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Shiny New Object - a Marketing Podcast

Updated 24 days ago

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

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Cover image of Shiny New Object - a Marketing Podcast

Shiny New Object - a Marketing Podcast

Latest release on Dec 03, 2020

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Rank #1: The Drum's: 'Shiny New Object' with Craig Fenton, Director, Strategy & Operations, Google UKI

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.

Host - Tom Ollerton Founder, Automated Creative

Aug 16 2019

42mins

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Rank #2: 'Shiny New Object' Stuart La Brooy, Growth Strategy, Creativity & Partnerships, Diageo

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.

Host: Tom Ollerton Founder of Automated Creative.

Jan 10 2020

25mins

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Rank #3: 'Shiny New Object' Fiona Spooner - Global Marketing Director, B2C at Financial Times

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

Dec 20 2019

31mins

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Rank #4: Episode 54 / Digital Analytics Association / Jim Sterne / Director Emeritus

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Jim describes himself as a “professional explainer” and there’s evidence to believe this might be true. He sold personal computers in the 70’s, business computers in the 80’s, championed the internet in the 90’s and set up the Digital Analytics Association in the 00s. And he’s managed to crank out 12 books in that time. His most recent is ‘Artificial Intelligence in Marketing.’

He “wants to be remembered as someone who knew what was coming.” Jim’s current ‘shiny new object’ is SOLID. This is a technology being spearheaded by Tim Berners (via Inrupt.com) that gives users back control of their data. This tech he explains “is not ready for prime time” but when/if it works it will keep all of our own data about our health, location, preferences, passport, insurance and social etc in one place. We will then give different businesses different access to our data at different times. This will provide the foundation for our smart assistants like Alexa to purchase things and organise our lives without our input.

This is an exciting glimpse at what the future of the world and our industry might be.

This episode was sponsored by the wonderful people at https://khoros.com

Subscribe to the Shiny New Object podcast on Apple Podcasts here 

https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2

Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX

Read a full write up of the podcast here - https://automatedcreative.net/podcasts/

Tom Ollerton twitter - https://twitter.com/mrtomollerton

Tom Ollerton Linkedin - https://www.linkedin.com/in/tomollerton/

May 24 2019

44mins

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Rank #5: 'Shiny New Object' Kristina Kaganer - Global VP, Commerce Data Products and Analytics at Coty / Beamly

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

Nov 13 2019

34mins

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Rank #6: Shiny New Object Podcast with Alexandra Willis Head of Communications, Content and Digital at Wimbledon

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative

Sep 13 2019

39mins

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Rank #7: 'Shiny New Object' Vivian Lee - Digital Marketing Executive at Harry’s, Inc.

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

Nov 07 2019

35mins

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Rank #8: 'Shiny New Object' with Susan Tucker Head of Operations & Innovations - Singapore Malaysia Group at The Coca-Cola Company

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative

Oct 03 2019

45mins

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Rank #9: 'Shiny New Object' Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Jan 27 2020

38mins

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Rank #10: Mobile / Tom Goodwin / EVP Head of Innovation / Zenith

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“Being irritating is a good way of bringing about more interesting conversations” this quote is from Tom Goodwin EVP Head of Innovation at Zenith on this week’s Shiny New Object podcast. Tom goes into detail about his role and how he encourages brands to “explore the change that matters not the change that doesn’t.” This is a frank interview that covers some spectacular multi-million pound f*ck ups in Tom’s career. He’s brutally honest about how these failures have taught him to “trust your gut.” His Shiny New Object is ‘mobile’ which he feels has more potential than the newer marketing technologies. His passion for a proper use of mobile stems from the fact that most brands overlook the power of a great mobile user experience. His mission is to stop his clients getting seduced by the new new and getting them to focus on what’s really helpful to their audience. Tom is an incredibly interesting chap – I feel chuffed to have found out more about how this hugely influential and entertaining figure in our industry thinks.

Jul 24 2018

58mins

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Rank #11: 'Shiny New Object' Adam Boita, Marketing Director - National Citizen Service Trust

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

Nov 28 2019

45mins

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Rank #12: Episode 55 / Five Guys / Fátima Diez /International Brand and Comms Manager

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“I make people want burgers” - this quote comes from Fátima Diez International Brand and Comms Manager at Five Guys this week on the Shiny New Object podcast.

