It’s time to level up with Lev's new podcast for marketers by marketers that distills best practices and strategies focused on helping you continue to grow personally and professionally.  For those of you who’ve been subscribing to us since the very beginning of our In the Clouds podcast, you still can expect to gain strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to 1-UP your marketing strategy and overcome any challenge in your way!In our very first episode, learn more about our Level Up co-hosts, Laura Madden (Sr. Manager of Marketing Strategy &amp; Services), Jordan Kraus (Client Success Partner), Joe Kalthenthaler (Sr. Manager of Lev’s MC Personalization and Intelligence), and Tyler Williams (Managing Director of Sales) as they discuss what led them to Lev, the most influential project they’ve worked on, and the best marketing-related advice they’ve ever received.

It’s time to level up with Lev's new podcast for marketers by marketers that distills best practices and strategies focused on helping you continue to grow personally and professionally.  For those of you who’ve been subscribing to us since the very beginning of our In the Clouds podcast, you still can expect to gain strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to 1-UP your marketing strategy and overcome any challenge in your way!In our very first episode, learn more about our Level Up co-hosts, Laura Madden (Sr. Manager of Marketing Strategy &amp; Services), Jordan Kraus (Client Success Partner), Joe Kalthenthaler (Sr. Manager of Lev’s MC Personalization and Intelligence), and Tyler Williams (Managing Director of Sales) as they discuss what led them to Lev, the most influential project they’ve worked on, and the best marketing-related advice they’ve ever received.

Introducing Our Level Up Hosts

In this episode, hosts Bobby and Cole are joined by Bo Lowery -- Vice President of Marketing at Wild Birds Unlimited. Wild Birds Unlimited (WBU) is a 41 year old brand with more than 350 retail locations around the U.S. and Canada, with the goal of helping you find joy in your environment by inviting birds into the backyard. Bo has been with WBU for more than 20 years, and has been a part of their digital marketing transformation. In this podcast, you will learn where they started with email marketing (as the first enterprise customer of ExactTarget!), and how they have evolved their marketing strategy and used creativity and personalization to engage with their customers. (Also, be sure to listen for three bird fun facts shared by Bo!)

In this episode, hosts Bobby and Cole are joined by Bo Lowery -- Vice President of Marketing at Wild Birds Unlimited. Wild Birds Unlimited (WBU) is a 41 year old brand with more than 350 retail locations around the U.S. and Canada, with the goal of helping you find joy in your environment by inviting birds into the backyard. Bo has been with WBU for more than 20 years, and has been a part of their digital marketing transformation. In this podcast, you will learn where they started with email marketing (as the first enterprise customer of ExactTarget!), and how they have evolved their marketing strategy and used creativity and personalization to engage with their customers. (Also, be sure to listen for three bird fun facts shared by Bo!)

Client Spotlight: Wild Birds Unlimited 🐦🦉🦚

Lev expert and SVP, Strategy Ryan McCambridge joins Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech Action and The Social Media Why,” Crystal shares her unique perspective about what marketers might expect to see on the horizon in our ever changing world.Topics of conversation include: The Future of WorkThe metaverse and taking a pragmatic approach, how gamers have been in the metaverse for years already.Crystal on web3 opportunitiesThe trajectory with Web3, how long until it is part of everyday life?Artificial intelligence, augmented reality, machine learning and the future of dataLoyalty and how it is shifting the way data is collectedRicher data, richer segmentation, and what an executive within a marketing organization should do to bring the organization forward

Lev expert and SVP, Strategy Ryan McCambridge joins Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech Action and The Social Media Why,” Crystal shares her unique perspective about what marketers might expect to see on the horizon in our ever changing world. Topics of conversation include: <ul><li>The Future of Work</li><li>The metaverse and taking a pragmatic approach, how gamers have been in the metaverse for years already.</li><li>Crystal on web3 opportunities</li><li>The trajectory with Web3, how long until it is part of everyday life?</li><li>Artificial intelligence, augmented reality, machine learning and the future of data</li><li>Loyalty and how it is shifting the way data is collected</li><li>Richer data, richer segmentation, and what an executive within a marketing organization should do to bring the organization forward</li></ul>

