This week's guest is Ralf Paschen, the CMO at xtype.io, a company that specialises in providing multi-environment visibility, controlled instance synchronisation, zero-touch deployments, accelerated delivery, and enhanced governance for ServiceNow.Ralf's professional journey started in a data centre and has taken him through various roles, including sales, product marketing, and his current position as CMO. This diverse background has given him a comprehensive understanding of the value of a product, the art of selling it to the market, and effectively marketing it to the right audience with the right message.In this episode, Daryn and Ralf chat about the importance of generating high-quality leads and shared pipelines, how AI will impact the world of marketing, and evolving &amp; measuring the impact of one's content strategies. It’s Ralf Paschen!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Ralf Paschen, the CMO at <a href="http://xtype.io" rel="nofollow" target="_blank">xtype.io</a>, a company that specialises in providing multi-environment visibility, controlled instance synchronisation, zero-touch deployments, accelerated delivery, and enhanced governance for ServiceNow. Ralf's professional journey started in a data centre and has taken him through various roles, including sales, product marketing, and his current position as CMO. This diverse background has given him a comprehensive understanding of the value of a product, the art of selling it to the market, and effectively marketing it to the right audience with the right message. In this episode, Daryn and Ralf chat about the importance of generating high-quality leads and shared pipelines, how AI will impact the world of marketing, and evolving &amp; measuring the impact of one's content strategies.  It’s Ralf Paschen! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Ralf Paschen: The importance of high-quality leads

This week's guest is Alex Gyllstrom, the marketing and brand director at Whitetail Properties Real Estate, a rural land real estate company that specialises in recreational hunting, ranch, and farmland, as well as timberland country homes.Having previously worked as a writer and social media manager, Alex is now responsible for overseeing the company's marketing arm and ensuring that its expertise and services are communicated effectively to potential clients through various mediums such as TV, digital content, and video production. In this episode, Daryn and Alex chat about transitioning from journalism to marketing, making your passion your career without killing the passion, making a website project successful, and maintaining a website post-initial go-live.It’s Alex Gyllstrom!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Alex Gyllstrom, the marketing and brand director at Whitetail Properties Real Estate, a rural land real estate company that specialises in recreational hunting, ranch, and farmland, as well as timberland country homes. Having previously worked as a writer and social media manager, Alex is now responsible for overseeing the company's marketing arm and ensuring that its expertise and services are communicated effectively to potential clients through various mediums such as TV, digital content, and video production.  In this episode, Daryn and Alex chat about transitioning from journalism to marketing, making your passion your career without killing the passion, making a website project successful, and maintaining a website post-initial go-live. It’s Alex Gyllstrom! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Alex Gyllstrom: Setting your website project up for success

This week's guest does 10,000 steps every day and has recently completed her second half-marathon. A UCT graduate, Jess started on the Chartered Accountant route before finding marketing, changing her majors without telling her parents, and not looking back. She got her start in marketing with Instant Grass, a consumer insight &amp; research agency and as an intern for Gigham, an online events site founded by Roach Roth and George Gally.Along the way, Jess has co-founded and written for the blog, smudgebeauty.co.za and worked for Clarion Events as a B2B Marketing Specialist for their Mining &amp; Extractive Industries Events Portfolio, before joining MPULL, in 2015.Having started as an Account Director after the merger with B2B Marketing Lab, she’s now the VP of Consulting Services here at Huble. In this episode, Jess and Daryn chat about everything from what makes a good manager, the importance of personalisation and creating tailored experiences in marketing, the evolution of influencer marketing and how it’s all about trust, and why you need good moderation when creating communities around your products or services.It’s Jess Gamble!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest does 10,000 steps every day and has recently completed her second half-marathon.  A UCT graduate, Jess started on the Chartered Accountant route before finding marketing, changing her majors without telling her parents, and not looking back.  She got her start in marketing with Instant Grass, a consumer insight &amp; research agency and as an intern for Gigham, an online events site founded by Roach Roth and George Gally. Along the way, Jess has co-founded and written for the blog, <a href="http://smudgebeauty.co.za" rel="nofollow" target="_blank">smudgebeauty.co.za</a> and worked for Clarion Events as a B2B Marketing Specialist for their Mining &amp; Extractive Industries Events Portfolio, before joining MPULL, in 2015. Having started as an Account Director after the merger with B2B Marketing Lab, she’s now the VP of Consulting Services here at Huble.  In this episode, Jess and Daryn chat about everything from what makes a good manager, the importance of personalisation and creating tailored experiences in marketing, the evolution of influencer marketing and how it’s all about trust, and why you need good moderation when creating communities around your products or services. It’s Jess Gamble! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Jess Gamble: The state of marketing trends

