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Business

Uncensored Growth - Online Marketing & Business Strategies

Updated 7 days ago

Business
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The Uncensored Growth Podcasts reveals all of our online business and high-level strategies, growth hacks and marketing tips and tricks, so you'll get a behind-the-scenes look on what it takes to grow a business to 7-figures and beyond. Whether you are a business owner, marketer or anyone trying to grow a business, this is where you'll hear all about automation, analytics, outsourcing & delegation, Facebook Ads, split-testing, storytelling, video marketing, funnels, email marketing, software as a service (SaaS), affiliate marketing and more.

Read more

The Uncensored Growth Podcasts reveals all of our online business and high-level strategies, growth hacks and marketing tips and tricks, so you'll get a behind-the-scenes look on what it takes to grow a business to 7-figures and beyond. Whether you are a business owner, marketer or anyone trying to grow a business, this is where you'll hear all about automation, analytics, outsourcing & delegation, Facebook Ads, split-testing, storytelling, video marketing, funnels, email marketing, software as a service (SaaS), affiliate marketing and more.

iTunes Ratings

19 Ratings
Average Ratings
16
3
0
0
0

Great podcast 👌

By Game player 1980 - Dec 08 2018
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Wilco has great valuable knowledge for anyone looking to capitalize on the online world and drive real results.

Power User

By GeorgeAnn987 - Nov 09 2016
Read more
Wilco does a great job of presenting detail concepts and keep your enthusiasm high.

iTunes Ratings

19 Ratings
Average Ratings
16
3
0
0
0

Great podcast 👌

By Game player 1980 - Dec 08 2018
Read more
Wilco has great valuable knowledge for anyone looking to capitalize on the online world and drive real results.

Power User

By GeorgeAnn987 - Nov 09 2016
Read more
Wilco does a great job of presenting detail concepts and keep your enthusiasm high.

Listen to:

Cover image of Uncensored Growth - Online Marketing & Business Strategies

Uncensored Growth - Online Marketing & Business Strategies

Updated 7 days ago

Read more

The Uncensored Growth Podcasts reveals all of our online business and high-level strategies, growth hacks and marketing tips and tricks, so you'll get a behind-the-scenes look on what it takes to grow a business to 7-figures and beyond. Whether you are a business owner, marketer or anyone trying to grow a business, this is where you'll hear all about automation, analytics, outsourcing & delegation, Facebook Ads, split-testing, storytelling, video marketing, funnels, email marketing, software as a service (SaaS), affiliate marketing and more.

#41 - 7 things that will make your Facebook Ads FAIL

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Sep 16 2019

13mins

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#9 - This is why your Facebook Ads aren't performing (and how to fix it)

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In Episode #9, Wilco talks about Facebook ads, listen as he shares his knowledge on what to do if your Ad campaign is not working.

Time Stamped Show Notes:

00:46: Facebook video ads are right now probably the cheapest way to advertise on Facebook. 01:25: connectio.io, to make your life easier and your ads more effective. 02:19: The number one thing that I see people doing wrong with their Facebook ads isn't actually even remotely closely related to their Facebook ads. 06:00: Let's be honest, with Facebook ads you're sort of doing interruption marketing. 07:20: In order to be effective on Facebook, you shouldn't just get some people to buy your stuff. 08:05: Webinar, that actually made a huge difference. 08:53: Well the problem usually is that they're funnel and website is not converting the way it should be. 09:59: Start looking at your actual funnel.

Transcription:

Hey there it's me, Wilco de Kreij here and welcome back to today's episode. I'm actually really excited because, I don't know. I'm just in this zone right now. I'm just in this flow where I'm super productive and a lot of things are moving forward and I'm just overall excited.

Just this morning I actually just recorded various videos which we'll be using as Facebook video ads because as you may or may not know, Facebook video ads are right now probably the cheapest way to advertise on Facebook. At least that's what my experience is. Plus, it's not just cheap but it's also really good way to communicate with your audience, right? You actually can be more persuasive than with just a written text, for example. Yeah, really like video ads.

I figured today we're going to talk about Facebook ads because I know a lot of you are doing Facebook ads or you are planning on doing it. If you're not planning on doing it then you're actually shoot because it's actually a major, major opportunity. Obviously, because we have a platform that is specifically targeted at Facebook advertisers, which you'll be able to find at connectio.io, we have various tools all specifically targeted at Facebook advertisements to make your life easier and your ads more effective basically.

One of the questions we get a lot; obviously, is people asking us, "Hey, this campaign is not working. What's wrong with it? What do I do wrong?" Obviously, when you're targeting on Facebook or when you're advertising on Facebook you need to consider a lot of things. I mean you need to target a specific group, you need to write the right copy. There's a lot of things you could do wrong as well. I mean if you target the wrong kind of people, if you write the wrong message, if you have the wrong image, if you have ... there's all this stuff you have to do right and if you don't do it right your ads may not confer and it may not be working, right?

For a long time, actually, I thought that was always the main issue, but actually I don't think. The thing, the number one thing that I see people doing wrong with their Facebook ads isn't actually even remotely closely related to their Facebook ads. In order to explain that need to go back a little bit first. If you've been following me for a while then you may know that when we launched a new product we always do the three-part video sequence. Well, not always but usually we do a three-part video sequence where we drip out three different types of content videos and this is all inspired by Jeff Walker in his launch formula sequence.