Ultraviolet Keynote: The Future of Marketing with Crystal Washington

Kara Swisher

Kara Swisher, a contributing writer to the New York Times Opinion section and podcast host for Sway and Pivot, is described as Silicon Valley's "most powerful tech journalist.” Holly Enneking, Vice President of Marketing at Lev, leads a conversation with Kara about accountability -- both for Big Tech leaders and everyday digital marketers -- as well as being unapologetically yourself.Conversation topics include: The Reckoning in tech, and how leaders can best manage their communication platforms and systemsPreserving online privacy, data ickiness, and how we should be thinking about cyber attacksThe Metaverse, vaporware, Twitter, and Elon MuskRepresentation and innovation in the tech industryKara's thoughts on her career, on respecting audiences, and advice for female journalists

Kara Swisher, a contributing writer to the New York Times Opinion section and podcast host for Sway and Pivot, is described as Silicon Valley's "most powerful tech journalist.” Holly Enneking, Vice President of Marketing at Lev, leads a conversation with Kara about accountability -- both for Big Tech leaders and everyday digital marketers -- as well as being unapologetically yourself. Conversation topics include: <ul><li>The Reckoning in tech, and how leaders can best manage their communication platforms and systems</li><li>Preserving online privacy, data ickiness, and how we should be thinking about cyber attacks</li><li>The Metaverse, vaporware, Twitter, and Elon Musk</li><li>Representation and innovation in the tech industry</li><li>Kara's thoughts on her career, on respecting audiences, and advice for female journalists</li></ul>

Ultraviolet Keynote: Embracing Accountability a Conversation with Kara Swisher

Bobby Jania

Bobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-driven marketing, to the value of video, and the new work-from-anywhere remote culture, they cover everything marketers want to know about the current strategies, priorities, and challenges in the marketing landscape.Topics included in this episode touch on:Innovation as a priority for marketers and where to startAdopting A.I. and improving customer experiencesHaving access to the right data and how it impacts the businessData privacy and being good stewards of customer dataWhat's next for Bobby's team at Salesforce

Bobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-driven marketing, to the value of video, and the new work-from-anywhere remote culture, they cover everything marketers want to know about the current strategies, priorities, and challenges in the marketing landscape. Topics included in this episode touch on:<ul><li>Innovation as a priority for marketers and where to start</li><li>Adopting A.I. and improving customer experiences</li><li>Having access to the right data and how it impacts the business</li><li>Data privacy and being good stewards of customer data</li><li>What's next for Bobby's team at Salesforce</li></ul>

Ultraviolet Keynote: The State of Marketing with Bobby Jania

What do Marketing Cloud and Saved by the Bell have in common? It turns out, a lot more than you think. In this very special episode of In the Clouds, hosts Bobby and Cole along with special guest Brianne Mullally, do a deep dive on the beloved 90s show Saved by the Bell and what similarities it has to Marketing Cloud. They discuss the Marketing Cloud rebrand, align each Saved by the Bell character to a Marketing Cloud product, and highlight the notable moments and episodes. 

What do Marketing Cloud and Saved by the Bell have in common? It turns out, a lot more than you think. In this very special episode of In the Clouds, hosts Bobby and Cole along with special guest Brianne Mullally, do a deep dive on the beloved 90s show Saved by the Bell and what similarities it has to Marketing Cloud. They discuss the Marketing Cloud rebrand, align each Saved by the Bell character to a Marketing Cloud product, and highlight the notable moments and episodes.

Saved by the Bell x Marketing Cloud

You’ve got burning Salesforce Marketing Cloud Questions, and our hosts have answers. This episode is a recording of a live Ultraviolet session where our hosts Bobby Tichy and Cole Fisher, are joined by Salesforce Consultant Stephen Mansfield to answer attendees' technical questions about anything and everything Marketing cloud --  from data models to A/B testing. 