This week's guest is Peter Stojanovic, the Editor of HotTopics, a media business featuring insights from global C-suite executives, who are then connected via its calendar of invite-only events.A science journalism graduate, keen runner and avid reader of biographies, he has sailed the English channel twice and is an expert in innovation, the future of work, and business leadership.Peter has interviewed the likes of Jimmy Wales, founder of Wikipedia, and Nicola Mendelsohn, VP EMEA for Facebook, as well as chief information and technology officers of some of the largest organisations globally. He also supports Sky News in its election coverage reports.In this episode, Peter and Daryn chat about all things AI, including how alongside climate change, it is the greatest current challenge facing mankind, the ethical issues AI raises, and the role of government and politicians in the regulation of AI.It’s Peter Stojanovic!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Peter Stojanovic, the Editor of HotTopics, a media business featuring insights from global C-suite executives, who are then connected via its calendar of invite-only events. A science journalism graduate, keen runner and avid reader of biographies, he has sailed the English channel twice and is an expert in innovation, the future of work, and business leadership. Peter has interviewed the likes of Jimmy Wales, founder of Wikipedia, and Nicola Mendelsohn, VP EMEA for Facebook, as well as chief information and technology officers of some of the largest organisations globally. He also supports Sky News in its election coverage reports. In this episode, Peter and Daryn chat about all things AI, including how alongside climate change, it is the greatest current challenge facing mankind, the ethical issues AI raises, and the role of government and politicians in the regulation of AI. It’s Peter Stojanovic! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Peter Stojanovic: Navigating the challenges of AI

This week's guest is Irina Chuchkina, the Chief Marketing Officer at Thunes, a global Fintech building modern payment infrastructure connecting developed and emerging markets.An enthusiastic and long-term member of the Fintech community, she is a Fintech marketer with approximately 17 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia. A globe trotter, Irina is currently living in the UK, her 6th country. While living in Singapore, she launched the Singapore Fintech Club, and she has diverted her social addiction to LinkedIn and other professional networks.  In this episode, Irina and Daryn chat about how the book “Steal Like an Artist” by Austin Kleon helped her elevate her standards through its suggestion of surrounding oneself with good sources of inspiration and intentionally exposing oneself to great things, how some of the best agencies have mastered the art of stealing or being inspired by successful campaigns, and how adding one's personality and value is essential for the principle to be successful.It’s Irina Chuchkina!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Irina Chuchkina, the Chief Marketing Officer at Thunes, a global Fintech building modern payment infrastructure connecting developed and emerging markets. An enthusiastic and long-term member of the Fintech community, she is a Fintech marketer with approximately 17 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia.  A globe trotter, Irina is currently living in the UK, her 6th country. While living in Singapore, she launched the Singapore Fintech Club, and she has diverted her social addiction to LinkedIn and other professional networks.   In this episode, Irina and Daryn chat about how the book “Steal Like an Artist” by Austin Kleon helped her elevate her standards through its suggestion of surrounding oneself with good sources of inspiration and intentionally exposing oneself to great things, how some of the best agencies have mastered the art of stealing or being inspired by successful campaigns, and how adding one's personality and value is essential for the principle to be successful. It’s Irina Chuchkina! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Irina Chuchkina:  How to steal like an artist