What we do is we drip out three different videos and they all educate people and they all educate or market about what's coming in a way that they actually appreciate the value. After those three days, after those three videos, sorry, well then release the product into the market. By that time people will have signed up to our email list in order to see those three videos and have consumed these three videos and then when we present them with the actual offer it's going to be a no-brainer for them.

The way we usually promote this is using our own email list as well as affiliates. Affiliates also send traffic over to these pre-launched video sequences. It works really, really well. A couple months ago I figured, you know what? We're already doing quite a bit of Facebook advertising and retargeting all of that but I figured what I'm going to send people into this three-part video sequence on a more evergreen basis. Let me explain that.

What we did was we had those three different videos. What we had was an opt-in page, people could actually sign up or we actually said, "Hey, you can sign up. We'll send you this free, awesome information," and as soon as they signed up they would be able to watch video #1. Then the next day or the day after, depending on how fast actually if they read the emails or not, but let's say they just read all the emails then the next day they would actually get video #2 which is once again more content. The next day they would get video #3 which is even more content and then the day after they would actually get an offer saying, "Hey, you can buy this." That's what we had set up.

We started driving Facebook ads traffic to that. That means people see a Facebook ad on their timeline, which is obviously mentions the free information that we're going to give them and they sign up. They enter the email address and then they go through that sequence. When we started driving Facebook ads to that it was not even remotely profitable. We were spending a lot more money than we actually got back from it. We started to tweak a lot of things. We started to tweak the audience. We started targeting a more specific audience. We started to split test all the images. We started to split test all of the copy. We started doing a lot of testing. Everything we tested was inside Facebook ads platform, right? Changing the ad types, just a link ad or a video ad and all these kind of things.

In the end, we actually got it profitable but just somewhat profitable, basically, which is a bad thing because usually when you have a really specific audience on Facebook and you're able to just make it barely profitable then it's going to be really hard to really scale that up to a wider audience because as soon as you go after a wider audience your conversions will drop and usually you'll have to spend more on every customer. Even on a very specific audience you're having a hard time making a profit. Then it's going to be even harder making a profit on a wide audience.

Looking back, at some point I realized this feels like an uphill battle and when I started analyzing what other people were doing who were in the same market, none of them were actually promoting a three-part video sequence. I thought maybe that's the issue. Maybe that's the problem that we have here. Because let's be honest, with Facebook ads you're sort of doing interruption marketing. It's sort of like, for example, if you advertise on Google where people search for your certain keyword, they're actually looking to go on a holiday to turkey, or whatever. Then you present it with an ad that you have you can book a holiday to Turkey at your website. That's like pool marketing. People are already searching for it and you just give them what they're looking for.

On Facebook, they're not looking for the thing that you got to offer. You're really interrupting them. What my ad was doing was it interrupted them and it got them to enter their email address. That's like a micro commitment, right? It's easy to do but the problem is that I've been looking at the numbers and everybody who signed up immediately went to video #1. Then the number of people that actually watched video #2 a few days later or one or two days later was actually already considerably lower. Then the third video was even lower than that and then only a small group of people actually got to even see the offer.

Well, maybe all of these people would have been interested in the actual offer but because I dragged it on for a couple of days it just didn't work. I just got a small group of people and obviously some of those people still purchased, right? The problem is that in order to be effective on Facebook, you shouldn't just get some people to buy your stuff. You basically need to make sure that you are converting better than anyone else. I mean if you are converting better than any of your competitors that's when you can just outbid them. That's when you don't mind if you spend a bit more money on your ads because you know you're still going to make money on your bottom line.

When I realized that I figured you know what, scratch that. We're going to start over. At that point, I started building a new funnel for the exact same product, exact same offer. We started running a webinar. We drove people into an opt-in form once again. This time instead of going into a three-part video sequence we invited them to a webinar. That actually made a huge difference. I mean right from the bat when we implemented that even though I'm not very good at webinars yet, we're still learning as we go.

Right from the bat it was profitable and this was without any split testing. Just to go back, initially we did a lot of split testing on this three-part video sequence trying to get it to convert. Eventually we actually got it to convert. Then I tried a new kind of funnel and with the first attempt it immediately was profitable and from that point onwards we could just scale up and optimize from there.

That's really the one thing that I see going wrong with people as well. People they always look at their Facebook campaign like, "What is wrong with my Facebook campaign?" Well the problem usually is that they're funneled. That their website is not converting the way it should be. I mean if you're not converting as well as your competitors then no matter what you do they're going to win. They're going to be able to spend more on Facebook ads. They're going to be able to overbid you. You're going to either left with a loss. You're not going to be able to make a profit or you're just you're not able to scale up your ads. You're going to spend a couple of dollars a day, for example, and you'll be able to have it profitable like that but there's no way you could ever scale up to, for example, $500 a day for example. In order to be at that level or even higher, you need to be have a good enough margin and a good enough conversion that you're able to do that.

That's really, I think, the one thing that I wanted to share with all of you that if you are running Facebook ads and you're having a hard time or you're not really sure. You're not making money or you're not able to scale up high enough, instead of just focusing on your actual Facebook campaign, instead of just focusing on your actual Facebook ads and what targeting you have, start looking at your actual funnel. Could you ... Is there something you could do to boost your conversions?