You’ve got burning Salesforce Marketing Cloud Questions, and our hosts have answers. This episode is a recording of a live Ultraviolet session where our hosts Bobby Tichy and Cole Fisher, are joined by Salesforce Consultant Stephen Mansfield to answer attendees' technical questions about anything and everything Marketing cloud -- from data models to A/B testing.

Ask A Marketing Cloud Expert

Kevin Cuxil joins hosts Bobby and Cole to discuss innovations in marketing technology at Fox Corporation. Topics include Kevin's role as VP of Marketing Technology, having an internal data science team that leverages data science tools outside the organization, and discussions about some of Kevin's favorite tools and Salesforce strategies. 

Kevin Cuxil joins hosts Bobby and Cole to discuss innovations in marketing technology at Fox Corporation. Topics include Kevin's role as VP of Marketing Technology, having an internal data science team that leverages data science tools outside the organization, and discussions about some of Kevin's favorite tools and Salesforce strategies.

A Conversation with Fox's VP of Marketing Technology Kevin Cuxil

Hosts Bobby and Cole, and special guest Nick, break down the highlights from Salesforce's Spring 2022 Marketing Cloud updates, which include: Datorama Reports: New Fields (Measurements and Dimensions)Real-time Behavioral Engagement for Mobile AppsSalesforce CDP and App Exchange: Partner AppsBU Aware Integration between CDP and Journey BuilderDatorama Enhancements for EcommerceDatorama Budget AllocatorNew Einstein Innovations for Marketing Cloud

Hosts Bobby and Cole, and special guest Nick, break down the highlights from Salesforce's Spring 2022 Marketing Cloud updates, which include: <ul><li>Datorama Reports: New Fields (Measurements and Dimensions)</li><li>Real-time Behavioral Engagement for Mobile Apps</li><li>Salesforce CDP and App Exchange: Partner Apps</li><li>BU Aware Integration between CDP and Journey Builder</li><li>Datorama Enhancements for Ecommerce</li><li>Datorama Budget Allocator</li><li>New Einstein Innovations for Marketing Cloud</li></ul>

Marketing Cloud: Spring 2022 Release Updates

In the first episode of a miniseries on heuristics and biases, Bobby and Cole frame what heuristics and biases are and why marketers should care, as well as discuss some of the potential problems that arise when relying on other decision-making shortcuts. 

In the first episode of a miniseries on heuristics and biases, Bobby and Cole frame what heuristics and biases are and why marketers should care, as well as discuss some of the potential problems that arise when relying on other decision-making shortcuts.

Cognitive Marketing Series: Heuristics and Biases Part 1

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally. In each episode, you’ll hear from marketing, sales, and client success experts discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday! 

In latest episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss prospect theory and endowment effect. They discuss what they are and how they can be applied to everyday life and marketing. Check out the resources below to learn more about the value function, and also Lev's Ultraviolet conference. 

In latest episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss prospect theory and endowment effect. They discuss what they are and how they can be applied to everyday life and marketing. Check out the resources below to learn more about the value function, and also Lev's Ultraviolet conference.

Cognitive Marketing Series: Prospect Theory and Endowment Effect

The best of Completely Unrelated is back for the second year in a row! We have put together a compilation of the best moments from the "Completely Unrelated" segment (the portion of the podcast where hosts Bobby and Cole talk about things that are ... completely unrelated). Highlights include: What band you would love to see? (Episode: Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability)Who's your famous best friend? (Episode: Innovation Series: What's Possible in Marketing Cloud?)Who's your favorite sitcom character? (Episode: Cognitive Marketing Series: Paradox of Choice)What are the worst colloquialisms? (Episode: Marketing Cloud: June 2021 Release Updates)