This week's guest is Kostas Giannoukaris, Huble’s Vice President of Search Consultancy.Born and raised in Athens, Greece, he’s a graduate of Economic Science from the University of Piraeus and worked at his father's business for a couple of years before moving to the UK to pursue a Master’s Degree in Marketing Analytics from the University of Southampton.After graduating, he started working at The B2B Marketing Lab as a Digital Marketing Intern in 2014 and has remained with the company through its evolution into Huble after its merger with MPULL in 2020.In this episode, Kostas and Daryn chat about managing client expectations for SEM, his expectations on paid media spend and activity in 2023, and what the effects of Google Privacy Sandbox will be on tracking via cookies and SEM.It’s Kostas Giannoukaris!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

This week's guest is Kostas Giannoukaris, Huble’s Vice President of Search Consultancy. Born and raised in Athens, Greece, he’s a graduate of Economic Science from the University of Piraeus and worked at his father's business for a couple of years before moving to the UK to pursue a Master’s Degree in Marketing Analytics from the University of Southampton. After graduating, he started working at The B2B Marketing Lab as a Digital Marketing Intern in 2014 and has remained with the company through its evolution into Huble after its merger with MPULL in 2020. In this episode, Kostas and Daryn chat about managing client expectations for SEM, his expectations on paid media spend and activity in 2023, and what the effects of Google Privacy Sandbox will be on tracking via cookies and SEM. It’s Kostas Giannoukaris! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Kostas Giannoukaris: The SEM landscape in 2023

This week's guest is Tyler Vaughn, Director of Technology for Whitetail Properties, a real estate company that specialises in hunting-, ranch-, and farmland.With a background in UI/UX design, product management, marketing technologies, and business intelligence, Tyler’s a certified product manager and has a master’s in business administration. This episode focuses on his approach to change management and onboarding non-technical people to new technological solutions, developing a training culture for distributed teams, and how as an introvert with anxiety, he still managed to succeed in client-facing roles.It’s Tyler Vaughn!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

This week's guest is Tyler Vaughn, Director of Technology for Whitetail Properties, a real estate company that specialises in hunting-, ranch-, and farmland. With a background in UI/UX design, product management, marketing technologies, and business intelligence, Tyler’s a certified product manager and has a master’s in business administration.  This episode focuses on his approach to change management and onboarding non-technical people to new technological solutions, developing a training culture for distributed teams, and how as an introvert with anxiety, he still managed to succeed in client-facing roles. It’s Tyler Vaughn! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Tyler Vaughn: Change management of non-tech savvy users

This week's guest is Rowan Reid, the Chief Information &amp; Technology Officer here at Huble. With a background in Information Technology and over a decade of experience in web development and systems integrations, he’s passionate about using technology to solve complex problems facing people and businesses today. This episode focuses on his approach to keeping up with technological innovation, his interest in nuclear fusion, the importance of continuous improvement to adhere to ISO standards, and his views on the advancements in artificial intelligence and ChatGPT.It’s Rowan Reid!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

This week's guest is Rowan Reid, the Chief Information &amp; Technology Officer here at Huble.  With a background in Information Technology and over a decade of experience in web development and systems integrations, he’s passionate about using technology to solve complex problems facing people and businesses today.  This episode focuses on his approach to keeping up with technological innovation, his interest in nuclear fusion, the importance of continuous improvement to adhere to ISO standards, and his views on the advancements in artificial intelligence and ChatGPT. It’s Rowan Reid! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Rowan Reid: Adapting to technological innovation

