Episode 73: Web Accessibility & Usability Advice For Ecommerce Sites, with the experts at RNIB
Lack of website accessibility isn’t just a problem for disabled people. It’s also damaging to ecommerce businesses that want to reach those customers. Being accessible requires technical skills as it impacts coding as well as design. Not every business is equipped with these skills, so this episode is aimed at accelerating knowledge. Who better to talk to us about accessibility and provide advice and guidance for ecommerce teams than the experts at RNIB (Royal National Institute of Blind People). For this episode we're joined by Robin Spinks, Principal Manager for Digital Accessibility, and Lori Di Bon-Conyers, User Experience Evaluator.
11 May 2021
Episode 72: Using AI to Improve On-Site Search and Product Merchandising - featuring the CEO of Attraqt
The term AI is used freely but not always accurately. What’s the difference between ML and AI? How can AI measurably benefit ecommerce teams? There are lots of questions people want to answer. For our 72nd episode, we turn the spotlight on a market leading AI-driven search, merchandising and personalization platform, Attraqt. Mark Adams, CEO, and Nicolas Mathon, VP of Innovation, join us to explain Attraqt's product set and how retailers are using its AI capabilities.
10 May 2021
Episode 71: DXPs and The Benefits of Unified Data for Ecommerce - featuring Bloomreach's Chief Strategy Officer
Data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With disparate data sources, data unification is an important step to help retailers on the path to genuine personalisation, not just segmentation. Today we’re talking to Brian Walker, Chief Strategy Officer at Bloomreach. Their website boldly states that “Great Commerce Experiences Start with Product Discovery” and we agree - if you can’t find or be recommended a suitable product, then the wider customer experience becomes less impactful. We explore with Brian where the Bloomreach DXP fits in and how the platform enables ecommerce teams to improve product discovery.
10 May 2021
Episode 70: Data integration & Lifecycle Marketing With Smart ESPs - featuring the Chief Experience Officer at Ometria
For our 70th episode, we're joined by cofounder and Chief Customer Office of Ometria, James Dunford Wood. We discuss data integration of eCRM and lifecycle marketing strategies using smart ESPs for campaign automation. As a recognised market-leader, we wanted to explore how ecommerce teams can create and deliver incredible experiences across all customer touchpoints using Ometria's cross-channel marketing platform.
21 Apr 2021
Most Popular Podcasts
Episode 69: Using Digital Experience Analytics To Supercharge Your Content For Launch, with Contentsquare
In our 69th episode, we're joined by James Fearne, Lead Customer Success Manager at Contentsquare. James explains the Contentsquare product, how their solution differs from others on the market and how ecommerce teams typically use Contentsquare to get insights into content performance and new opportunities.
13 Apr 2021
Episode 68: Using A Headless CMS To Deliver Rich Content Experiences
In our 68th episode, we're joined by James Brooke and John Williams, CEO and CTO from Amplience, who discuss how headless CMS solutions work and add value, common requirements for CMS solutions for different types of retailers and the broader role of a CMS for ecommerce businesses.
6 Apr 2021
Episode 67: Why Customer Centric Businesses Are More Profitable with Martin Newman
In our 67th episode, we're joined by a global thought leader in ecommerce and CX, Martin Newman. Martin talks to us about the importance of customer experience, where it should sit in a business and the perils of bad customer service with practical examples. He also explains his new CX platform Customer Service Action and where it fits in a retailer's customer service framework.
30 Mar 2021
Episode 66: The Realities of Launching Your Own Ecommerce Store with Emma Bonar
In our 66th episode, we're joined by experienced eCommerce professional Emma Bonar, who recently moved away from working for brands to starting her own business, 69b Boutique; a multi-channel fashion boutique based in London. We talk to Emma about the nuances between working for big brands and running her own business, the pros and cons of Shopify, the role of their physical store and much more.
23 Mar 2021
Episode 65: Launching and Scaling a New Brand To £1m Revenue in Less Than 12 Months
In our 65th episode, we're joined by Ash Young from Carmats.co.uk (also the MD of Evoluted), who talks to us about how he has grown his ecommerce side project to > £1m turnover in just 12 months. Ash talks about key aspects such as scaling on Shopify, the move to Shopify Plus, key acquisition channels and much more. Get practical lessons from a business owner on what is behind this success story.
16 Mar 2021
Episode 64: Defining, managing and implementing an ecommerce roadmap with Louis Adamou from Loaf.
In our 64th episode, we interview the Ecommerce & Technology Strategist at Loaf, Louis Adamou, on the challenges of owning the enterprise wide technology stack and the art of managing an ecommerce product roadmap.
9 Mar 2021