Don't think of, "Oh, yeah. I'm going to change the colors of my buttons," or anything like that because that's just marginal difference. Well, what kind of a big shift could you do, even if it means that you have to delete your whole funnel and just start over just like I did. I mean it's not always easy. I put a lot of time and effort into it. I just deleted it like boom, gone. Start over. It's worth it if it's going to give you big results.

Don't be scared to make big changes, but really ask yourself what could we do? Maybe you already have a good product and maybe it's somewhat converted. Maybe you don't have, for example, an extra offer on the back end, an up sale, for example. Maybe that could be the one thing missing that will add extra profit to your business so you can actually you're able to afford more on the front then on your actual Facebook ads.

I hope we didn't confuse too many of you. I know this is just I just hit record basically during my lunch break so I can just talk to all of you and share some knowledge and share some information with all of you. I really hope that this helps you and I'd actually love to hear your feedback as well so hit me up by email. You'll probably know where to find me. Yeah, I'm really looking forward to talk to you all in the next episode. Peace out, everyone. Cheers. Bye-bye.

Dec 06 2016

12mins

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#39 - Boring Strategy to Double your Profits

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Sep 09 2019

8mins

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#42 - Simple Trick to get FREE exposure on Facebook

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Sep 19 2019

7mins

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#43 - How to Know What Steps to Take in Life & Business

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Oct 03 2019

13mins

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#44 - The 50% Risk Rule

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Oct 07 2019

8mins

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#38 - The Process I'm Following to Grow my Business

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Sep 05 2019

8mins

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#40 - How to get Better Quality Leads from Facebook & Insta Ads

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Sep 12 2019

4mins

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#45 - How to Prioritise When Everything Seems Important

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Oct 10 2019

7mins

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#46 - The Power of a Deadline

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Oct 14 2019

6mins

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#47 - How to grow your business exponentially

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Oct 17 2019

5mins

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#37 - The ONE Skill to Get More Customers

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Sep 02 2019

9mins

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#36 - How to get more sales using a simple app

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Aug 29 2019

8mins

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#35 - How to force yourself to work ON your business

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Aug 26 2019

10mins

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#34 - The Truth About FB Ads

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Aug 22 2019

8mins

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#33 - Using UpViral in Contests

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Aug 19 2019

6mins

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#32 - What Trends are Coming Down the Road for Viral Referral Programs

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Aug 12 2019

7mins

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#31 - THIS is what you should do in 2019

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In episode #31, Wilco talks what you should do in 2019.

Time Stamped Show Notes:

01:00: If you can set big goals and the 1st of January, you can do the same thing on the 16th of July, right?

01:28:  I just checked, and the last time I recorded that podcast episode was one year ago.

02:24: People usually listen to a podcast while they have some alone time.

03:55: Because the more people I see downloading this episode, the higher the chances that I'll keep on doing the podcasts.

07:00: But because in the end, entrepreneurs are problem solvers.

07:33: So the best thing you can do, this is really like the best thing you can do this year is really dial in to what's working so far.

07:45: But whatever it is that's working for you so far, go all in on that.

08:00: Do more of what actually works.

09:39: Last a week I had a call with one of the previous head of growth of Kissmetrics.

10:17: Go deeper in what's already working.

Transcription:    

Speaker 1: 2019, it's yet another new year with a lot of new chances and things that we can do in our business to grow our business, and usually I see two different types of people.

There's the kind of people that are like, Ah, this is going to be the best year ever, and setting high goals, and do all that stuff. And the people who are just, you know, they just keep on moving forward day in, day out. I personally, I'm a bit in between. I do usually use a new year, like the end of a year to sort of like really set new goals and map out the year. But at the same time I realized that, New Year's just like any other day, I mean, if you can set big goals and the 1st of January or you can do the same thing on the 16th of July, right?

But anyway, it is a new year and it is a moment that I usually do plan things ahead. And that's why I wanted to share with all of you, sort of my thoughts are what you should be focusing on in 2019 if you want to have a rapid growth in your business.

And first of all, I want to sort of address the elephant in the room. Where have you been? I mean, I just checked, and the last time I recorded that podcast episode was one year ago.

It was actually in January, 2018, which is insane. Time has flew by super, super fast, and actually, there's a reason obviously why I haven't been podcasting. And it's actually, it's, it has to do a lot with what I'm going to talk about in today's podcast because obviously you can only do so much, and you sort of have to, like, you have to sort of measure what's working and what's not working to see where you put your time.

I mean, for sure running a podcast can be very, not just lucrative, but it's a really good way to build an audience with people because, if you post stuff on Facebook or if you post stuff on YouTube, people will watch your content or go through your content while they are distracted because they're seeing other videos and other posts and all that.

But if people listen to your podcasts like you probably are right now, people usually listen to a podcast while they have some alone time. What are during a car or whether they're walking or on a bicycle. I mean, I'm Dutch, so obviously I listen to podcasts a lot when I'm on my bicycle. But, but it's really you and you and me time set up. So it's a real great way to build an audience. A, but if I looked at my statistics for my outcast, I never really promoted it very much.