Fátima tells us that Five Guys’ marketing relies on listening to their audience and serving their needs in store and in social. Besides a PR retainer for their agency to act as a press office they don’t spend money on marketing, paid media or vouchering. In Fatima’s words they “grow genuine love instead of paying people to love us.” This sounds like the utopian vision that social media agencies sold to brands ten years ago but such hippie ideals were lost to an ad-funded facebook who demanded investment for their impressions.

;]Fátima Diez dreamed of becoming a translator in the European parliament but we’re lucky she ended up in marketing instead. As one of The Drum’s '50 under 30' I got the real sense I was talking to a future leader of the industry. She’s articulate, funny and smart and describes herself as “an idea and concept-driven person who has learned to speak in numbers”. She tells me “make sure you learn the language of the person you want to convince...look at how people are measuring their own success.”

She warns her peers not to get sucked into buzzwords such as ‘purpose marketing’ confessing that Five Guys are “not challenging society...we are trying to make the best burgers and fries for each person.” This may be unconventional but Five Guys are opening a new store every week which is good work for “a very anti-marketing business.”

“Brands need to focus on improving consumers lives and make their experiences better. Listen to the customers, take their priorities onboard - your business will grow and you’ll feel better because you are doing good in the world.” In a world of shiny new objects, it’s easy for us to forget this important truth but Fátima is here to remind us.

This podcast is sponsored by, Khoros. Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create customers for life.

https://khoros.com/

Subscribe to the Shiny New Object podcast on Apple Podcasts here 

https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2

Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX?si=1LLDVPy3Tp-o435EwVBwIw

Read a full write up of the podcast here - https://automatedcreative.net/podcasts/

Tom Ollerton twitter - https://twitter.com/mrtomollerton

Tom Ollerton Linkedin - https://www.linkedin.com/in/tomollerton/

Jun 07 2019

43mins

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Rank #13: 'Shiny New Object' Huib van Bockel - Founder, TENZING Natural Energy

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

Dec 12 2019

22mins

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Rank #14: 'Shiny New Object' Avis Easteal, Regional Head of Consumer, Luxasia

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.

Host: Tom Ollerton, Founder of Automated Creative

Feb 05 2020

29mins

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Rank #15: Episode 57 / Schuh / Sean McKee / Director of Ecommerce and Customer Experience

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Jul 04 2019

40mins

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Rank #16: 'Shiny New Object' Ben Flintoff, General Manager, Baskin-Robbins Australia

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Jan 22 2020

30mins

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Rank #17: Episode 56 / Google / Wally Brill / Head Of Conversation Design Advocacy & Education

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I create personalities for the computers that people talk to”  This quote comes from Wally Brill, Google’s Head of Conversation Design Advocacy & Education this week on the Shiny New Object Podcast. In this conversation, he takes us on a journey from being a record producer to an interactive opera composer and how he ended up leading Voice design for Google. 

Wally points out that being able to have a conversation does not give you the qualification to teach a computer how to speak. There’s a “deeper layer” to conversation which we don’t always notice. For example, when we talk to each other we use “micro-expressions” which act as conversational cues and indicate our underlying emotions. But Voice assistants can’t see these micro-expressions. It’s like Google Home or Alexa only ever talk to you with their eyes closed. Wally’s job is to design human-like conversations for Google Assistant even though they don’t see and speak as we do. We aren’t born with the ability to read a room, we learn it from experience, which is why we have to teach it to computers. Wally goes deep into his craft explaining the importance of ‘Prosody’ which “is the melody of speech.” This melody is nuanced and not clear to everyone which is why there’s an abundance of ex-music professionals working in Voice User Experience design.

Wally’s Shiny New Object is Text-to-Speech. Midway through 2018 Google presented their ‘Duplex’ project. An AI function which talks over the phone like a human on your behalf and enables you to make dinner reservations without you actually speaking to someone. This demonstrates Wally’s stance that speech is the easiest interface to use. Learning how to use a computer is difficult - talking isn’t. His belief is that eventually, Voice will be sophisticated enough to understand all of the nuances in language. This will result in a seamless experience.