Our guest this week is Singapore-based Annabelle Taylor, the head of Asia Pacific marketing, communications, and the digital team at Knight Frank. Directly managing her own team and working closely with local marketing teams across 13 countries, her primary responsibility is to create and deliver marketing strategies and tools that support the attraction, acquisition and retention of clients, and increasingly employees.In this episode, we focus on the similarities in marketing the recruitment and real estate industries, her approach to lead nurturing for them, the importance of personalising your lead nurturing efforts, and which elements to include in lead nurturing campaigns.It’s Annabelle Taylor!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Singapore-based Annabelle Taylor, the head of Asia Pacific marketing, communications, and the digital team at Knight Frank. Directly managing her own team and working closely with local marketing teams across 13 countries, her primary responsibility is to create and deliver marketing strategies and tools that support the attraction, acquisition and retention of clients, and increasingly employees. In this episode, we focus on the similarities in marketing the recruitment and real estate industries, her approach to lead nurturing for them, the importance of personalising your lead nurturing efforts, and which elements to include in lead nurturing campaigns. It’s Annabelle Taylor! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Annabelle Taylor: The importance of personalisation in lead nurturing

Our guest this week is Nikki Piper, our Vice President of Business Operations here at Huble. With a graphic and web design background, she started her career in a print-based business, playing a dual role in design and production management before making the leap into digital.In this episode, we focus on how to adapt to rapid changes, where to gain the knowledge to do so, and how to make it enjoyable. We also look at innovation, how to approach large-scale projects with technology rather than relying on manpower alone, and how technologies like AI will shape the future of customer experience.It’s Nikki Piper!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Nikki Piper, our Vice President of Business Operations here at Huble. With a graphic and web design background, she started her career in a print-based business, playing a dual role in design and production management before making the leap into digital. In this episode, we focus on how to adapt to rapid changes, where to gain the knowledge to do so, and how to make it enjoyable. We also look at innovation, how to approach large-scale projects with technology rather than relying on manpower alone, and how technologies like AI will shape the future of customer experience. It’s Nikki Piper! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Nikki Piper: Innovation and adapting to change in digital

Daryn Smith invites special guests to share their personal stories and impart wisdom on how to ride the wave of a career in digital business. Each episode, this podcast explores stories of success and failure as Daryn chats to digital leaders on their ups and downs of digital projects and how they barrelled through waves of uncertainty to get where they are today. Expect honest conversation, laughter, practical lessons and encouragement as we celebrate the moments that maybe haven’t gone right in their career. It’s these set-backs and getting back on their feet when things haven’t gone to plan which ultimately rounded them into the successes they are today. Daryn is Chief Sales and Innovation Officer at Huble Digital. Now leading one of the largest digital consultancies globally, he is the first to admit his journey hasn’t always been perfect. Daryn is now on a mission to help us learn from failure and remember that everyone starts somewhere.Powered by: Huble Digital  - www.hubledigital.com

In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith

In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year! Follow Daryn on Linkedin: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Season Finale: 2022 Digital Surfing Highlights

Our guest this week is Amsal Alihodzic, the Global Head of Marketing for DQS. Born in Bosnia but raised in Germany, Amsal is a philosophy graduate with dreams of becoming a writer before getting his start in digital marketing in 2011. In this episode, we discuss the importance of writing to attract the right audience, why marketing funnels no longer work, digital transformation, and the importance of being open-minded to understand the user.It’s Amsal Alihodzic!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Amsal Alihodzic, the Global Head of Marketing for DQS. Born in Bosnia but raised in Germany, Amsal is a philosophy graduate with dreams of becoming a writer before getting his start in digital marketing in 2011.  In this episode, we discuss the importance of writing to attract the right audience, why marketing funnels no longer work, digital transformation, and the importance of being open-minded to understand the user. It’s Amsal Alihodzic! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Amsal Alihodzic: Approach the world as an explorer

Our guest this week is Malcolm King, Creative Director here at Huble. He comes from a background in B2C advertising, having worked for some of South Africa's top agencies, as well as founding a marketing and social media company, and working in eLearning before joining Huble. In this episode, we discuss the importance of creativity in the marketing space, what it means to be a creative, how B2B marketing can benefit from creativity, and the trends that are currently shaping the creative space.It’s Malcolm King!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Malcolm King, Creative Director here at Huble. He comes from a background in B2C advertising, having worked for some of South Africa's top agencies, as well as founding a marketing and social media company, and working in eLearning before joining Huble.  In this episode, we discuss the importance of creativity in the marketing space, what it means to be a creative, how B2B marketing can benefit from creativity, and the trends that are currently shaping the creative space. It’s Malcolm King! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Malcolm King: All great creative work makes you a little scared