I did, when we launched it, I obviously did a campaign using a viral, which went really well, that really kicked it off. And after that I never really promoted after that. And that's also why, if you're listening, your one of the few followers. Like, we got, I'm not sure how many downloads we have. I think we got like 25,000 downloads ish, something like that. But in the grand scheme of things, that's not a lot.

And that's also why I'm actually recording this podcast because I want to sort of measure how many people are still subscribed. So I'm, we're going to put out this podcast with good stuff. I'll get to that in a second. But the reason my, my self is recent for this podcast, is also to see like, Hey, is, is the podcast something I put I should put back on track for 2019? So, if you're listening, please do let me know. Should I do the podcast? Like should you send me a message on Facebook for example, like should I keep doing the podcast or should it, should it just be it just one podcast and then it's done again and hopefully share this with your friends as well. Because the more people I see downloading this episode, the higher the chances that I'll keep on doing the podcasts.

Now, with that having said, as I mentioned it, it's time and the beginning of the year to make a plan what to focus on and the same goes for you, like as an entrepreneur, as a marketer, there's no way you can follow through, follow up on all the potentials. There are, I mean, these days there's so much you can do and you can, you can obviously run paid ads. You can do that on, on Facebook and on YouTube and Google, Google Ads.

You can do affiliate marketing, you can do content marketing, you can be blogging, you can do videos, you can, you can be great at social media. You can be an expert on, on Instagram. You can do PR, you can do, you can work with influencers. There's like the options are pretty much limitless. I mean, if, if people are saying that they don't know how to get traffic, it's really because they haven't tried hard enough in my honest opinion.

I'm not saying like initially it can be hard, right? It sure can be. But there are a lot of opportunities. And the problem with that is that it actually becomes overwhelming and people do everything a little bit. And then it's hard because all of these things, it only works really well if you put a lot of time and energy into it because obviously, there is a lot of competition out there, right?

So, while I was making my plans, one of the things I was asking myself, like, like in, in my business, to, you know, a viral and connectio.io, we obviously have various ways how we get customers into our business, right? So, for example, we're running viral campaigns. For example, we are running Facebook ads.

For example, we, well not so much last year, but like previously we've worked a lot with affiliates and like, we're doing some content marketing. And what I ask myself is like, what's the best way to grow our business? Is it to, to do, to add more channels? Right? So besides the Beta, it's, besides to content marketing, should I add another channel? Like an auto traffic strategy? Should I be doing more with influencers? Or should I do more PR, or should I go all in on affiliates and add that in?

And what I realized is that, that I'm guilty of this as well, and I see a lot of entrepreneurs do the exact same thing, is that we are doing everything we can to figure out what's working, right? So we're trying to, you know, to get some traffic from somewhere. We're trying to grow our business and at some point, something is working and we're like, this is awesome. You know, for example, your, your, your Facebook ads, they're starting to come forward and you started to spend a bit more on Facebook ads, and every single time you spend a dollar you get two or $3 out, and it's awesome, and you get better at it and better and better. And over time, it actually turns into a business. And you've got this awesome thing where you're running Facebook ads and you're spending x amount of dollars and you're like, you're making way more and it's good, and everything is awesome.

So what do you do after? Well what a lot of people do, what I've been doing as well. It was like, awesome, we figured this out, right? But now I want to have a new challenge, so I want to figure something else out.

And I sort of drop what I did, start something new, right? And then I started figuring that out. But because in the end, entrepreneurs are problem solvers, and we're sort of thrive on the kick of like solving puzzles, solving, at least that's for me, solving puzzles, coming up with awesome solutions and, and sort of beating the game, right?

Figuring out what's working and what's not. So for a long time I've been doing that, right? I, I've been doing initially years and years ago, I was doing SEO. I sort of figured that out, and I was like, Oh, let's do the next thing, right?

And then I started doing Google Ads and figured that out. And then I went back to zero, started doing something else, started doing affiliate marketing, like work a lot with affiliates. Figured that I'd worked really well. Stop doing that. went to paid ads.

So I kept on going from one thing to the next, which is looking backwards the dumbest thing you can do, right? So the best thing you can do, this is really like the best thing you can do this year is really dial in to what's working so far. And I cannot tell you what that is for you. I mean, every business is different. There's businesses who thrive on Facebook Ads. There's businesses who go all in on content marketing, and that's what's working for them. But whatever it is that's working for you so far, go all in on that. And that's really my realization.

Do more of what actually works instead of going with the, like, sometimes I just go with a good feeling and like, Oh this is cool or this is nice, but like look at the numbers and see a measure what's actually working. And that doesn't just go and like, this doesn't just apply in like what actual traffic source but even inside a specific traffic or a specific marketing strategy.

So I'll give you an example. Right now I'm reconsidering or replanning my email marketing strategy, right? So what kind of emails are we going to send, and how are we going to engage with their audience? And like, to what extent are we doing offers or special or special promotions? To what extent do we just go in on content? To what extent do we use email to send people into different mediums? Like for example, YouTube or Facebook, et cetera, like all these kinds of things.

So I'm, I'm, I'm figuring out a new plan. And initially I was working on that plan, and I was just going with my gut, like, why do I think is it working? And I'm like, wait a second, once again, do more what works.

