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The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

Weekly hand curated podcast episodes for learning

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Episode 56 - Level Up Your Employee Advocacy Game To Succeed

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more. Jonathan works in an advisory role for SocialHP. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, and more, he is highly skilled in social sharing best practices, social media recruitment, sales, and marketing strategies.

41mins

23 Mar 2021

Rank #1

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Episode 55 - Digital Advertising During The Global Pandemic

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Carrie Gottschalk as they chat about how businesses could be using digital advertising to grow their business during the global pandemic. Carrie talks about whether businesses should be holding back and maintaining the status quo when it comes to digital advertising. And, she talks about what you need to know before you start throwing money at the wall to see if it sticks. Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend -- working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she's known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.

42mins

2 Mar 2021

Rank #2

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Episode 54 - Personalized Messaging Is Our Savior

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Today’s podcast is a really great discussion I had with Mike Betzer. At the time we recorded the podcast, Mike was Senior VP and General Manager of Khoros. The very next day Mike’s title was changing and there was a planned internal announcement. Public announcements are taking place as we release today’s podcast and Digital Slice listeners are some of the first people to hear this really exciting news. Mike has been helping big brands interact with customers for 30+ years. He’s an experienced executive in contact center and CRM. Mike’s focus is working with big brands to help them talk to their leads and customers in the way they want to be talked to and on the channels they are most comfortable on.

36mins

10 Feb 2021

Rank #3

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Episode 53 - Being A Thrifty Marketer

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Vivek Nair as they chat about what it means to be a Thrifty Marketer. Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting his career as a business development executive in 2005, He pivoted and became a marketer in 2006. Vivek says his career can be summed up by the phrase - From Accidental Marketer to Thrifty Marketer. Vivek has always associated himself with brands that never had those fat pockets. Having tight budgets and thin teams always force you to devise smart strategies and tactics for maximum impact. That’s how he evolved into The Thrifty Marketer. Vivek has his own podcast and is a proficient writer on his blog which you can find at thriftymarketer.com. He also has contributed to Thrive Global and Business2Community.

37mins

30 Oct 2020

Rank #4

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Episode 52 - Using Social Media To Grow Your Business During A Crisis

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis. 2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been directed to the Black Lives Matter movement.

42mins

1 Jul 2020

Rank #5

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Episode 51 - What's New In Camtasia 2020?

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020. Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges. Gord offers clients both done-for-you services and one-on-one coaching through every stage of video creation from storyboarding and scriptwriting to shooting and editing. Though Gord is proficient in using many different video editing software platforms, he is best known for his use of Camtasia and has an incredibly popular YouTube channel with close to 8,000 subscribers that is filled with Camtasia tutorials, YouTube Success Strategy Videos and more.

1hr 12mins

25 Jun 2020

Rank #6

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Episode 50 - Busting the Myths, Rumors & Stories of Social Media Marketing with Science with Scott Ayers

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Scott Ayres is the current Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE! In today’s Digital Slice Podcast we’re doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!

43mins

30 Apr 2020

Rank #7

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Episode 49 - The Psychology Of The Voice

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Over the last 30 years, Tracy Goodwin has coached thousands of celebrities, business professionals, entrepreneurs and podcasters around the globe how to find their voice and captivate the room so they inspire others and make a bigger impact with their message. In today’s Digital Slice Podcast we’re talking about how to use your voice to take your business to the next level. 

45mins

12 Mar 2020

Rank #8

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Episode 48 - 10X Your ROI in 7-Steps with Jason Weaver

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Today’s Digital Slice is an interview with Jason Weaver. Jason is the author of "FIX Marketer, The 7-Step Plan To 10X Marketing R.O.I For Local Businesses." When he’s not writing books, Jason helps people see and take advantage of online marketing real estate."

38mins

10 Dec 2019

Rank #9

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Episode 47 - An Entrepreneur Inside A Dermatologist with Marybeth Parisi

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.    In this week's Digital Slice Podcast, Brad speaks with Dr. MaryBeth Parisi, an entrepreneur bursting out from inside a Dermatologist.

46mins

20 Nov 2019

Rank #10