Rebecca Geier

Our guest this week is Rebecca Geier, CMO at Monolith AI - a software company that uses machine learning and data science to help engineers improve the product development process. Rebecca has many years of experience in the B2B marketing industry. She co-founded and led a marketing agency for 10 years that focused on marketing to engineers primarily, as well as wrote a book titled “Smart Marketing to Engineers”. In this episode, we discuss the connection between psychology and marketing, how to market to a highly technical audience, the importance of saying no in order to grow, and how to win your audience's trust.You can purchase Rebecca’s book here: https://www.amazon.com/Smart-Marketing-Engineers-Rebecca-Geier/dp/B09TYQR44T It’s Rebecca Geier!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Rebecca Geier, CMO at Monolith AI - a software company that uses machine learning and data science to help engineers improve the product development process. Rebecca has many years of experience in the B2B marketing industry. She co-founded and led a marketing agency for 10 years that focused on marketing to engineers primarily, as well as wrote a book titled “Smart Marketing to Engineers”.  In this episode, we discuss the connection between psychology and marketing, how to market to a highly technical audience, the importance of saying no in order to grow, and how to win your audience's trust. You can purchase Rebecca’s book here: <a href="https://www.amazon.com/Smart-Marketing-Engineers-Rebecca-Geier/dp/B09TYQR44T" rel="nofollow" target="_blank">https://www.amazon.com/Smart-Marketing-Engineers-Rebecca-Geier/dp/B09TYQR44T</a> It’s Rebecca Geier!Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Rebecca Geier: Saying no in order to grow

Our guest this week is Gihan Hyde, CEO and Founder of Communique - an Environmental, Social and Governance (ESG) consultancy. Gihan founded Communique because she wanted to give a voice to fellow sustainability &amp; communication professionals who are from underdeveloped countries and underrepresented communities. Gihan specialises in three different disciplines: Marketing, internal communication, and sustainability. In this episode, we discuss the role of the tech sector and CRM in driving a sustainability agenda to save our people and our planet. We talk about companies who are driving an effective sustainability agenda, as well as what companies can do to improve the way they communicate their ESG initiatives.It's Gihan Hyde! Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Gihan Hyde, CEO and Founder of Communique - an Environmental, Social and Governance (ESG) consultancy. Gihan founded Communique because she wanted to give a voice to fellow sustainability &amp; communication professionals who are from underdeveloped countries and underrepresented communities. Gihan specialises in three different disciplines: Marketing, internal communication, and sustainability.  In this episode, we discuss the role of the tech sector and CRM in driving a sustainability agenda to save our people and our planet. We talk about companies who are driving an effective sustainability agenda, as well as what companies can do to improve the way they communicate their ESG initiatives. It's Gihan Hyde!  Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Gihan Hyde: The role of the tech sector and CRM in driving a sustainability agenda

DAVID HOOKER

Our guest this week is David Hooker, who is the Brand Lead at Printify. David is an experienced Creative Director and Brand Manager. He has built teams at Prezi, Travelperk, Gett, and more. David is also a seasoned speaker and has a published TED-X talk on the importance of visual literacy, something which he is passionate about.In this episode, we discuss how to create content that truly captures and engages your target audience, the importance of visual literacy, how to give a great presentation, and more.It’s David Hooker!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is David Hooker, who is the Brand Lead at Printify. David is an experienced Creative Director and Brand Manager. He has built teams at Prezi, Travelperk, Gett, and more. David is also a seasoned speaker and has a published TED-X talk on the importance of visual literacy, something which he is passionate about. In this episode, we discuss how to create content that truly captures and engages your target audience, the importance of visual literacy, how to give a great presentation, and more. It’s David Hooker! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