So I went into wicked reports. That's my analytic tool to measure a lot of, lot of this stuff to literally see over the last year what specific email campaigns worked and what emails worked and what, which ones didn't work. And when I say worked, I mean which ones actually brought in revenue, right?

So, based on that, I'm now able to see like all right this part, it looked really cool, and it was awesome, but actually didn't tell like did not convert at all. People were not interested in it. So just didn't work. Right. So now I know like I am able to see exactly what's working, and this year I'm going to do more of what actually works.

And I'm actually, it's funny, last, last a week I had a call with one of the previous head of growth of Kissmetrics. Kissmetrics is a big software as a service company. You may have heard of him. It's right now owned by Neil Patel, or at least he bought the blog. He actually started the, founded that company. Anyway, it's quite a big company.

And I was speaking to the head of growth, previous head of growth for that company. I asked him the same thing, like, like, this is the situation where I'm currently at. I'm like paid ads are working well and I'm like, oh, all these kinds of things. What do you think I should do if I want to double my business this year? And he said, he didn't say like, Oh, you add another channel. No. He said, go deeper in what's already working.

Right? So for example, if your paid ads are working, go deeper. Figure out if there's a way you can maximize it more. Figure out if there's another platform that's sort of similar as what you're currently doing. But you can, you know, push ads there. I mean, if you're already running ads on, for example, Google, they may be, you want to go for like other search engines as well, even though they're not as big, but still it can add up to it, right?

So, it's really all about going all in. And that's really what my message for today, for all of you today is, is like when you're trying to figure out where you're headed this year to grow your business, don't just go for the latest hype. Don't just do because other people say it's cool to do or because you know, it's, you know, it feels good.

But really look at your business, and ask yourself like, what's been working so far? And do more of that, right? Really go all in. If something is already working for you, don't just try to divert your attention to something else and try to add something altered because it's often way easier to double something that you're already good at than to start a brand-new skill and figure that out.

I mean, I'm, I'm currently trying that as well. I'm not sure if it's the best decision yet. I'll let you know later on. But for example, paid ads, working well. Content marketing, I'm like, I'm not good at like, I know a lot of marketing stuff, I've got a lot to share, but it's not like I'm a good content marketer, so, where, unlike some people who get hundreds of thousands of followers and all that, I'm not that person, right?

So I'm not sure if if this is, if this is is, you know, we're, I should spend my attention basically because obviously it takes a lot of time to figure it out. While, if I would put all that same time and do stuff I already know, for example, we're running viral campaigns or running paid ads using connectio.io, and I think all that stuff, it's probably a better ROI.

So in that sense, I should probably listen to this episode myself once again, because it's really all about doing more what's working for you right now and up to this point. And that's really my message for all of you today. So, once again, it's been a year since I did a podcast episode. So, I'd love to hear from you if I should do more of these and if so, why or what did you want to listen and, yeah, if you want to share this with any of your friends, I'd appreciate that a lot. And with that having said, I hope you all have an amazing day. Cheers.

Jan 10 2019

13mins

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#30 - 10x your marketing and growth without clever hacks

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In episode #30, Wilco talks how you can 10X your marketing and growth without some clever hack.

Time Stamped Show Notes:

00:53: I want to dive into how you can 10X your marketing or 10X your growth without some clever hack. 00:59: Something that's going to keep them working today, tomorrow, next year and over the next ten years as well. 03:13: The way I look at it, in order to 10X your marketing is really just to get yourself out of it. 03:27: You need to find a way to tap into a certain traffic source, which doesn't take you too much time. 03:37: In 2018, I want to publish more and better content for our audience and for our customers. 05:09: The three steps are to systemize something, automate it and delegate it. 05:25: The first thing when I think of content marketing, I need to make it more concrete. 07:07: What I recommend you to do in various of your tasks is that you really try to break down what exact steps you're doing. 08:10: Because as sexy as delegating is, automating is always better. 08:12: If you can automate it, it's cheaper, it's more reliable, it's always good. 10:36: At the end of the day, what's even more important is that you understand common business practices.

Transcription:    

             Hey, what's up. It's me, Wilco de Kreij here back with you again in the very first podcast episode of 2018. We're actually already two weeks into the year, so it's been a while since I recorded the last episode, and I would say with good reason. I feel that over the last couple of episodes, I always start out like, oh it's been a while, so I should probably be more consistent with my podcast, which is actually kind of what this episode is about as well. So in this podcast, I want to dive into how you can ten X your marketing or ten X your growth without some clever hack. We're not going to talk about some clunky hack that may only work today or this week or this month, but something that's going to keep them working today, tomorrow, next year and over the next ten years as well. And I think that's really important if you grow a business. If you're running your business, you don't want to rely on things that are just working for a little while, you want to focus on things that keep on working day in, day out, for a long period of time, because that is how you reach true momentum in your business, and that's how you truly reach your goals.

             It's actually been an exciting time for me. It's 2018 like I said, I'm having very big plans for this year for both UpViral and for Connectio. I couldn't be more excited. And on a personal level, it's going well as well. In a couple days from now, I actually get the keys for my new dream home, which is pretty fantastic. I'm really excited about it. We've been looking forward to this moment, me and my wife, for a long time, so it's good.

