lifestyle photographer Andy Anderson.  In this episode, Andy talks about editorial, personal, and pro-bono work.

In this special series, Workbook client and commercial photographer Daniel Bedell interviews award-winning lifestyle photographer Andy Anderson.  In this episode, Andy talks about editorial, personal, and pro-bono work.

Episode 013- Daniel Bedell with Andy Anderson: On Editorial, Personal, and Pro Bono

Gain valuable insight about social media from Creative Producer Ron Beinner, Visual Lead Anna Dickson, Sr. Art Producer Brian Gibson, Art Producer Jen Lamping. Moderated by Workbook rep Heidi Goverman.

Gain valuable insight about social media from Creative Producer Ron Beinner, Visual Lead Anna Dickson, Sr. Art Producer Brian Gibson, Art Producer Jen Lamping. Moderated by Workbook rep Heidi Goverman.

Episode 035- Creative Buyers talk Social Media

Stewart Cohen

In this fourth and final installment, award-winning photographer Stewart talks industry trends, the best advice he can give, and what's in store for SC Pictures!

In this fourth and final installment, award-winning photographer Stewart talks industry trends, the best advice he can give, and what's in store for SC Pictures!

Episode 012- Stewart Cohen on Art and Marketing, Part 4

Workbook Regional Rep Heidi Goverman talks networking do's and don'ts with Brand Visionary Shauna Bigby Davis, Senior Art Producer Jessica Mirolla, Art &amp; Print Producer Suzee Barrabee, Creative Director Glenn Batkin , and Senior Photo Producer Kenneth Zane.

Workbook Regional Rep Heidi Goverman talks networking do's and don'ts with Brand Visionary Shauna Bigby Davis, Senior Art Producer Jessica Mirolla, Art &amp; Print Producer Suzee Barrabee, Creative Director Glenn Batkin , and Senior Photo Producer Kenneth Zane.

Episode 006- Networking Do's and Don'ts

On this episode of Workbook Radio, photographer and podcaster Daniel Bedell talks with photographer Tim Tadder about how Tim developed his unique style in the advertising world, as well as how he developed his personal project voice.

On this episode of Workbook Radio, photographer and podcaster Daniel Bedell talks with photographer Tim Tadder about how Tim developed his unique style in the advertising world, as well as how he developed his personal project voice.

Episode 017- Daniel Bedell with Tim Tadder, Part 1

 Could Instagram be the New Bio?  Find out on this episode of Workbook Radio! Workbook Regional Rep Heidi Goverman talks Instagram with Brand Visionary Shauna Bigby Davis, Senior Art Producer Jessica Mirolla, Art &amp; Print Producer Suzee Barrabee, Creative Director Glenn Batkin, and Senior Photo Producer Kenneth Zane.

Could Instagram be the New Bio?  Find out on this episode of Workbook Radio! Workbook Regional Rep Heidi Goverman talks Instagram with Brand Visionary Shauna Bigby Davis, Senior Art Producer Jessica Mirolla, Art &amp; Print Producer Suzee Barrabee, Creative Director Glenn Batkin, and Senior Photo Producer Kenneth Zane.

Episode 005- Is Instagram The New Bio?

Todd Miller

On this episode, we're introduced to an ongoing series called 'Quick Question' with photographer/podcaster Daniel Bedell.  In this first installment, Daniel talks with Todd Miller, Chief Creative Officer of the Experian in-house agency The Cooler, about what Todd looks for in an artist and how to stand out with your mailers. 

On this episode, we're introduced to an ongoing series called 'Quick Question' with photographer/podcaster Daniel Bedell.  In this first installment, Daniel talks with Todd Miller, Chief Creative Officer of the Experian in-house agency The Cooler, about what Todd looks for in an artist and how to stand out with your mailers.

Episode 033- Daniel Bedell & Todd Miller

In this episode of Workbook Radio, Daniel Bedell chats with Tim Tadder and gets to know more about how Tim incorporates so many skillsets into his work.  Tim also talks about the importance of doing your homework before a shoot.