David Hooker: Creating content that truly adds value

Maya Moufarek

Our guest this week is Maya Moufarek, who is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth.In this episode, we discuss the importance of investing in branding, especially in economic times of fear, how you can use the Jobs-to-be-Done model in working out your brand and marketing strategy, and the concept of a data vault - the answer to privacy in today's privacy-obsessed world.It’s Maya Moufarek!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Maya Moufarek, who is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth. In this episode, we discuss the importance of investing in branding, especially in economic times of fear, how you can use the Jobs-to-be-Done model in working out your brand and marketing strategy, and the concept of a data vault - the answer to privacy in today's privacy-obsessed world. It’s Maya Moufarek! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Maya Moufarek: The importance of investing in branding

This week we’re doing things a little differently and highlighting two organisations that are close to our hearts at Hube Digital. Recite Me and Whizz-Kidz are pioneers for accessibility for all, whether that be digital or physical, and this week I am so pleased to welcome Ross Linnett, founder of Recite Me, Abbie Smart, a young beneficiary at Whizz-Kidz, and Sophie, a Whizz-Kidz volunteer. Recite Me was founded by Ross Linnett, an entrepreneur, who like a number of entrepreneurs, is dyslexic. Ross was diagnosed with dyslexia at university, which resulted in him being given a computer with assistive technology for his studies, and later, for his work as students union President. The problem was that he could only work and access the internet fully on that device. Ross wanted a solution which would enable him, and those with visual impairments, learning difficulties including dyslexia, and people with English as a second language, to be able to access the web on any device. A few years later the idea for Recite Me was born.Abbie Smart is a 24 year old Whizz-Kidz beneficiary with Cerebral Palsy and uses an electric wheelchair and a walking frame. Being part of Whizz-Kidz has allowed her the opportunity to get involved in the Challenge 75, an inclusive sports event run by Whizz-Kidz to raise money, where the participants would take on a 75-minute sponsored run, walk or push, or their own personal challenge.Sophie is the Volunteer Support Officer at Whizz-Kidz. She is currently just weeks away from completing her Master’s degree with The Open University.You can watch the full episode on our YouTube channel: https://youtu.be/pAaI3M9xBVEFollow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

This week we’re doing things a little differently and highlighting two organisations that are close to our hearts at Hube Digital.  Recite Me and Whizz-Kidz are pioneers for accessibility for all, whether that be digital or physical, and this week I am so pleased to welcome Ross Linnett, founder of Recite Me, Abbie Smart, a young beneficiary at Whizz-Kidz, and Sophie, a Whizz-Kidz volunteer.  Recite Me was founded by Ross Linnett, an entrepreneur, who like a number of entrepreneurs, is dyslexic. Ross was diagnosed with dyslexia at university, which resulted in him being given a computer with assistive technology for his studies, and later, for his work as students union President. The problem was that he could only work and access the internet fully on that device. Ross wanted a solution which would enable him, and those with visual impairments, learning difficulties including dyslexia, and people with English as a second language, to be able to access the web on any device. A few years later the idea for Recite Me was born. Abbie Smart is a 24 year old Whizz-Kidz beneficiary with Cerebral Palsy and uses an electric wheelchair and a walking frame. Being part of Whizz-Kidz has allowed her the opportunity to get involved in the Challenge 75, an inclusive sports event run by Whizz-Kidz to raise money, where the participants would take on a 75-minute sponsored run, walk or push, or their own personal challenge. Sophie is the Volunteer Support Officer at Whizz-Kidz. She is currently just weeks away from completing her Master’s degree with The Open University. You can watch the full episode on our YouTube channel: <a href="https://youtu.be/pAaI3M9xBVE" rel="nofollow" target="_blank">https://youtu.be/pAaI3M9xBVE</a> Follow Daryn on Linkedin: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Whizz-Kidz & Recite Me: Pioneers for accessibility for all