             But let's not bore you with my personal stuff. So how do we actually ten X your marketing without clever hacks? Well I'll tell you. Basically there are so many things you can do in business or in marketing that you know will get you results. You can do, for example, content marketing. You see all these kind of people who are bragging about content marketing and it's the best thing ever. And then others, they're focusing on paid ads, on Facebook ads, or YouTube ads, and it's the best thing ever for them. And others, they're focusing on the affiliate model. They're having affiliates promoting their product and they say it's the best thing ever.

            No matter what state at your business you're currently at, you'll have to admit that a lot of these things, they work, but the problem is, you need to put in the work to make them work. It's not like you're going to give it a try on content marketing, publish a couple of blog posts, and all of a sudden, you are at the top of everyone's mind, you're getting leads in, you're getting customers. It's not that simple, and it doesn't matter which channel you're using, every channel or every traffic source will have its challenges and basically you'll have to learn about it to see how it works. The way I look at it, in order to ten X your marketing is really just to get yourself out of it and it may seem simpler than it is. What I mean with get yourself out of it is that you need to find a way to tap into a certain traffic source, which doesn't take you too much time.

             I'll give you an example. Currently, I am rethinking my content marketing strategy. So I want to, in 2018, publish more and better content for our audience and for our customers as a way to basically create momentum and drive more traffic, reach new audiences. So it's a marketing tool. Now there's multiple things I could do. Let's say I'm like, cool, I'm going to do content marketing so I'm going to create videos, I'm going to create blog posts, I'm going to do a lot of social media posting, I'm going to do a Facebook and LinkedIn, maybe not Twitter, that's not as big as it used to be, but I'm going to do all these things. Let's say if I would do all these things, it would take me a ton of time. Like seriously a lot. There's a direct correlation. I only have X amount of days in the week or in the day, and if I start doing all these things myself, then obviously it's not going to work out. I would not be able to keep working, growing, I would not be able to work on new features or come up with new tools for connecting or whatever.

             Even though I want to create that content machine, that content marketing machine, there's no way I can do it all myself. The easy way to think is like, all right, just hire someone to do it. I've been at that spot as well where I start outsourcing and then I figured all right, I'm just going to find someone who can already do it, and that's it. Easy Peasy, they will do it, and I don't have to do anything. Unfortunately, that's not how it works. What I learned is actually I need to implement a three step process if you want to get it done right, and that's how I currently do it.

             The three steps are to systemize something, automate it and delegate it.  I'll just keep on talking about the content marketing plan that I'm currently working on. Like I said, systemize, automate and delegate. The first thing when I think of content marketing, I need to make it more concrete. I need to know exactly what parts I'm going to do. Let's say if we're writing a blog post, you could say, well we're going to write a blog post. No, that's not enough. I'm actually dialing in, and I'm thinking about the process, like how do we make sure to go from nothing to a fully published blog post that is promoted at various places.

            Now if we break it down in small steps, and this is what I call systemizing it, the very first step is idea creation. We need to come up with the idea, what we're going to write about. And then research, like are we going to use some articles, what's going to be in there. And then usually we go for like a bullet point section where there basically is a synopsis of what the blog post is going to be about, then the blog post will actually be written, then there will be editing as well to make sure it's all good, images will be added.

            There's a checklist of things that basically checks if everything is in order, like are the subtitles in order, like any kind of things that we need to check before being published, then we publish it, and then we go into promotion. And of course promotion in turn is like a certain systemized way. Perhaps we want to say all right, we want to post it on Facebook three times over the next three weeks, and we want to post it on LinkedIn, and we want to rewrite the article to post on LinkedIn, or maybe we want to create a video out of it as well, and we want to publish that on YouTube.

             There's certain steps involved. What I'm trying to say is instead of just going at something, instead of just seeing how it goes and every single time you're sort of reinventing the wheel, what I recommend you to do in various of your tasks is that you really try to break down what exact steps you're doing. Because once you know what exact steps you're taking, then you're able to see the full process, and then you create something that can be repeated. If something can be repeated, it can be repeated by someone else as well. It's really important to basically create whatever you're working on. Whatever marketing channel you're working, whatever it is you're working on, try to break it down in small steps and see if there's a one pattern that every single time you're doing that task, all these steps have to be taken.

             Because once you ... Sometimes it can take a little practice, but once you're able to identify it, and once you're able to create all these small steps, then it already becomes easier to start outsourcing it later on. But before I start outsourcing, right after I sort of systemize it and I actually have in my mind or on paper, what exact steps need to be taken, then I go to the automate section and I ask myself what can be automated. Because as sexy as delegating is, automating is always better. If you can automate it, it's cheaper, it's more reliable, it's always good. 

            Often times, there are parts in that list of tasks that can be automated. For example, with content marketing, I could automate, set up, set an automation that once something is published and work for us, it would immediately be added into a buffer so that automatically there will be something going out to some social media networks for example. There's always things you could automate or I could automate on Trello, if a certain Trello or management system where we basically, a project management system in our business that we use to maintain tasks and see who's doing what, et cetera, so I could automate it. If a certain blog post is done, it's published, then automatically it will add a to do to the person who's doing our promotion to make sure that they know exactly what this article needs to be promoted to here, here, here and here.  That's also a part of the automation.