The best of Completely Unrelated is back for the second year in a row! We have put together a compilation of the best moments from the "Completely Unrelated" segment (the portion of the podcast where hosts Bobby and Cole talk about things that are ... completely unrelated). Highlights include: <ul><li>What band you would love to see? (<a href="https://intheclouds.levdigital.com/public/33/In-the-Clouds---A-Marketing-Cloud-Podcast-878037a1/1c58e9cb" rel="noopener noreferrer nofollow" target="_blank">Episode: Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability</a>)</li><li>Who's your famous best friend? (<a href="https://intheclouds.levdigital.com/public/33/In-the-Clouds---A-Marketing-Cloud-Podcast-878037a1/27a700a4" rel="noopener noreferrer nofollow" target="_blank">Episode: Innovation Series: What's Possible in Marketing Cloud?</a>)</li><li>Who's your favorite sitcom character? (<a href="https://intheclouds.levdigital.com/public/33/In-the-Clouds---A-Marketing-Cloud-Podcast-878037a1/f982f710" rel="noopener noreferrer nofollow" target="_blank">Episode: Cognitive Marketing Series: Paradox of Choice</a>)</li><li>What are the worst colloquialisms? (<a href="https://intheclouds.levdigital.com/public/33/In-the-Clouds---A-Marketing-Cloud-Podcast-878037a1/cc86ab06" rel="noopener noreferrer nofollow" target="_blank">Episode: Marketing Cloud: June 2021 Release Updates</a>)</li></ul>

The Best of Completely Unrelated 2021

Attentive

Allison Kelly, VP of Partnerships from Attentive join hosts Bobby and Cole to talk all things text, and how Attentive is leading the way in SMS marketing innovations. Attentive helps brands create meaningful interaction through personalized text messaging. They discuss how texting has evolved, innovative use cases, and how Attentive can integrate with Salesforce. Be sure to check out Attentive's interactive Holiday Village to learn more about SMS wherever you are in journey. 

Allison Kelly, VP of Partnerships from Attentive join hosts Bobby and Cole to talk all things text, and how Attentive is leading the way in SMS marketing innovations. <a href="https://www.attentivemobile.com/" rel="noopener noreferrer nofollow" target="_blank">Attentive </a>helps brands create meaningful interaction through personalized text messaging. They discuss how texting has evolved, innovative use cases, and how Attentive can integrate with Salesforce. Be sure to check out Attentive's <a href="https://www.attentivemobile.com/holiday?utm_source=lev&amp;utm_medium=partner-marketing&amp;utm_campaign=lev-podcast" rel="noopener noreferrer nofollow" target="_blank">interactive Holiday Village</a> to learn more about SMS wherever you are in journey.

Talking Text With Attentive

Holly Enneking, Vice President of Marketing at Lev joins hosts Bobby and Cole to discuss Lev's Marketing Tech stack. She walks through Lev's go-to-market strategy, reveals what marketing tools Lev uses, and discusses the challenges of running a small, but mighty marketing team. Halloween Bonus 🎃: Be sure to listen until the end for this episode's Completely Unrelated to reveal what Halloween candy Bobby, Cole, and Holly love the most 🍬🍭🍫

Holly Enneking, Vice President of Marketing at Lev joins hosts Bobby and Cole to discuss Lev's Marketing Tech stack. She walks through Lev's go-to-market strategy, reveals what marketing tools Lev uses, and discusses the challenges of running a small, but mighty marketing team. Halloween Bonus 🎃: Be sure to listen until the end for this episode's Completely Unrelated to reveal what Halloween candy Bobby, Cole, and Holly love the most 🍬🍭🍫

Inside Lev's Marketing Tech Stack with Holly Enneking

Martin Kihn

Marty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs. Marty is the author of the book, "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement,” and SVP Strategy, Marketing Cloud at Salesforce. They discuss what a CDP is (what it should do and shouldn't do),  use cases for each type of CDP, building a CDP vs buying one, determining if you are ready for a CDP, and clearing up some common misconceptions.  