This week, Daryn is joined by MJ Khan, who is the Head of Group Digital Communications at Sasol, an international integrated energy and chemicals company.MJ headed the social media department at Quirk, South Africa's largest full-service digital agency, and worked on a variety of accounts for local and international clients. He has also worked at large advertising networks including Ogilvy and Mather and TBWA Hunt Lascaris.  In this episode we dive into how he built the Sasol digital marketing and social media presence from scratch, including governance, processes, platforms, and reporting. Resulting in Sasol now having the largest LinkedIn page of any corporate in Southern Africa and almost a million followers across social media platforms.It’s MJ Khan!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

This week, Daryn is joined by MJ Khan, who is the Head of Group Digital Communications at Sasol, an international integrated energy and chemicals company. MJ headed the social media department at Quirk, South Africa's largest full-service digital agency, and worked on a variety of accounts for local and international clients. He has also worked at large advertising networks including Ogilvy and Mather and TBWA Hunt Lascaris.   In this episode we dive into how he built the Sasol digital marketing and social media presence from scratch, including governance, processes, platforms, and reporting. Resulting in Sasol now having the largest LinkedIn page of any corporate in Southern Africa and almost a million followers across social media platforms. It’s MJ Khan! Follow Daryn on LinkedIn: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

MJ Khan: Growing the largest LinkedIn presence in Southern Africa

In our latest episode, Daryn is joined by Joe McGoldrick, who is the Senior Director of Global Digital Marketing at ICU Medical and has over 25 years experience in the healthcare industry.Joe has demonstrated success in field marketing, product management, finance, operations, market research and e-commerce. If you're interested in enterprise e-commerce as well as e-commerce, that touches both the physical environment and the digital environment, this is the episode you don’t want to miss! It’s Joe McGoldrick!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

In our latest episode, Daryn is joined by Joe McGoldrick, who is the Senior Director of Global Digital Marketing at ICU Medical and has over 25 years experience in the healthcare industry. Joe has demonstrated success in field marketing, product management, finance, operations, market research and e-commerce. If you're interested in enterprise e-commerce as well as e-commerce, that touches both the physical environment and the digital environment, this is the episode you don’t want to miss!  It’s Joe McGoldrick! Follow Daryn on Linkedin: <a href="https://www.linkedin.com/in/darynsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/darynsmith</a>

Joe McGoldrick: Digital Marketing - It’s more than just a slice of the Marketing Pie

Daryn Smith invites special guests to share their personal stories and impart wisdom on how to ride the wave of a career in digital business. Each episode, this podcast explores stories of success and failure as Daryn chats to digital leaders on their ups and downs of digital projects and how they barrelled through waves of uncertainty to get where they are today. Expect honest conversation, laughter, practical lessons and encouragement as we celebrate the moments that maybe haven’t gone right in their career. It’s these set-backs and getting back on their feet when things haven’t gone to plan which ultimately rounded them into the successes they are today. Daryn is Chief Sales and Innovation Officer at Huble Digital. Now leading one of the largest digital consultancies globally, he is the first to admit his journey hasn’t always been perfect. Daryn is now on a mission to help us learn from failure and remember that everyone starts somewhere.Powered by: Huble Digital - <a href="http://www.hubledigital.com" rel="nofollow" target="_blank">www.hubledigital.com</a>

Digital Surfing

The best podcast episodes of the most interesting stories and things. From skyping someone while they're in space, to tracking down and meeting a telephone scammer in person, to the story of a Galapagos. These episodes will keep you and all your friends entertained and captivated for hours. Learn something new in every episode! Add episodes you're interested into your queue below!

Best Episodes: Interesting Stories & Things

The best podcast episodes on non-current politics. Covering topics such as universal basic income, democracy, poverty & justice and more. For anyone interested in learning more about politics that affect that world, not just now, but in the longer term. Add episodes you're interested into your queue below!