             I ask myself which part can be automated. And only after that, I look at it and like which part can be delegated. Because obviously there's things that you may need to do, and there's other things that perhaps you could easily delegate. If you look at the whole picture, if you look at, all right I want to outsource, for example my content marketing, or I want to outsource for example Facebook ads, or I want to outsource like this whole big thing. It's going to be really hard to find the right person who's doing it in a way that you want him to do. It's really hard. However, once you start breaking it up, you start to systemizing whatever you're working on, then all of a sudden, it's suddenly a lot easier, because there's usually smaller tasks that require a specific skill. Maybe you as the entrepreneur, you have like 1,000 hats and you know all these skills, you have all these skills and you know how to learn it, but someone else may be really good at copywriting, but they may not be good at designing, for example, just as an example. Then you know, all right, I need to find someone who can write a good copy and also someone who is able to create good images, for example.

            That's really it. We can all thing about all these sexy tricks and hacks and whatever could rank us number one on Google or get us more social reach on Facebook or whatever, and all these things, it's true, it matters, and I like to experiment with new things as well, I do that a lot, actually, however at the end of the day, what's even more important is that you understand common business practices and one of them is definitely this three step process to whatever you're doing. Systemize, automate and delegate. It's incredibly, incredibly important and once you're a master at that, everything becomes so much easier because you can take on so, so much more ideas and work and projects, et cetera, et cetera because you create a system for it first, you automate part of it, you delegate the rest and you are there only at the beginning part.

            We'll talk about our content marketing. What my idea is, in a nutshell, is really like I prefer to create videos. I'm not a very good writer, so my idea is, and we're going to see how this works out. My idea is I'm going to create a lot of video content, and then I create various processes to turn that video content into various articles for different places. I'll have someone to create, to turn that video into a blog post, to that what I'm saying on camera will be used on text as well. Then if it's relevant, we may be able to create an infographic from it. Also just with a clear process, a step by step plan. Not all of these things will be ready right away, but my goal is throughout this year, I'm going to build a repeatable process and basically a content marketing machine where I can just put in my input, share my ideas and thoughts and knowledge, and then my team will be able to either automate and delegate, to make sure we produce all this content on all kinds of places online.

            That's it for all of you who don't have enough time in the day. Systemize, automate and delegate. It's incredibly effective. If you're not a master at it, become a master at it, because it's going to change your life and your business. That's it for now, and I will see you all in the next episode.

Jan 16 2018

13mins

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#29 - What's your WHY?

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In episode #29, Wilco talks about the most important question that you can ask yourself, and that is, "What is your why?"

Time Stamped Show Notes:

00:39: Why are you doing what you're doing? 00:51: What is your why, and why it is important? 02:40: You need to know your why for internal motivation. 02:55: Simon Sinek: 'How great leaders inspire action' 03:44: Start with the why. They start with, "We want to change the world." 04:40: if you don't know your why, it's really hard to really influence people. 04:50: If you know your true why, you can convince people to believe in that same thing as you do. 06:02: What I always loved doing most, is to do things in a way that make me feel smarter than someone else. 07:10: Do things as the top couple percent. 08:15: ConnectRetarget that allows you to only retarget those for example, who spend more than x time on your site or who scrolled to at least 50% of your page. 09:00: The real point of this podcast is that by knowing your why, you'll, it will be easier motivate yourself, it will be easier to motivate your team, and it will also be way easier to influence your potential customers.

Transcription:       

            Hey everyone, it's me, Wilco de Kreij, here, and today I want to talk about the most important question that you can ask yourself, and that is, "What is your why?" What I mean with that is like, why are you doing what you're doing, and that, "Ah to make money," or whatever.

            Making money, or getting more sales, or getting more customers, that's a result of the work that you do, but that's not you're true why.

            So today, I want to talk about what is your why, and why it is important, because for a long time, I thought that the only reason to knowing your why is important, is basically to find internal motivation. And obviously, that's partially true, that's definitely true, but it's, that only grabs, that's only a small part of why it is so important. That's why I want to talk, dive into this today.

            So, if I look back over the years as an online entrepreneur, there's definitely been up and downs. There's periods where I'm super focused, and I can just move mountains. There's so much stuff happening, I feel I'm in the zone, and everything's going exactly as I planned, yada, yada, yada.

             But then, at other periods, I sort of plateau. Business is going flat, or at least it feel like that. I'm not as motivated, and I'm really searching for that motivation. At these periods, knowing my why is incredibly important. I mean, when my business was smaller, I was able to get enough motivation out of, for example, monetary results. I was like, "If I can do x,y,z," in terms of revenue or profit, or whatever, that motivated me, because it was going to have a substantial impact on my life. If I would double the amount of money I would make, it would have a substantial difference on my life.

             Well today, monetary goals don't drive me anymore. It's like, maybe you can, or maybe you cannot relate, but at some point it's just like, that doesn't really matter. And at that point, the why becomes even more important, because if you don't know why you're doing what you're doing, how do you get out of bed in the morning? Just as an example.

            So, you need to know your why for internal motivation. But what I discovered is actually, that's just, the why is not just for your own motivation, but if you know your why, everything will move along. In fact, I just watched a presentation by Simon Sinek, it's actually on TED, TED.com, you probably know You would search for, 'How great leaders inspire action.' I repeat, 'How great leaders inspire action.'  You'll find his presentation. I highly recommend it, it's awesome.

