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Duped: The Dark Side of Online Business

If you’ve ever felt like you’ve been duped by a celebrity entrepreneur or coach, or watched with wonderment while people do downright dirty things to grow their business, this is the show for you.In Duped, your hosts Dr. Michelle Mazur and Maggie Patterson are going to dive into everything that's wrong with the online business world. In this limited series podcast, we'll talk about the dark side of online business that you need to know about, and more importantly how to protect yourself from falling prey to these tactics and tricks.

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This means there isn't enough episodes to provide the most popular episodes. Here's the rankings of the current episodes anyway, we recommend you to revisit when there's more episodes!

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The High Cost of the Dark Side of Online Business

The online business world is rife with shenanigans — from cult tactics to bait and switch to bro marketing.  And while it’s important to identify and unpack these issues, you know what else we need to talk about?The very real cost to ALL of us. These tactics rob us of our time. Our energy. Our money. And that’s just the beginning.  In this episode, we’re wrapping up season one of Duped by breaking down the consequences to both business owners and the industry as a whole, as well as what we hope to see in the future as the tide begins to turn. Learn more at duped.online

1hr

31 May 2021

Rank #1

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The Predatory Culture of Plagiarized Content

Have you ever seen something online and felt like it looked awfully familiar?  Then comes the sinking feeling that you’ve been copied. Without citation or credit.  The unfortunate reality is that in an industry that rewards people for simply being one step ahead, it’s zero percent surprising that people would engage in some shady practices. That said, knowing it happens all the time doesn’t make you feel any less frustrated that your hard work is being used as “inspiration”. In this episode, we’re diving into the predatory culture of plagiarized content — what forms this takes, how it makes us feel when it happens, and why the culture of online business that’s built on plagiarized ideas is fundamentally messed up. Learn more at duped.online

51mins

24 May 2021

Rank #2

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The Luxury Life

Want to buy a Ferrari? Use a private jet? Stay in 5-star hotels?  According to the aspirational luxury lifestyle we’re constantly being sold in the online business world, “you too can easily have these things if you just do X, Y or Z!”. But after running your biz for a hot minute, it’s probably become increasingly clear that attaining these things is not anywhere as easy as the people selling us these dreams make it sound.  How do we avoid falling into this trap and chasing a dream that’s usually built on total BS?  In this episode of Duped, we’re looking at the luxury lifestyle that’s inescapable if you work in the online business world. Learn more at duped.online

57mins

17 May 2021

Rank #3

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The Very Tired Tropes of Online Business

The seven-figure income. The passive income dream. You have to spend money to make money. If I can do it, so can you! Any of those sound familiar?You’ve probably heard all of those and more when it comes to the world of online business, and most of us can probably agree on one thing:I’m totally over it, and I bet you are too! These tired internet marketing tropes are pushed in our faces repeatedly, yet it’s actually pretty rare that they actually ring true.  Which is exactly why we need to know how to spot them when we see them.  On this episode of Duped, we’re breaking down these internet marketing tropes so you can avoid them both in and out of your business. Learn more here: https://duped.online/

1hr 2mins

10 May 2021

Rank #4

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The Culty Side of Online Business

If you’ve ever looked closely at the tactics used in the online business world, you may have been shocked to notice some parallels with something completely unexpected — a cult. The power dynamics. The focus on mindset. The endless investing in yourself. The worry that if you speak up against the status quo you may find yourself completely ostracized. But then you think….that will never happen to ME. Well guess what? Nobody is immune to these tactics, Which is exactly why we need to know how to spot them when doing business online.  In this episode, we’re exploring the cult-like side of online business, and what you need to know to protect yourself. Learn more at: https://duped.online/

59mins

3 May 2021

Rank #5

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The Bro Marketing Binary

If you’ve been in the online biz world for a hot minute, you’ve probably experienced what’s called bro marketing. Bro marketing is the use of psychological triggers and other persuasive hacks to shut down critical thinking without our consent. The goal is to sell more products through manipulation and coercion.  Sounds pretty shady, right? Even if you don’t look like a bro, or think you’re doing any bro marketing, it doesn’t mean bro marketing hasn’t found its way into your biz. It is everywhere…..which is why on this episode of Duped we’re diving in.  We’re breaking down the bro marketing binary — what it is, how to recognize it, and what you can do to keep it out of your biz for good. Find out more at https://duped.online/

40mins

26 Apr 2021

Rank #6

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The Truth About Influencers & Experts

Remember when the word expert next to someone’s name actually meant that they were, in fact, an expert in their field?Yeah, so do we.Now, in a world where people can literally create any persona they want on the internet, the designation of “expert” can be incredibly misleading. These self-declared experts are out there, giving advice, selling you products and in many cases, they’re influencers — NOT experts. So how do you parse out the real from the fake?  In this episode of Duped, we’re breaking down the difference between influencers and actual experts, and talking about the dirty truth of what we’re seeing on social media. More details at duped.online.

46mins

19 Apr 2021

Rank #7

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Ethical Businesses In Name Only

Have you noticed that “ethical” has become the buzzword-du-jour in the 2021 online business world? This is the newest way celebrity entrepreneurs are duping their customers, and that’s what we're breaking down on this episode of Duped. More details at duped.online.

46mins

9 Apr 2021

Rank #8

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The Bait and Switch

If you’ve worked in the online biz world for more than a hot minute, you’ve probably noticed something — nothing is quite like it seems. You buy a template, a course, mastermind or hire a coach, and once you’ve handed over your money you quickly realize you are definitely NOT getting what you thought you paid for. Turns out you’ve fallen prey to the old “bait and switch”. And trust us when we say, so have we.  It was with these sorts of questionable tactics in mind that we decided to do this limited series podcast as a way to explore some of the most pressing and concerning issues we see in online business. In our inaugural episode, we’re tackling the massive bait and switch problem that’s rampant in this industry and sharing ideas on how you can protect yourself.  Learn more at duped.online.

43mins

8 Apr 2021

Rank #9