Marty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs. Marty is the author of the book, <a href="https://www.amazon.com/Customer-Data-Platforms-Transform-Engagement/dp/1119790115" rel="noopener noreferrer nofollow" target="_blank">"Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement,”</a> and SVP Strategy, Marketing Cloud at Salesforce. They discuss what a CDP is (what it should do and shouldn't do), use cases for each type of CDP, building a CDP vs buying one, determining if you are ready for a CDP, and clearing up some common misconceptions.

CDPs With Martin Kihn

In this episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss the paradox of choice -- the fear of making the wrong choice, when there are too many options presented. They discuss why the paradox of choice happens and how it applies to marketers -- from developing a preference center to creating the "next best action" for their customers. 

In this episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss the paradox of choice -- the fear of making the wrong choice, when there are too many options presented. They discuss why the paradox of choice happens and how it applies to marketers -- from developing a preference center to creating the "next best action" for their customers.

Cognitive Marketing Series: Paradox of Choice

The Cognitive Marketing Series will take a look at the psychology of marketing, and examine why people make the decisions they do and how marketers can be more efficient and effective at achieving their desired outcomes. Hosts Bobby and Cole will take listeners for a ride "In the Cognitive Clouds,"  and focus on one principle per episode. The first episode is about the Law of Least Effort which is the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort. The hosts discuss why being lazy isn't necessarily bad, and explain the value of marketer's putting themselves in their customers' shoes. 

The Cognitive Marketing Series will take a look at the psychology of marketing, and examine why people make the decisions they do and how marketers can be more efficient and effective at achieving their desired outcomes. Hosts Bobby and Cole will take listeners for a ride "In the Cognitive Clouds," and focus on one principle per episode. The first episode is about the Law of Least Effort which is the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort. The hosts discuss why being lazy isn't necessarily bad, and explain the value of marketer's putting themselves in their customers' shoes.

Cognitive Marketing Series: The Law of Least Effort

In this episode hosts Bobby and Cole discuss all things digital asset management with Brad Kofoed, Senior Vice President, Global Alliances &amp; Channels at Bynder. Bynder is the global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management. In this epiosde they discuss the difference between DAM and CMS, how Bynder integrates with Marketing Cloud, and what's on Bynder's innovation roadmap this year. 

In this episode hosts Bobby and Cole discuss all things digital asset management with Brad Kofoed, Senior Vice President, Global Alliances &amp; Channels at Bynder. Bynder is the global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management. In this epiosde they discuss the difference between DAM and CMS, how Bynder integrates with Marketing Cloud, and what's on Bynder's innovation roadmap this year.

How Bynder Creates Better Digital Experiences for Marketers

Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates. They discuss:Salesforce CDP EnhancementsDatorama UpdatesAdvertising Studio EnhancementsEinstein for Marketing Enhancements

Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates. They discuss: <ul><li>Salesforce CDP Enhancements</li><li>Datorama Updates</li><li>Advertising Studio Enhancements</li><li>Einstein for Marketing Enhancements</li></ul>

Marketing Cloud: June 2021 Release Updates

In this episode, hosts Bobby and Cole dive into everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection that is coming later this year. They share an overview of the feature, what it really means for marketers, and what marketers can do to ensure it doesn't hinder their marketing strategy.  

In this episode, hosts Bobby and Cole dive into everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection that is coming later this year. They share an overview of the feature, what it really means for marketers, and what marketers can do to ensure it doesn't hinder their marketing strategy.

Apple's Mail Privacy Protection: What You Need to Know

Hosts do a great job of speaking to listeners of all sophistication levels while keeping things interesting and light. Would recommend.

Levin’ “in the clouds”

Cole and Bobby are great and insightful. I hope Nick stays on full time!

Fantastic Must Listen!

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally.  In each episode, you’ll hear from marketing, sales, and client success experts discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday!

Level Up: A Marketing Podcast

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