            What he basically, what that presentation is basically about is that, as a company, a lot people they ... basically he draws a circle on the board. In the middle he has why, and then how, and then what, on the outside. Most companies, they talk about the what first. Like, "This computer, it has all these features." How; "It's really well designed, it works well." And then maybe the why, why they do their thing.

             But they focus on the what first. Well, some companies, they start with the why. They start with, "We want to change the world."

            Like, for example, Apple, "We want to change the status quo. We want to change the world. We're doing that by redesigning modern computing," and how, with all the products that they have.

            If you watch that presentation, it's going to make a lot more sense compared to how I'm explaining it, but basically where it comes down to is that those that start with they with, that's, basically you need to start with the why if you want to truly impact. If you truly want to follow ... get a group of people to follow you, if you truly want to be a leader, whether it is as a company, whether it is as a politician, or whatever it is. You need to start with your why, and if you don't know your why, it's really hard to really influence people, because people don't, they are not influenced by just the specs. They're not influenced by the what, only influenced by the true why.

             Now, this may sound super vague, right now, I apologize for that. My point here is that, if you know your true why, you can convince people to believe in that same thing as you do. That goes for your customers, or potential customers, but also in your team. If everyone in your team is just focused on like, "Oh, let's do this, because we need to make it happen," they're just doing their job to get paid, basically.

            However, if they truly believe in what you believe in as well, if you explain them the why you are doing things, and they believe that as well, that's when they go all in. That's when they will, you're like, "Let's do this together." 

            It's not just about the money. Obviously they need to make a living, but they do it because they believe in it. They believe in the why. They believe in the reasoning behind it.

            For a long time, I haven't personally been super clear on this.  Actually started to formulate this more and more in the recent period, so probably still changing as we go along, but I'm more than happy to just, you know, let you know what I think my why is. Because if I truly look at myself, and even as a young kid, what I always loved doing most, is to do things in a way that make me feel smarter than someone else. Not like smarter, I don't want to, no, that's probably the wrong wat of saying it, right. I don't feel smarter, because ... I actually don't, but I want to do things that are smarter than other people. I want to do things that are more efficient.

             For example, even in high school, when all the people would, for example, study three weeks for a test, I would challenge myself to do in like, two days, max. Why? Because it gave me a kick to just do it in a more clever way than someone else did. Like in the exact same thing these days; other people might just throw something online hoping for people to share with their friends. I love it when I can use, for example, UpViral and have system or a trick, or a strategy in place, that makes sure I'm in the advantage, that I can actually do things better, or smarter, or more efficient than someone else.

            And right now, this, once again, may sound super vague. I'm still sort of exploring, but that's really, in the real core of me, I love being, doing things that are basically more efficient, and more effective than the average. Do things as the top couple percent, basically, just of things a little bit more clever. Like clever tricks, clever strategies, clever, just tiny tweaks that make all the difference.

             That's what I love doing most, and I noticed that's also what I love teaching most all this, as well. Instead of just following the crowd, and do the same thing as everyone else is doing, yada, yada, I love it when I can just share a little trick, and like something that other people just haven't seen it, and those who do, they immediately have a competitive advantage over their competitors. That's what I love doing. And that's really what is the basis of both UpViral and Connectio. I connect all the tools. I just do the things a little bit trickier, a little bit smarter, a little bit better than everyone else.

            I give you an example. So for example, if you're advertising on Facebook, a lot of people, they're just retargeting, and they're retargeting everyone who visited their site, right. So I came up with ConnectRetarget that allows you to only retarget those for example, who spend more than x time on your site. Or who scrolled to at least 50% of your page.

            I like all these kind of things. I just doing it smarter than everyone else, and we're getting such a big improvement of ROI, but for me, personally, it's not even about the ROI itself, it's really about doing things smarter, doing things in a more clever way compared to the others, and to compared to my competitors.

            So, that's really what drives me. That's what I love, and right now I'm really going through that process of finding my true why, and finding the right word for it, because obviously I'm not a native English speaker. So in Dutch it's easier for me to formulate, and over time, when I talk about people, when I talk about this with other people, it will start to formulate better, and that's actually also why I'm sharing it here on the podcast with all of you, so you can all ... I'm just trying to formulate my why.

             The real point of this podcast is that by knowing your why, you'll, it will be easier motivate yourself, it will be easier to motivate your team, and it will also be way easier to influence your potential customers.  Because if they believe in your why, regardless of what the actual product of you does, that you deliver, but if they believe in your why, they are so much more inclined to become a customer compared to a competitive product that actually may do the exact same thing, may have, may look the same, may smell the same, maybe the exact same, but if they believe in your mission, if they believe in your why, they're going to take your product. They're going to buy your product, because they believe in your why, and by buying it, they are basically voting for that as well.

            So that's why it's so important. So once again, I would highly recommend you to look up the video called, 'How great leaders inspire action.' It's in TED.com, and it's presented by Simon Sinek. I'm not sure if I pronounce it right, but I just watched it this morning, and I absolutely love ... and actually just noticed that it got over 35 million views, so there's a good chance that you've already watched, that you've already seen it. So, if not, go check it out, and with that having said, I will talk to you all soon.

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