In a heated debate, Wally and Tom discuss the ways in which these advancements in Text-to-Speech will help people in real need. Voice Tech should be solving issues that affect people who can’t afford or don’t have access to smart speakers. Wally tells us that Text-to-Speech is helping illiterate people communicate and consume information through their mobiles giving them access to the internet in a way that wasn’t possible before. This could make a tangible difference to the lives of millions of people. Not just those ordering a Frappuccino on UberEats who would like it to be just a tad easier. 

You can hear more from Wally in person at the brilliant www.madfestlondon.com/picnic on the 10th of July.

This podcast is sponsored by, Khoros.com. Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a  technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create customers for life.  

A big thank you to pavegen.com/ for providing the venue for this podcast. Pavegen are a UK energy and data firm who are working on converting footfall into energy that is stored off-grid. 

Written by Jack Mitchell

Subscribe to the Shiny New Object podcast on Apple Podcasts here -

https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2

Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX?si=1LLDVPy3Tp-o435EwVBwIw

Jun 28 2019

45mins

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Rank #18: 'Shiny New Object' with Ed Couchman, General Manager, UK at Snap Inc

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'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton founder of Automated Creative

Aug 30 2019

43mins

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Episode 101 / Lee Kirton / Marketing and PR Director / Bandai Namco Entertainment / Using Brand Assets to Inspire Kids' Imaginations

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

Dec 03 2020

35mins

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Episode 100 / Catherine Titherington / Head of Brands / Eagle Eye / AI Advertising and Sampling

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

Nov 27 2020

23mins

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Episode 99 / Reckitt Benckiser / Lindsay Barrett / Global Content & CX Director

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Nov 20 2020

31mins

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Episode 98 / Malaysia Airlines / Richard De Villa / Head of Marketing UK & EU / Virtual Events

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Nov 12 2020

26mins

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Episode 97 / Lululemon / Carolina Ferreira Lopes / Product Manager / Connecting Customers Online to Offline

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Nov 05 2020

31mins

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Episode 96 / WalkMe / Luna Froumine / Head of International Marketing & Partners Marketing / Mental Health and being a Marketer

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Oct 29 2020

28mins

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Episode 95 / Nestlé / Gerardo Mazzeo / Global Innovation Director / Leadership and Coaching at the time of Covid19

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Oct 21 2020

33mins

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Episode 94 / PeoplePerHour / Martin Leguay / Director, VP of Marketing

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Oct 16 2020

31mins

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Episode 93 / Triodos Bank / Zoe Sear / Head of Marketing & Communications

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Oct 09 2020

33mins

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Episode 92 / WeWork / Amanda Zafiris / Regional Head of Marketing | Inclusion & Diversity Business Lead

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Oct 01 2020

34mins

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Episode 91 / Setapp / Yaroslav Stepanenko / Product Manager, Growth

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Sep 25 2020

29mins

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Episode 90 / Walgreens Boots Alliance / Kristof Neirynck / Chief Marketing Officer Global Brands

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Sep 17 2020

32mins

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Episode 89 / Ravleen Beeston / Managing Director, UK Sales at Microsoft Advertising

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Sep 10 2020

33mins

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Episode 88 / Rafael Espesani / Mondelēz International / Senior Brand Manager

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Sep 04 2020

29mins

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Episode 87 / Leigh Radford / P&G Ventures / Senior Vice President, General Manager

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Aug 27 2020

32mins

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Episode 86 / Talia Gerecitano / Mailchimp / Head of Marketing, Mailchimp Presents

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Aug 21 2020

28mins

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Episode 85 / Richard Levy / OFX / Head of Marketing - Europe

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Aug 13 2020

30mins

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Episode 84 / Eilat Cohen Basat / Kimberly-Clark Corporation / Global Digital Innovation

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Aug 06 2020

26mins

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Episode 84 / Gil Horsky / Mondelēz / Director of Innovation SnackFutures

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Jul 31 2020

35mins

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Episode 83 / Luis Spencer Freitas / Moet Hennessy LVMH / Director of Omnichannel & CRM

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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Jul 24 2020

34mins

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iTunes Ratings

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