In this episode of Workbook Radio, Daniel Bedell chats with Tim Tadder and gets to know more about how Tim incorporates so many skillsets into his work.  Tim also talks about the importance of doing your homework before a shoot.

Episode 018- Daniel Bedell with Tim Tadder, Part 2

In this first of a four-part series, Workbook Regional Rep Mary Preussel and Award-Winning Photographer/Director Stewart Cohen talk about Stewart's start in commercial photography, his early start in motion, and the challenges and triumphs of the work.

In this first of a four-part series, Workbook Regional Rep Mary Preussel and Award-Winning Photographer/Director Stewart Cohen talk about Stewart's start in commercial photography, his early start in motion, and the challenges and triumphs of the work.

Episode 009- Stewart Cohen on Art and Marketing, Part 1

Kirsten Ulve

Workbook Social Media Director Thomas James interviews illustration and animation artist Kirsten Ulve.  Kirsten, whose work graces the cover of our 2019 Fall Illustration Workbook, talks about her 'style bubble,' her humble beginnings, and caricature work.

Workbook Social Media Director Thomas James interviews illustration and animation artist Kirsten Ulve.  Kirsten, whose work graces the cover of our 2019 Fall Illustration Workbook, talks about her 'style bubble,' her humble beginnings, and caricature work.

Episode 031- Kirsten Ulve, Part 1

We're talking promotional do's and don'ts on this Episode of Workbook Radio. At this year’s Palm Springs Photo Festival Workbook Regional Rep, Heidi Goverman, took to the stage and invited some creatives to talk all things marketing for the professional photographer. Listen in as Heidi talks shop with Brand Visionary Shawna Bigby Davis, Senior Art Producer Jessica Mirolla, Art and Print Producer Suzee Barrabee, Creative Director Glen Batkin, and Senior Photo Producer Kenneth Zane.

We're talking promotional do's and don'ts on this Episode of Workbook Radio. At this year’s Palm Springs Photo Festival Workbook Regional Rep, Heidi Goverman, took to the stage and invited some creatives to talk all things marketing for the professional photographer. Listen in as Heidi talks shop with Brand Visionary Shawna Bigby Davis, Senior Art Producer Jessica Mirolla, Art and Print Producer Suzee Barrabee, Creative Director Glen Batkin, and Senior Photo Producer Kenneth Zane.

Episode 003- To Print, Or Not To Print?

James Yang

An interesting conversation begins as lifestyle photographer Daniel Bedell talks creative voice and starting out with editorial illustrator James Yang.  See what parallels and differences unfold on this episode of Workbook Radio!

An interesting conversation begins as lifestyle photographer Daniel Bedell talks creative voice and starting out with editorial illustrator James Yang.  See what parallels and differences unfold on this episode of Workbook Radio!

Episode 024- Daniel Bedell & James Yang, Part 1

We’re talking email details on this episode of Workbook Radio. Workbook Regional Rep Heidi Goverman talks shop with Brand Visionary Shauna Bigby Davis, Senior Art Producer Jessica Mirolla, Art &amp; Print Producer Suzee Barrabee, Creative Director Glenn Batkin , and Senior Photo Producer Kenneth Zane. Learn about subject lines, featuring motion, and more!

We’re talking email details on this episode of Workbook Radio. Workbook Regional Rep Heidi Goverman talks shop with Brand Visionary Shauna Bigby Davis, Senior Art Producer Jessica Mirolla, Art &amp; Print Producer Suzee Barrabee, Creative Director Glenn Batkin , and Senior Photo Producer Kenneth Zane. Learn about subject lines, featuring motion, and more!

Episode 004- Everything Email

The best podcast episodes about true crime. For any thrill seeking podcast listeners who just can't get enough of the captivating stories of murderers and criminals. This topic has all the best episodes from many different true crime podcasts.  Add episodes you're interested into your queue below!

Best True Crime Podcasts

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!